AMOENA 4 LIFE amoena.com
BRAND IMAGE CAMPAIGN What the new Amoena system solution and the Way of St. James have in common
SCARS TELL YOUR LIFE STORY You can help heal your scars
COCOONING – THE NEW HOMELINESS TREND More and more people are enjoying spending time at home
PILATES HELPS YOU REDISCOVER YOUR INNER BALANCE An exciting interview with doctor and Pilates teacher Dr Martina Fenselau
Issue 2021
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EDITORIAL Since the founding of Amoena 46 years ago, it’s been our mission to support women after their breast cancer diagnosis and help them get their lives back. We are firmly convinced that there are many options for supporting your care and your way back to daily life better. In close collaboration with women and doctors who are affected, we are constantly developing unique products that set new standards for your
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care. For example, our revolutionary air chamber technology Adapt Air, which sets the standard even higher. An individually adjustable breast form, as supple and flexible as the woman wearing it.
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We are aware from discussions with women who have been affected that the journey after diagnosis encounters many different obstacles. Doctors, therapists, breast care nurses and many more professionals often accom-
TABLE OF CONTENTS
pany you only part of the way. We have set ourselves the goal of closing the resulting gap, based on the experience of 30 million treatments. Our innovative Amoena system solution forms the basis for this. Our products are tailored to optimally meet your needs in all possible situations after diagnosis. You can find more information about this on pages 4 – 7. Especially after surgery, freedom of movement is often severely restricted. Our new post-operative bras from our Recovery Care line are designed so they can be opened and closed at the front. This reduces the
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22 PILATES HELPS YOU TO FIND
YOUR INNER BALANCE AGAIN
What the new Amoena system solution and the Way of St. James have in common – a path, several stages and much more.
An exciting interview with doctor and Pilates teacher Dr Martina Fenselau about the future of home workouts and finding your inner balance.
pain of movement. Different compression zones provide both relief where needed and pressure for optimal healing. You can find more information on this and on healing scars with silicone pads on pages 6 – 10. Over 50 employees are involved in the development and production of 70230 white EU: 36 – 54
these breast forms at our site in Raubling, in the south of Germany. With passion and world-class expertise, we produce products to give you your
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26 AMOENA: THE ENVIRONMENT
You can do this for your scars – up to two years after they have formed. Read more about various therapy options here.
AT A GLANCE
Melanie Zimmer, Product Manager for Breast Care Textiles at Amoena, reports on the use and benefits of environmentally friendly and sustainable materials in the development of high-quality collections
joy, zest for life and self-confidence back. The entire Amoena team, with over 400 employees worldwide, is driven by this mission. Our breast forms are produced by hand with the greatest care exclusively by hand at our German headquarters. As a leading manufacturer in breast care, we have a special responsibility to make sure we look after our environment. When developing our collections, we not only want to meet the highest functional and quality
18 COCOONING – THE NEW HOMELINESS TREND
More and more people are enjoying spending time at home. There are many ways in which you can make your home even more beautiful.
standards, but also place particular emphasis on selecting sustainable and environmentally friendly materials. We enjoy long-standing partner ships with our suppliers and producers. Acting sustainably is a fundamental part of our values. In the interview, “The environment at a glance”, we go into more detail about our use of environmentally friendly materials and the benefits of wearing them. These and other topics can be found on the following pages:
20 IS GOOD – EVEN AFTER BREAST SURGERY:
How a small breast form can have a big effect, as well as simple exercises to do at home to make exercise fun again!
We hope you enjoy this issue. We’re here for you, we’re listening and we look forward to being able to support you on your journey to getting your self-confidence back.
44776 burgundy love EU: 36 – 54 only available seasonally
Kind regards Stephanie Bauch Senior Vice President HR, Marketing, Product
Find out more at amoena.com 2
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BRE AST FORMS & SHAPERS
R E C OV E RY C A R E PRODUCTS
TOGETHER WITH AMOENA, STEP-BY-STEP TO YOUR GOAL. The Way of St. James runs for almost 800 kilometres, from the Pyrenees to the tomb of the apostles in Santiago de Compostela. Thousands of pilgrims happily tread this path every year. As difficult as the Way of Saint James is from stage to stage, through your hope and belief in the inner strength to conquer it, it produces many positives that will help you later in your daily life. Just like the pilgrims on the Way of St. James, you too are embarking on a difficult journey after your diagnosis of breast cancer. This journey starts with you and Amoena wants to partner you from the outset.
We’re looking into the future at your side and always with one thing in mind: how to positively influence your life. Amoena accompanies you back to an active life. The path can be strenuous, rocky and difficult, just like the Way of St. James. However, perseverance means gaining the ability to feel confident and feminine after your operation. During the healing process, our motivation is your satisfaction, and therefore we pay attention to every detail, no matter how small. Amoena partners you throughout your treatment and beyond, with your breast care. We call this the Amoena system solution.
BREAST CARE A P PA R E L
THE A MOE N A SOLUTION and hurdles on the path you will probably travel after your breast cancer diagnosis. Many recovery processes are similar, and we have divided the journey into three stages. The number of powerful steps needed to master each stage is different for every individual. We’ll make it to the end of this path together, because we will be there to support you at every step. But first the healing process must begin. We‘ll support you in this highly sensitive phase after breast surgery until you feel confident enough to tackle the second stage: regaining your confidence. Your self-confidence will grow step by step. We are proud to help you on your path to recovery and want to support you with our products to make your daily life easier. Weeks, months or years later, at the pace that suits you, you will arrive at the third stage together with Amoena, where you can take advantage of everything you’ve gained in strength along the entire path: Your daily life continues. You should be able to live without restrictions. The writer Franz Kafka said: “Paths are created by being walked on.” Stick to your path with all your might and take every day one step at a time. We’ll support you with our many years of know-how.
Through our discussions with healthcare professionals and experts, we have examined the obstacles
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PATIENT JOURNEY WHERE EVERYDAY LIFE CONTINUES BREAST CARE APPAREL
DIAGNOSIS
TREATMENT
LINGERIE WELLNESS
ACTIVE SWIMWEAR
LIVING PRIMARY SURGERY OPTIONS · Breast conserving surgery · Mastectomy · Primary reconstruction
THERAPY
SECONDARY SURGERY OPTIONS
· Endocrine therapy · Chemotherapy · Radiation therapy
· Reconstruction with implants · Reconstruction with autologous transplant
RECOVERY
WHERE CONFIDENCE GROWS WHERE HEALING BEGINS
BREAST FORMS & SHAPERS
RECOVERY CARE PRODUCTS
ADAPT
CURASUPPORT COMPRESSION CURASUPPORT COMFORT
CURASCAR GARMENTS
CONTACT
NATURA
ESSENTIAL
CURASCAR SILICONES
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ENERGY
RECOVERY CARE PRODUCTS
SCARS TELL YOUR LIFE STORY What you can do for your scars You look in the mirror and see scars on your chest. This can trigger memories to surface and cause psychological pain. But it also tells your life story and what you’ve already achieved. So your scars are not only a sign that you have successfully overcome cancer with the help of an operation, but they are also witness to how far along the path you have already travelled. You’re probably familiar with the saying “Time heals all wounds” – this is not just a comforting saying, but it’s very true for scars. Because patience is definitely a virtue here.
and immobility. You should therefore strive for optimal scar treatment immediately after your wound has healed. This can improve both their aesthetic appearance as well as their functionality and how big they are. Scar tissue can still change up to two years after formation. You will therefore have the opportunity to improve your scars during this period. There are various therapy options for this. A combination of scar compression garments and silicone scar patches has already proven to be a successful therapeutic approach. You make the difference – you can improve your scar quality. Amoena are happy to help you with this. Our growing product range, from Amocura Support & Amocura Scar, provides the right combination for the needs of every individual, regardless of surgery, to create optimal healing conditions.
Unfortunately, your scars cannot be made invisible. All breast surgery leads to scarring to a certain degree, and it’s a natural part of the healing process. Scars are sometimes hard to look at, as they can become darker and thicker. Here, however, it is not just the visual factor that plays a role, but scars can also cause pain due to hardening, itching
Combination of mammilla circale and anchor silicone patches with Leyla seamless compression bra after reconstruction
Combination square silicone patch with Panty 2-ZIP-BO compression garment after reconstruction with autologous tissue
DID YOU KNOW? Compression and silicone can help scar treatment Silicone and compression can be ideally combined for scar treatment. When used early in the treatment phase, this combination therapy can act as a prophylaxis to minimise the risk of excessive scarring. Looking at compression clothing from Amoena, it has been shown that therapeutically effective pressure exerted on a closed wound area can result in numerous positive effects. These include, among other things, reduction of scar thickness, fading and avoiding uncontrolled growth and proliferation, as well as a possible reduction in itching and pain. When the constant surface pressure applied by compression clothing is combined with silicone, this can result in further positive influences on scar healing. The silicone creates a moist environment for the scar, which prevents it from drying out. It keeps the scar soft and has a positive effect on scar tissue. For optimal scar healing, we recommend using Amoena scar compression garments in combination with our silicone scar patches – Recovery Care Amocura from Amoena.
Surface pressure from compression garments Compression garments
Silicone patch
Healthy skin tissue
Scarring is a natural part of the healing process after an injury. Effective treatment can minimise its severity.
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Scar therapy with compression and silicone
Healed skin after successful scar therapy
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6 TIPS TO IMPROVE YOUR SCAR
BREAST FORMS & SHAPERS
Cleanliness
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Ensure optimum hygiene when taking care of your scars, in order to prevent inflammation. Keep your scars clean and clean them daily. You can also keep scars supple by applying cream if you do not use a silicone patch. Talk to your healthcare professional about this in advance.
Our innovative Adapt Air technology has been awarded with two renowned awards.
Compression garments
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Has your doctor prescribed compression garments for you? In order to be able to achieve therapeutic success, you should wear your Amoena compression garments according to your doctor’s instructions. Optimum hygiene is also important here. Wash your compression garments daily as indicated on the care label to maintain medically effective pressure. This also prevents residues and soiling from having a negative impact on the sensitive skin on your scars.
CuraScar Silicones
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You can only start scar treatment with silicone once the wound is completely closed. After this, silicone can help prevent excessive scarring. CuraScar Silicones scar patches are self-adhesive and can be applied directly on the skin. They keep the scar tissue nicely moist and keep scars soft and supple. Care must also be taken to ensure that you clean the silicone pads daily as described in the care instructions.
Avoiding sunlight and excessive cold
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The skin on fresh scars is very sensitive and thin. It should not be exposed to any excessive cold or sunlight. Direct sunlight can change the shape and colour of the scar. Cover your scar tissue during the initial period and protect it from the sun.
AMOENA BALANCE ADAPT AIR INDIVIDUALLY ADJUSTABLE
Mobilisation
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Scar treatment also includes mobilisation of scars. You should talk to your healthcare professional in advance to determine the right form of therapy and the right time for this. Targeted physiotherapy as well as ergotherapy can help to improve circulation in the scar tissue and soften the connective tissue, which can have a positive effect on the scar quality.
CLOSE TO THE BODY With a flexible rear side Balance Adapt Air is comfortably customisable to every chest wall for a close fit and perfect skin contact
LIGHTWEIGHT
Patience
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Integrated air chamber technology allows to adjust the breast shapers volume by simply adding or releasing air anytime.
Unfortunately, scars do not disappear, nor do they improve overnight. However, they can be improved up to two years after they have formed. In other words: be patient and stick to your regime, because it takes time for scars to improve. Often, a visible result is not immediately apparent, but can be seen over time. Don’t lose faith.
Due to the air chamber for a perfect wearing comfort.
VISUAL SYMMETRY Balance Adapt Air can be adapted to every woman’s unique shape or bra style for a symmetrical silhouette that’s perfect for a full and active life.
COMFORTABLE SKIN SENSATION The temperature-equalising Comfort+ technology in combination with a structured back layer offers optimal ventilation and helps to maintain a woman’s ideal body temperature 10
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AMOENA AND ME
Women sharing their experiences with Amoena products
Every day we work with great joy and energy to make Amoena‘s vision come true - to support the self-confidence of women who want to lead an active life after being diagnosed with breast cancer or who are dissatisfied with the appearance or shape of their breasts for other reasons. Although our customers are at the heart of everything we do, sometimes in the day-to-day stress of our work we forget what a great difference our products make to women. That‘s why we‘re so pleased to be able to feature in this series some of the ladies who use our Amoena products and give us an insight into what they mean to them. Today we would like to thank Barbara for taking the time to answer our questions. Barbara lives with her family in Dortmund and has known Amoena for over 16 years. Barbara is also a model for us and was immediately thrilled to be able to give an insight into her experiences with Amoena.
What do you find special about Amoena products?
When did you first come into contact with Amoena products?
The best quality I have experienced in the course of my work at Amoena! I was also lucky enough that my medical supply store at the time recommended an Amoena breast form plus bra! Just a lucky timing!
I first came into contact with Amoena products in July 2005. Which Amoena products (breast forms, shapers, underwear,…) do you use?
What buzz word comes to mind when you think of Amoena?
In the course of my modelling work for Amoena, I have had the pleasure of trying out almost all the breast forms! My favourite would be the Adapt-Air, which I have been wearing with enthusiasm since 2020, the Contact Light 2S and the Energy Cosmetic 2S! I also like the Essential 2 A and the Natura Light 1 SN, but I would single out the Natura, which feels super soft and comfortable, like a caress on the skin! I prefer bras without underwire (I also wore them before the operation)! The bras all fit great from „Mona to Carmen, Karolina and Aurelie“!
“Amoena products are like a part of me.”
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It may sound cliché, but it‘s true: „Like a part of me“! I don‘t miss anything, especially since a post-mastectomy reconstruction was in the cards for me at the beginning. Do you have a message that you would like to share with our employees who work every day on the development, production, improvement, distribution, etc. of our Amoena products? Continued success and many new impulses in the further development of products that make life easier and more beautiful for women who have had breast surgery! I also think it’s good that there are compensatory parts that fit women like my daughter, who has a misshapen breast after a capsule removal (an en bloc surgery). Keep up the good work!
What influence do these products have on your daily life? The products give me security and a sense of well-being in everyday life.
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Special features for a special time
COMPRESSION BRA VS SPORTS BRA
HOW MEDICAL COMPRESSION BRAS MEANINGFULLY SUPPORT HEALING The immediate phase after breast surgery is probably a time when those women affected are feeling most vulnerable and exposed. They must first deal with the entire or partial loss of a breast – both mentally and physically. In order to care for these women in the best possible way on the physical level, the Amoena Recovery Care line revolves around the best possible support of the healing process directly after breast surgery.
Another aspect not to be underestimated is the requirement for good postoperative care in order not to impede lymphatic flow in the surgical area – especially bearing in mind that some women develop lymphoedema after breast surgery. Sports bras have thin, low-stretch inner bands that can easily impair lymphatic flow. Amoena compression bras have a particularly soft and wide underbust band precisely for this reason. In addition, sports bras do not cover the entire surgical area in which the patient can develop postoperative oedema. Furthermore, a sports bra is not able to exert the right amount of pressure at exactly the correct position due to its cut. In contrast, this is exactly what Amoena compression bras have been designed to do. They have been developed specifically for the needs of women who have undergone breast surgery and are equipped with light, medium or high pressure levels depending on the model. Special knitting technology also allows for different knitting zones within the material. For example, the firmness of the back and sides differ, although the entire compression bra is seamless and consists of a single part. This is particularly beneficial for lymphatic drainage. The wide straps, the high back and the wide underbust band contribute to the stabilisation of the surgical area without impairing the surgical result. Another significant aspect is the presence of a front fastening. Amoena compression and postoperative bras are equipped with front fastenings to make dressing and undressing as comfortable and pain-free as possible. Especially in the first phase after breast surgery, movements of the torso are often associated with pain. This pain can be easily avoided or reduced by the Amoena front fastening.
Compression bras are of the highest value here.
Compression textiles provide support – in every respect Each operation should proceed as optimally as possible in the circumstances. However, the surgical result is not influenced by surgery alone. Perfect post-surgery care also contributes significantly to an optimal healing process. The Amoena compression textiles are designed specifically for women who have undergone breast surgery. They help to minimise the risk of postoperative bleeding and swelling and to alleviate the associated pain. At the same time, compression bras calm the breast that has been operated on and keep that area of the body stable. In combination with the pressure coming from compression textiles, they can promote wound healing and stabilise the shape and function of the breast. In this way, compression bras provide excellent support and protect even in the case of sudden, unpleasant movements such as sneezing and coughing. Several models (Leyla, Pamela, Sina) are even suitable for direct clinical use immediately after the operation, since they are pre-washed and delivered in a sealed package. In addition to the physical benefit with regard to the healing process, compression bras also provide an emotional feeling of stability and safety, the value of which cannot be estimated highly enough in the phase after surgery. Compression bras can support the self-confidence of women from the start and help them to come to terms with their new life situation, especially in combination with the extra-soft Priform, a postoperative breast form made of lightweight fibrefill. Although the medical benefit of compression bras is based on the latest scientific knowledge, women who have undergone surgery are still often recommended sports bras for the first phase after breast surgery. Sports bras have a number of disadvantages compared to medical compression bras. As sports bras are generally not designed without seams, there is a risk of friction and irritation at the site of the operation. Compression bras by Amoena, on the other hand, are manufactured using seamless circular knitting technology to prevent such complications.
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The SINA postoperative compression bra with seamless circular knitting technology. Special knitted zones and targeted medium pressure levels support lymphatic drainage and the healing process. Adjustable straps with Velcro fasteners, front fastening and pre-formed, flexible cups are designed to fit the woman, not the other way around.
The seamless LEYLA compression bra with front closure, here in combination with the Amoena Anchor and Mammilla Circle silicone patches. Silicones keep the scar soft and supple (can only be used after wound closure). LEYLA is suitable for direct clinical use immediately after breast surgery due to the pre-washing procedure.
From expertise to medical compression bra The pivotal difference between a sports bra and a medical compression bra is that the latter is a “true” medical device. Nothing is left to chance during the product development. Since all Amoena compression textiles are medical products, a clinical evaluation is mandatory. The clinical benefit, safety and performance of each product must be demonstrated beyond doubt. Thus, the development of Amoena compression bras is based on the latest scientific knowledge. In cooperation with healthcare professionals, several weeks of product tests are carried out with a final assessment by the healthcare professionals providing treatment. You can access expert advice in a well-stocked specialist retailer. You can find an Amoena dealer near you at www.amoena.com.
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In spending a lot of time on your own at home it is more essential than ever to be at ease with yourself. Self-sufficiency serves as a source of strength and leads to inner balance for body and soul. This is the reason why we have chosen the theme “Love Yourself” as a continuation of self-care. The woman, our customer, is the centre of attention, and the focus for this seasonal collection. Whether she is ‘perfect’ or not, she is always herself - she is beautiful, able to love and be proud of herself and celebrate her individuality. With this clear message and with this new collection Fall 2021 we want to give her back her self-confidence even stronger than ever before. Little sayings and heart motifs are integrated delicately into the products to always remind her of her own beauty and preciousness. Love yourself, because that s who you ll spend the rest of your life with - welcome home.
“Beauty begins the moment you decide to be yourself.” Coco Chanel
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TIPS FOR A RELAXING TIME AT HOME:
But a cosy evening at home isn’t just about a comfortable couch and the right blanket to wrap yourself in. Your clothing must also be made of warm and cosy materials. Banish your office clothes to the wardrobe, the tight blouse and the stiff jeans – and replace them with a soft sweatshirt, pyjama bottoms and fluffy knitted socks. A warm, comfortable, layered look is also perfect for cuddling up on cold days when you prefer not to leave the comfort of your own four walls.
1. MUSIC The right music is indispensable for a cosy day at home. There are some Spotify playlists for relaxing moments, for example “Relaxation Music - the best music for relaxing”. What helps you switch off better than reading a book to background piano music while cuddled up on the sofa?
But it is not just for the cold season – your home is also the perfect place for a relaxing break. In the summer, your balcony or garden can be transformed into a green oasis that creates the feeling of being on holiday. In addition to comfortable cushions and blankets, a hammock is absolutely essential here. And colourful, warm light from lanterns and light chains makes your favourite ice cream taste even better.
www.spotify.de
2. AMBIENCE The A&O for a cosy atmosphere is the correct light. Wall and floor lamps with warm, dimmable light bulbs can work well as indirect light sources. Moreover, there’s hardly any form of lighting that creates such a pleasant atmosphere as candlelight does.
It’s important to create the perfect cocoon for your time at home in both summer and winter. The most important thing about cocooning is: making yourself as comfortable as possible in your own four walls.
www.butlers.com/blog/mit-kerzen-eine-gemuetliche-atmosphaere-schaffen.html
3. MEET FRIENDS ONLINE
COCOONING – THE HOMELINESS TREND
Friends don’t have to be left out during a cosy evening at home. On the contrary, apps such as Skype, Houseparty or Zoom make it easy to bring your circle of friends into your own home digitally. So you can mix with all your favourite people from the comfort of your own sofa. www.zoom.us
More and more people are enjoying spending time at home. This retreat to private life is known as cocooning. It’s not a new phenomenon, really. The American researcher Faith Popcorn came up with the term cocooning as early as the 1980s. Its origin lies in biology, where it describes the pupation of insects, such as butterflies. In her book “The Popcorn Report: Trends for the Future”, the author describes cocooning as a stimulus to retreat within your own four walls, for example when the outside world becomes too rough and frightening. People find protection and security in their cosy homes, just like the butterfly caterpillar in its cocoon.
feel safe, relax and unwind. Instead of being tossed around at the mercy of the stressful, complicated, overwhelming world, we retreat into our own small and manageable home. We swap a restaurant visit for a delicious meal at our own table, or an evening at the pub for a box-set binge on the sofa. Copious mugs of hot tea and soothing music are also available on demand. The door closes behind us, the mobile phone is switched off, and we snuggle down on the sofa and escape the hectic pace of everyday life. Your personal nest is the perfect place to relax and switch off.
This behaviour is particularly noticeable during crises. It’s not really surprising that the term cocooning was coined during the time of the Cold War. Faced with economic uncertainty, consumers retreated into their own homes.
Our cocoon needs to be furnished with beautiful things: a simple sofa enhances a cosy living area where you can spend the whole day. A variety of light sources, green plants, carpets and textiles such as pillows and blankets make the living room an oasis of well-being. Cocooning represents a new campfire mentality and is closely linked to other home furnishing trends, such as the Danish hygge style and the Swedish Lagom attitude to life.
The home thus becomes your central living space and a place of retreat. A place of warmth and intimacy. A place where the world is still OK. Somewhere to
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4. OFFLINE On quieter days, which you prefer to spend without friends and in peace, you should put your mobile phone and laptop aside for at least a few hours. Enjoy your free time offline and stress-free, maybe with a good book?
COMFORTABLE AND BEAUTIFUL: the extremely comfortable Clara SB FC with front closure offers maximum comfort for snuggly evenings in the warmth of your own home. It’s also ideal for wearing while you sleep.
5. FOOD A delicious dinner rounds off the cosy day at home perfectly. You can choose between your favourite home recipe or a takeaway – the preferred option, as it offers even better relaxation. www.lieferando.de
Contact your specialist fitter or an Amoena dealer and see for yourself how comfortable seamless bras from Amoena really are. You can find a list of our dealers at amoena.com
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EXERCISE IS GOOD – EVEN AFTER BREAST SURGERY Many women complain of pain in the shoulder and neck area after surgery. A small breast form can have a big effect here – especially in combination with targeted training.
Post-operative posture is often incorrect. Many women tend to hunch, either a little or a lot, with their shoulders pulled forward and arms held close to their body. This is probably an attempt to protect themselves from wound or muscle pain, and perhaps sometimes from the dreaded looks of others. As understandable as this behaviour is, it can lead to further complications. Bad posture can affect the mobility and flexibility of the arms and shoulders. This leads to pain that can make everyday things such as combing your hair, showering or putting on a sweater absolute torture. Irrespective of the type of breast surgery, it is important to get moving again as soon as possible, but consciously and gently. Do something good for yourself. Long walks, slow swimming or even dancing can help your muscles and create new body
needs. The breast form sits perfectly on every breast,” says Claudia Reichl, Product Manager at Amoena. “It creates an even silhouette and generates trust and self-confidence in all situations.” At the same time, the Balance Adapt Air breast form offers maximum comfort. “The temperature equalisation material, together with the textured back, ensures optimum ventilation. The perceived temperature of the breast form is similar to the body temperature of the wearer,” Claudia Reichl continues. “In addition, the smooth and soft edges create an invisible transition between the breast form and breast tissue, thus guaranteeing a natural appearance and feeling.”
Balance Adapt Air MD 233
sensations. Movements become more relaxed and unobtrusive and at the same time your trust in your own body is restored. The goal is an upright posture. Your gaze is straight ahead, your chin slightly retracted. Your neck is stretched upwards, your shoulders are pulled backwards and downwards. Your chest is raised – which emphasises the asymmetry of the breasts. There are high-quality and individually adapted breast forms for precisely this situation – both in terms of shape and size as well as with regard to the respective use, for example, when swimming or under a tight dress at the opera. One of the most innovative solutions is the Amoena Adapt Air. “With its air chambers, it adapts harmoniously to the chest wall. Its integrated air chamber technology makes it possible to adapt the shape of the breast to individual
For supplementary training, you will find three simple exercises below that you can carry out at home. However, please talk to your healthcare professional as soon as possible beforehand. If necessary, they will also prescribe physiotherapy, which is usually covered by your health insurance.
1. Flying elbows This exercise helps to improve mobility in the shoulder and chest. Lie on your bed or the floor in a supine position (on your back). Bend your knees and position your feet flat. Cross your hands behind your neck. Point your elbows towards the ceiling. Move your elbows as far as possible to the side, in the direction of the floor and then again in the direction of the ceiling. It may take several weeks before you get your elbows near the bed or the floor. Repeat the exercise seven to ten times.
2. Shoulder blade elongation This exercise helps to improve the mobility of the shoulder blades. Sit on a chair. Move the chair as close as possible to the table, always keeping your back straight against the back of the chair. Place the arm of your healthy side on the table. Bent your elbow at a 90 degree angle with the palm facing downwards. Do not move this arm during the exercise. Now place the hand of the other arm on the table with the palm facing down. However, the elbow on this side should be stretched out. Slide the hand to the opposite side on the table. You should feel the movement in your shoulder blade during this exercise. Repeat seven to ten times.
3. Shoulder expansion on the wall Pain in the shoulder, neck and back is not uncommon after such an intervention. Many women report tension and are sensitive to both
This exercise helps to improve the mobility of the shoulder. Stand at a distance of about 20 centimetres away with your face towards the wall. Place your hands on the wall at the height of your face. Your elbows are pointing downwards. Use your hands to “crawl” up the wall until you can feel the stretch – and slowly return to the starting position. Repeat this exercise seven to ten times.
touching and moving. This can happen in the case of a mastectomy, the complete removal of the breast tissue, as well as during a lumpectomy, a breast-conserving tumour surgery.
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PILATES HELPS YOU TO FIND YOUR INNER BALANCE AGAIN Dr Martina Fenselau is a pulmonary specialist and has been a Pilates teacher since 2019. Particularly in times of high stress, regular training helps not only to strengthen the body, but also the mind, she says. An interview. Why is Pilates helpful in coronavirus times? Many people complain of a lack of structure in their everyday lives in these times. Pilates helps to structure your day with defined training times. The exercises are very easy to do at home – you don’t need more than a yoga mat and ideally a laptop. Do you also have online groups yourself? I actually teach Pilates at a sports club once a week. At the beginning of the second lockdown, i.e. in October 2020, we migrated from our beautiful room to the Net. Almost all our participants have stayed with us. Some new ones have even been added. Can everyone deal with the technology?
“Pilates promotes lymphatic drainage, stimulates the production of happiness hormones and increases self-perception.” realistic goals. For the duration of a single exercise or for the entire training. By the way, every Pilates session should be followed by a ten-minute relaxation phase, during which soothing music can be played. Relaxation is used to better perceive your body and to feel yourself again. In fact, many people perceive this time with themselves and their bodies as a reward. Why do you recommend Pilates to women with breast cancer? Pilates promotes lymphatic drainage, stimulates the production of happiness hormones and increases self-perception. The correct breathing, which is an essential component of any Pilates exercise, can help women to rest after the surgery and to find their inner balance again. Longheld stretching exercises for the upper body also increase well-being. Are there any special exercises especially for the time after breast surgery? In principle, mainly the exercises that train the chest and torso muscles. Examples are the “chair”, “cactus” and “cat cow”. All these movements also help to prevent neck tension. This training is particularly recommended after the operation because it is gentle and careful.
Actually, this is no longer a problem. Perhaps the only positive aspect of Covid is that we have all learned how to use video conference tools like Zoom, Microsoft Teams and Jitsi. Of course, you need a reasonably stable Internet connection. Are home workouts the future? I think they will be offered in addition to classroom sessions. Training alone at home cannot simply replace the community feeling of being in the gym. It is also much harder for the trainer to correct postures over a screen. There are also a number of pieces of sports equipment in the gym that are missing at home. But online training also has possibilities. If, for example, you are restricted by illness or childcare or your journey is really far, you can use this method to join Pilates in a group.
THESE ITEMS ARE RECOMMENDED FOR SPORTS SUCH AS PILATES, YOGA OR QI GONG
For now I have to motivate myself at home. Do you have a tip for this situation? It is easy to motivate yourself if you set a specific date. A fixed time on a fixed day. Sometimes it helps to meet up with a friend. It is also important to set
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Kitty Top (rose nude)
Kitty Soft Bra (rose nude)
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Power Sports Bra
Thanks! To all the female fitters, breast care nurses and healthcare professionals who were there offering support and advice over recent months, and have done a great job!
How did you come to Pilates yourself? For me it was a rheumatic disorder. I had to urgently think about myself and do more for myself. Due to the targeted movements, harmonious muscle strengthening and correct fascia stretching, I soon felt much better. At the same time, the training gave me firmer muscles. I think my body is nicer now and therefore I have a better feeling of self-esteem. And now you are giving courses yourself. I wouldn’t have thought that either. However, as a doctor, it became clear to me at some point that Pilates would be a great opportunity to offer my patients alternative support for recovery. Although it always takes me a lot of time to put together a training programme, it is great fun to teach other people something. And what is the feedback like? (laughs) Good. My participants encourage me. This motivates me to always come up with new ideas and gives me more self-confidence too.
BEING ACTIVE YOURSELF Pilates is suitable for every fitness type and can be practiced anywhere thanks to online courses. You can find courses for training your body and mind in your own home by visiting the following links: • The online Pilates courses run by the Hamburg Cancer Society are aimed at people with cancer or in aftercare: www.krebshamburg.de/kurse/ • Specialists from the fields of Pilates and Physiotherapy have developed a training programme on pilaME: www.pila-me.de/ • The Sportbildungswerk Nordrhein-Westfalen (North Rhine-Westphalia Sports Education Works) offers online Pilates courses specifically for women: www.sportbund-kurs.de/index.php/zielgruppen/frauen/pilates-fuer-frauen
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AMOENA: THE ENVIRONMENT AT A GLANCE
Amoena use this sustainable variant for Clara SB?
Sustainable and environmentally friendly materials for even more comfort
ECONYL® is an 100% recycled nylon fibre, which is obtained from fisherman’s nets, among other things, and represents a sustainable alternative to conventional nylon. It has the potential to be recycled endlessly without losing its quality. ECONYL® is therefore a solution to nylon waste, which is also better for climate change and for our marine animals at the same time. In addition to the environmental aspect, the focus at Amoena is on women and they’ll be able to enjoy an array of benefits with this high-quality yarn. For example, the Rome OP swimsuit offers excellent UV protection, which is extremely important for scars. In addition, the material is protected from chlorine, pilling and sunscreen and offers tear resistance. What makes a swimsuit particularly pleasant is drying quickly – which is what ECONYL® offers. If you want to enjoy your swimwear for a particularly long time, which also contributes to sustainability, you need to look after it properly. It’s best to wash it by hand with a mild detergent directly after sunbathing. So the chances of chlorine or salt water damaging it are minimal. Then place the swimsuit flat on the laundry stand and leave it to air dry. Never throw the swimsuit into the dryer, iron it or use bleach.
MELANIE ZIMMER Product Manager at Amoena
Environmental protection is a central topic at Amoena. Product manager Melanie Zimmer not only develops the most varied breast care textiles, but also decides which materials are used specifically for which product. In the interview, she explains the natural benefits of the materials and what they can do for the wearers.
Why are sustainable and environmentally friendly materials used for Amoena products?
because natural materials such as organic cotton, bamboo, etc. score particularly highly when it comes to breathability.
When developing our collections, not only do we want to meet the highest functional and quality standards, but we also place particular emphasis on sustainable and environmentally friendly yarns when selecting materials. To this end, we always keep an eye on the biological production of cotton, reduction of water consumption and recycling of materials such as nylon. After all, we want to make a contribution towards protecting the environment while meeting our high standards for functionality and comfort at the same time.
If we look at organic cotton, why was this material used for Becky SB or Lara Cotton SB? Organic cotton is a legally protected term and guarantees that the cotton has been grown under the applicable organic standards. This means that neither pesticides nor chemical fertilisers can be used for cultivation. It not only protects the environment, but is also particularly suitable for sensitive skin. Organic cotton also impresses with the level of comfort it offers: the material, cultivated to conserve resources, is soft, breathable and lasts for a very long time. It is especially skin friendly and therefore also suitable for allergy sufferers. This means that women can enjoy a very pleasant wearing sensation on their skin.
What benefits do environmentally friendly materials such as organic cotton, bamboo and Econyl® offer women? Women who opt for environmentally friendly materials opt for a conscious lifestyle and contribute to more sustainability in their wardrobe. At the same time, you can look forward to an unbelievable level of comfort,
In addition to organic cotton, the range also includes fabrics made from bamboo. Why does
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Bamboo is considered one of the fastest (re)growing plants in the world. It produces a lot of oxygen and stores large amounts of CO2. In addition, bamboo also has outstanding fabric attributes. It is ideal for sensitive skin, as it is an especially soft material with a pleasant feel. It has good breathability and moisture absorption. This means that the Clara SB is quick drying and leaves a pleasant feeling on your skin. After all, comfort is our focus. In addition to natural materials, recycled yarns such as Econyl® are also used. What are the advantages in relation to this when it comes to the Rome One-Piece swimsuit?
Why is environmental protection also so important for the “Amoena system solution”? As the leading manufacturer in breast care, we have a special responsibility to make sure that we look after our environment. Acting sustainably not only ensures the continued existence of our company, it is also a fundamental part of our values. By acting sustainably, we not only have holistic environmental protection in mind, but we also ensure the quality of our products and processes, which is essential. At Amoena, women come first – this is firmly anchored in our values. We are here, listening and supporting women with breast cancer on their entire journey to a life full of self-confidence. In this way, we are a loyal companion for life. We are absolutely aware of our commitment to women and the environment.
ORGANIC COTTON
No agrochemical products such as artificial fertilisers, pesticides, herbicides or fungicides are used in the cultivation of organic cotton. This usually results in a lower harvest yield, but the cultivation method has clear advantages such as environmental protection and fewer health risks for the plantation workers.
BAMBOO
Bamboo is a fast-growing raw material that is used as a source of fibre for the manufacture of food, building materials, consumer goods and musical instruments. It is normally grown on plantations without the use of pesticides. Bamboo fibres come from the stem of the plant.
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ECONYL®
To make the products, fishing nets from aquaculture and what are known as ghost nets, i.e. nets disposed of in the sea, are recycled, among other things. The fibre is identical to standard nylon, but can be recycled and reused again and again to produce new products in a way that’s resource-friendly.
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SWIMWEAR COLLECTION 2021
Clockwise from top: Bohemian Chic One Piece High Neckline in water blue, 71439, 36–46 B, C; Zen Garden Wire Bra Top in twilight blue, 71447, 38–46 B, C, D, E and matching High Waist Brief, 71448, 36–54; Modern Jungle Half Bodice in twilight blue/leafy green, 71486, 38–54 B, C, D; Asian Garden Blouson in black & white stars, 71434, 38–54 B, C, D and matching High Waist Brief, 36–54; Asian Garden Full Bodice in black & white stars, 71431, 38–56 B, C, D, E
For a wonderful day at the beach or in the swimming pool: Our swimwear combines high-tech fabrics with contemporary designs and innovative cuts - Visually it is not indistinguishable from „normal“ swimwear.
The Swimwear Collection is featured online at amoena.com.
Aqua Wave
BREAST CARE APPAREL Our breast form for swimming
Maritime Meadow Onepiece High Neckline in maritime/flowers, 71464, 38–48 B, C, D
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UNEVEN BREASTS? A NON-INVASIVE SOLUTION EXISTS!
Uneven breasts? Amoena can help you find your balance. Find out how we can help you restore your shape and symmetry.
Does breast asymmetry cause you, or someone you know, to wear oversized tops or to avoid deep necklines? Does your bra wrinkle on one side? This imbalance can impact quality of life, causing anxiety and diminished self-confidence. In some cases, it can also affect posture and cause back and neck pain. Surgery could create better symmetry and remedy this problem, but it isn’t always the best option. Have you considered a non-invasive solution? Amoena offers a large collection of breast shapers – Amoena Balance – to compensate for missing volume. They’re so comfortable, you’ll forget you’re wearing one. Here are a few reasons you’ll love them: • Made of high quality silicone • Natural feel • No one notices that you’re wearing a breast shaper • Can be inserted into your bra or adhered to your skin
AVANT
• Gives you that little extra boost • Can also incorporate Comfort+ technology to regulate temperature between the body and the shaper and increase your comfort • Also helps very young women when one breast is growing faster than the other • Amoena’s Balance Adapt Air shaper option is the only one on the market that is adjustable to fit
APRÈS
exactly to your unique chest wall or bra style
Your shaper can be held securely in a pocketed bra. At left, our model wears the Amanda Wire-Free Bustier with plunging neckline.
BRE AST FORMS & SHAPERS
R E C OV E RY C A R E PRODUCTS
BREAST CARE A P PA R E L
THE MOE N A SOLUTION SOLUTION THEAAMOENA
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CURASUPPORT COMPRESSION Compression textiles were developed to support the healing of the wound after breast surgery. By stabilising the shape and function of the operated breast during the healing phase, our compression bras help protect sensitive scar tissue and reduce irritation. This also minimises the risk of post-surgical oedema and reduces post-surgical swelling and pain.
LEYLA ZIP-ST-LOW
Post-surgical bra with light pressure level Sizes: 70/75; 80/85; 90/95; 100/105; 110/115; 120/125 Cups: universal
44604 rose nude
44605 white
44606 black
RECOVERY CARE PRODUCTS
For further information please contact: Amoena Medizin–Orthopädie–Technik GmbH Kapellenweg 36, 83064 Raubling, Germany amoena.com
Amoena is an ISO 9001 / 13485 / 14001 certified company. Amoena breast forms, recovery care garments, pocketed bras and pocketed swimwear are labeled with the CE marked. Amoena is a registered trademark of Amoena Medizin– Orthopädie–Technik GmbH. ID 9900 – 07/21 Amoena is a registered trademark of Amoena Medizin–Orthopädie–Technik GmbH. © 2021 All rights reserved Amoena Medizin–Orthopädie–Technik GmbH, 83064 Raubling, Germany
