AMOENA 4 LIFE amoena.com
CONFIDENCE WITH EVERY STEP What the new Amoena Solution and the Way of St. James have in common
SCARS TELL YOUR LIFE STORY You can help heal your scars
COCOONING – THE NEW AT-HOME TREND More and more people are enjoying spending time at home
PILATES HELPS YOU REDISCOVER YOUR INNER BALANCE A motivating interview with doctor and Pilates teacher Dr. Martina Fenselau
Issue 2021
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EDITORIAL Since the founding of Amoena 46 years ago, it’s been our mission to support women after their breast cancer diagnosis and help them get their lives back. We are firmly convinced that there are many options for helping you find your way back to daily life. In close collaboration with women who experience breast cancer and their doctors, we are constantly developing unique products that set new standards for your care. For example, our revolutionary air chamber technology Adapt Air, sets the breast form standard even higher. It’s an individually adjustable breast form, as supple and flexible as the woman wearing it. We are aware from discussions with women like you that the journey after diagnosis encounters many different obstacles. Doctors, therapists, breast care nurses and many more professionals often accompany you only part of the way. We have set ourselves the goal of closing the resulting gap, based on the experience of 30 million treatments. Our innovative Amoena Solution forms the basis for this. Our products are tailored to meet your needs in all possible situations after diagnosis. You can find more information about this on pages 4 – 7. Especially after surgery, freedom of movement is often severely restricted. Our new post-surgical bras from our Recovery Care line are designed so they can be opened and closed at the front. This reduces the pain of movement. Different compression zones provide both relief where needed and pressure for optimal healing. You can find more information on this and on healing scars with silicone pads on pages 6 – 10. Over 50 employees are involved in the development and production of
70230 White Sizes 6—24
these breast forms at our site in Raubling, in the south of Germany. With passion and world-class expertise, we produce products to give you your joy, zest for life and self-confidence back. The entire Amoena team, with over 400 employees worldwide, is driven by this mission. Our breast forms are produced with the greatest care exclusively by hand at our German headquarters. As a leading manufacturer in breast care, we have a special responsibility to make sure we look after our environment. When developing our collections, we not only want to meet the highest functional and quality standards, but also place particular emphasis on selecting sustainable and environmentally friendly materials. We enjoy long-standing partnerships with our suppliers and producers. Acting sustainably is a fundamental part of our values. In the interview, “The environment at a glance”, we go into more detail about our use of environmentally friendly materials and the benefits of wearing them. These and other topics can be found on the following pages: We hope you enjoy this issue. We’re here for you, we’re listening and we look forward to being able to support you on your journey to getting your self-confidence back.
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Kind regards, Stephanie Bauch Senior Vice President HR, Marketing, Product
Find out more at amoena.com 2
Page 22 Pilates
Page 16 Lingerie
TABLE OF CONTENTS 04 CONFIDENCE WITH EVERY STEP
22 PILATES HELPS YOU TO FIND
YOUR INNER BALANCE AGAIN
What the new Amoena Solution and the Way of St. James have in common – a path, several stages and much more.
A motivating interview with doctor and Pilates teacher Dr. Martina Fenselau about the future of home workouts and finding your inner balance.
08 SCARS TELL YOUR LIFE STORY
26 AMOENA: THE ENVIRONMENT
You can do this for your scars – up to two years after they have formed. Read more about various therapy options here.
AT A GLANCE
Melanie Zimmer, Product Manager for Breast Care Textiles at Amoena, reports on the use and benefits of environmentally friendly and sustainable materials in the development of high-quality collections.
18 COCOONING – THE NEW AT-HOME TREND More and more people are enjoying spending time at home. There are many ways in which you can make your home even more beautiful.
20 EXERCISE IS GOOD – EVEN AFTER BREAST SURGERY
How a small breast form can have a big effect, as well as simple exercises to do at home to make exercise fun again!
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TOGETHER WITH AMOENA, STEP-BY-STEP TO YOUR GOAL. The Way of St. James runs for almost 800 kilometers, from the Pyrenees to the tomb of the apostles in Spain’s Santiago de Compostela. Thousands of pilgrims happily tread this path every year. As difficult as the Way of Saint James is from stage to stage, through your hope and belief in the inner strength to conquer it, it produces many positives that will help you later in your daily life. Just like the pilgrims on the Way of St. James, you too are embarking on a difficult journey after your diagnosis of breast cancer. This journey starts with you and Amoena wants to walk with you from the outset.
We’re looking into the future at your side and always with one thing in mind: how to positively influence your life. Amoena accompanies you back to an active life. The path can be strenuous, rocky and difficult, just like the Way of St. James. However, perseverance means gaining the ability to feel confident and feminine after your operation. During the healing process, our motivation is your satisfaction, and therefore we pay attention to every detail, no matter how small. Amoena partners with you throughout your treatment and beyond, providing excellent breast care. We call this the Amoena Solution.
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BRE AST FORMS & SHAPERS
R E C OV E RY C A R E PRODUCTS
BREAST CARE A P PA R E L
THE A MOE N A SOLUTION Through our discussions with healthcare professionals and experts, we have examined the obstacles and hurdles on the path you will probably travel after your breast cancer diagnosis. Many recovery processes are similar, and we have divided the journey into three stages. The number of steps needed to complete each stage is different for every individual. We’ll make it to the end of this path together, because we will be there to support you at every step.
tackle the second stage: regaining your confidence. Your self-confidence will grow day by day. We are proud to help you on your path to recovery and want to support you with our products to make your daily life easier. Weeks, months or years later, at the pace that suits you, you will arrive at the third stage together with Amoena, where you can take advantage of everything you’ve gained in strength along the entire path: Your daily life continues. You should be able to live without restrictions. The writer Franz Kafka said: “Paths are made by walking.” Stick to your path with all your might and take every day one step at a time. We’ll support you with our 46 years of know-how.
But first the healing process must begin. We’ll support you in this highly sensitive phase after breast surgery until you feel confident enough to
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PATIENT JOURNEY At Amoena we know exactly what women need along their breast cancer journey and how we can make a fitter’s job easier. And it’s why we offer products for every stage of a woman’s journey.
DIAGNOSIS
TREATMENT
PRIMARY SURGERY OPTIONS · Breast conserving surgery · Mastectomy · Primary reconstruction
THERAPY · Endocrine therapy · Chemotherapy · Radiation therapy
RECOVERY
WHERE HEALING BEGINS RECOVERY CARE PRODUCTS CURASUPPORT COMPRESSION CURASUPPORT COMFORT
CURASCAR GARMENTS CURASCAR SILICONES
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WHERE EVERYDAY LIFE CONTINUES BREAST CARE APPAREL LINGERIE WELLNESS
ACTIVE SWIMWEAR
LIVING
SECONDARY SURGERY OPTIONS · Reconstruction with implants · Reconstruction with autologous (FLAP) transplant
WHERE CONFIDENCE GROWS BREAST FORMS & SHAPERS ADAPT AIR
CONTACT
NATURA
ESSENTIAL
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ENERGY
RECOVERY CARE PRODUCTS
SCARS TELL YOUR LIFE STORY What you can do for your scars You look in the mirror and see scars on your chest. This can trigger memories to surface and cause psychological pain. But it also tells your life story and what you’ve already achieved. So your scars are not only a sign that you have successfully overcome cancer with the help of an operation, but they are also witness to how far along the path you have already travelled. You’re probably familiar with the saying “Time heals all wounds” – this is not just a comforting saying, but it’s very true for scars. Because patience is definitely a virtue here.
itching and immobility. You should therefore strive for optimal scar treatment immediately after your wound has healed. This can improve both their aesthetic appearance as well as their functionality and how big they are. Scar tissue can still change up to two years after formation. You will therefore have the opportunity to improve your scars during this period. There are various therapy options for this. A combination of scar compression garments and silicone scar patches has already proven to be a successful therapeutic approach. You make the difference – you can improve your scar quality and Amoena is happy to help you with this. Our growing product portfolio, including Amocura Support and Amocura Scar, provides the right combination for the needs of every individual, regardless of surgery, to create optimal healing conditions.
Unfortunately, your scars cannot be made invisible. All breast surgery leads to scarring to a certain degree, and it’s a natural part of the healing process. Scars are sometimes hard to look at, as they can become darker and thicker. Here, however, it is not just the visual factor that plays a role, but scars can also cause pain due to hardening,
Healthy skin tissue
Scarring is a natural part of the healing process after an injury. Effective treatment can minimize its severity.
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Combination of Mammilla Circle and Anchor silicone patches with Leyla seamless compression bra after reconstruction
Combination Square silicone patch with Panty 2-ZIP-BO compression garment after reconstruction with autologous tissue
DID YOU KNOW? Compression and silicone can help scar treatment Silicone and compression can be combined for the ideal scar treatment. When used early in the treatment phase, this combination therapy can act as a prophylaxis to minimize the risk of excessive scarring. Looking at compression clothing from Amoena, it has been shown that therapeutically effective pressure exerted on a closed wound area can have positive results. These include, among other things, reduction of scar thickness, fading and avoiding uncontrolled growth and proliferation, as well as a possible reduction in itching and pain. When the constant surface pressure applied by compression clothing is combined with silicone, this can result in better scar healing. The silicone creates a moist environment for the scar, which prevents it from drying out. It keeps the scar soft and has a positive effect on scar tissue. For optimal scar healing, we recommend using Amoena scar compression garments in combination with our silicone scar patches – Amocura Recovery Care from Amoena.
Surface pressure from compression garments Compression garments
Silicone patch
Scar therapy with compression and silicone
Healed skin after successful scar therapy
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6 TIPS TO IMPROVE YOUR SCAR 1
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Cleanliness Ensure good hygiene when taking care of your scars, in order to prevent inflammation. Keep your scars clean and clean them daily. You can also keep scars supple by applying cream if you do not use a silicone patch. Talk to your healthcare professional about this in advance.
Compression garments Has your doctor prescribed compression garments for you? In order to be able to achieve therapeutic success, you should wear your Amoena compression garments according to your doctor’s instructions. Optimum hygiene is also important here. Wash your compression garments daily as indicated on the care label to maintain medically effective pressure. This also prevents residues and soiling from having a negative impact on the sensitive skin on your scars.
CuraScar Silicones You can only start scar treatment with silicone once the wound is completely closed. After this, silicone can help prevent excessive scarring. CuraScar Silicones scar patches are self-adhesive and can be applied directly on the skin. They keep the scar tissue nicely moist and keep scars soft and supple. Care must also be taken to ensure that you clean the silicone pads daily as described in the care instructions.
Avoiding sunlight and excessive cold The skin on fresh scars is very sensitive and thin. It should not be exposed to any excessive cold or sunlight. Direct sunlight can change the shape and color of the scar. Cover your scar tissue during the initial period and protect it from the sun.
Mobilization Scar treatment also includes mobilization of scars. You should talk to your healthcare professional in advance to determine the right form of therapy and the right time for this. Targeted physical therapy can help to improve circulation in the scar tissue and soften the connective tissue, which can have a positive effect on the scar quality.
Patience Unfortunately, scars do not disappear, nor do they improve overnight. However, they can be improved up to two years after they have formed. In other words: be patient and stick to your regime, because it takes time for scars to improve. Often, a visible result is not immediately apparent, but can be seen over time. Don’t lose faith.
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ADVERTISEMENT BREAST FORMS & SHAPERS
Our innovative Adapt Air technology has been awarded with two renowned awards.
AMOENA BALANCE ADAPT AIR INDIVIDUALLY ADJUSTABLE Integrated air chamber technology allows you to adjust the breast shapers volume by simply adding or releasing air anytime.
CLOSE TO THE BODY With a flexible rear side Balance Adapt Air is comfortably customizable to every chest wall for a close fit and perfect skin contact.
LIGHTWEIGHT The air chamber means lightweight comfort.
VISUAL SYMMETRY Balance Adapt Air can be adapted to every woman’s unique shape or bra style for a symmetrical silhouette that’s perfect for a full and active life.
COMFORTABLE ALL DAY The temperature-equalizing Comfort+ technology in combination with a structured back layer offers optimal ventilation and helps to maintain a woman’s ideal body temperature. 11
AMOENA AND ME
Women sharing their experiences with Amoena products
“Amoena products are like a part of me.”
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Every day we work with great joy and energy to make Amoena‘s vision come true – to support the self-confidence of women who want to lead an active life after being diagnosed with breast cancer or who are dissatisfied with the appearance or shape of their breasts for other reasons. Although our customers are at the heart of everything we do, sometimes in the day-to-day stress of our work we forget what a great difference our products make to women. That‘s why we‘re so pleased to be able to feature in this series some of the ladies who use our Amoena products and give us an insight into what they mean to them. Today we would like to thank Barbara for taking the time to answer our questions. Barbara lives with her family in Dortmund, Germany, and has known of Amoena for over 16 years. Barbara is also a model for us and was immediately thrilled to be able to give an insight into her experiences with Amoena.
When did you first come into contact with Amoena products?
What do you find special about Amoena products?
I first came into contact with Amoena products in July 2005.
The best quality I have experienced in the course of my work at Amoena! I was also lucky enough that my medical supply store at the time recommended an Amoena breast form and bra. It was just lucky timing.
Which Amoena products (breast forms, shapers, underwear… ) do you use? In the course of my modelling work for Amoena,
What buzzword comes to mind when you think of Amoena?
I have had the pleasure of trying out almost all the breast forms! My favorite would be the Adapt Air, which I have been wearing with enthusiasm since 2020, the Contact Light 2S and the Energy Cosmetic 2S. I also like the Essential 2A and the Natura Light 1SN, but I would single out the Natura, which feels super soft and comfortable, like a caress on the skin! I prefer bras without underwire (I also wore them before the operation). The bras all fit great from Mona to Carmen, Karolina and Aurelie!
It may sound cliché, but it‘s true: “Like a part of me”! I don‘t miss anything, especially since a post-mastectomy reconstruction was in the cards for me at the beginning. Do you have a message that you would like to share with our employees who work every day on the development, production, improvement, distribution, etc. of our Amoena products? Continued success and many new inspirations in the further development of products that make life easier and more beautiful for women who have had breast surgery! In the case of my daughter, who has a disfigured breast after a capsule removal (an en bloc operation)... For these women it would also be nice to have the appropriate products available.
What influence do these products have on your daily life? The products give me security and a sense of well-being in everyday life.
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COMPRESSION BRA VS SPORTS BRA
HOW MEDICAL COMPRESSION BRAS MEANINGFULLY SUPPORT HEALING In the immediate phase after breast surgery many women feel vulnerable and exposed. They’re dealing with the entire or partial loss of a breast – both mentally and physically. The Amoena Recovery Care line revolves around the best possible support of the healing process directly after breast surgery, and cares for these women on the physical level. Compression bras are of the highest value here.
Compression textiles provide support – in every respect Each operation is different, with its own unique circumstances, and its own results. However, the surgical result is not influenced by surgery alone. Excellent post-surgery care also contributes significantly to the healing process. Amoena compression garments are designed specifically for women who have undergone breast surgery. They help to minimize the risk of post-operative bleeding and swelling and to alleviate the associated pain. At the same time, compression bras stabilize the breast that has been operated on and keep that area of the body protected. An optimal amount of pressure from a compression garment can promote wound healing and stabilize the shape and function of the breast. In this way, compression bras provide excellent support and protection, even in the case of sudden, uncomfortable movements such as sneezing and coughing. Several styles (Leyla, Pamela, Sina) are even suitable for direct clinical use immediately after the operation, since they are pre-washed and delivered in a sealed package. In addition to the physical benefit, compression bras also provide an emotional feeling of stability and safety, which can be invaluable for the patient. Compression bras can support her self-confidence from the start and help her to come to terms with her new life situation. In combination with the extra-soft Priform, a post-operative breast form made of lightweight fiberfill, she’ll feel more like herself, and able to dress normally, soon after leaving the hospital. Although the medical benefit of compression bras is based on the latest scientific knowledge, sports bras are still often recommended for the first phase after breast surgery. Sports bras have a number of disadvantages compared to medical compression bras. For instance, since sports bras are generally designed with heavy seams, there is a risk of friction and irritation at the surgery site. Compression bras by Amoena, on the other hand, are manufactured using seamless circular knitting technology to prevent such complications.
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Special features of compression bras Many women risk the development of lymphedema after breast surgery. Good post-operative care, therefore, should not impede lymphatic flow in the surgical area. While sports bras have thin, often tight elastic inner bands that can easily impair lymphatic flow, Amoena compression bras have a particularly soft and wide underbust band for precisely this reason. In addition, sports bras do not cover the entire surgical area in which the patient can develop post-operative edema. Because their designs and cuts vary widely, there is no guarantee that a sports bra will exert the right amount of pressure at exactly the correct position after breast surgery. In contrast, this is exactly what Amoena compression bras have been designed to do. They have been developed specifically for the needs of women who have undergone breast surgery and are equipped with light, medium or high pressure levels depending on the style. Special knitting technology also allows for different knitting zones within the material. For example, the firmness of the back and sides differ, although the entire compression bra is seamless and consists of a single part. This is particularly beneficial for lymphatic drainage. The wide straps, high back and wide underbust band contribute to the stabilization of the surgical area without impairing the surgical result. Another significant difference is the presence of a front-fastening closure. Amoena compression and post-operative bras are equipped with front closures to make dressing and undressing as comfortable and pain-free as possible. Especially in the first phase after breast surgery, movements of the torso are often associated with pain. This pain can be easily avoided or reduced with a front-closure compression bra.
The Sina post-operative compression bra with seamless circular knitting technology. Special knitted zones and targeted medium pressure levels support lymphatic drainage and the healing process. Adjustable straps with Velcro fasteners, front fastening and pre-formed, flexible cups are designed to fit the woman, not the other way around.
The seamless Leyla compression bra with front closure, here in combination with the Amoena Anchor and Mammilla Circle silicone patches. Silicones keep the scar soft and supple (can only be used after wound closure). Leyla is suitable for direct clinical use immediately after breast surgery due to a pre-washing procedure.
From expertise to medical compression bra The pivotal difference between a sports bra and a medical compression bra is that the latter is truly a medical device. Nothing is left to chance during our product development. Since all Amoena compression garments are medical products, a clinical evaluation is mandatory. The clinical benefit, safety and performance of each product must be demonstrated beyond doubt. Thus, the development of Amoena compression bras is based on the latest scientific knowledge. In cooperation with healthcare professionals, several weeks of product tests are carried out with a final assessment by the healthcare professionals providing treatment. You can rest assured that our compression bras are truly the best choice for post-surgical wear. Get expert advice from a certified fitter in one of our specialist retail stores – find an Amoena fitter near you at amoena.us/findmyretailer
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BREAST CARE APPAREL
In spending a lot of time on your own at home it is more essential than ever to be at ease with yourself. Self-sufficiency serves as a source of strength and leads to inner balance for body and soul. This is the reason why we have chosen the theme “Love Yourself” as a continuation of self-care. The women we serve are the focus for this seasonal collection. Whether she is ‘perfect’ or not, she is always herself – she is beautiful, able to love and be proud of herself and celebrate her individuality. With this clear message and with this new collection Fall 2021 we want to give her back her self-confidence even stronger than ever before. Little sayings and heart motifs are integrated delicately into the products to always remind her of her own beauty, inside and out. Love yourself, because that’s who you’ll spend the rest of your life with – welcome home.
“Beauty begins the moment you decide to be yourself.” Coco Chanel
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COCOONING – THE AT-HOME TREND More and more people are enjoying spending time at home. This retreat to private life is known as cocooning. It’s not a new phenomenon, really. The American researcher Faith Popcorn came up with the term cocooning as early as the 1980s. Its origin lies in biology, where it describes the pupation of insects, such as butterflies. In her book The Popcorn Report: Trends for the Future, the author describes cocooning as a stimulus to retreat within your own four walls, for example when the outside world becomes too rough and frightening. People find protection and security in their cozy homes, just like the butterfly caterpillar in its cocoon.
feel safe, relax and unwind. Instead of being tossed around at the mercy of the stressful, complicated, overwhelming world, we retreat into our own small and manageable homes. We swap a restaurant visit for a delicious meal at our own table, or an evening at the pub for a Netflix binge on the sofa. Copious mugs of hot tea and soothing music are also available on demand. The door closes behind us, the mobile phone is switched off, and we snuggle down in a blanket and escape the hectic pace of everyday life. Your personal nest is the perfect place to relax and switch off.
This behavior is particularly noticeable during crises. It’s not really surprising that the term cocooning was coined during the time of the Cold War. Faced with economic uncertainty, consumers retreated into their own homes.
Your cocoon needs to be furnished with beautiful things: a simple sofa enhances a cozy living area where you can spend the whole day. A variety of light sources, green plants, carpets and textiles such as pillows and blankets make the living room an oasis of well-being. Cocooning represents a new campfire mentality and is closely linked to other home furnishing trends, such as the Danish hygge style and the Swedish Lagom attitude to life.
The home thus becomes your central living space and a place of retreat. A place of warmth and intimacy. A place where the world is still OK. Somewhere to
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TIPS FOR A RELAXING TIME AT HOME:
But a cozy evening at home isn’t just about a comfortable couch and the right blanket to wrap yourself in. Your clothing must also be made of warm and comfy materials. Banish your office clothes to the closet, the tight blouse and the stiff jeans – and replace them with a soft sweatshirt, pajama bottoms and fluffy knitted socks. A warm, comfortable, layered look is also perfect for cuddling up on cold days when you prefer not to leave the comfort of your own four walls.
1. MUSIC The right music is indispensable for a cosy day at home. There are some Spotify playlists for relaxing moments, for example “Relaxation Music - the best music for relaxing”. What helps you switch off better than reading a book to background piano music while cuddled up on the sofa?
But this trend isn’t just for the cold season – your home is also the perfect place for a relaxing break. In the summer, your balcony or backyard garden can be transformed into a green oasis that creates the feeling of being on holiday. In addition to comfortable cushions and blankets, a hammock is absolutely essential here. And colorful, warm light from lanterns and string lights makes your favorite ice cream taste even better.
www.spotify.us
2. AMBIENCE The key to a comforting atmosphere is the correct light. Wall and floor lamps with warm, dimmable light bulbs can work well as indirect light sources. Moreover, there’s hardly any form of lighting that creates such a pleasant atmosphere as candlelight does.
It’s important to create the perfect cocoon for your time at home in both summer and winter. The most important thing about cocooning is: making yourself as comfortable as possible in your own four walls.
3. MEET FRIENDS ONLINE Friends don’t have to be left out during your time at home. On the contrary, apps such as Skype, Houseparty or Zoom make it easy to bring your circle of friends into your own home digitally. So you can mix with all your favorite people from the comfort of your own space. www.zoom.us
4. OFFLINE On quieter days, which you prefer to spend without friends and in peace, you should put your mobile phone and laptop aside for at least a few hours. Enjoy your free time offline and stress-free, maybe with a good book?
5. FOOD
COMFORTABLE AND BEAUTIFUL: The extremely comfortable Clara Wire-free bra with front closure offers maximum comfort for snuggly evenings in the warmth of your own home. It’s also ideal for wearing while you sleep.
A delicious dinner rounds off the day at home perfectly. You can choose between your favorite home recipe or order takeaway – the preferred option, as it offers even better relaxation.
Contact your certified fitter or an Amoena retailer and see for yourself how comfortable seamless bras from Amoena really are. You can find a list of our dealers at amoena.us
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EXERCISE IS GOOD – EVEN AFTER BREAST SURGERY Many women complain of pain in the shoulder and neck area after surgery. A small breast form can make a big difference – especially in combination with targeted training.
Post-operative posture is often incorrect. Many women tend to hunch, either a little or a lot, with their shoulders pulled forward and arms held close to their body. This is probably an attempt to protect themselves from wound or muscle pain, and perhaps sometimes from the looks of others. As understandable as this behavior is, it can lead to further complications. Bad posture can affect the mobility and flexibility of the arms and shoulders. This leads to pain that can make everyday things such as combing your hair, showering or putting on a sweater absolute torture.
sensations. Movements become more relaxed and tolerable if you go slowly, and at the same time your trust in your own body is restored. The goal is an upright posture. Your gaze is straight ahead, your chin slightly retracted. Your neck is stretched upwards, your shoulders are pulled backwards and downwards. Your chest is raised – which may emphasize the asymmetry of the breasts. Not to worry: there are high-quality and individually adapted breast forms for precisely this situation – both in terms of shape and size as well as with regard to the respective use, for example, when swimming or under a tight dress at the opera. One of the most innovative solutions is the Amoena Adapt Air. “With its air chambers, it adapts harmoniously to the chest wall. Its integrated air chamber technology makes it possible to adapt the shape of the breast to individual
Regardless of the type of breast surgery, it is important to get moving again as soon as possible, but consciously and gently. Do something good for yourself. Long walks, slow swimming or even dancing can help your muscles and create new body
Pain in the shoulder, neck and back is not uncommon after breast surgery. Many women report tension and are sensitive to both touching and moving. This can happen in the case of a mastectomy, the complete removal of the breast tissue, as well as during a lumpectomy, a breast-conserving surgery.
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needs. The breast form sits perfectly on every breast,” says Claudia Reichl, Product Manager at Amoena. “It creates an even silhouette and generates trust and self-confidence in all situations.” At the same time, the Balance Adapt Air breast form offers maximum comfort. “The temperature equalization material, together with the textured back, ensures optimum ventilation. The perceived temperature of the breast form is similar to the body temperature of the wearer,” Claudia Reichl continues. “In addition, the smooth and soft edges create an invisible transition between the breast form and breast tissue, thus guaranteeing a natural appearance and feeling.”
Balance Adapt Air MD 233
For supplementary mobility training, you will find three simple exercises below that you can try at home. However, please talk to your healthcare professional as soon as possible beforehand. If necessary, they will also prescribe physical therapy, which is usually covered by your health insurance.
1. Flying elbows This exercise helps to improve mobility in the shoulder and chest. Lie on your bed or the floor in a supine position (on your back). Bend your knees and position your feet flat. Cross your hands behind your neck. Point your elbows towards the ceiling. Move your elbows as far as possible to the side, in the direction of the floor and then again in the direction of the ceiling. It may take several weeks before you get your elbows near the bed or the floor. Repeat the exercise seven to ten times.
2. Shoulder blade elongation This exercise helps to improve the mobility of the shoulder blades. Sit on a chair. Move the chair as close as possible to the table, always keeping your back straight against the back of the chair. Place the arm of your healthy side on the table. Bent your elbow at a 90 degree angle with the palm facing downwards. Do not move this arm during the exercise. Now place the hand of the other arm on the table with the palm facing down. However, the elbow on this side should be stretched out. Slide the hand to the opposite side on the table. You should feel the movement in your shoulder blade during this exercise. Repeat seven to ten times.
3. Shoulder expansion on the wall This exercise helps to improve the mobility of the shoulder. Stand at a distance of about 20 centimeters (about 8 inches) away with your face towards the wall. Place your hands on the wall at the height of your face. Your elbows are pointing downwards. Use your hands to “crawl” up the wall until you can feel the stretch – and slowly return to the starting position. Repeat this exercise seven to ten times.
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PILATES HELPS YOU TO FIND YOUR INNER BALANCE AGAIN Dr. Martina Fenselau is a pulmonary specialist and has been a Pilates teacher since 2019. Particularly in times of high stress, regular training helps not only to strengthen the body, but also the mind, she says. She sat down with Amoena4Life in this interview. Why is Pilates helpful in coronavirus times? Many people complain of a lack of structure in their everyday lives in these times. Pilates helps to structure your day with defined training times. The exercises are very easy to do at home – you don’t need more than a yoga mat and ideally a laptop. Do you also have online groups yourself? I actually teach Pilates at a sports club once a week. At the beginning of the second lockdown [in Germany], i.e. in October 2020, we migrated from our beautiful room to the internet. Almost all our participants have stayed with us. Some new ones have even been added. Can everyone deal with the technology? Actually, this is no longer a problem. Perhaps the only positive aspect of Covid is that we have all learned how to use video conference tools like Zoom, Microsoft Teams and Skype. Of course, you need a reasonably stable internet connection. Are home workouts the future? I think they will be offered in addition to classroom sessions. Training alone at home cannot simply replace the community feeling of being in the gym. It is also much harder for the trainer to correct postures over a screen. There are also a number of pieces of sports equipment in the gym that are missing at home. But online training also has possibilities. If, for example, you are restricted by illness or childcare or your journey is really far, you can use this method to join Pilates in a group. For now I have to motivate myself at home. Do you have a tip for this situation? It is easy to motivate yourself if you set a specific date. A fixed time on a fixed day. Sometimes it helps
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“Pilates promotes lymphatic drainage, stimulates the production of happiness hormones and increases self-perception.” to meet up with a friend. It is also important to set realistic goals. For the duration of a single exercise or for the entire training. By the way, every Pilates session should be followed by a ten-minute relaxation phase, during which soothing music can be played. Relaxation is used to better perceive your body and to feel yourself again. In fact, many people perceive this time with themselves and their bodies as a reward. Why do you recommend Pilates to women with breast cancer? Pilates promotes lymphatic drainage, stimulates the production of happiness hormones and increases self-perception. The correct breathing, which is an essential component of any Pilates exercise, can help women to rest after the surgery and to find their inner balance again. Long-held stretching exercises for the upper body also increase well-being. Are there any special exercises especially for the time after breast surgery? In principle, mainly the exercises that train the chest and torso muscles. Examples are the “chair”, “cactus” and “cat cow”. All these movements also help to prevent neck tension. This training is particularly recommended after the operation because it is gentle and careful.
THESE STYLES ARE RECOMMENDED FOR SPORTS SUCH AS PILATES, YOGA OR QI GONG
Kitty Top (Rose Nude)
Kitty Wire-free Bra (Rose Nude)
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Power Sports Bra
How did you come to Pilates yourself? For me it was a rheumatic disorder. I had to urgently think about myself and do more for myself. Due to the targeted movements, harmonious muscle strengthening and correct fascia stretching, I soon felt much better. At the same time, the training gave me firmer muscles. I think my body is improved now and therefore I have a better feeling of self-esteem. And now you are giving courses yourself. I wouldn’t have thought that either. However, as a doctor, it became clear to me at some point that Pilates would be a great opportunity to offer my patients alternative support for recovery. Although it always takes me a lot of time to put together a training program, it is great fun to teach other people something. And what is the feedback like? (laughs) Good. My participants encourage me. This motivates me to always come up with new ideas and gives me more self-confidence too.
BEING ACTIVE YOURSELF Pilates is suitable for every fitness type and can be practiced anywhere thanks to online courses. You can find courses for training your body and mind in your own home by visiting the following links: • The online Pilates course offered by the Breast Cancer Haven, a non-profit in the UK: youtu.be/hjNa1UumhG0 • PIlatesAnytime is a workout channel with videos specially designed for breast cancer recovery (subscription required): www.pilatesanytime.com/Pilates-Blog/1166/ Pilates-and-Breast-Cancer-Recovery • Your local breast cancer support group probably offers in-person Pilates classes for recovery in your area – check around! If there‘s nothing near you, try an online support group like SurvivingBreastCancer.org – they offer online events including Pilates classes throughout the year.
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Thanks! To all the certified fitters, breast care nurses and healthcare professionals who were there offering support and advice over recent months, and have done a great job!
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AMOENA: THE ENVIRONMENT AT A GLANCE Sustainable and environmentally friendly materials for even more comfort
MELANIE ZIMMER
Environmental protection is a central topic at Amoena. Product manager Melanie Zimmer not only develops the most varied breast care apparel, but also decides which materials are used specifically for which product. In the interview, she explains the natural benefits of the materials and what they can do for you, the wearer.
Product Manager at Amoena
Why are sustainable and environmentally friendly materials used for Amoena products?
you can look forward to an unbelievable level of comfort, because natural materials such as organic cotton, bamboo, etc. score particularly highly when it comes to breathability.
When developing our collections, not only do we want to meet the highest functional and quality standards, but we also place particular emphasis on sustainable and environmentally friendly yarns when selecting materials. To this end, we always keep an eye on the biological production of cotton, reduction of water consumption and recycling of materials such as nylon. After all, we want to make a contribution towards protecting the environment while meeting our high standards for functionality and comfort at the same time.
If we look at organic cotton, why was this material used for the Becky or Lara Cotton Wire-free bras? Organic cotton is a legally protected term and guarantees that the cotton has been grown under the applicable organic standards. This means that neither pesticides nor chemical fertilizers can be used for cultivation. It not only protects the environment, but is also particularly suitable for sensitive skin. Organic cotton also impresses with the level of comfort it offers: the material, cultivated to conserve resources, is soft, breathable and lasts for a very long time. It is especially skin friendly and therefore also suitable for allergy sufferers. This means that women can enjoy a very pleasant wearing sensation on their skin.
What benefits do environmentally friendly materials such as organic cotton, bamboo and Econyl® offer women? Women who opt for environmentally friendly materials opt for a conscious lifestyle and contribute to more sustainability in their wardrobe. At the same time,
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In addition to organic cotton, the range also includes fabrics made from bamboo. Why does Amoena use this sustainable variant for the Clara Wire-free bra? Bamboo is considered one of the fastest (re)growing plants in the world. It produces a lot of oxygen and stores large amounts of CO2. In addition, bamboo also has outstanding fabric attributes. It is ideal for sensitive skin, as it is an especially soft material with a pleasant feel. It has good breathability and moisture absorption. This means that the Clara bra is quick drying and leaves a pleasant feeling on your skin. After all, comfort is our focus. In addition to natural materials, recycled yarns such as Econyl® are also used. What are the advantages of this when it comes to the Rome One-Piece swimsuit? ECONYL® is an 100% recycled nylon fiber, which is obtained from fisherman’s nets, among other things, and represents a sustainable alternative to conventional nylon. It has the potential to be recycled endlessly without losing its quality. ECONYL® is therefore a solution to nylon waste, which is also better for climate change and for our marine animals at the same time. In addition to the environmental aspect, the focus at Amoena is on women and they’ll be able to enjoy an array of benefits with this high-quality yarn. For example, the Rome swimsuit offers excellent UV protection, which is extremely important for scars. In addition, the material is protected from chlorine, pilling and sunscreen and offers tear resistance. What makes a swimsuit particularly pleasant is drying quickly – which is what ECONYL® offers. If you want to enjoy your swimwear for a particularly long time, which also contributes to sustainability, you need to look after it properly. It’s best to wash it by hand with a mild detergent directly after swimming, so the chances of chlorine or salt water damaging it are minimal. Then place the swimsuit flat on the laundry stand and leave it to air dry. Never throw the swimsuit into the dryer, iron it or use bleach. Why is environmental protection also so important for the Amoena Solution? As the leading manufacturer in breast care, we have a special responsibility to make sure that we look after our environment. Acting sustainably not only ensures the continued existence of our company, it is also a fundamental part of our values. By acting sustainably, we not only have holistic environmental protection in mind, but we also ensure the quality of our products and processes, which is essential. At Amoena, women come first – this is firmly anchored in our values. We are here, listening and supporting women with breast cancer on their entire journey to a life full of self-confidence. In this way, we are a loyal companion for life. We are absolutely aware of our commitment to women and the environment.
ORGANIC COTTON
BAMBOO
ECONYL®
No agrochemical products such as artificial
Bamboo is a fast-growing raw material that is
To make the products, fishing nets from
fertilizers, pesticides, herbicides or fungicides are
used as a source of fiber for the manufacture of
aquaculture and what are known as ghost nets,
used in the cultivation of organic cotton.
food, building materials, consumer goods and
i.e. nets disposed of in the sea,are recycled,
This usually results in a lower harvest yield, but
musical instruments. It is normally grown on
among other things. The fiber is identical to
the cultivation method has clear advantages such
plantations without the use of pesticides. Bam-
standard nylon, but can be recycled and reused
as environmental protection and fewer health
boo fibers come from the stem of the plant.
again and again to produce new products in a way that’s resource-friendly.
risks for the plantation workers.
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SWIMWEAR COLLECTION 2021 For a wonderful day at the beach or in the swimming pool: our swimwear combines high-tech fabrics with contemporary designs and innovative cuts. Visually it is indistinguishable from “normal” swimwear.
BREAST CARE APPAREL
Maritime Meadow One-Piece High Neckline in Maritime/Flowers, 71464, 8–18 B, C, D
Different designs 28 24
Clockwise from top: Bohemian Chic One Piece High Neckline in Water Blue, 71439, 6–16 B, C; Zen Garden Underwire Bra Top in Twilight Blue, 71447, 8–16 B, C, D, DD and matching High Waist Brief, 71448, 6–22; Modern Jungle Half Bodice in Twilight Blue/Leafy Green, 71486, 8–24 B, C, D; Asian Garden Blouson in Black & White Stars, 71434, 8–26 B, C, D, DD and matching High Waist Brief, 6–24; Asian Garden Full Bodice in Black & White Stars 71431, 8–26 B, C, D, DD
The Swimwear Collection is featured online at amoena.com.
Aqua Wave
Our breast form for swimming
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UNEVEN BREASTS?
It‘s a fact of the human body: Our right side is not exactly the same as our left and we all have one breast that is a little different in size or shape from the other. Among women who experience breast cancer, 70% have partial surgery. Following surgery or during the natural evolution over time, imbalance can persist. Even after reconstructive surgery. If the imbalance is pronounced, know that you are far from the only one.
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A NON-INVASIVE SOLUTION EXISTS Does breast asymmetry cause you, or someone you know, to wear oversized tops or to avoid deep necklines? Does your bra wrinkle on one side? This imbalance can impact quality of life, causing anxiety and diminished self - confidence. In some cases, it can also affect posture and cause back and neck pain. Surgery could create better symmetry and remedy this problem, but it isn’t always the best option. Have you considered a non - invasive solution? Amoena offers a large collection of breast shapers — Amoena Balance — to compensate for missing volume. They’re so comfortable, you’ll forget you’re wearing one. Here are a few reasons you’ll love them:
• Made of high quality silicone • Feel soft and natural • No one notices that you’re wearing a breast shaper
• Can be inserted into your bra
BEFORE
or adhered to your skin
• Gives you that extra little boost • Comfort+ technology helps regulate temperature between the body and the shaper and increases your comfort
• Also helps very young women when one breast is growing faster than the other.
• A moena’s Balance Adapt Air shaper option i s the only one on the market that is adjustable to fit exactly to your unique chest wall or bra style (see p. 11)
AFTER
Your shaper can be held securely in a pocketed bra.
Amoena can help you find your balance. To find out how we can help you restore your shape and symmetry, click here.
A manda Wire -F ree Bustier w ith plunging neck line
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CURASUPPORT COMPRESSION Compression textiles were developed to support the healing of the wound after breast surgery. By stabilizing the shape and function of the operated breast during the healing phase, our compression bras help protect sensitive scar tissue and reduce irritation. This also minimizes the risk of post-surgical edema and reduces post-surgical swelling and pain.
LEYLA ZIP-ST-LOW
Post-surgical bra with light pressure level Sizes: 32/34, 36/38, 40/42, 44/46, 48/50, 52/54 Cups: universal
44604 Rose Nude
44605 White
RECOVERY CARE PRODUCTS
Amoena USA Corporation, 1701 Barrett Lakes Blvd, Suite 410, Kennesaw, GA amoena.com
Amoena is an ISO 9001 / 13485 / 14001 certified company. Amoena breast forms, recovery care garments, pocketed bras and pocketed swimwear are labeled with the CE mark. ID 9900 – 08/21 Amoena is a registered trademark of Amoena Medizin–Orthopädie–Technik GmbH. ©2021 All rights reserved Amoena USA Corporation, Kennesaw, GA 30144-4582 USA
44606 Black