AMOENA4LIFE amoena.com.au
BEYOND BUBBLE BATHS What it means to practice self-care
GETTING BACK TO ‘ME’ The importance of self-care – Rosarie’s story
45th ANNIVERSARY Amoena is celebrating 45 years of supporting women‘s confidence
TAKING GOOD CARE Caregivers need care too
FOCUS:
Self-care to strengthen your physical & mental health
Issue 2020
ADVERTISEMENT
EDITORIAL Dear Reader,
Individually
adjustable
with innovative air chamber technology
ADAPT AIR BREAST FORMS Fit for you A new full breast form adaptable to each woman’s unique shape. Enabling perfect skin contact and visual symmetry.
2020 is a special year for Amoena - this year we celebrate our 45th anniversary. For 45 years we have been supporting women with breast cancer on their journey (see highlights on page 20), not only with innovative and comfortable products, but also with relevant information and inspiring stories of other women. Our aim has always been to encourage you and support your self-confidence. This year’s issue revolves around the important topic of “self-care”. Self-care is not only occasional treats such as a wellness weekend or a massage. Rather, it is about checking in with yourself regularly, consciously listening to your own needs, accepting them and taking good care of yourself. Self-care should therefore become an integral part of our everyday life. You can find a few tips on page 18. Rosarie’s story on page 10 inspires us. She reveals what helped her to look ahead after her diagnosis of breast cancer and the subsequent surgery and how she incorporates self-care into her everyday life. Also, don’t miss the article about Yin Yoga on page 24 a yoga practice where body awareness and self-reflection are incorporated. We will show you a few simple, gentle exercises that you can integrate into your daily routine. We hope you enjoy reading and we would love to hear from you. Yours, Amoena4Life Editorial Team
Ask your fitting specialist about trying Adapt Air!
Read more and find your closest fit specialist at amoena.com.au 2
CONTENTS
Focus: Self-care to strengthen your physical & mental health
BEYOND BUBBLE BATHS
04
AMP UP YOUR BEAUTY
07
GETTING BACK TO ‘ME’
10
What it means to practice self-care
Page 10 Getting back to „Me“
Make-up tips to keep you gorgeous through chemo The importance of self-care –Rosarie’s story
YOU ARE NOT ALONE 14 Moira tells her story
CONNECTING WITH OTHERS 16 Leonie shares why she is passionate about peer support
GIVING WOMEN BACK THEIR INDIVIDUAL SILHOUETTE
Page 04 Beyond Bubble Baths
18
Interview with Claudia Reichl (product manager) and Nils Stelter (project manager in product development at Amoena)
45th ANNIVERSARY 20 Amoena is celebrating 45 years of supporting women‘s confidence
TAKING GOOD CARE
22
SELF-CARE & REGENERATION WITH YIN YOGA
24
Caregivers need care too
What is Yin Yoga and what are the positive effects of it? Easy exercises to get started.
Page 24 Regeneration with Yin Yoga
TAKE US WITH YOU!
AMOENA4LIFE amoena.com.au amoena.com.au
BEYOND BUBBLE BATHS What it means to practice self-care
GETTING BACK TO ‘ME’ The importance of self-care – Rosarie’s story
45th ANNIVERSARY Amoena is celebrating 45 years of supporting women‘s confidence
TAKING GOOD CARE Caregivers need care too
FOCUS:
Self-care to strengthen your physical & mental health
Issue 2020
You can also read Amoena4Life in digital format at amoena.com.au — anytime, anywhere. At home or on the go, on your PC, tablet or smartphone.
3
BEYOND BUBBLE BATHS What it Means to Practice SELF-CARE We all love a good, indulgent treat once in a while. But the real magic of self-care happens when we can practice it consistently, and let it take root in our everyday routine. In the last several years, as society’s stress level has risen, so has the awareness that we can do something about it — and the self-care movement is now a global effort, a trending topic. Studies show how crucial self-care is: In 2018, the U.K.’s Mental Health Foundation conducted a study of stress levels across the nation. Results indicated that 74% of respondents had felt so stressed they were overwhelmed or unable to cope. Add a cancer diagnosis to the mix, and the lesson is clear: Taking better care of ourselves is not a luxury — it is a health imperative.
COMFORTABLE BRA CHOICES MAXIMIZE YOUR DOWN-TIME
HOW DO YOU PRACTICE SELFCARE?
Want to eat ice cream
For a truly stress-free moment of self-care, be sure you are wearing a supportive, comfortable bra or leisure top.
(now that it tastes good again)? Yes, that is a form of self-care. Scheduling a spa day? Indeed, you should, for your health’s sake.
We asked Amoena4Life readers,
However, once life has returned
“What does self-care mean to
to its “new normal,” your time may
you?” and received a variety of
be spoken for, and you cannot
enticing responses:
indulge in sweets whenever you like! “It’s not all salt baths and chocolate cake,” says Brianna
A spa day and massage.
Wiest, author of the book, I Am the Hero of My Own Life. Instead, creating regular, reliable self-care
Time alone!
Kitty Soft Bra
With no seams, closures or adjusters, this pull-on pocketed bra is soft and cozy. It’s an ideal choice for sleeping, too. Kitty Soft Bra, Magenta, sizes S – 2XL.
practices — things that fit into your day-to-day routine — will sustain you.
Taking a nap. A girls’ day, with a haircut, having my nails done, going out for lunch and shopping with a girlfriend.
DIGGING DEEP: DAILY CARE TAKES WORK Wiest’s writing suggests that sometimes self-care must be “unbeautiful.” Tasks like checking a spreadsheet of your finances, so
Reading, dark chocolate and a hot bath.
that you feel less stressed about money, can be a form of self-care. Forcing yourself to do a sweaty workout is certainly not luxurious,
Yes, pampering is a good thing — particularly after cancer surgeries and treatments. No one can deny that little (and big) indulgences
but it is necessary self-care. Ally Morrison, Program Director for U.S. breast cancer charity Image Reborn, adds,
are well deserved.
5
Valletta Top
Amoena customers know that Valletta is the perfect tank top for comfort, style and soft support. Go out or stay in! There’s no bra required — it’s built in, and pocketed. Valletta Top, sizes 8-26.
Start and end the day with gratitude for small things Real, lasting self-care does not
“
Self-care means taking the time to actively listen to your body and your heart — with compassion. In our society, we often feel pressure to push the hardest, be the first to wake
Transition from work to home gently, perhaps by creating a mini-ritual like drinking a cup of tea or washing your face before you begin cooking or cleaning Turn off digital devices and cultivate intentional time with family, friends, and neighbours Journal regularly; try it on Sunday mornings, for example
when we are tired. When we take time to give ourselves what we know we need… we clear space to be able to give more freely to others.”
be momentous — it should enhance what already exists: your one, beautiful life.
“Actual self-care... has very little to do with ‘treating yourself’ and a whole lot do with making choices for your long-term wellness.” Brianna Wiest, on thoughtcatalog.com
and the last to go to bed. [But] sometimes we need to stop
require a day off or need to
Enjoy a nature walk — for mental clarity and physical benefit Nourish yourself with good food
So, how can you make selfcare a daily practice? Try these simple ideas:
Be still — just for a few moments each day
RELAXING READING Turning off digital distractions and sitting down to read is a simple way to practice self-care. Here are some recommended publications on the topic: Wildfire Magazine – Subscriptions available at wildfirecommunity.org
Happier Now - How to Stop Chasing Perfection and Embrace Everyday Moments
Founded and Edited by April Stearns
by Nataly Kogan
Written by and for young breast cancer survivors, this bimonthly publication offers wisdom through personal stories. Every issue centers on a specific theme, and Wildfire encourages readers to submit their own essays. So writing down your feelings, which is certainly an act of self-care, can serve others, too. Happier Now: How to Stop Chasing Perfection and Embrace Everyday Moments (Even the Difficult Ones)
In this moving personal story, Kogan describes her discovery that “chasing the ‘big happy’” was a fruitless – and detrimental – pursuit. Instead, she learned to practice capturing tiny moments of happiness and rely on selfcompassion. She includes easy self-compassion exercises that anyone can put into practice.
6
– Y T U A E B UR O Y P OU U Y P P E AM E K O ST P I T P O U M E E H C MAK H G OU R H T S U O GORGE y, it’s not p emothera pe with h c h g u o r ave to co are going th h e u ’r o u y o t y a n e sh air th Whe of your h s disappear too. W y s s lo e h t she just u sta and eyela o help yo s t t w o is t r r b a e y p –e ke-u rom a ma f s ip t e m so re. er pressu d n u m la g
My eyebrows are looking sparse – what can I do? If you still have eyebrows and want to make them appear fuller again, use an eyebrow pencil to gently draw on individual hairs, and try a tinted gel to shape and set the brow.
Eyebrows Eyebrows frame the face, giving it character, expression and definition.
Eyelashes Eyelashes define your eyes, making them look larger and more youthful. Chemotherapy can cause partial or complete loss of the eyelashes, which can also make them more sensitive. What do I have to consider when using mascara? Mascara is great for giving volume to thinning lashes. Clean the brush regularly with soap and water, or use disposable brushes to minimise risk of infection. It’s also a good idea to replace your mascara at least every three months. When applying, concentrate on the root of the lash for the fullest look, and then gently take the wand through to the tips. Try pencilling between your eyelashes too, to fill in any gaps. Regular mascara
I’ve lost my eyebrows – what can I do? If you want to draw in an entire eyebrow, try an eyebrow stencil in combination with a brow powder. You’ll get a more natural look than by trying to recreate each individual hair with a pencil. Tip: Use a photo taken before your chemotherapy to help recreate your natural eyebrows – or try out a whole new shape!
is kinder to your lashes than waterproof because it’s easier to take off. Unless you’re very dark, opt for brown mascara rather than black for a soft, natural look. I’ve lost all my eyelashes, how can I replace them? You can try false lashes, which are available as smaller clumps of lashes or complete sets, but be aware that chemo might make your eyes dry and sensitive, so the eyelash glue could irritate your eyes. It’s best to talk to your medical team before trying false lashes. Instead, try a soft kohl pencil to draw dots along your lash line and then connect them with a cotton bud using light strokes. This is a trick you can also use if you have lashes – lining gently just underneath them for a fuller look. Alternatively, use eye-shadow and a narrow brush to recreate the lash line. 7
Steer clear of red or green tints when recreating your eyelashes; they can accentuate reddened eyes even more.
Top it off Make your eyes sparkle with a fresh complexion. Use concealer to cover up under-eye shadows and even out redness, and top everything off with a gorgeous lipstick and a little blush to bring the freshness back to your face.
ADVERTISEMENT
ACCENTUATE YOUR NATURAL SHAPE Lingerie designed for sophistication and true comfort – every single day More styles and colours available at amoena.com.au
Arya rose nude/mauve/sunshine Padded Soft Bra (44642) & Brief (44644) 8
Isadora Soft Bra light blue (44624)
Kylie dark blue/rose nude Wire Bra (44633) & Brief (44634)
Mona Soft Bra mauve (44625)
9
GETTING BACK TO ‘ME’ As a psychotherapist Rosarie Coleman knows just how important self-care is to wellbeing, and as a woman who has been through cancer more than once, she has personal experience of the challenges women face during treatment and recovery.
10
Rosarie, who lives in Cork in south-west Ireland, is 62 years old and was first diagnosed with cancer when she was 30 and expecting her youngest son. She had a malignant melanoma removed under general anaesthetic and was carefully monitored over the coming months. It wasn’t until 18 years later, in 2006, that Rosarie noticed an indentation in her breast and discovered a lump. “I was a community health worker in my local area and part of my work was collaborating with the hospital on a project to help raise health awareness in the community,” she says. “I had regular contact with breast care nurses. But ironically I couldn’t take in the likelihood that I might have breast cancer myself. Instead I just ignored it because I was afraid.” Rosarie’s younger sister had just been diagnosed with the disease, which increased her own anxiety. When she finally underwent a biopsy, the consultant told her
she had a 5cm grade III tumour and that she would need surgery. Rosarie had a full mastectomy, followed by six months of chemotherapy. She was then put on Herceptin for two years as part of a trial. Five years after her initial surgery, Rosarie had a tram flap reconstruction, using muscle and fat from her abdomen to create a new breast. Unfortunately, though, she experienced complications. “I had a blood clot in the reconstructed breast, and had to go back into surgery to have that removed. I then contracted MRSA and had months of treatment and followups.” The complications meant that her reconstructed breast was now smaller than her natural breast. It was at this time that Rosarie learned her sister had developed cancer for the second time. “My oncologist suggested genetic testing, which I knew would be quite controversial.” Rosarie is one of 14 children, and not everyone in her family wanted to
11
know whether they had a genetic disposition to developing cancer. She tested positive for the BRCAII gene and, shortly after getting her results, two of her other sisters were diagnosed with breast cancer. Rosarie went on to have an elective oophorectomy (removal of the ovaries) and then, in 2012, she chose to have a mastectomy on her right side, with immediate lat flap reconstruction. “I was dreading complications again,” she says, “but it was a very different experience this time.”
TAKING CARE
Rosarie has always believed in taking good care of herself, and continuing her self-care regime has been an important part of her physical and emotional recovery. She eats healthily, trying to avoid sugary foods. She enjoys walking and also does Yoga and Tai Chi: “It keeps me fit and gives me time to slow down and listen to what’s going on in my body.” She is also vigilant about any changes to her body and gets them
ADVERTISEMENT
MY BODY, MY CONFIDENCE
Worries about uneven breasts should not stop you from living your life. Amoena's wide range of breast shapers provides you the perfect fit and feeling you deserve, every time.
WEARING A SHAPER RESTORES A SYMMETRICAL SILHOUETTE The bra is completely filled, creating a natural, symmetrical silhouette.
“Yoga and Tai Chi keep me fit and give me time to slow down and listen to what’s going on in my body.”
checked out quickly if she has any concerns. One recent addition to her self-care routine was when she discovered Amoena’s breast shapers. “After the reconstruction, I was quite imbalanced. I had my own breast on the right side, and the reconstruction on the left side. So when I put on my bra, I wasn’t filling the left side. That went on for quite a while, because I didn’t know I could get a partial prosthesis. But when I became aware of Amoena’s breast shapers, everything changed. I have to say I haven’t taken it off since I got it - it makes a huge difference to my shape.” As her bust is smaller than it used to be, Rosarie has a lot of bras to choose from. “I can wear thin straps and choose from the pretty styles, which I love. But I also want to feel comfortable, and Amoena bras do that too. I wear their sports bras when I exercise, and I also love the Valletta strappy top.”
Read more and find your closest fitting specialist at amoena.com.au
12
Rosarie believes that Amoena’s bras and her Balance breast shaper have helped her get back to where she was before she was first diagnosed. “Before my breast cancer, I was really comfortable in my body and I felt confident,” she says. “I lost some of that in my treatment, but I think I am coming back to myself and appreciating my body again now.” Her advice to other women diagnosed with breast cancer is to prioritise themselves and their recovery. “Try to do things that make you feel good, and make sure you reach out to people who can care for you and support you. It’s also really important to talk and let your emotions out. The more we talk, the more we understand and the more possibility we have of being understood. Keep going, believe in yourself and know that you will get through it.”
You are not alone Moira tells her story Moira is a happy confident woman who is involved in her community as well as caring for her quadriplegic husband. We asked Moira to share her story of the day she was told she had breast cancer – and how this impacted and changed her life. The day Moira was told she had
power, but that isn’t for everyone’.
breast cancer, in 2012, she and her
Moira recalls her thoughts around
husband had just moved to a lovely
sharing her diagnosis with her family
coastal town to retire, to enjoy
and friends ‘I was nervous about
the quiet life and some boating. A
notifying my friends and my daughter,
routine mammogram showed that
more because of the distance. I
further investigation was necessary.
printed out as much information as
Everything moved in slow motion.
I could which was written in layman
Moira’s vivid memory of sitting in the
terms, so everyone was on the same
waiting room reading the posters,
page’.
seeing the one which said, 1 in 8
I asked Moira what she thought
women will be diagnosed with breast
are the most important questions to
cancer. She counted the other women
ask your doctor initially. ‘That would
in the room and thought that maybe 2
depend on your personal diagnosis,’
of these ladies could receive this news
she said ‘but I would suggest to
today.
always having someone with you to
Moira was right, she and the lady sitting beside her. After discussion with her doctor
be a second set of ears and to take notes. It can be overwhelming’. Moira decided she did not want to
and Colin her husband, Moira decided
have reconstruction and she recalled
she should have a mastectomy.
to me she was so excited to be going
Moira’s mother had breast cancer and
for her first breast form fitting. ‘I
as Moira is the primary caregiver for
had been researching and wanted a
her husband she needed to be well to
contact form, but discovered it was
support him.
too soon after surgery for that, so I
I asked Moira what single piece of
took the advice of the fitter and went
advice she would give to a woman
with an Amoena silicone form and
who has just been diagnosed. She
Lara bra. I remember walking out
replied ‘It will feel like a rollercoaster
to the car where Colin was waiting,
ride and the waiting will be the worst,
and he gave me a great big smile as I
so be kind to yourself and take the
nodded to him. I loved that there was
time you need for you. If you are
a matching bounce on my mastectomy
a researcher, find out as much as
side’.
possible, so there won’t be too many surprises. For me, knowledge is
I wanted to find out if Moira’s perception of (or outlook on) life had
14
changed as a result of her journey? She responded ‘It has definitely shown me what is important and what isn’t. I don’t sweat the small stuff so much anymore. I think I actually enjoy things a lot more. I look out my window and know how fortunate I am every day’. Moira had been visited by the McGrath Foundation Breast Care nurse, who offered a lot of information and she also passed on an invitation for her to attend the
You are not alone On our online platform TheDayIWasTold.com, you don’t have to feel alone anymore. It is a platform where women help and support each other with informative articles, inspirational interviews and good advice to help navigate through a breast cancer journey - from diagnosis and treatment to recovery and living. A place where women can feel informed and empowered, even when at their most fragile.
Christmas meeting of the local Breast
and a plate of nibbles turned up at
their idyllic community where they
Cancer support group.
the meeting.
have support from many areas.
That was seven years ago. Now
Her advice to other women facing
A Support Group is more than talking about cancer
Moira is the committee chairperson
a breast cancer diagnosis is clear:
(six years ago she was asked if she
‘You are not alone – reach out, talk to
would take over the role) and has
people, help is close by. There is life
made wonderful friends. This group
after breast cancer’.
Moira’s first thought was that she
certainly doesn’t focus its attention
was not going to make breast cancer
on breast cancer that was just the
a hobby, and she didn’t want to sit
catalyst that brought everyone
around talking about breast cancer.
together.
After some consideration and because
Moira highly recommends attending
she was new in town, she decided to
a support group. Moira and her
go at least once. So with a big smile
husband have continued to live in 15
To hear Moira’s full story please go to amoena.com.au
Connecting with Others
Leonie shares why she is passionate about peer support
Leonie is a joyful confident woman who is a Peer Support Coordinator and has been recognised for distinguished service to the community. More than 30 years ago Leonie found a breast lump. Her daughters were only 4 and 2 years old at the time. She had only stopped breast feeding a couple of months previously so she thought it may have been something to do with breast feeding. We asked Leonie to share her story of the day she was told she had breast cancer.
‘Being a young woman with breast cancer left many questions unanswered’ The day Leonie was told she had breast cancer, in 1987, she felt overwhelmed and numb, not really knowing how to react. ‘Telling my husband about my diagnosis was difficult as I had not told him
I thought there was something wrong. The worst days were from the Tuesday when I was diagnosed to the Friday when I had surgery; I cried the whole time and thought I was going to die. Once I had surgery it almost felt like a weight had been lifted from my shoulders and I felt a great relief’. Her family and friends were her greatest support. Her employer was also very supportive and 16
gave her the time away from work she needed. ‘I worked through chemotherapy and I was able to work part-time around my chemotherapy “bad” days’. Leonie had a mastectomy followed by chemotherapy. She said ‘at the time (1987) most women had mastectomies but I asked about the possibility of having a lumpectomy and I investigated reconstruction which
was very, very new then. I felt my surgeon explained everything very thoughtfully and thoroughly and I never felt the decisions were not mine to make’. Leonie explained ‘I had a second opinion and I eventually spoke with an oncologist and I felt well informed about my decision to have chemotherapy however I didn’t really understand that menopause may be a side–effect and I certainly didn’t understand the lifelong effect it would have e.g. fertility, self-esteem, body image, intimacy related issues’.
…. ‘it is what led me to being passionate about peer support and the value of connecting with others’ While Leonie was in hospital she was visited by a peer support volunteer. ‘She was lovely and gave me practical information about breastforms etc but she was an older, single woman and had little in common with my lifestyle. This is all that was available in 1987 and it is what led me to being passionate about peer support and the value of connecting with others’. When she looked in the mirror for the first time after surgery Leonie remembers thinking ‘what a pity’ and felt sad. It took some time before admitting she wanted to wear a breast form. ‘I felt very self-conscious like everyone could tell I only had one breast and I felt all the other young women were far more attractive’. I asked Leonie what helped her to relax and recover the most?. She replied ‘I didn’t really. I had
two small daughters and a job so life went on. In retrospect this was probably a blessing in disguise because I just had to get on with it’. ‘The chemotherapy put me into menopause. It took another 7 years before I found a doctor who could lead me in the right direction to learn about protecting myself from “old age” such as oesteoporosis and even longer to find out about all the other issues around sexuality and intimacy’.
Help of Support Groups ….. ‘I became a volunteer as soon as I could and I’m still a volunteer with them. ‘Being a young woman with breast cancer left many questions unanswered. I kept asking questions and eventually research was undertaken which led to the first young women’s support groups around Australia’. I asked Leonie how her relationships (working, personal and intimate) had been affected. ‘It was hard at times and I really had to work it out for myself which is why in my work and volunteering now I try to make it a little easier for people diagnosed with cancer’. ‘I made many friends through meeting others with a similar experience so I feel quite blessed to have this great network of friends after more than 30 years. I did often feel different and less worthy for a long time but not anymore!!
Life after Breast Cancer I wanted to find out if Leonie’s perception of (or outlook on) 17
life had changed as a result of her journey? She responded ‘I try to make the most out of opportunities and I try really hard to help others find what they are looking for after their diagnosis. I let my family and friends know I care about them. When I don’t feel like doing something I try to make the effort because I know all too well life can change in an instant. I spend time with my husband and I like to travel and have life experiences, money isn’t everything. I make time for my daughters and grand-daughter regardless of how busy I am and I make sure I catch up with my friends regularly’. Since Leonie’s diagnosis she has channelled her efforts into becoming a consumer advocate for clinical trials and helping women who face the same anxieties as she did. She is the Peer Support Coordinator at The Wesley Hospital Choices Cancer Support Centre and was a member of the Consumer Advisory Panel (CAP) and retired last year after 20 years. Leonie is the Recipient of Honorary Degree of Doctor of the University, Griffith University, Brisbane, Queensland, Australia. This award is in recognition of distinguished service to the community, particularly as an advocate for women diagnosed with breast cancer.
To hear Leonie’s full story please go to amoena.com.au
“WE WANT TO GIVE WOMEN BACK THEIR INDIVIDUAL SILHOUETTE.” Technical progress, the development of new materials and the improvement of production processes enable a more targeted approach to women’s needs after breast surgery. In this interview, Claudia Reichl, product manager, and Nils Stelter, project manager in the development of breast forms, explain how Amoena takes women’s needs and translates them into innovative products.
Editor: Where does Amoena get
product developments.
its incentive for the development
women who often struggle to find a well-fitting breast form. We have
of new products?
There is a large selection of
worked intensively on a solution
Nils Stelter: It varies from case
breast forms these days. Is it
in the last few years, and now we
to case. Sometimes there are
that difficult to find a suitable
can offer a product range with
new technical possibilities or
breast form?
our Adapt Air breast forms that
new materials that enable new or
Nils Stelter: Every woman and
provide optimal care for exactly
further development of a product.
every silhouette is unique.
these women.
This means that we are able to
As an innovative company, it
serve perceived needs even better.
is a special challenge for us to
What is special about this new
Sometimes there are completely
constantly develop our products
form?
new product requirements, which
further. As previously mentioned,
Nils Stelter: The Adapt Air form
arise from new surgical methods,
the requirements change, but the
has an integrated air chamber and
for example.
technical possibilities also change.
a very soft, specially developed
However, the needs of women
This means that we are able to
valve. Using a small, specifically
after breast surgery are
offer better and better solutions
developed pump, air is easily
always at the centre of all our
even for special challenges.
added to or released from the
developments.
breast form. As a result, the How do you define “special
medical retailer personnel can
How do you learn about
challenges”?
customise the volume of the
women’s needs?
Claudia Reichl: Some women
breast form to the woman’s
Claudia Reichl: As a leading
have a very uneven, sensitive area
silhouette individually, which
global provider of breast forms,
of scarring, others experience
significantly shortens the
we get a lot of feedback from
intense weight fluctuations due
adaptation process and delivers
women from different countries.
to medication or actually need
an optimal result. The woman can
However, we also very much
an intermediate size for their
also do the same thing at home –
value the feedback from specialist
form. Lymphoedema in the breast
at any time and very easily.
retailers and medical staff. They
area often changes the silhouette
Claudia Reichl: The back of
advise women directly and know
within a short period of time.
the form adapts individually
about the challenges that arise
In all of these cases, a form that
to the chest wall and ensures a
when trying to find a perfectly
you can individually customise is
comfortably close fit. Temperature-
fitting form, for example. We
beneficial. Most standard forms
regulating Comfort+ material
listen closely to find out how we
cannot offer this to this extent.
prevents the woman from
can support their work too with
Nils Stelter: These are exactly the
sweating under the breast form.
18
Because of the air chamber and
So it’s the perfect product?
particularly light silicone, the form
Nils Stelter: There are many
has a significant weight advantage
women who are very satisfied
over standard forms.
with their previous breast form. And that’s how it should be.
That sounds simple. Does the air
But for all those who have not yet
not escape after a while?
found any well-fitting breast form
Claudia Reichl: Thanks to the
or have very high requirements as
special valve, the air actually
to the fit of their breast form, we
remains in the form until it is
can now offer our Adapt Air series
released again. Our test wearers
as an optimal and partially custom
also report that no air escapes
solution.
In Australia, Medicare has an External Breast Prostheses Reimbursement Program. You can find all details at www.humanservices.gov.au
The trend towards an even stronger individualisation, complete customisation – even of the basic form – remains a
and there’s no need to re-pump for months. Even when testing
What development trends do
on an aeroplane, there was no
you see for the future?
noticeable volume change.
Nils Stelter: The Adapt Air is the
We have a prototype in the office
only breast form manufactured
in which the air volume has barely
in series production which is still
changed for 3 years.
individually customisable.
challenge for the future.
Claudia Reichl has been at Amoena for 18 years and as a product manager she coordinates all product-related activities for breast forms. She acts as the central interface, especially between product development, marketing and sales. Nils Stelter has been with the company as a project manager in product development for more than 20 years. In addition to the development of new products and production of prototypes, the implementation of a well-thought-out production process is also among his tasks. In the end, he’s the one who enables a series production of new products. 19
45
years of supporting Women’s Confidence In 2020 Amoena will celebrate its 45th birthday. So much has changed since 1975 for women diagnosed with breast cancer, and Amoena has continued to evolve and innovate to reflect their needs. Here, we take a look at some of our major milestones.
Our anniversary plain cotton bra: Lee Soft Bra white (44540)
Amoena’s headquarters is in Raubling, a beautiful,
organisation, with a distribution network that ensures
mountainous part of Southern Germany. Our founder,
women in more than 80 countries around the world can
Cornelius Rechenberg, invented the first silicone breast
benefit from our products. As the industry pioneer,
form while studying plastics technology engineering at
we have continually combined the latest scientific
university.
knowledge with a deep understanding of the needs of women who have breast cancer, to create a range of
Perplexed by the lack of support for women after mastectomy, he was determined to find a better solution
breast forms, breast shapers, lingerie and clothing that
than the makeshift padding and uncomfortable rubber
helps women feel confident and feminine after surgery. We know that customers find our products
breast prostheses used to replace lost breast tissue and restore women‘s outline. His invention was to transform
comfortable and easy to wear – we work closely with
the lives of women all over the world, and it remains the
breast operated women during the design process
prototype for all breast forms and breast shapers made
and conduct extensive wear tests for comfort and
today.
adaptability to individual surgery types and lifestyles. We’re proud to push the boundaries of creativity, and
From early beginnings, Amoena grew to be a global
HISTORY OF INNOVATION 1975
1992
1996
Our founder, Cornelius Rechenberg, invents the silicone breast form and launches the Amoena company
Amoena introduces its first range of pocketed lingerie
In response to demand from women everywhere, Amoena introduces pocketed swimwear
1984
1994
Amoena introduces the first two-layer silicone breast form
Launch of Amoena Life magazine – the first consumer magazine for breast cancer survivors 20
our ongoing commitment to innovation has resulted in over four decades of patented materials, products and manufacturing methods.
MAKING A DIFFERENCE TO WOMEN’S LIVES Amoena is not just a global company but a community
Headquarters Raubling, Germany
that is dedicated to helping restore women’s confidence and quality of life. Breast cancer is a huge challenge,
in each other. Our online forum, The Day I Was Told
and we want to be there for you every step of the way.
includes articles, case studies and health information for
Our products are sensitively designed to meet your
every stage of your journey. Complementing this, our
needs – from hand-made breast forms, everyday and
online newsletter, Amoena4Life, is a regular resource for
luxury lingerie ranges, swimwear, workout clothing and
anyone affected by breast cancer. If you haven’t already
leisurewear to headscarves.
signed up, here’s a link: www.thedayiwastold.com.
But our support goes further – with resources to help
As we celebrate 45 years of supporting women’s
you navigate your way through diagnosis, treatment
confidence, we look forward to continuing to support
and beyond, including online platforms that help women
you every step of the way.
share their breast cancer experiences and find support
Women in over 80 countries trust in our supreme comfort products
2008
2014
2020
Amoena launches breast forms that incorporate its ground-breaking Comfort+ technology that helps regulate body temperature for maximum comfort
Amoena’s new pocketed clothing and sportswear with built-in support is the only collection of its kind
Amoena’s 45th Anniversary
1998
2009
2019
Amoena introduces its revolutionary Contact selfadhesive breast form
Patented Energy breast forms are launched providing maximum heat management by offering 30% more Comfort+ technology
Amoena’s patented Adapt Air is introduced
TAKING GOOD CARE
Co-survivorship as a partner, family member or friend often means taking on the role of caregiver. Here we explore the importance of managing stress to avoid ‘compassion fatigue.’ By Beth Leibson
“When my daughter Lindsey was
myself at all.” Barbara was simply
According to the National Cancer
going through cancer treatment,
numb, unaware of the emotions
Institute (U.S.), caregivers
I was with her all day, every
building up inside her.
struggle not only with the stress
day,” says Barbara. “I only left
One day, she unexpectedly
her to shower or get something
lashed out at one of her
to eat when there was someone
daughter’s doctors. It was a wake-
else around—her father or her
up call.
cousin. Even when I went to the
of the disease itself but also with the responsibilities of caregiving. They are often unaware of this stress. “Caregivers often walk into
Unfortunately, Barbara is not
my office saying ‘I’m embarrassed
bathroom, I left the door open
alone. A 2007 study found that
that I’m here; I’m not the one
and did it very, very quickly.”
caregivers are just as likely to
who has cancer,’” explains Laura
Barbara didn’t take a minute for
be treated for depression and
Mosiello, LCSW, an oncology
herself, not to read a book or take
anxiety as cancer patients. Four
social worker at New York-based
a walk or talk with a friend. “I just
out of five caregivers report
non-profit Cancer and Careers.
focused on being with her, taking
feeling stress and anxiety
Mosiello provides counselling to
care of her. I didn’t think about
throughout the cancer experience.
both patients and caregivers.
22
bad,” explains Mosiello. “They
Cancer, which Hara co-wrote with
forget that they have to take care
Susannah L. Rose, MS, MSSW,
of themselves before they can
there are several signs of burnout,
tend to someone else.”
also known as ‘compassion fatigue’:
MULTITASKING AND GUILT CREATE STRESS “A lot of the stress comes from multi-tasking,” says Richard Hara, Ph.D., MSSW, oncology social worker and professor at Columbia University in New York. Caregivers typically do all the housework, manage the schedule, cook the meals, drive the patient, navigate the healthcare system,
•
Irritability
•
Sleeping difficulties (either problems getting to sleep or sleeping too much)
•
Loss of interest in activities
•
Social isolation
•
Recurring feelings of guilt and anxiety.
Caregivers who experience one or more of these characteristics should take notice and try to figure out how to handle the stress.
all while maintaining their own professional or vocational lives. Sometimes they work second jobs to make up for what the patient isn’t earning, Hara adds. Guilt and fatigue are common. “Caregivers often feel that if they’re not doing something, not changing a bedpan or cooking a meal, they’re not helping,” says Mosiello. So they keep busy, maintaining a whirlwind of “They tell me, ‘I’m exhausted, I’m upset, I’m scared,’” says Mosiello. “‘But whatever I’m feeling, it can’t
Meditating, taking a daily walk, eating healthy foods and spending time with other friends and family are some simple ways to alleviate caregiver stress. There are even support groups specifically for caregivers.
activity. Taking time for oneself is often viewed as selfish.
Caregiving can offer unexpected rewards—many people gain
caregivers as much as patients.
WATCH FOR THESE SIGNS OF BURNOUT
The patient has permission to
Sometimes caregivers are so busy
benefits of caregiving if you also
delve into their difficult feelings,
cooking and scheduling, cleaning
work diligently to take care of
because they are sick. Caregivers,
and budgeting that they don’t
yourself.
on the other hand, are expected—
notice that they’re feeling stress.
be as bad as what the cancer patient is feeling.’” The truth is that cancer attacks
expect themselves—to tough it out. “A lot of caregivers don’t give themselves permission to feel
There are, however, certain characteristics that can serve as a checklist. According to About Caring for Family or Friends with
23
new skills, a greater selfunderstanding, and a stronger relationship with the patient. But you can only experience the
Self-care & Regeneration with YIN YOGA
by Lisa Einhauser
Yin yoga is a relatively new practice style in the yoga world. Elements of classic Hatha yoga are combined with the basics of meridian theory, as they are taught in traditional Chinese medicine (TCM) among other things. In particular, Yin yoga focuses on relaxing and calming down. In addition, body perception and self-reflection are taught. Unlike the active, dynamic and more Yang-focused yoga, this passive type of yoga doesn’t warm up, strengthen and stretch the muscle tissue. Instead, it trains the fascia tissues, joints and ligaments according to their physiology. Because of their composition, these structures react very specifically to long-lasting pressure (compression) or pulling (tension). In Yin yoga, you take only a few positions within a practice session. However, you hold these positions calmly and mindfully for several minutes, and the musculature relaxes as much as possible.
GENTLE YIN YOGA CAN SUPPORT THE RECOVERY PROCESS The surgical intervention in the breast area also often strongly affects muscle and fascia tissue in breast cancer patients at a physiological level. Even though rest was previously recommended first and foremost post-surgery, we know today that targeted, gentle training can positively influence the recovery process and prevent complications such as lymphoedema.
ADVERTISEMENT
In Yin yoga practice, we do targeted work on the fascia
of a qualified teacher. You should hold the asanas for
structures, which reproduce,
a short period of time to start with
regenerate and therefore can
– about 2 minutes – and increase
increase flexibility and mobility.
this slowly and gradually, as long
At the same time, we stimulate
as the body tolerates it. Too little
and therefore positively influence
demand reduces effectiveness at
the lymphatic system.
all levels of practice, too much
Much like acupressure, Yin
demand leads to restlessness.
yoga directly impacts the energy
entire body system. It activates
BEFORE YOU START PRACTICING
the parasympathetic portion of
Search for a couple of quiet
the nervous system. In this way, it
minutes for your Yin practice, a
is easier for the body and mind to
time window in which nobody
reach a deeper level of relaxation,
disturbs you and your mobile
inner peace and serenity.
phone can remain switched off.
channels and organs in the body. It harmonises and energises the
LISA EINHAUSER, certified yoga teacher. | lovelysita.com Lisa came into contact with Hatha yoga for the first time 15 years ago in India. Since then, she has been fascinated by the simplicity of the teaching, the direct impact on the body and mind and the possibilities for personal development through practicing. Since 2015, Lisa has been a trained yoga instructor and has been teaching Yin yoga and Vinyasa classes. In addition to the joy of teaching the various yoga techniques, she also particularly cares about sharing the philosophy behind yoga.
As aids, you can use blankets,
RE-GAIN BETTER ACCESS TO YOUR OWN BODY At a mental and emotional level, wounds are often deep after the diagnosis of breast cancer and the following treatment. Yin yoga can help you rediscover your own body and your own needs. Accepting the events without automatically and unconsciously falling into negative thoughts can be “learning effects” of your own Yin yoga practice. Fascia tissues also bear the scars of emotional injuries. Yin yoga can contribute to healing at this level as well as at a physiological level. Prior to the start of practice, you should consult a doctor or therapist. If you have uncertainties or questions
pillows and books. Yoga bolsters and blocks are not necessarily required. Practice on a stable base,
AMOENA ACTIVE WEAR
e.g. the floor and a blanket or yoga mat. Nice music can help you to let go, and with a candle you may be able to create a small relaxation island in your everyday life. Start with short periods of time (about 2 minutes) and observe how your body reacts. The longer you have held a position, the slower and more mindful you should be when coming out of it. After the stress, the tissue needs time to return to its initial state. Leave the muscles as uninvolved as possible. During practice, observe your breath and the sensations in your body. In this way, you will bring back your attention to “here and now” and remove energy from mostly unconscious, endless thoughts.
regarding the performance of the Seamless Melange grey melange Sports Bra (44581) & Tights (44582)
positions, take a couple of Yin yoga classes under the instruction 25
YIN YOGA EXERCISES Exercise 1
ROTATED CHILD WITH WIDE OPEN KNEES (RIGHT AND LEFT) Sit on your heels and open your knees as far as you can with it still feeling comfortable. Bend forward slowly and rotate the upper body to the right until the left shoulder and temple are lying on the floor or a blanket. You can prop up your right arm next to your face, pull it long over your head or grasp around your back to your left thigh. Practice the same on the left side. Then, lie on your stomach.
Exercise 2
SPHINX
From lying on your stomach, move your elbows under your shoulders, your forearms are touching the floor, your palms are on the floor. Let your chest open and your spine come into a gentle back bend. Your head may sink forward, your forehead lays on a block, a cushion, folded blanket or similar. Let your feet fall apart slightly wider than hip-width apart, especially if you feel a strong compression in your lower back. Relax lying on your stomach for a couple of moments.
Exercise 3
HEART-OPENING POSITION If you have sensitive knees, place a blanket underneath them. Bring your hips above your knees (table top position) and walk your hands slowly forward until your forehead touches the floor. Let your sternum melt towards the floor. If your fingers start to tingle, place your arms further apart. Go into child’s pose.
Exercise 4
CATERPILLAR In this sitting, bent-forward position, round your back. If you have any lower back problems, keep the lumbar region straight and only round your upper back. Place your forehead on the bolster/ blanket/block. You may open your feet hip-width apart, letting your toes fall outwards or inwards. You might want to open the palms of your hands towards the sky. Lie on your back.
Find more exercises at amoena.com.au/YinYoga 26
ADVERTISEMENT
Ayon, black/white Tankini (71116) High Waist Brief (71118)
Perfect Match! Our Aqua Wave Swim Breast Form
TROPICAL VIBES
Enjoy swimming with Amoena’s new collection 2020 Find more styles online amoena.com.au
Andalusia One Piece black/white (71334)
Panama Bikini, dark coral Top (71388) & Brief (71389)
California Bikini, aqua/white Top (71373) & Brief (71371)
Amoena4Life 2020, amoena.com.au | Publisher: Amoena Medizin-Orthopädie-Technik GmbH, Kapellenweg 36, 83064 Raubling | Editor: Simone Widmann | Contributors: Christina Relf, Lee Thrash, Lisa Einhauser, Monika Gutezeit | Art Director & Design: Bela Weiss | Photography: Rosarie Coleman, Simone Widmann, Adobe Stock | Print: G. Peschke Druckerei GmbH - Parsdorf b. München | Contact: au.info@amoena.com | All rights reserved. Reproduction or use of the contents in any manner is strictly prohibited without prior written permission from the publisher. This brochure is distributed to retailers and medical facilities. Amoena cannot be liable for pictorial or typographical errors. While every effort is taken to ensure the information contained in this magazine is accurate, the publisher cannot be held responsible for any use of or reliance on the accuracy of such information. Any information provided is not a substitute for professional care and should not be used for diagnosing or treating a health problem or disease. If you have, or suspect you have a health problem, you should consult your doctor. No liability for unsolicited manuscripts.
ADVERTISEMENT
LOOKING FOR A BREATHTAKING & COMFORTABLE BEACH LOOK? Visit amoena.com.au
Malta Bikini, red Top (71378) & Brief (71376)
For more information, visit:
amoena.com.au Amoena Australia Pty Ltd. 107 Fergie Street Fitzroy North Vic 3068 amoena.com.au au.info@amoena.com Amoena breast forms, recovery care garments, pocketed bras and pocketed swimwear are labeled with the CE marked. ID 9900 - 01/20
Amoena is a registered trademark of Amoena Medizin-Orthopädie-Technik GmbH. ©2020 All rights reserved Amoena Australia 107 Fergie Street Fitzroy North Vic 3068
