36
The Year Ahead
F U T U R E PL A N S
FAMILY SERVICES
IPC FUND R AISING PL A N S FO R T H E FO LLOW I N G Y E A R
In the next financial year, AMP will
AMP will continue the provision of the
focus on enhancing the provision of
Temporary Assistance Package 2.0 for
programmes and services especially
families affected by the COVID-19
through digital platforms to better
pandemic. We will also be strengthening
number of our individual donors,
serve our clients and beneficiaries
the social impact measurements of
from 3,226 to 3,828 donors in this
during the uncertain COVID-19 period.
our social assistance programmes to
financial year.
AMP saw an 18% increase in the
better deliver our programmes and As 2021 marks our 30 th anniversary,
services effectively.
AMP will be reviewing and exploring ways to enhance its online donation
we have planned a slew of activities for the year, as a way to enhance our
MARRIAGE HUB
experience with a one-stop portal,
brand reach and awareness among
In view of safe distancing measures,
www.ampdonate.sg. We aim to further
our stakeholders.
AMP Marriage Hub will be adopting
increase the awareness of our services
a digital approach for its outreach
and programmes within the community
programmes such as the Counsellors’
as a way to appeal for donations in the
High Tea sessions, as well as in its
following financial year through the
service delivery for the marriage
following fund raising initiatives:
preparation course, and marriage enrichment and support programmes. YOUTH Similarly, the AMP Youth department will be offering a blended approach of both online and onsite sessions for its youth programmes in view of safe distancing measures, as well as provide individual or small group mentoring where needed. We will also conduct group sessions as part of the after school engagement services and youth counselling.
