The Year Ahead

FUTURE PLANS In the next financial year, AMP will focus on enhancing the provision of programmes and services especially through digital platforms to better serve our clients and beneficiaries during the uncertain COVID-19 period.

As 2021 marks our 30th anniversary, we have planned a slew of activities for the year, as a way to enhance our brand reach and awareness among our stakeholders. FAMILY SERVICES AMP will continue the provision of the Temporary Assistance Package 2.0 for families affected by the COVID-19 pandemic. We will also be strengthening the social impact measurements of our social assistance programmes to better deliver our programmes and services effectively.

MARRIAGE HUB In view of safe distancing measures, AMP Marriage Hub will be adopting a digital approach for its outreach programmes such as the Counsellors’ High Tea sessions, as well as in its service delivery for the marriage preparation course, and marriage enrichment and support programmes.

YOUTH Similarly, the AMP Youth department will be offering a blended approach of both online and onsite sessions for its youth programmes in view of safe distancing measures, as well as provide individual or small group mentoring where needed. We will also conduct group sessions as part of the after school engagement services and youth counselling. IPC FUND RAISING PLANS FOR THE FOLLOWING YEAR AMP saw an 18% increase in the number of our individual donors, from 3,226 to 3,828 donors in this financial year.

AMP will be reviewing and exploring ways to enhance its online donation experience with a one-stop portal, www.ampdonate.sg. We aim to further increase the awareness of our services and programmes within the community as a way to appeal for donations in the following financial year through the following fund raising initiatives:

Month

October – November 2020

December 2020 – January 2021

January – February 2021

April – May 2021 Fund Raising Initiative

Pledge Card Drive for Education Assistance Programmes

Donation Campaign on Mediacorp Warna 94.2FM for Adopt a Family & Youth Scheme

Launch of AMP one-stop fund raising portal, www.ampdonate.sg

Donation Drive for Adopt a Family & Youth Scheme

Donation Campaign on Mediacorp Ria 89.7FM for Ready for School Fund

Appeal for Festive Period Assistance IPC EXPENDITURE PLANS FOR THE FOLLOWING YEAR The Board has approved the operational budget for AMP for the total amount of $18.7 million, which covers the programme activities, governance costs, fund raising expenses, as well as administrative and overheads costs.