COLOR THEORY IND5325 BY VIVIAN CONTRERAS
TABLE O F C O N T E N T S
M01 M02 M03 M04 M05 M06 M07 M08 M09 M10 M11 M12 M13
COLOR + ME
P.03
COLOR + DESIGN
P.05
COLOR + PERCEPTION
P.16
COLOR + BALANCE
P.26
COLOR + HEALTHCARE
P.28
COLOR + YOUR CAMERA
P.30
COLOR + RHYTHM
P.42
COLOR + RETAIL
P.44
COLOR + SCALE
P.52
COLOR + HOSPITALITY
P.54
COLOR + VARIETY
P.58
COLOR + WORKPLACE
P.63
COLOR + CULTURE
P.67
M1 COLOR + ME
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M.1 My name is‌.Vivian Contreras WHERE are you from? I am from Chile. WHAT is your cultural background? Spanish, Swiss and probably some others.. WHO is your family ‌ composition? My Parents were divorced when I was young so I have two beautiful families. WHAT are your circumstances? I wanted to study abroad so I decided to come here WHAT Languages do you speak? My native language is Spanish. I speak Portuguese and I still struggling with English. WHERE have you lived? Santiago, Chile and now Fort Lauderdale, Florida. WHEN did you become focused on design? I started to draw, paint and build houses for my dolls at very early age WHAT factors have affected your path? My grandfather HOBBIES Travel, Snorkeling, Free Diving, CrossFit, Shooting, Reading
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M2 COLOR + DESIGN
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REM KOOLHAAS McCormick Center, Chicago, Illinois
M2_Vivian Contreras
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Biography Born in Rotterdam, Rem Koolhaas spent four years of his youth in Indonesia, where his father served as director or a newly formed cultural institute. Following in the footsteps of his literary father, Koolhaas began his career as a writer. He was a journalist for the Haase Post in The Hague, and later tried his hand at writing movie scripts. Koolhaas's writings won him fame in the field of architecture before he completed a single building. After graduating from the Architecture Association School in London in 1972, he received the Harkness Fellowship for travel and research in the United States. During this period, he wrote Delirious New York. which he described as a "retroactive manifesto for Manhattan" and which critics hailed as a classic text on modern architecture and society. In 1975, Koolhaas founded the Office for Metropolitan Architecture (OMA) in London with Madelon Vriesendorm and Elia and Zoe Zenghelis. Focusing on contemporary design, the company won a competition for an addition to the Parliament in The Hague and a major commission to develop a master plan for a housing quarter in Amsterdam. In 1987, Koolhaas was hired to design and build the Netherlands Dance Theater in The Hague. Composed of three areas, including a stage and auditorium, a rehearsal studio, and a complex of offices and dressing rooms, the theater garnered Koolhaas immediate acclaim. Delirious New York was reprinted in 1994 under the title Rem Koolhaas and the Place of Modern Architecture. The same year, he published S,M,L,XL in collaboration with the Canadian graphic designer Bruce Mau. Koolhaas has designed a number of residences, cultural buildings and an “educatorium� a name alluding to a factory of learning, a shared facility at Utrecht University, among many other projects and planning commissions. In a major competition, Koolhaas was selected to design the new Campus Center at Illinois Institute of Technology in Chicago, one of the first new structures on the historic campus designed by Mies Van der Rohe.
REM KOOLHAAS
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The McCormick Tribune Campus Center (MTCC) is a building on the main campus of the Illinois Institute of Technology, in the Bronzeville neighborhood on the south side of Chicago. It is a single-story 110,000-square-foot (10,000 m2) building. Design of the building began in 1997 during an international architectural design competition hosted by the school. Finalists included Peter Eisenman, Helmut Jahn, Zaha Hadid, Kazuyo Sejima, and the winner, Rem Koolhaas. The site was previously a heavily used student parking lot with tracks of the elevated train passing overhead. Koolhaas tracked movements of students across the lot, which led to diagonal passageways as the center's interior thoroughfares. They also connected to a new cafeteria in a renovated 1953 Commons building designed by Ludwig Mies van der Rohe. Creating this connection involved battles with believers in the purity of Mies's designs who wished the Commons to continue to stand alone.
Image 1: In 1997 OMA conducted a study to map the "desire lines" of pedestrian traffic that students perform around campus.
Image 2: These diagonals crossing paths remain linking a multitude of activities through a network of internal streets, plazas, and urban neighborhoods islands forming active 24 hours shopping, entertainment, academics, recreation, together with other urban elements in microcosm. .
McCORMICK CENTER
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The design of the roof derives from the metaphor of a violin, crushed along its center by the Tube above it.
Orange Parapet with steel tube above. Orange “straw glass” dominates the center's northwest corner.
The building and the roof are constructed of poured-in-place concrete. The post that supports the tracks, the tube and the building itself are all visible inside the building. The exterior skin has 15,000 square feet od double-paned soundproofing glass. The black Mies used to paint his steel reflects the qualities of his building: elegant, strong and protecting, but also mysterious and forbidding. Orange is seen almost as its opposite: happy, warm, generous, and invigorating, but also overbearing and superficial. Trough the use of color, Rem Koolhaas creates an interesting condition bringing chaotic activity in a building that screams for control. “The scale of the center is very modest compared to Crown Hall, the orange of the building somehow brings out the color in the Mies building also - not only by contrast, but also by raising the issue of color. You suddenly see much more color in Mies.”
THE EXTERIOR
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Image 6: View of the hallway. Detail of the honeycomb mesh between glass ORANGE, the keynote color in the building's palette, is a unifying theme. Orange, a close relative of red, sparks more controversy than any other hue. There is usually strong positive or negative association to orange and true orange generally elicits a stronger "love it" or "hate it" response than other colors. Fun and flamboyant orange radiates warmth and energy.
COLOR SCHEME Analogous and shades
How the color ORANGE affects us mentally and physically? * Stimulates activity * Stimulates appetite * Encourages socialization
THE INTERIOR
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Green complements the orange. Green epoxy covers the flooring of the sunken complementing the glowing walls of the hallway. This area serve as gathering space sometimes filled with ping pong tables.
COLOR SCHEME Triadic with tints and shades In this view the colors are carefully balanced. One color dominate and the other act as an accent
Image 7:
THE INTERIOR
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Image 8: As one enters the building, this is the view. Orange hues on the west side and green in the center.
The ramp leads to a sunken twostory center court, with recreational and dining area. Main colors: Orange and Green
Image 9: The Ramp-Seating. Apart for providing space for gathering, it leads to the center-court.
COLOR SCHEME Analogous with tints and shades We can see the glowing Orange/yellow at the end of the hallway in perfect balance with the green of the central court. How the color GREEN affects us mentally and physically? * Soothing * Relaxing mentally as well as physically * Helps alleviate depression, nervousness and anxiety * Offers a sense of renewal, self-control and harmony
THE INTERIOR
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A sunken area, with a continuous band of computer stations.. The 93-foot-long shelf is painted a bright red
COLOR SCHEME Monochromatic with tints and shades
How the color RED affects us mentally and physically? * Increases enthusiasm * Stimulates energy * Encourages action and confidence * A sense of protection from fears and anxiety
THE INTERIOR
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Color is an integral element of our world, not just in the natural environment but also in the man-made architectural environment. Color always played a role in the human evolutionary process. The environment and its colors are perceived, and the brain processes and judges what it perceives on an objective and subjective basis. Psychological influence, communication, information, and effects on the psyche are aspects of our perceptual judgment processes. In this project we could see color schemes with tendency to analogous and complementary colors as Green and Orange. Color was used to inject vitality and energy to the spaces that gathering people making the experience vibrant and always changing depending the hour of the day.
WEB SITES http://xn--e1anemciz.xn--p1ai/rem-koolhaas.php https://eng.archinform.net/projekte/7754.htm https://en.wikiarquitectura.com/index.php/McCormick_Tri bune_Campus_Center http://www.lynnbecker.com/repeat/OedipusRem/koolhaas IIT.htm http://www.archinomy.com/case-studies/1230/colormeaning-symbolism-and-psychology http://chicago-architecturejyoti.blogspot.com/2010/07/mccormick-tribune-campuscenter.html
IMAGES https://thewaywelive.files.wordpress.com/2007/10/iitc2.jpg https://eng.archinform.net/projekte/7754.htm https://en.wikiarquitectura.com/index.php/File:MCTC_plan ta_accesos.jpg
CONCLUSIONS
REFERENCES
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M3 COLOR + PSYCHOLOGY + PERCEPTION
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BIG FISH (2004)
Color + Environment _ FILM ANALYSIS_M.4 17
FILM SUMMARY Movie title: BIG FISH Director: Tim Burton Year: 2004 Big Fish is a 2003 American fantasy drama film based on the 1998 novel of the same name by Daniel Wallace. The storyline of the movie is about the reencounter of William and his father Edward Bloom, who is suffering a terminal disease. William wants to know the truth about his father’s life in order to separate fiction from reality behind the stories Ed used to tell his son since he was a child. In Burton’s films, there often exist simultaneously two distinct worlds, and color helps to delineate their contrast. The “real” world is depicted with a monochromatic and desaturated color palette, while the “other” world (whether imagined, fantastic, or supernatural) is saturated with color. The pleasing effect of the “other” world is achieved not only by the mere presence of color, but also through the pairing of colors that appear opposite each other. It is this simple contrast between the two that makes each so dramatic in impact.
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SCENE ANALYSIS Characters: Edward Bloom and Will, his son. Place: Edward’s House – “Real World” Will and his wife Josephine travel to Ashton, Alabama, Will's hometown. They have a reunion with Sandra K. Bloom, Edward's wife and Will's mother, who is bringing Edward home from the hospital to take care of him until he dies. Edward is weak and bedridden, but he and Will finally speak again. This scene, the real world, use a monochromatic palette of yellow with desaturated colours. Yellow is an emotional colours and is associated with optimism. In this case, the family reunion is generated for bad news regarding to Edward’s health and the palette of yellow represent fear, anxiety and emotional fragility of the characters.
BROWN. Positive: Seriousness, warmth, Nature, earthiness, reliability, support. Negative: Lack of humour, heaviness, lack of sophistication. YELLOW. Emotional Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity. Negative: Irrationality, fear, emotional fragility, depression, anxiety.
COLOR PALETTE
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SCENE ANALYSIS Characters: Edward Bloom Place: Into the woods – “Fantasy”
BLUE. Intellectual. Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm. Negative: Coldness, lack of emotion, unfriendliness.
In a flashback, we can see a young Edward, after he left the town that was too small for a big fish like him, to take a shortcut through a forest. The use of monochromatic blue palette represent fear of the unknown and mystery. Blue is the color of the mind and is essentially soothing; it affects us mentally, rather than physical. It can be perceived as cold, lonely and unfriendly.
COLOR PALETTE
Characters: Edward Bloom Place: Spectre (Town) Spectre, could be read as Heaven on Earth and its shown with lively and lucid colors. The transition from the dark scene (into the woods) to a light scene as is Spectra make us feel the feeling of Edward that goes from a nervous tension to relief and calm represented for the predominance of the color Green with accents of color Red and Brown to create contrast. (Split-complementary)
GREEN. Balance Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassuranceequilibrium, peace. Negative: Boredom, stagnation, blandness, enervation.
COLOR PALETTE
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SCENE ANALYSIS Characters: Edward and Sandra Place: Galloway Circus – “Fantasy” Edward visits the Galloway circus when he first sees Sandra. The world around him literally stops, but she’s gone before he has the chance to talk to him. He makes a deal with Mr. Galloway to work for him and Mr. Galloway will tell him a fact about Sandra every month. The circus people are dressed in vivid colours (Primary Hues Red, blue and Yellow), projecting their exotic and extrovert nature. The color Red is used to express the creative and happy atmosphere of the circus and their separation from reality. Throughout the course of the film, Sandra's appearance is consistently airy, soft, and upholds a sense of gentle femininity. She wears light colours to mirror her lighthearted personality. RED. Physical Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement. Negative: Defiance, aggression, visual impact, strain. ORANGE. Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun. Negative: Deprivation, frustration, frivolity, immaturity. YELLOW. Emotional Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity. Negative: Irrationality, fear, emotional fragility, depression, anxiety. LIGHT BLUE Is associated with health, healing, tranquility, understanding, and softness
COLOR PALETTE_
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SCENE ANALYSIS Characters: Edward and Sandra Place: Universit – “Fantasy” Edward finally meets Sandra and explains that he loves her. She is kind to him and has heard of his accomplishments in Ashton, but is already engaged to Edward's hapless rival, Ashton native Don Price. One morning, Sandra awakens to find her lawn covered in daffodils provided by Edward. However, Don Price appears and begins to brutally beat Edward. But as Sandra sees Don's cruelty, she breaks the engagement, and eventually does marry Edward. The yellow colour produce a warm and bright effect and is connected with Edward loyalty and honor to Sandra. She wears light colours (light blue) to mirror her lighthearted personality and we can associate the pink colour of Sandra’s house with romance and femininity. YELLOW. Emotional Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity. Negative: Irrationality, fear, emotional fragility, depression, anxiety. GREEN. Balance Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, equilibrium, peace. Negative: Boredom, stagnation, blandness, enervation. Pink Signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
COLOR PALETTE_Complementary (Green/Yellow)
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SCENE ANALYSIS Characters: Edward Place: Army Airplane– “Fantasy”
RED. Physical Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement. Negative: Defiance, aggression, visual impact, strain, danger
Edward receives a draft notice, forcing him to enlist for the Korean War. he volunteers for the most dangerous missions in hopes of being sent home sooner. The monochromatic red palette is used as the color of Danger, physical courage, energy and stimulation.
COLOR PALETTE
Characters: Edward and Will Place: Hospital – “Real World” Edward is in the hospital. When he wakes up he asks Will to tell him how he goes. Will starts telling him about how they leave the hospital and drive to the river. The monochromatic palette of blue let us feel the emotions of the moment: sadness, no hope, regret. The addition of gray turn the scene even more depressing.
GREY. Positive: Psychological neutrality. Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.
COLOR PALETTE
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SCENE ANALYSIS Characters: Edward and Will Place: The River– “Fantasy” Will carries Edward to the river, where Edward becomes a really big fish, something he was always meant to be. This scene in contrast with the scene of the hospital is one of the most beautiful part of the movie. Father and son finally reconnect and the color plays their part. The scene has vivid and bright colors with full of joy, happiness and hope. YELLOW. Emotional Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity. Negative: Irrationality, fear, emotional fragility, depression, anxiety.
RED. Physical Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement. Negative: Defiance, aggression, visual impact, strain, danger
COLOR PALETTE
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M4 COLOR + BALANCE
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Balance refers to the relationship of different hues to one another when each is perceived to be equal in perceived visual weight. It is described by three types:
Symmetry when elements on either side of an amplified axis are equally balanced.
Asymmetry its more chaotic, we see it when there is no relation to the design elements.
Radial balance is achieved by the equal rotation of design elements around a central axis. There are several types of color balance:
Value Contrast: to show r emphasize differences between two objects.
Hue balance: complementary colors are those colors that when placed next to one another intensify the other hue.
Intensity contrast: is the relative darkness or dullness of a color.
Size of color area: the larger the amount of color used, the lighter it will appears.
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M5 COLOR + HEALTHCARE
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A perfectly crafted color palette can do wonders for a healthcare facility, but we need to be cautious— not only about color in general, but about the kinds of colors are we using and where are we placing them. There are a few key elements that can be defined and altered depending on the choice of color.
Color for calming or arousal: the intensity of a color has more impact on people than the color itself.
Color and spaciousness: the saturation and brightness of a hue can have a huge impact in the way we perceive the size of a space.
Color and thermal comfort: color should not be applied indiscriminately by designers as a means to “warm up” or “cool down” a space.
Color in health care consensus: there are some points which designers can base their thinking on regarding color in health-care environments, and they are: influence, perception, context, space definition, weight and volume, room size, monotony, operating rooms, elderly, time, skin tones.
Color and aging: older people perceive color differently, many diseases alter the eyes and it can change the color. Color in health-care settings is equal as important as the design itself. We all perceive color in a different way, anyhow, the impact of color on people in these settings is important.
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M6 COLOR + YOUR CAMERA
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“Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever...it remembers little things, long after you have forgotten everything� Aaron Siskind
We all have a strong emotional connection with light and by light I mean the use of lights/shadow/contrast/direction/ and its color. Light is more than just how bright or dark it is; it's also the key to the look, mood and atmosphere of a picture.This images explores different sources of light in nature/city.
Vivian Contreras
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M7 COLOR + RHYTHM
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Rhythm is movement. Rhythm is a natural evolutionary trait in nature that can be transferred to interior spaces an can be further emphasized with color. The rhythm of color guide us like a map to understand the functionality of the space and to create a holistic experience. There are five types of rhythm associated with color:
Repetition is the systemic orderly succession of identical design elements (shape, line, color, form) along a define path in the space.
Alternation occurs when two design elements are repeated in sequence similar to repetition: however, the difference is that the pattern includes two distinctly different elements.
Progression involves the repetition of similar elements with a continuous change (large to small, low to high, light to dark)
Continuation refers to the placement of one or more colors throughout an interior to create continuous movement of the eye through the space.
Radiation uses a concentric color arrangement instead of objects to unify design elements and create visual movement versus the traditional sense where it is an arrangement of objects in a radial pattern. The stronger the contrast of color the stronger the color rhythm and vice versa. Color rhythm should not use more that three colors due to visual clutter.
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M8 COLOR + RETAIL
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M.8
COLOR+EMPHASIS
R E TA I L A N A L I S I S
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ABOUT THE BRAND Victoria's Secret is an American designer, manufacturer and marketer of women's premium lingerie, womenswear and beauty products. With 2012 sales of $6.12 billion, it is the largest American retailer of women's lingerie. Victoria's Secret is wholly owned by L Brands, a publicly traded company. (Source: Wikipedia)
The store that I choose at Galleria Mall in Fort Lauderdale offers a shopping experience representative of the Victoria's Secret lifestyle: sophisticated, sexy, modern, feminine and loaded with attitude. The color palette of the store takes on a modern design approach with iridescent glass panels and vibrant, pink lit portals and vitrines. The contemporary interior adds to the store's upscale ambiance with cues taken from hospitality and residential design.
BLACK is associated with power, elegance, formality, death, evil, and mystery.
Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color. Black gives the feeling of perspective and depth, but a black background diminishes readability. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out.
PINK is the sweet side of the color red. Both red and pink represent love. The color
red represents heat and passion, while the color pink represents romance and charm. Hot pink is used to communicate playfulness, fun, romance, fantasy, desire and love all in one.
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“For contrast of hue, select colors that are opposite one another on the color wheel.” Victoria’s Secret’s products are already colorful so the use of black as a background allow the merchandise to pop. The light is used on specific points where the merchandise is displayed to enhance the products and create a private and intimate experience.
In other areas of the store we can see that they use pink as a background with a black frame to emphasize the products. The light change depending of the product that is presenting.
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“A light/dark contrast of black, gray or white values can emphasizes without the use of chromatic (colored) hues.� The store uses a black and white color palette for the floor, enclosures and shelving that contrasts with the pink and red lingerie and beauty products. This contrast allow us to easily recognize the areas of transit and payment.
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“Emphasis can be established as hierarchy of information when the information is presented in alternative styles: design feature (form) and color.�
The circular shape of the lamp acts as contrast within the black background of the access to the store. The colors red/pink are visually vibrant and create a frame for the deals of the week. The design of the store is based in pure lines and symmetrical niches for display the products and the circular element creates a visual disruption of the space.
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“Using color and texture contrasts (smooth vs rough) can add emphasis.� In this store the textures are used to emphasized the different areas within the store and makes the transition very dramatic. Reflective surfaces and different patterns in the Black Room are used to enhance the products that are displayed. These treatment of reflection/light reinforce the concept of intimate/sexy shopping experience. Wood in other hand emphasizes the natural essence of the casual line of clothes that is displayed in that room.
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“A focal point is a single design element that receives the greatest visual emphasis in a room.” The focal point in this store is the Pink Room. You can see it before access to the store and is the space that contains the main brands of Victoria’s Secret. The room is overload of color, textures and information.
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M9 COLOR + SCALE
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There are six key elements to consider for color proportioning: • The color with the largest proportional area is the dominant color. • Smaller areas are subdominant colors. • Accent colors have smaller areas but they offer contrast. • To create contrast, place a small area with a light color on a dark background or vs. • When using large areas with light hues, the whole are will appear light. • Alternating colors by intensity rather than proportion will change the perceived visual Other methods to establish proportional relationships: • Golden section: a mathematical formula where an object’s with is to its length as its length is to the sum of its length plus with. • Fibonacci sequence: a series of numbers where each number in the sequence is the sum of the two proceeded numbers. • Le Modulor: proportion system developed by Le Corbusier. It is based on the human body proportions. • Nature’s proportions: proportional evolution is evident in flora, fauna and other natural elements
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M10 COLOR + HOSPITALITY
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VARIETY is a principle of design that is concerned with the combination of one or more color elements that use line, shape, texture, and/or pattern to create diversity and contrast in an interior space.
COLOR + HOSPITALITY Commercial Design Analysis
PROJECT: FONTAINEBLEAU HOTEL DESIGNER: MORRIS LAPIDUS LOCATION: MIAMI BEACH, FLORIDA
CONTRERAS
HOSPITALITY
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CONTRERAS
HOSPITALITY
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Discussion Color + Line We can appreciate how the lines of the columns are very predominant organizing the space and defining virtual spaces within the lobby. This verticality provides the upward and downward movement directing the viewer to the ceiling that has curves and soft lines. The diagonal lines on the floor are also very strong creating an interesting and vibrant combination. Color + Shape We can see how the shapes of the purple carpets define the seating area within the space. The organic shape of the carpet break the linear condition between the columns, it gives movement and continuity to the space. Using color for contrast within the neutral palette of the space offers more visual variety.
Details Every step you take through the hotel lobby makes you feel true luxury allied to the unique Miami vibe. The lobby offers a wide range of design elements as shapes, texture, lines working all together to create a vibrant space.
Color + Line_ceiling, columns and floor
Color + Shape_furniture, lighting
Color + Texture_lighting, columns
Color + Pattern_floor
Color + Texture We have a wide range of textures within the space to enhance the idea of luxury. The reflective polished marble of the floor brings light and softness to the space. The texture of the lighting fixtures add this warm shine inside the lobby. Color + Pattern Pattern is the repetitive arrangement of shapes and colors in a systematic direction. This is reflected on the floor lobby at the hotel, a diagonal arrangement that has black marble bow tie design.
CONTRERAS
COLOR PALETTE: neutral palette (white shades) with accent of colors brown, blue and purple.
COLOR + VARIETY _ HOSPITALITY 57
M11 COLOR + VARIETY
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M.11
Color + Variety Dominant
Secondary
Accent
Accent
Accent
Dominant (Floor)
Contreras
The color scheme of grey and is one of my favorite palettes because together those colors look classic and modern at the same time but also are very calming to the eye and soul . My strategy to the living room was to use light grey to walls and ceilings and parts of the sofa’s fabric. For the central element of the room I used dark grey concrete creating a great contrast with the walls and for the accents in accessories and drapery I used green and shades of green.
Grey: is the color of intellect, knowledge, and
wisdom. It is perceived as long-lasting, classic, and often as sleek or refined. It is a color that is dignified, conservative, and carries authority. Gray is a perfect neutral, which is why designers often use it as a background color.
Green: Green is the color of nature. It
symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance.
Color + Balance
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Color Scheme This color palette is a Triadic Color Scheme and it is composed by 3 equidistant colors such as red, green, blue hues. The three colors have variations in tone and shade to add interest to the scene. The Green is a secondary/ tint hue. Blue and red are primary hue with a tone. Working with the strategy of 60-30-10 rule, the light grey tint will be the dominant color, the secondary color is the dark grey and the accents will be green hue and its shades .
Contreras
Color + Balance
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Contreras
Color + Balance
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Experience + Results
I really enjoyed this experience and in my opinion it is harder than I thought. When I first looked the color palette I was sure that the color were tone and shades of grey and green. When I started to look the hue for each tone, for my surprise, It turned out that the “tide tone� is a variation of red, and one of the light grey is a tone of blue so that gave me a different idea of how delicate and perfect is to work with color palettes to create something beautiful to the eyes. I think the result came out really nice and balance, The tide color used on the floor, the green accents and the rough concrete work together to create this natural and earthy look but at the same time modern and classic and personally I would love to apply it to my own living room.
Contreras
Color + Balance
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M12 COLOR + WORKPLACE
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PROJECT: Pandora Media Inc. DESIGNER: ABA Studio LOCATION: New York
COLOR + VARIETY Workplace Design Analysis
M.12
CONTRERAS
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accent accent accent
ANALYSIS
accent
line shape
secondary
After studied the different projects to analyze I found that Pandora was the most interesting and pleasant to my eyes. Aba architects use a neutral palette given for the light grey of the concrete using pop up of colors and textures to define moments and spaces within the projects. The vertical lines of the columns provides upward and downward movement to appreciate the double height of the central court also directing the view to the ceiling that follows the natural line of the corridor. The irregular shapes present in furniture, office and walls break the linear character of the space. This elements full of color create contrast with the neutral palette offering a space with movement, life and variety. The texture is also a very important element within the space because it helps to differentiate the use of the spaces. A millwork wall features abstract images of artist of different periods and ages. The regular intervals of carefully shaped wood offers different visual effects depending on the viewer’s perspective and distance. The offices locate on the middle of the open spaces are define for glass peppered with a dotmatrix graphic pattern that helps define the surface of the volume and also provides different degrees of visual privacy. This combination of translucent surface with dot pattern invite multiple paths of movement around them, establishing a sequence of tight and loose spaces that are shaped to encourage casual interaction.
texture
dominant
DISCUSSION | ANALYSIS
pattern
Color palette
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DETAILS CONCLUSION | EXPERIENCE This assignment was one of my favorites. It really inspired me to apply all this elements in my design project that is a Innovation Space. I thinks is really amazing how the right use of color, shapes and textures can transform a boring space into a place with life, warmth and that enhance the creativity and social connections between people.
CONTRERAS COLOR + VARIETY _ WORKPLACE
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M13 COLOR + CULTURE
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COLOR + CULTURE
Contreras 68
COLOR + CULTURE
My CULTURE and country is CHILE. Chile is a country of startling contrasts and extreme beauty, with attractions ranging from the towering volcanic peaks of the Andes to the ancient forests of the Lake District. This land of contrasts brings together different traditions that change drastically from North to South. We have different landscapes and we can see the colors of each season: snow during winter, red leafs during fall, colorful flowers during spring and hot and sun during summer. Chile has it all, so I really recommend to visit it in any season of the year.
I have chosen BRAZIL to learn about their culture and how they use color. I’ve been several times in Brazil and it never stopped of amaze me how beautiful and colorful is their culture, They live color in every detail of their culture. My boyfriend is from Rio do Janeiro and he and his family had showed me their rich culture.
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CH LE
Contreras
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COLOR PALETTE
Red recalls the blood shed by Araucanian Indians fighting for the country’s independence from Spain. The kelü is the red color and in the context of tissue, represents the flowing blood. In the sphere of the feminine it is the blood that flows due to menstruation and represents the germination of life. The men carry another variation of the red color that represents the political power in times of war. The power to give or take life. Dressing in red garments or red motifs represents power. In both cases, of the feminine and masculine, the blood indicates power. It is the color of sexuality, gestation and war Blue symbolizes the clear sky. The kallfu is the blue color. Can represent water, vital fluid, or celestial, sacral space. In both contexts it gives us life and is of great importance. In Mapuche culture is related with a healing being, both body and spirit. The white stripe symbolizes the snow of the Andes Mountains. The “lig” (Mapuche word) or white represents pure light. White as color is the totality of all aspects of light. Is related to clarity, symbolizes life as opposed to the darkness of death. Like black, white carries an ambiguity: In certain contexts it is also the color of mythical nocturnal and lethal figures.
CH LE CHILE: Aymará word chilli meaning "the land where the earth ends.“ The culture of Chile reflects the relatively homogeneous population as well as the geographic isolation of the country in relation to the rest of South America. Since colonial times, the Chilean culture has been a mix of Spanish colonial elements with indigenous (mostly Mapuche) culture. As a culture, red is the color that defines us. It is present in our flag, national flower, typical clothing and so on. This color is so strong in our culture because of the Mapuche blood that flows in our veins that characterize Chileans as brave women and men who have great spirit of solidarity and a huge capacity to overcome adversity. Even our football team is known as “La Roja de Chile” While in Santiago there is plenty of art and architecture to be seen, Santiago’s color scheme is more a range of sepia tones. Just 120 kilometers west on the Pacific Ocean, you find almost the opposite in Chile’s cultural capital of Valparaiso, where color explodes along the rows of houses lining rows up the 45 rolling hills of this bohemian city. An alternative streak runs deep in this port city once populated by sailors and adventurers from around the world, most of whom settled here in the 19th century. Today this ingrained counter culture can be seen in the intelligent, creative street art tattooed on the already colorful houses….well not just the houses, because the entire city is bursting with colorful life, from the green trolley buses to the boats and ships lining the harbor, signs on the houses, stairs and well almost everywhere.
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Contreras
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COLOR PALETTE Blue symbolizes blue celestial globe. Blue is the color of the spirit, devotion and religious study. It enhances contemplation and prayer. On the other hand, blue's devotion can be to any cause or concept it believes in, including devotion to family or work. Green represents the forests of Brazil. From a meaning of colors perspective, green is also the color of growth, the color of spring, of renewal and rebirth. It renews and restores depleted energy. It is the sanctuary away from the stresses of modern living, restoring us back to a sense of well being. Yellow rhombus symbolizes Brazil's wealth in gold. The color gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the psychology of this color implies affluence, material wealth and extravagance. White symbolizes desire of peace. White offers an inner cleansing and purifying of your thoughts, emotions and, ultimately, your spirit, refreshing and strengthening your entire energy system.
The Brazilian culture is one of the world’s most varied and diverse. This is due to its being a melting pot of nationalities, as a result of centuries of European domination as well as slavery, which brought hordes of African migrants across Brazil’s borders to live in and influence the local cultures with their ancient customs and ideas. Most Brazilians would agree that the symbols that best characterize their nation are the exuberant celebration of carnival and the popular sport of soccer, called futebol in Brazil. Carnival is symbolic of the national ethos because it plays to many of the dualities in Brazilian life: wealth and poverty, African and European, female and male. Through the use of costume—notably called fantasia in Portuguese—anyone can become anybody at carnival time. Class hierarchies based on wealth and power are briefly set aside, poverty is forgotten, men may dress as women, leisure supplants work, and the disparate components of Brazilian society blend in a dizzying blaze of color and music. Rio is home to Reveillon, a high-spirited New Year's celebration. New Year's celebrations include wearing all-white garb, lighting candles and setting small boats loaded with trinkets into the ocean, in offering to the sea goddess Yemenja. Brazil has a vibrant street art scene, and most of its protagonists use street art as a means of commenting on social and political realities in Brazil. The streets turn as a public canvas exploding with color and history. Despite the love for colors that we can see in Brazilian culture, a color that it has a bad effect is purple because for them the meaning is mourning or death.
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COLOR + CULTURE • http://www.everyculture.com/BoCo/Chile.html • http://www.donquijote.org/culture/ chile/history/chile-flag • https://www.thisischile.cl/folklorethe-customs-of-essential-chile/?lang=en • http://www.wallontuwitral.org/signi ficado-de-los-colores.html • https://en.wikipedia.org/wiki/Cultur e_of_Chile • http://globetrottergirls.com/2013/0 2/valparaiso-chiles-colorful-culturalcapital/ • http://www.brazil.org.za/brazilculture.html • http://www.everyculture.com/BoCo/Brazil.html • http://traveltips.usatoday.com/cultu ral-traditions-festivals-brazil-63001.html • http://www.worldatlas.com/webim age/flags/countrys/samerica/brazil.htm • http://www.sensationalcolor.com/c olor-meaning/color-meaningsymbolism-psychology/bahia-bandsbrazilian-wish-bracelet#.WDo7P_krJPY • http://www.empower-yourselfwith-color-psychology.com/meaning-ofcolors.html
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CONCLUSION Uff! Where can I start‌This class has taught me to look the world with other eyes. Color is an important part in our life and career and it can help us to make an impact through our designs. I have learned how to work with pattern and texture, how to create balance using color, how to make a experience though light and so on. Color theory is a must know for every architect and designer and for sure I will apply everything that I learned in this class in order to be a successful professional.