Established in 1919 and headquartered in Belgium, Lazer designs, manufactures and markets bicycle, motorcycle and snow helmets in more than 60 countries, over 5 continents. Through experience, passion and dedication, we strive to create the perfect mix between design, comfort, safety and technology. This attitude has shaped Lazer into the most innovative helmet company in the world: developing PROTECTION THROUGH INNOVATION™
PROTECTION THROUGH INNOVATION
HERITAGE
HERITAGE
4
HERITAGE Innovation- Always
1919
Creation of the business
1930
Rigid leather helmet
1948
Development of first bicycle helmet
1955
1st thermoplastic helmet
1974
1st full face helmet
1987
1st specific hard shell bicycle helmet
2000
1st in-molded helmet
2004
Olympic Gold by Paolo Bettini in Athens with Lazer helmet
2005
Tom Boonen wins World Championships with Lazer helmet
2006
Rollsys system invented
2006
Stefan Everts wins 10th motocross World Championship
2008
Lazer launches a new category of fashion helmets for urban wear
2009
Lazer Sport goes independent to continue growth
2010
Tardiz, the latest aerodynamic technology for time trial performances
2011
Oasiz, the latest for off road riding
2012
Lazer launches the snow line
5
Danielle enjoying the deep snow in her Lexi.
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08-17
Lazer Advantage
10-11
16-17
Rollsys Fit System Laboratory Testing Audio Integration Color Chic / Crazy Nutshell Adaptor
18-19
Technology Innovations
20-35
Collection 2014
22-23
34-35
Mozo Tempted Dissent Effect Lexi Hoodie Revert
36-41
Kids Collection 2014
38-39 40-41
Jinkz Noiz
42-47
Dealer Support
43
Partnerships Athletes Merchandising Collection Overview Size Chart
12-13 14 15
24-25 26-27 28-29 30-31 32-33
44 45 46 47
CONTENT
CONTENT
CONTENT
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ADVANTAGE
ADVANTAGE
8
9
Fit System Ventilation
Color Chic
Adaptor
Lazer Rollsys速 fit system creates a true and superior fit. Lazer research & design tests all helmets in the lab and on the hill to provide the best range of climate comfort for winter conditions. Color customization so that you are always in fashion.
Effortlessly fasten a GoPro速 or other accessory to your helmet.
Products are more than the sum of the parts, they are the synthesis of the features and the benefit provided that generate value. Each Lazer helmet embodies innovation so that it will exceed your needs, through four distinct advantages.
LAZER ADVANTAGE
ROLLSYS SYSTEM
ROLLSYS SYSTEM
ROLLSYS FIT SYSTEM™
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10
A game changer
Sizing
With a proven sales record, world-wide patents and the touch of the Lazer Research & Development Team,The Lazer Rollsys™ fit system is a game changer.
Each Lazer helmet size will fit a wider range of customers. Why? With the peripheral sizing and the vertical adjusting with the rear basket of the Rollsys™ fit system, varying head shapes can all still fit into the correct size. With other helmets, that difference will cause many to buy a helmet that is larger than needed, creating a poor fit and large profile.
Simple, easy and effective Compared to standard fit systems, the Lazer Rollsys™ fit system is fully integrated into the helmet and completely surrounds the head. By turning the wheel situated on top of the helmet, the Rollsys™ system permits an accurate and progressive peripheral sizing adjustment. With the ease of one hand operation the helmet will symmetrically be tightened without any pressure points on the head.
Roll into the Future From the moment you try the Rollsys™ system you will immediately recognize its superiority. The testing by thousands before you has proven its effectiveness, efficiency and durability. In other words‚ plenty of reasons to make sure the Rollsys™ system is in your helmet.
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Helmet ventilation
LABORATORY
Snowsport helmets have the unique challenge of both retaining sensible heat, and dissipating latent heat depending upon the weather and level of activity. This diverse spectrum necessitates the proper testing and design of all products so the correct amount of airflow is maintained around the head in all conditions.
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IN/OUT™ Design
Wind Tunnel Tested
In order to achieve the correct pressure difference to move the right amount of air across the head, each vent must have an intake and an outlet. Any disruption of this symmetry compromises the ability of the helmet to properly ventilate. So the key to ventilation is not the number of vents you have (in fact, too many vents can have negative consequences) but the arrangement and balance of these vents on the helmet.
After repeated tests on a wide range of snow helmets, we were able to identify the ideal range of comfort, for a variety of conditions, and design the vents so that this can be maintained even as output changes. This is our science, and the level of innovation that we put into every Lazer helmet.
Region of thermal comfort
human body heat loss (W)
LABORATORY
LABORATORY TESTING
se sensible ensib ble e he eat heat loss lo oss
la latent ate ent he eat heat loss lo osss
sh hivverin ng
sweatiing
area of comfort
ambient air temperature (˚C)
Each Lazer model has been exhaustively tested in the lab, and on the hill to ensure that you have the most control over your ventilation, and are protected through innovation.
Adapt² Vent™ Since snowsport helmets must retain and lose heat depending upon your effort, Lazer helmets are designed to adapt with the conditions. Over half of the products include vents that can be adjusted to properly mix the weather conditions with your output.
COLOR CHIC™
AUDIO
ADAPTOR
WIRED AUDIO™
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Wired Audio™ system
»
»
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Color customization, always in fashion.
Blast your favorite songs straight into every Lazer helmet with the Wired Audio™ system from Lazer. Audio pockets to drop in your own audio pods is available on all adult helmets.
Change your look, without changing your helmet. The Tempted Color Chic™ fits perfectly with your helmet – allowing you to choose from 10 color options. Easily click the shell on or off to customize your Lazer helmet.
Warning:
Listening to music while skiing or snowboarding can be hazardous and lead to dangerous riding. Lazer does not endorse irresponsible riding in any way. Please help keep the mountain a safe environment.
ADAPTOR
TECHNOLOGY
ADAPTOR
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No more stick-on Go with the first helmet brand to provide a solid connection to your helmet, not just a sticker for your camera. Attach your GoPro速, Light, or other Lazer accessories so you know they are safe.
GoPro速
Light
TECHNOLOGY
TECHNOLOGY
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Creating a superior and true fit
X-Static
Antimicrobial and temperature regulating padding system
Vent Plugs
Block out the cold air
Vent Channel Design
Linking the vents to keep the air flowing
Turn-Fit
Second best to Rollsys®
Fitted Padding™
Give your helmet the feel of your favorite hat
Furry Fleece™
Softer, warmer, and better than fur
Rollsys Taillight™
Add a light into the Rollsys wheel
Magic Buckle
Magnets attract to pull the buckle together
Vizor™
Block snow, wind, and sun with style
Snow-Bike Crossover
Protect your head in more than just the winter months
Removable Earpads
For when the temperatures climb
Wind tunnel Tested
State of the art testing
In/Out design
Ventilation symmetry to keep you cool
Wired Audio
Blast your favorite songs straight into the helmet
Adapt Vent / Adapt² Vent
Adapting the airflow to you / Two times the air flow adaption
Adaptor
Effortlessly fasten a GoPro® or other accessory to your helmet
Color Chic / Crazy Nutshell
Color customization so that you are always in fashion
»
Rollsys
»
TECHNOLOGY
20
KIDS HELMETS
KIDS HELMETS
COLLECTION 2014
21
MOZO TEMPTED DISSENT EFFECT LEXI HOODIE REVERT
MOZO
MOZO
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VIEWS
LAZER ADVANTAGES
23
+ Rollsys Fit System + Adapt² Vent™ + IN|Out Design + Duo-mold Construction™ + Ventilation: 18 Adapt² Vents™ + 420 grams + Vizor™
TECHNOLOGIES
COLORS MATTE BLACK & PURPLE
MATTE BLACK
MATTE WHITE
BLACK & BLUE
FLUORO ORANGE
MATTE GREY
TEMPTED
TEMPTED
VIEWS
LAZER ADVANTAGES
25
+ Rollsys Fit System + Adapt² Vent™ + IN|Out Design + Duo-mold Construction™ + Ventilation: 18 Adapt² Vents™ + 420 grams + Color Chic™
TECHNOLOGIES
»
»
24
COLORS MATTE WHITE PINK
BLACK
WHITE PEARL
MATTE BLACK MINT
MATTE TEAL
MATTE BLUE
MATTE MINT
DISSENT
DISSENT
26
VIEWS
LAZER ADVANTAGES
27
+ Rollsys Fit System + Adapt Vent™ + IN|Out Design + In-mold Construction + Ventilation: 13 Adapt Vents™ + 418 grams + Adapter + Vizor™
TECHNOLOGIES
COLORS FLUORO YELLOW
MATTE BLACK
MATTE WHITE
MATTE BLACK & BLUE
MATTE GREY
MATTE BLUE
EFFECT
EFFECT
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VIEWS
LAZER ADVANTAGES
29
+ Rollsys Fit System + Adapt Vent™ + IN|Out Design + In-mold Construction + Ventilation: 13 Adapt Vents™ + 410 grams + Adapter
TECHNOLOGIES
COLORS MATTE SAND
MATTE BLACK
MATTE WHITE
MATTE GREY
BLACK & BLUE
FLUORO GREEN
LEXI
LEXI
30
VIEWS
LAZER ADVANTAGES
31
+ Rollsys Fit System + Adapt Vent™ + IN|Out Design + In-mold Construction + Ventilation: 13 Adapt Vents™ + 410 grams + Adaptor
TECHNOLOGIES
COLORS MATTE MINT
MATTE BLACK
MATTE WHITE
PURPLE
PEARL WHITE PINK
PEARL BLACK TURQUOISE
HOODIE
HOODIE
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VIEWS
LAZER ADVANTAGES
33
+ Fitted Padding + Vents Channels + Lightweight + In-mold Construction + Ventilation: 12 Vents+channels + 345 grams
TECHNOLOGIES
COLORS FLUORO GREEN
MATTE BLACK
MATTE WHITE
GREEN
FLUORO ORANGE
FLUORO YELLOW
REVERT
REVERT
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VIEWS
LAZER ADVANTAGES
35
+ Fitted Padding™ + Vents Channels + IN|Out Design + Hard-Shell Construction + Ventilation: 16 Vents + Channels + 475 grams
TECHNOLOGIES
COLORS MATTE BLUE
MATTE BLACK
MATTE WHITE
MATTE GREY
GREEN
JINKZ NOIZ
KIDS HELMETS
KIDS HELMETS
36
KIDS 2014 COLLECTION
37
JINKZ
JINKZ
38
VIEWS
LAZER ADVANTAGES
39
+ Rollsys Fit System + 410 grams + Adaptor + Crazy Nutshell + Ventilation: 13 Vents + Channels + In-mold Construction
TECHNOLOGIES
COLORS BLUE
MATTE BLACK
MATTE WHITE
PEARL PINK
NOIZ
NOIZ
40
VIEWS
LAZER ADVANTAGES
41
+ Turn Fit System + Snow - Bike Crossover + 475 grams + Hard-Shell Construction + Ventilation: 16 Vents + Channels
TECHNOLOGIES
COLORS GREY
BLACK
WHITE
PURPLE
BLUE
PARTNERSHIPS
DEALER SUPPORT
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DEALER SUPPORT Fueled by our passion for snow Our belief in PROTECTION THROUGH INNOVATION™ extends beyond our passion for product and into our sales and marketing initiatives as well. We know that our key to success does not solely reside in our product, it is in you. You as the retailer, the customer, the resort, and industry partner are a pivotal part of our mutual success and our marketing and sales programs reflect this.
PARTNERSHIPS The Key to Succes PROTECT OUR WINTERS Just like our protection through innovation for you, we must also support those that tirelessly work to protect the sport we love, from the effects of climate change. We support Protect Our Winters as the environmental center point of the winter sports community, united towards a common goal of reducing climate change’s effects on our sport and local mountain communities.
1% FOR THE PLANET As a business, Lazer snow believes in people, planet, profit; which is why we commit to provide 1% of sales to non-profit organizations that put people and planet alongside profit. 1% for the Planet exists to build and support an alliance of business financially committed to creating a healthy planet.
RETAIL MERCHANDISING
ATHLETES
MERCHANDISING
ATHLETES
JULIA MURRAY
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TIM HUMPHREYS
PRODUCTS
45
USE YOUR HEAD !
Lazersport.com Julia Murray On-snow or on the bike, Julia is at home in Whistler wearing a Lazer Tim Humphreys Self-portrait video star
Lazer Banner Lazer t-shirts
DAVEY BARR
HANNAH KEARNEY
Lazer Beach Flag
Davey Barr Canadian Skiercross pioneer, and contributor
Lazer Hanger
com LazerSport.
com LazerSport. HEAD !
USE YOUR HE AD !
Lazer Stickers
USE YOUR
Hannah Kearney Watch Hannah go for a second olympic gold in 2014
Tower Of Profit
Lazer Cap
S N O W
H E L M E T S
USE USE YOUR YOUR HEAD HEAD !! www.LazerSport.com www.LazerSport.com
MOZO
TEMPTED DISSENT
EFFECT
LEXI
HOODIE
REVERT
JINKZ
SIZE CHART
COLLECTION OVERVIEW
SIZE CHART NOIZ
46
47
MATTE BLACK
MATTE WHITE
BLACK & BLUE
BLACK
WHITE PEARL
MATTE BLACK MINT
MATTE BLACK
MATTE WHITE
MATTE BLACK & BLUE
MATTE BLACK
MATTE WHITE
MATTE GREY
FLUORO ORANGE
MATTE TEAL
MATTE GREY
BLACK & BLUE
MATTE GREY
MATTE BLUE
MATTE BLUE
FLUORO GREEN
MATTE BLACK & PURPLE
MATTE MINT
MATTE WHITE PINK
FLUORO YELLOW
MATTE SAND
MATTE BLACK
MATTE WHITE
MATTE BLACK
MATTE WHITE
PURPLE
GREEN
PEARL WHITE PINK
FLUORO ORANGE
PEARL BLACK TURQUOISE
FLUORO YELLOW
MATTE MINT
FLUORO GREEN
MATTE BLACK
MATTE WHITE
MATTE GREY
GREEN
MATTE BLUE
MATTE BLACK
MATTE WHITE
PEARL PINK
BLUE
BLACK
ADULTS
WHITE
PURPLE
BLUE
GREY
COLLECTION OVERVIEW
KIDS
FIT SYSTEM
SMALL
MOZO TEMPTED DISSENT EFFECT LEXI HOODIE REVERT
Rollsys Rollsys Rollsys Rollsys Rollsys Fitted Padding Fitted Padding
52-56 52-56 52-56 52-56 52-56 52-56 52-56
JINKZ NOIZ
Rollsys Turn Fit
52-56 52-56
MEDIUM
LARGE
56-59 56-59 56-59 56-59 56-59 56-59 56-59
59-62 59-62 59-62 59-62 59-62
WONS
4102
Lazer Sport NV Lamorinièrestraat 33-37 B-2018 Antwerp - Belgium Tel: +32 (0)3 216 09 00 info@lazersport.com facebook.com/LazerSnow twitter@lazerSnow Lazersport.com