TIME FOR DOMESTIC RETAIL
Capella Industries AB ★ Design- and marketing corporation founded in 2000. ★ Wholly owned subsidiary of the family owned Scandinavian Design Group.
★ Specializing in fashion forward watches created by our own strong in house design team.
★ Exclusive rights to develop and design watches for selected brands globally.
Global Success
Capella Industries has become a strong supplier of watches in the tax free market, in Scandinavia as well as on a global scale, exporting to over 50 countries. Our brands are represented on all continents, present both on the ground, in the air and at sea. Our watches are used to compete daily for a spot on top and always perform with the highest possible standard!
Sweden, Scandinavia is our headquarters
Capella Industries, Särö • Design and Development • Sales and Marketing • Order, Logistics and Finance • Service and After sales
Sweden, Scandinavia is our headquarters
Sweden, Scandinavia is our headquarters The world is our market
Four external world wide stocks providing fast shipments in four different time zones
Our Mission Fashionizing the World of Watches • Adding colour and attitude • Building brands by storytelling • Making design affordable and accessible • Providing variety and fun to fans of fashion
Our Vision Revolutionizing the World of Watches • Exploring new materials and palettes • Contributing to global design trends • Providing unique fashion concepts • Creating the brands of tomorrow
Our Brands
Retro
Aviation
Diving
Timeless desires... We want to capture that feeling of freedom, fun and independence that riding a scooter makes you feel. When you wear Lambretta, you can be sure that you have a unique and stylish watch for every mood, occasion and time, communicating attitude and happiness!
Fasten your seatbelts... SAS Retro Watches are fashionable pilot accessories with a strong 60’s retro twist. Celebrating the legacy of the famous Airline brand!
Above and below... These watches are a contemporary and fashionable interpretation of what a divers watch should look like in the 21st century. Poseidon is a lifestyle brand for explorers. Enjoy the experience!
New Brands 2013
Time to xperience... Velox is a watch concept where we interpret interesting sports personalities by designing a watch collection that suites the identity of the sportsman and also the sport. Granting the fans a unique tribute time piece and a unforgettable collectors item. By adding several outstanding sports personalities to the brand the concept will be very clear. Champions, World record holders and Top athletes united under the same brand will build a valuable synergistic effect. Time to xperience!
2014
2013 XR1
XD1
XC1
XG1
X...
Rally
Dive
Creative
Golf
?
The “Velox Rally First Collection” XR1 is a collaboration and tribute to famous Qatari Rally Driver Nasser Al-Attiya and Swedish Co-driver Tina Thörner. The inspiration for the design of comes from classic racing and rally tradition. Altough it has a contemporary modern touch which brings an understated elegance and a sense of fashion to the collection.
Iconic beach elegance... The “Panos Emporio Watch Collection” is a collaboration with Scandinavia’s leading beachwear brand. The brand is characterized by innovation and distinct design that breathes style, quality and individuality. Panos Emporio combines simplicity and sophisticated clean lines with outstanding quality and fit. After 25 years of success in the beachwear segment, the brand launches a watch collection.
The inspiration for the design comes from classic watch tradition combined with fashion, which brings a sense of timeless elegance to the collection.
Lambretta Concepts
Heritage Brunori, Rebel, Cassola Lady
Racing Avanti, De Luxe, Imola
Mens Fashion Franco, Enzo
Womens Fashion Cielo, Cielo Mesh
The Cielo Concept
Attractive design
Award winning concept
Perfect gift with an affordable price
Spontaneous purchases
Ultra slim packaging Excellent track record
Minimal space requried in your store No 1 in volume on many Airlines
The Cielo Concept Clean stylish design + Huge target groups + Global marketing + Minimal space + Minimal investment + Maximal profit + A proven success = MONEY GENERATOR
Free access display
Eye-catching poster
Colourful bag
Slim gift box
The Cielo Concept SMALL TRAFFIC STORE 20 Cielo sold per month generates 260 pcs per year on only 0,1 m2
MEDIUM TRAFFIC STORE 40 Cielo sold per month generates 520 pcs per year on only 0,1 m2
HIGH TRAFFIC STORE 100 Cielo sold per month generates 1200 pcs per year on only 0,1 m2
Net profit:
$ 100 000/m2
Net profit:
$ 250 000/m2
Net profit:
$ 690 000/m2
Lambretta Watch Display Units
Cielo Display
Cielo Mesh Display
35 watches (5 x 7 colours) H 16 cm W 39 cm D 27 cm
15 watches (5 x 3 colours) H 16 cm W 17 cm D 27 cm
Franco Display 45 watches (5 x 9 colours) H 27 cm - W 33 cm - D 35 cm
Lambretta Floor Display Units
Pillar Display Unit
Glorifier Display Unit
Cabinet Display Unit
H 100 cm - W 50 cm - D 50 cm
H 140 cm - W 50 cm - D 50 cm
H 170 cm - W 65 cm - D 40 cm
Strong in-store brand communication
Strong in-store brand communication
Gift with purchase - Boost your sales!
Bag hanger
Cuff links
Bracelets
Ballpoint pen
The Lambretta brand family
Concept store - Carnaby Street - London
The world is our market
-RRSZEXMZI marketing in the air
...visible for more than one billion passengers!
Front Covers around the globe
Advert examples 2012
News 2013 - Cielo Metallic
News 2013 - Cielo Metallic
News 2013 - Cielo Metallic
The Capella Domestic Retail Team
Jonas Dahlgren - Asia and Middle East Sofia Knutsson - Europe, US and Australia Cecilia Winberg - Nordic