❖ Capella Industries AB is a design and marketing company founded in Sweden the year 2000 ❖ A family owned business ❖ Specialising in fashion watches created by in-house design team ❖ Exclusive rights to develop watches for selected brands globally
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Capella Brands
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Lambretta Brand History - think scooter, think Lambretta! ❖ Lambretta is a line of motor scooters that were manufactured in Milan between 1947 and 1972. ❖ Lambretta scooters revolutionized transport, became Italy’s favourite means of transportation after the war and began to be produced under licence in other countries.
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Lambretta Brand History - think scooter, think Lambretta! â?– Lambretta scooters have an eclectic following of revival Mods, collectors, scooterists, and enthusiasts all over the world. â?– Over the years Lambretta developed into an iconic brand. The heritage and attitude of the Lambretta label are embodied in a popular streetwear range, beautiful retro watches and other licensed products
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Lambretta is not just transportation, it’s a lifestyle! Fun, glamour, independence, heritage, attitude...
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Lambretta Watches – the spirit lives on! ❖ Lambretta Watches draws inspiration from the original scooters to design contemporary and fashionable timepieces. ❖ We strive to keep the ideals and the style statement of the original Lambretta alive.
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Lambretta Watches – the spirit lives on! Just as the Lambretta scooters revolutionized transport, Lambretta Watches aims to fashionize the world of watches: ❖ Adding colour and attitude ❖ Building brands by storytelling ❖ Making design affordable and accessible L A M B R E T TA WAT C H E S
Worldwide Distribution – Wholesale Present in more than 50 countries, including: ❖ Australia ❖ Brazil ❖ France ❖ Germany ❖ Italy ❖ Japan ❖ Mexico ❖ Poland
❖ Qatar ❖ Russia ❖ Singapore ❖ South Africa ❖ Spain ❖ Sweden ❖ UK ❖ USA L A M B R E T TA WAT C H E S
Travel Retail Distribution – Airport and Border Shops Present in more than 100 locations around the world, in for instance: ❖ Argentina ❖ Austria ❖ Brazil ❖ Chile ❖ Czech Republic ❖ Denmark ❖ France ❖ Germany
❖ India ❖ Italy ❖ Malaysia ❖ Qatar ❖ Switzerland ❖ Turkey ❖ UK ❖ USA L A M B R E T TA WAT C H E S
Travel Retail Distribution – Airlines, Cruise Lines and Ferries Available on more than 130 airlines and ferries, including: Airlines ❖ Emirates ❖ Iberia ❖ Latam ❖ Lufthansa ❖ Qantas ❖ Qatar ❖ SAS
Cruises & Ferries ❖ Costa ❖ Fjordline ❖ Norwegian Cruise Line ❖ Royal Caribbean ❖ Silja & Tallink ❖ Stena Line ❖ The World L A M B R E T TA WAT C H E S
Quality and Design High Quality ❖ Japanese Citizen Miyota quartz movements ❖ Genuine leather straps ❖ Stainless Steel bracelets ❖ All our watches have passed the RoHS standard and do not have nickel or chromium in amounts that would trigger any allergy ❖ 2-3 years standard battery life ❖ 2 years international warranty Award winning design ❖ Lambretta Watches are designed and developed in Sweden ❖ Multiple awarded watch concepts worldwide L A M B R E T TA WAT C H E S
Lambretta Watches Product Strategy
❖ Classic
❖ Fashion
❖ Racing
Classic watches for ladies and men with a genuine vintage look. Embodying the 1950’s elegant style and the first years of Lambretta models A to F.
Collections with vibrant looks that resembles the 2-tone paintjobs on orginal Lambretta Li series from soft pastels to deep petrol blue. Popular model 1958-63.
Inspired by the 1960s’ Lambretta Grand Prix models. The collections feature retro racing watches elegantly marrying multi function with a trendy look.
CESARE / ENZO / CASSOLA LADY
CIELO / FRANCO / BRUNORI / REBEL
IMOLA / AVANTI / DE LUXE CHRONO
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CLASSIC COLLECTIONS
Cesare
❖ Gent’s watch with a genuine vintage leather strap ❖ A tribute to Dr. Cesare Battaglini, who between 1956 and 1959 crossed every continent covering 160,000 km on a Lambretta scooter ❖ A modern interpretation of a classic 50’s watch, something Cesare himself would have worn L A M B R E T TA WAT C H E S
CLASSIC COLLECTIONS
Enzo
❖ Elegant timepiece that will look great with every man’s wardrobe, from business suits to the more casual look. ❖ Dial with two tone effect, chrome index and hands. ❖ Leather strap or stainless steel bracelet L A M B R E T TA WAT C H E S
FA S H I O N C O L L E C T I O N S
Retro style fashion ❖ Everywhere the metallic, pattern and pastel influences are on the catwalks, as well as in clothing, shoes, bags and cosmetics stores across the globe. ❖ Everyone is keen to do the retro trends. ❖ The final touch to any outfit.
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FA S H I O N C O L L E C T I O N S
Cielo
❖ Colourful yet minimalist collection ❖ 7 heavenly colours to suit all moods and styles – one for every day of the week! ❖ Design inspired by the fashionable 60’s ❖ Genuine leather straps L A M B R E T TA WAT C H E S
FA S H I O N C O L L E C T I O N S
Cielo trios
❖ Cielo Gelato – summer pastels
❖ Cielo Metallic – 60´s party
❖ Cielo Dots – playful and retro
❖ Cielo Stripes – classic marine
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FA S H I O N C O L L E C T I O N S
Cielo Mesh
❖ Refined Retro ❖ Elegant fashion accessory with the classic stainless steel mesh bracelet ❖ Staying true to our heritage by using vintage feeling mesh ❖ Gold, Silver, Graphite and Rose Gold L A M B R E T TA WAT C H E S
FA S H I O N C O L L E C T I O N S
Franco
❖ Unisex watch collection ❖ Minimalistic design with a “less is more” attitude for the edgy and street smart ❖ Trendy personalized look celebrating the feeling of independence L A M B R E T TA WAT C H E S
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Brunori
❖ Streamlined retro design. ❖ Dial features the RAF target symbol. ❖ Rotating disc instead of second hand. ❖ Genuine vintage leather strap or stainless steel mesh bracelet L A M B R E T TA WAT C H E S
R AC I N G C O L L E C T I O N S
Lambretta Grand Prix ❖ Racing is a big part of the Lambretta scooter heritage. ❖ The Lambretta Grand Prix collection has a retro sporty look that much resembles the super racing watches that were popular in the late 60’s, and today has become a trendsetter for the racing watch segement.
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R AC I N G C O L L E C T I O N S
Imola
❖ Racing inspired chronograph dedicated to the Imola racing circuit in Italy ❖ For those who desire to go faster ...in style! ❖ Comes with a genuine leather strap or a stainless steel bracelet L A M B R E T TA WAT C H E S
R AC I N G C O L L E C T I O N S
Avanti
❖ Ana/Digi watch is packed with functions like world time, chronograph, calender ❖ The inspiration behind the name Avanti is a special tuned Lambretta engine ❖ Comes with a genuine leather strap or a solid stainless steel bracelet L A M B R E T TA WAT C H E S
Lambretta Watches Display Concepts Adaptable to all retail environments, from minimal space requiring displays to complete shop-in-shop concepts
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Campaigns and Promotions
Bag hanger Nail Patches
Cuff Links
Lip Balm
Bracelet
Ballpoint Pen
â?– Boost your sales with Lambretta Gift With Purchase items â?– Accompanying marketing material will be provided L A M B R E T TA WAT C H E S
Communications in Press and Online
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