Quang Toys Brand Guideline | 2018
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Quang Toys
2 Table of Contents Quang
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Quang Toys
5 Mission
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Our Attributes
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The Mood Board
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The Typography
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Typeface usage
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The Colour Palette
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The Graphical Elements
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The Logo
13 Logo Illustrations
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Clear Space
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Acceptable Usage of Logo
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Uncceptable Usage of Logo
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Brand Applications
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We aim to “Create a healthier tomorrow”. “At Quang, we are a team with mutual respect, empathy, and self-motivation. We together strive to create a healthier future for the community and the planet earth.” We had a long journey as a brand – from agarage start-up to a global conglomerate that straddles the spectrum of technology. Today, it embarks on a new journey, as it moves beyond the confines of technology unto diverse areas of health and talent – ‘touching lives’ of millions.
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Quang Toys
We began making toys that “appeal to the imagination, that do something new and surprising and funny.” We’ve always kept the original vision of our founders in mind, and we remember what started it all: a smile. Today, our goals continue to be enriching the lives of young families, and bringing joy to generations.
6 The Mission To create a better fun experience for toddlers
Our Attributes Fun Fun is the experience of happiness we have when we are engaged in an activity Active Active is when we are engaging or ready to engage in physically energetic pursuits. Bright A bright person is intelligent and quick witted Exiciting Exciting is the great feeling of enthusiasm and eagerness.
The Mood Board
The mood board for Quang Toys acts as a visual reference point that reflects the key attributes of the brand. The brands visual identity aims to convey fun,active,bright and exciting.The core arsthetic of Quang Toys’ visual expression is warm minimalism.
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The Typography
Typography is a powerful brand toolwhen used consistently. This set of typefaces best represent the fun ,colourful happy and enjoyement feel of the brand should be used across all print and web applications
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10 Frutiger 55 Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i9 j k l m n o p q r s t u v w x y z 1234567890 , . / ~ ! @ # $ % ^ & * ( ) _ + : ; “ ’ < > { }v [ ]
Typeface Usage Headings
Quang Toys Hours of Fun
Sub Headings
Quang Toys Hours of Fun
Main Body
Quang Toys Hours of Fun
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The Colour Palette
C 1 M 27 Y 95 K 0
C 4 M 100 Y 41 K 0
C 18 M 0 Y 81 K 0
C M Y K
0 0 0 0
C 0 M 0 Y 0 K 70
C 64 M 1 Y 4 K 0
C M Y K
1 27 95 0
12 The Graphical Elements
The Logo
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The logo of Quang Toysis given a form and color to attract kids. The logo is formed using circles since a circle defines the softness and innocence of a child. The colors used are green, yellow, blue and pink which represents the fun,active,bright and exciting nature of kids.
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Logo Illustrations
Quang Toys
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Clear Space
To ensure legibility always keep a minimun clear space around the logo. this space isolates the logo from any other logos or body text that might conflict with over crowd and lessen the impact of the logo.
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Acceptable Usage of Logo
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Unacceptable Usage of Logo A few rules are necessary for maintaing the integrity of the brand.Don’t compromise the overall look of the logo by unnecessary an unattractive text decorations .Here are a fewexamplesof somewaysyou should neverconsider usingthe logo.
c)
a)
d)
Quang Toys Don’t add outline
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b)
Don’t squash or stretch e)
Quang Toys Don’t add drop shadow or other text styles
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Don’t rotate the logo
Quang
Don’t rearrange the elements
14 18 Unacceptable Usage of Logo Brand Applications A few rules are necessary for maintaining t h e i Quang n t e gToys rity of the brand.Here a r e few examples of some ways you should never ever consider using the logo
Quang Toys
Quang Toys
Quang Toys
B) Don’t add an outline
Quang Toys
A) Don’t rotate the logo
C) Don’t squash or stretch
Toys
www.quangtoys.com
Quang Toys
Quang
www.quangtoys.com
D) Don’t change the composition
Quang Toys
E) Don’t add drop shadow or other text styles www.quangtoys.com
www.quangtoys.com
Brand Guideline | 2018