Z H E R O D
Z D
E
N
I
M
H
E
R
O
E
N
I
M
M I N E
Z H E R O E
N
I
M
D
D
Z H E R O B
R
A
N
D
P
R
E
S
E
N
T
A
T
I
O
N
The Company The Brand The Collection The Promotions The Retail Design
THE COMPANY
INSPIRATION CORE VALUE INFRASTRUCTURE
I
N
S
P
I
R
A T
I
O
N
w e as a team had passion of creativity and we spent lot of time drawing and dreaming, with the curosity, to explore our design skill and provide a true authentic brand value to indian market, we started with the brand in 2014 today we call it ZHERO. our vision was a fashion concept with a special preference for original and classic design.
C
O
R
E
V A
L
U
E
S
Throughout history, denims have been a symbol of revolution and brand ensures the same is conveyed through our designs. from 'rebel' to'scholar',the collection is inspired by pop aesthetics which has a unique design for every kind of personality.
Z H E R O D
E
N
I
M
I N F R A S T R U C T U R E .
Design And R&d Facility In Noida.
Production Capacity Upto 5,000bags/month
.
High Qualified Team And Skilled Workers
Facility For Quality Checks Standards
Best Quality Machines And Quality Raw Material Sourcing
Unmatched Inhouse Digital Printing Machine For Canvas
THE BRAND
C
R
E
A
T
O
R
STUDIO
Our goal is to create a timeless product with fine regard for detail
ZH
D LT
E
DEN I M PV O T R
ZHERO
Crafted
Product
W W W. Z H E R O D E N I M . C O M
Crafted
Product
W W W. Z H E R O D E N I M . C O M
Our thirst for new inspiration keeps us moving, we are very curious people and like to explore anything new, We believe that collection needs a story and emotion they are not just group of products.
e W t r a p e r A n o i h s a f of . e l y t s e f i L
D E S I G N
25%
20%
P H Y L O S P H Y
20% 15%
10%
5%
5%
Rugged, Artist, Street, Cult, Quirky, Optimistic,Careless,
STREET
HERITAGE
YOUTH
Zhero celebrates the art of everyday life Zhero understands that each of us do our best in our life to achieve our dream, So, most of the time our philosophy for design is triggered from some street culture and everyday human work, Heritage is glory of history created in present.
A young boy/girl who will spent money for a durable product which look stylish, colourful, ruf-tough and has a brand story
18-35 Years Customers: Young Working Millennial, High School Students
CONSUMER AGE 18-35 YEARS
C O N S U M E R A S P I R AT I O N A L P S Y C H E
T H E Z H E S T O R Y C R E AT E D F O R C R E AT O R S
Zhero I s D e d i c a t e d To P e o p l e W h o P u r s u e T h e i r D r e a m s To b e A Hero Starting From Scratch
BRAND FASHION F o r e w a r d
WIDE PRICE RANGE
500
V
MARKET POSITIONING
1000
1500
2500
2000
3500
3000
4000
4500
5000
fossil
leather
holli caprese lavie
hidesign leaderachi
local brands
synthertic leather PU/PVC
hidesign
fossil postbox desi drama queen
da milano
ZHERO
fabric denim canvas nylon polyester tetron
ZHERO
1000<ZHERO <4500
michael kors marc jacobs fossil skybags addidas tommy wildcraft aess f gear leaper
DESIGN THINKING MODEL
DESIGN TALENT DRIVING THE BRAND Not Only The Sketches/ Designs But Also We Travel A Lot To Work With Best Vendors, As Well As To Obtain Inspiration From All Creative And Cultures
MONTHLY PLANOGRAM Once Our Product Is Complete: Our Model Differentiates Even Further, As We Present Products To Consumers Based On Our Calender
DIGITAL PLANOGRAM Are Created And Aligned To Monthly Floorsets, As Well As To Further Enable Brand Curation Of Collection
INTERNAL SOURCING AND BEST KNOWN VENDORS Our collections are produced to highest quality. as we enable design to work with th best materila trims and vendors to craft our products
FLEXIBILITY AND REACTIVITY Our Ability To Further Adapt Floorsets On A Weekly Basis In Stores, As Well AsZhero Denim.com And E Commerce Portals, Based On Bussiness Trends And Demand Zones
N
I
M
THE COLLECTION
E
Z H E R O
D
D E N I M A C C E S S O R Y
A CTIVE
C ONTRA
D ANDY
S CHOLAR
S TUD
T IMBER
R EFUGE
A LLY
H OBNOB
E NIGMA
I FFY
S PUNK
Q UEER
H AVER
U LO
N OVO
D ENVER
Zhero Denim Bags Are Water Repellent.
We Use Genuine Durable Leather
We Use Ykk Authorised Zippers
Lead And Zinc Free Trims
Three Year Warranty On Any Manufacturing Defects
AUTHORISED
Every Print/design Has Exclusive Copyrights To Zhero Denim
NEW PRODUCT RANGE UNDER PROTOTYPING
CURRENT SALES PRESENCE
North
Distributionâ&#x20AC;&#x201C;
South West
crossword
key accounts
shoppers lifestyle pantaloons
myntra amazon
e-commerce
jabong voonik koovs ajio
ZHERO
THE PROMOTION
Z H E R O S O C I A L
M E D I A
Z H E R O D E N I M O U T D O O R C A I M PA I G N
THE OUTDOOR
Exclusive Tie Ups On Pan India For Outdoor , Hoardings, kiosks. Around 1000+ Availability
MOVIE TIE UPS
EXHIBITION
4 Oct 2015, Noida
18 SEP 2016,MUMBAI
8 FEB 2016,GURGAON
More Than 1 Lac Followers On Fb And Other Social Media. Outdoor Banner Presence On Major Cities. Exclusive Promotion Support Near Retail Stores. Support For Vm ,pos, And Other In-store Branding. Exclusive Display Design And Promotional Material. 24x7 Customer Support Service
R E T A I L C O N C E P T
Z H E R O D
E
N
I
M
Furniture Drawing For 8x6 Feet Wall
Furniture Drawing For 6x3x4.5 Feet space
Furniture Drawing For 6x6x4.5 Feet space
ALL MATERIAL COMBINATION OF WOOD AND DIRTY CEMENT WALL FINISH
HIGHLIGHTS
Who are your target customers – describe them in as much detail as you can CONSUMER AGE 18-35 YEARSDenim is considered as street wear segment between youth. keywords: ARTIST careless, rugged, street, cult, optimistic ,quirky
What customer pain will you resolve A Durable material Denim Bag , A Fashion Which Has Been There For Longer Time But Not Present In Bags Category. We Offer Authentic Denim History Into Bags. which add a personality and story to consumers.
What benefits does your solution have that other solutions don’t Creative brand feel, uniqueness in aesthetics and durable product,
What evidence do you have to show that your potential customers will buy - If you don’t have evidence – how can you find out? Denim as material and segment is very much accepted in fashion in rugged raw segment of market, Canvas leather mixed bags already exits in market, we have changed the material mix of the same accepted canvas bag with denim adding the history and workwear culture of denim wear we tried to hit the already accepted segment of denim wear in different product segment.
Customer care : 9953370081
WWW.ZHERODENIM.COM