Final brand ppt new001

Z H E R O D

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The Company The Brand The Collection The Promotions The Retail Design

THE COMPANY

INSPIRATION CORE VALUE INFRASTRUCTURE

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w e as a team had passion of creativity and we spent lot of time drawing and dreaming, with the curosity, to explore our design skill and provide a true authentic brand value to indian market, we started with the brand in 2014 today we call it ZHERO. our vision was a fashion concept with a special preference for original and classic design.

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Throughout history, denims have been a symbol of revolution and brand ensures the same is conveyed through our designs. from 'rebel' to'scholar',the collection is inspired by pop aesthetics which has a unique design for every kind of personality.

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I N F R A S T R U C T U R E .

Design And R&d Facility In Noida.

Production Capacity Upto 5,000bags/month

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High Qualified Team And Skilled Workers

Facility For Quality Checks Standards

Best Quality Machines And Quality Raw Material Sourcing

Unmatched Inhouse Digital Printing Machine For Canvas

THE BRAND

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STUDIO

Our goal is to create a timeless product with fine regard for detail

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DEN I M PV O T R

ZHERO

Crafted

Product

W W W. Z H E R O D E N I M . C O M

Crafted

Product

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Our thirst for new inspiration keeps us moving, we are very curious people and like to explore anything new, We believe that collection needs a story and emotion they are not just group of products.

e W t r a p e r A n o i h s a f of . e l y t s e f i L

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25%

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P H Y L O S P H Y

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Rugged, Artist, Street, Cult, Quirky, Optimistic,Careless,

STREET

HERITAGE

YOUTH

Zhero celebrates the art of everyday life Zhero understands that each of us do our best in our life to achieve our dream, So, most of the time our philosophy for design is triggered from some street culture and everyday human work, Heritage is glory of history created in present.

A young boy/girl who will spent money for a durable product which look stylish, colourful, ruf-tough and has a brand story

18-35 Years Customers: Young Working Millennial, High School Students

CONSUMER AGE 18-35 YEARS

C O N S U M E R A S P I R AT I O N A L P S Y C H E

T H E Z H E S T O R Y C R E AT E D F O R C R E AT O R S

Zhero I s D e d i c a t e d To P e o p l e W h o P u r s u e T h e i r D r e a m s To b e A Hero Starting From Scratch

BRAND FASHION F o r e w a r d

WIDE PRICE RANGE

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MARKET POSITIONING

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3500

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fossil

leather

holli caprese lavie

hidesign leaderachi

local brands

synthertic leather PU/PVC

hidesign

fossil postbox desi drama queen

da milano

ZHERO

fabric denim canvas nylon polyester tetron

ZHERO

1000<ZHERO <4500

michael kors marc jacobs fossil skybags addidas tommy wildcraft aess f gear leaper

DESIGN THINKING MODEL

DESIGN TALENT DRIVING THE BRAND Not Only The Sketches/ Designs But Also We Travel A Lot To Work With Best Vendors, As Well As To Obtain Inspiration From All Creative And Cultures

MONTHLY PLANOGRAM Once Our Product Is Complete: Our Model Differentiates Even Further, As We Present Products To Consumers Based On Our Calender

DIGITAL PLANOGRAM Are Created And Aligned To Monthly Floorsets, As Well As To Further Enable Brand Curation Of Collection

INTERNAL SOURCING AND BEST KNOWN VENDORS Our collections are produced to highest quality. as we enable design to work with th best materila trims and vendors to craft our products

FLEXIBILITY AND REACTIVITY Our Ability To Further Adapt Floorsets On A Weekly Basis In Stores, As Well AsZhero Denim.com And E Commerce Portals, Based On Bussiness Trends And Demand Zones

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THE COLLECTION

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C ONTRA

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Zhero Denim Bags Are Water Repellent.

We Use Genuine Durable Leather

We Use Ykk Authorised Zippers

Lead And Zinc Free Trims

Three Year Warranty On Any Manufacturing Defects

AUTHORISED

Every Print/design Has Exclusive Copyrights To Zhero Denim

NEW PRODUCT RANGE UNDER PROTOTYPING

CURRENT SALES PRESENCE

North

Distributionâ&#x20AC;&#x201C;

South West

crossword

key accounts

shoppers lifestyle pantaloons

myntra amazon

e-commerce

jabong voonik koovs ajio

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THE PROMOTION

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M E D I A

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THE OUTDOOR

Exclusive Tie Ups On Pan India For Outdoor , Hoardings, kiosks.

Around 1000+ Availability

MOVIE TIE UPS

EXHIBITION

4 Oct 2015, Noida

18 SEP 2016,MUMBAI

8 FEB 2016,GURGAON

More Than 1 Lac Followers On Fb And Other Social Media.

Outdoor Banner Presence On Major Cities.

Exclusive Promotion Support Near Retail Stores.

Support For Vm ,pos, And Other In-store Branding.

Exclusive Display Design And Promotional Material.

24x7 Customer Support Service

R E T A I L C O N C E P T

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Furniture Drawing For 8x6 Feet Wall

Furniture Drawing For 6x3x4.5 Feet space

Furniture Drawing For 6x6x4.5 Feet space

ALL MATERIAL COMBINATION OF WOOD AND DIRTY CEMENT WALL FINISH

HIGHLIGHTS

Who are your target customers – describe them in as much detail as you can CONSUMER AGE 18-35 YEARSDenim is considered as street wear segment between youth. keywords: ARTIST careless, rugged, street, cult, optimistic ,quirky

What customer pain will you resolve A Durable material Denim Bag , A Fashion Which Has Been There For Longer Time But Not Present In Bags Category. We Offer Authentic Denim History Into Bags. which add a personality and story to consumers.

What benefits does your solution have that other solutions don’t Creative brand feel, uniqueness in aesthetics and durable product,

What evidence do you have to show that your potential customers will buy - If you don’t have evidence – how can you find out?

Denim as material and segment is very much accepted in fashion in rugged raw segment of market, Canvas leather mixed bags already exits in market, we have changed the material mix of the same accepted canvas bag with denim adding the history and workwear culture of denim wear we tried to hit the already accepted segment of denim wear in different product segment.

Customer care : 9953370081

WWW.ZHERODENIM.COM