Partnership brochure 2016 by Amsterdam Gay Pride

PARTNER OPPORTUNITIES

EUROPRIDE 2016 - 23 JULY - 7 AUG INTRODUCTION ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Amsterdam Gay Pride is a festival to celebrate that you can be who you are and love the one you want. We share love and accept differences. Over the last 20 years our nine-day festival evolved into one of the biggest and best celebrations of its kind around the globe attracting over 600.000 participants and visitors to stay and play in Amsterdam. The city turns into a rainbow of events in gay and openminded venues, from dance parties to film festivals, sporting events, debates and culture. The second weekend we blow your mind with a weekend of outdoor parties, the world famous canal parade and a unique Human Rights Concert on the closing Sunday. Amsterdam Gay Pride is the perfect place to show the world that your company values differences and is committed to diversity and inclusion. 2016 is going to be even bigger and better, because we are hosting EuroPride here in Amsterdam. That means three weekends and two fullweeks of programming which focuses on an European wide target group. First watch our After movie 2015 Lucien Spee CEO Amsterdam Gay Pride

EUROPRIDE 2016 PROGRAM JULY 23TH – AUG 7TH ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

23/07 24/07 25/07 – 31/07 03/08 – 04/08 04/08 – 06/08 04/08 05/08 06/08 07/08

CLUB PARTIES  60 EVENTS

Pink Saturday European Rainbow Concert at Dam square Divers Conferences and Sport Tournaments Open Air Cinema Street Parties Senior Pride Concert Pride Run & Pride Swim Canal Parade Closing Party

ARTS & CULTURE

FILM & THEATRE

 160 EVENTS

 40 EVENTS  OUTDOOR CINEMA

SPORTS & GAMES  10 EVENTS

DEBAT & RELIGION  15 EVENTS

PINK SATURDAY

CANAL PARADE  80 FLOATS

STREET PARTIES  30 EVENTS  EUROPEAN RAINBOW CONCERT  PINK SATURDAY

EUROPRIDE 2016 CANAL PARADE & PARTY VISITOR PROFILE ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

CANAL PARADE (400.000 visitors)  Male 46% / Female 54%  Age 12 - 85 (20-30 19% / 30-40 25% / 40-50 34%)  67 Nationalities: 76% NL, 5% UK, 7% DE, 12% other

PARTIES (170.000 visitors)  Male 59% / Female 41%  Age 16 - 65 (20-30 35% / 30-40 26% / 40-50 22%)  72 Nationalities: 73% NL, 8% UK, 5% DE, 14% other

    

Party Lovers Early Adopters Curious & Open-minded Culture interested Social

EUROPRIDE 2016 FACTS & FIGURES FESTIVAL ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Visitors:

580.000 Professionals & Volunteers:

4.500 Artists:

650 Events:

327 Locations:

120 Journalists & Media:

480

“With the campaign 'Celebrate going out and coming out' we show who we are. This is our essence. But we are not only visible sponsor of Gay Pride, behind the scene Absolut Vodka is also supporting organizations for LGBT rights.” Wouter van Dijk (Brandmanager Absolut)

“Diversity is important, we connect people and want to show the world that at Vodafone everybody is welcome and can be who they really are.” Bart Hofker (Director of Consumer Business Vodafone)

“At Corendon Airlines we employ people based on their abilities and not on the basis of cultural background, religion or sexual orientation. That's why we wanted to make a statement and participate in the Gay Pride.” Atilay Uslu (CEO Corendon Airlines & Holidays)

”With the theme 'show your true colors' AkzoNobel wants to show how we embrace all forms of diversity in our company. That’s why are Proud partner of the Amsterdam Gay Pride.” Mike Lightfoot (Head of Public Affairs AkzoNobel)

"With the participation of the Royal Dutch Football Federation, we want to show that our sport needs to be an open and secure sports environment for everyone , regardless of his or her sexual orientation." Michael van Praag (Chairman KNVB)

EUROPRIDE 2016 FACTS & FIGURES MEDIA PLATFORM ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

AGP Website  Total Impressions: 345.896  Total Visits: 206.866  Total Unique Visitors: 173.853  Average Time: 3:15

AGP Social Media  Facebook: 14.468  Twitter: 4.831

“‘It is always a great festival and the atmosphere is superb, during Gay Pride the city shows itself from it’s best side’ Eberhard van der Laan (Mayor of Amsterdam)

“It’s the most happy Gay Pride around the world, the atmosphere is amazing, it’s unique to Amsterdam City” Dana International (Winner Eurovision 1998)

“Queens Day was always my favourite day of the year, but Gay Pride is now by far my number one” Johnny de Mol (actor and tv presenter)

AGP festival Paper  Circulation: 65.000 (Netherlands 55.000 / Belgium 10.000)  Digital impressions: 13.832

“Where in the world do you find such a vibrant city as Amsterdam where everybody participates in this colourful event. I am proud to be part of it” Johnny Logan (Winner Eurovision 1980 and 1987)

Live registration Canal Parade  National Television 1.600.000  World wide live on YouTube 120.000

"If you as heterosexual can not enjoy this event then you should probably take a good look at yourself and guess maybe it's time to come out of the closet." Coen & Sander (BNN radio jockeys)

EUROPRIDE 2016 CANAL PARADE SATURDAY AUG 6TH ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

In the final and third weekend of the festival, the first Saturday of August, we have the world famous Canal Parade with 80 floats on the water and more then 400.000 visitors along the 5.6 km route. The parade starts at 1 pm in the West side of the city centre and finishes at 6 pm in the east side. For our partners and their relations we have a special VIP Gallery on the river Amstel. Yearly over 150 organizations and companies want to participate in the parade where we only have permit for 80. Therefore a draw is done by a notary on the first Sunday in March. For sponsors we have max 8 permits which are included in the partner packages. Watch lottery event

Watch VIP Gallery

EUROPRIDE 2016 STREET PARTIES ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

We start EuroPride in 2016 with Pink Saturday. A large Dutch activist event which is outdoors at Rembrandtpark. During this event participants can experience a market, artist, manifest and large closing party. On Sunday July 24th we are organizing a European Rainbow Concert at the Dam square in the city centre. This concert is also recorded for television and has performances of various artists.

This year we had Conchita Wurst, Dana International, Johnny Logan, Anita Meijer, Willeke Alberti, Cbmilton and Raffaela Paton performing and activists from all over the world. From the last Thursday of July until the first Sunday of August the city centre of Amsterdam is one big party playground. With 8 stages,190 bars and more then 650 artists, we are the biggest outdoor festival of Amsterdam. Our open-air cinema on one of the old squares in the Red-Light district shows the hottest gay and lesbian movies. Watch the concert

EUROPRIDE 2016 PARTNER OPPORTUNTIES ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

PROUD PARTNERS An AGP sponsorship is the perfect way to reach a big national and international audience and show that your company values differences and is committed to diversity and inclusion. Become one of our Partners and create a unique brand experience and have interaction with the audience. Our Partners have the right to develop marketing and communication campaigns around the Amsterdam Gay Pride and in this case EuroPride. We are very Proud of our Partners. Not only do they make it financially possible that we organize this magnificent festival but they are also our partner in the fight for social acceptance of LGTBâ&#x20AC;&#x2122;s. We have three different kind of Partnerships to offer you. Gold, Silver and Bronze.

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Partners Packages Gold Partner €125.000  Festival Package large  City Dressing Package large  Advertisement Package large  Hospitality Package large  Communications Package large  Right to M&C Campaign Silver Partner - €75.000  Festival Package medium  City Dressing Package medium  Advertisement Package medium  Hospitality Package medium  Communications Package medium  Right to M&C Campaign

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Bronze Partner - €30.000  Festival Package small  City dressing Package small  Advertisement Package small  Hospitality Package small  Communications Package small  Right to M&C Campaign

EUROPRIDE 2016 FESTIVAL BRANDING PACKAGES ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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 Permit for branded float Canal Parade**  VIP tribune 8 beach flags  VIP tribune front banner 45m*  Branding the opening boat*  Branding fly board team  Branding Pink Saturday manifest float*  Logo on Pride Float Pink Saturday manifest*  Branded main act concert*  Branding main stage (large)*  Branding VIP deck main stage*  Stand on Rainbow market at Pink Saturday  Permit for 4 promo teams (5p)  Branding the lottery event in March*  Branding the sponsor event in June*  Branding the EuroPride opening reception*

 Permit for branded float Canal Parade**  VIP tribune 4 beach flags  Branding 50% of the number plates*  Billboard boat in Canal Parade*  Branding Pink Saturday manifest float*  Branded A artist concert*  Branding main stage (small)*  Stand on Rainbow market  Permit for 2 promo teams (5p)

 Permit for branded float Canal Parade**  Logo on Pride Pink Saturday manifest float*  Branded B artist concert*  Stand on Rainbow market  Permit for 1 promo team (5p)

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EUROPRIDE 2016 CITY DRESSING PACKAGES ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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 Logo on 350 EuroPride flag banners  Adv. on 20 Bridge Banners*  Adv. on 25 fence banners*  Adv. (3,50x1,25m) on 20 info towers*  Logo on 12 promotion towers  Logo on 20 information towers  Logo on 1000 Indoor posters  Logo on 950 Outdoor posters  Logo on 50 EuroPride Partner banners

 Logo on 350 EuroPride Flag banners  Adv. On 10 Bridge Banners*  Adv. On 10 fence banners*  Adv. (3,50x1,25m) on 10 info towers*  Logo on 20 information towers  Logo on 1000 Indoor posters  Logo on 950 Outdoor posters  Logo on 50 EuroPride Partner banners

 Adv. (1,75x1,25m) on 8 info towers*  Logo on 20 information towers  Logo on 1000 Indoor posters  Logo on 950 Outdoor posters  Logo on 50 EuroPride Partner banners

Item Information towers Indoor posters Outdoor posters Promotion towers AGP flag banners Bridge banners Fence banners

Date July 23th - Aug 7th May 15th - Aug 7th July 20th – Aug 7th July 20th – Aug 7th July 24th – Aug 7th Aug 6th July 4th – Aug 6th

* Production and bookings cost are included

Location All over Adam city centre Europe Amsterdam/ Rotterdam/ The Hague & Utrecht All over Adam city centre All over bigger Amsterdam Along the route of the Canal Parade On all outdoor party locations

EUROPRIDE 2016 ADVERTISING PACKAGES ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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 EuroPride magazine, backside FC  Gay & Night*, 1/1 page FC  Gay News*, 1/1 page FC  Hello Gorgeous*, 1/1 page FC  Ferry Magazine*, 1/1 page FC  OUTtv, 500x 30 sec. commercial between 18:00-00:00 in May, June & July.**  Decibel, 140 x 15 sec. commercial, June 29 - Aug 9**

 EuroPride festival magazine, 1/1 page FC  Gay & Night*, 1/2 page FC  Gay News*, 1/2 page FC  Hello Gorgeous*, 1/2 page FC  Ferry Magazine*, 1/2 page FC  OUTtv, 200x 30 sec. commercial between 18:00-00:00 in July.**  Decibel, 90 x 15 sec. commercial, July 13 – Aug 9**

 EuroPride festival magazine 1/2 page FC  Gay & Night*, 1/4 page FC  Gay News*, 1/4 page FC  Hello Gorgeous*, 1/4 page FC  Ferry Magazine*, 1/4 page FC  OUTtv,100x 30 sec. commercial between 18:00-00:00 in July.**  Decibel, 60 x 15 sec. commercial, July 20 – Aug 9**

click to watch click to listen

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* Gay Pride Special ** Production commercial not included

EUROPRIDE 2016 HOSPITALITY PACKAGES ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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 VIP tribune Canal Parade* (120p)  VIP deck main stage** (Fri/Sat/Sun 30p)  Sponsor event June (6p)  Opening reception (20p)  Item in 1500 VIP Goodie bags***

 VIP Tribune Canal Parade* (60p)  VIP deck main stage** (Fri/Sat/Sun 20p)  Sponsor Event June (4p)  Opening reception (10p)  Item in 1500 VIP Goodie bags***

 VIP Tribune Canal Parade* (20p)  VIP deck main stage** (Fri/Sat/Sun 10p)  Sponsor Event June (2p)  Opening reception (6p)  Item in 1500 VIP Goodie bags***

click to watch * Incl. hostess and unlimited catering ** Incl. 4 drinks p/p and bites *** Excl. production costs

EUROPRIDE 2016 COMMUNICATION PACKAGES ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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 Logo on home page EuroPride website  Logo on partner page EuroPride website  Logo in our email footage  Logo on Pride YouTube page  Logo on Pride Facebook page  Logo in our monthly Pride newsletters  Logo on Pride Festival magazine  Logo on Pride press kit  Adv. Backside Pride press kit  Press release in Pride press kit  Pride commercials, logo in tag-on  Pride aftermovie, logo in tag-on  PrideTv, logo in tag-on  Anthem video clip, logo in tag-on  Anthem CD, logo on cd cover

 Logo on partner page EuroPride website  Logo in our monthly Pride newsletters  Logo on EuroPride festival magazine  Logo on Pride press kit  Press release in Pride press kit  Pride commercials, logo in tag-on  Pride aftermovie, logo in tag-on  PrideTv, logo in tag-on

 Logo on partner page EuroPride website  Logo on EuroPride festival magazine  Logo on Pride press kit  Press release in Pride press kit  Pride commercials, logo in tag-on  Pride aftermovie, logo in tag-on  PrideTv, logo in tag-on

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AMSTERDAM GAY PRIDE AFTER MOVIE 2015 ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

AMSTERDAM GAY PRIDE PROUD PARTNERS 2015 ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

AMSTERDAM GAY PRIDE CONTACT INFORMATION ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Amsterdam Gay Pride Foundation is a non-profit organization committed to emancipation, legal and social equality and acceptance of gay men, bisexuals, lesbians, and transgender people. In order to reach our goal, visibility of diversity is necessary. What you see can not be ignored. The primary objective of the foundation is therefore to organize activities and events in public space.

Phone: During office hours: +31 6 14 7 9 31 89

Email: info@amsterdamgaypride.org