Living Mobilities Mexico City Audi Urban Future Award 2014
1 We have a big idea
To design a social contract for reinventing mobility
city
s mobility
data
2 Mexico City. The Megacity
1700
1800
1900 population 0.3 27km2
1950 population 3.1 230km2
1960 population 5.4 470km2
1970 population 9.2 680km2
1980 population 12.9 1,055km2
2000 population 19.0 1,325km2
2012 population 20.1 1,460km2
25%
Today the capital contributes about of the country’s overall economic activity
8th place in the Global City Index ranked by GDP Mexico City = Austria
50,000 Dwellings built per year
5.4 million registered vehicles in Mexico City’s infrastructure still caters to private mobility for more than 10,000km of roads generating 22 million trips every day Over
3 hrs average commuting time 30% of their income spent in mobility
Modal split:
28% Private vehicle 72% Public transport
1.2 persons is the average per car
commuter pain
IBM’s index placed Mexico City as the most congested city in the world. (2011)
42% of built city between 2009-2013 were parking lots (7.2 million m2)
It’s not about car
ownership, it’s about how we use the car
3 Research questions
1 Can individual mobility fix the problems individual mobility created?
2 Time Cost Security / Safety Comfort
Beyond Optimization
Pleasure Leisure Social Knowledge
3 Can individual mobility enhance/improve our experience of the city?
4 Can data trigger a change in mobility culture?
28 /72 28% of the trips are producing a high percentage of the congestion in the city
28 /72 What if that 28% produced data and knowledge to fix this problem?
5 Can informed cities and citizens change the quality of urban life?
4 On Data
Big Data
Data from ‘nice to have’ to ‘must have’
Old
New
Multisource
Cheaper
Faster
Easy to integrate
Big City
Small Data
Informed cities can produce equity
Data = Resource
Federal State Local
About the City
Tech and Comunications institutions Insurance companies Car manufactures Parking enterprises Educational institutions
DATA
Local Companies Real Estate Mobility institutions Health institutions Employment institutions Civil organizations Data donor Apps
About the User
Social Media Neighbors associations
Federal State Local
About the City
Tech and Comunications institutions Insurance companies Car manufactures Parking enterprises Educational institutions
DATA
Mobility Cost Time Safety
Local Companies Real State Mobility insitutions Health institutions
Real Estate Offers Quality of Infrastructure
Employment institutions Civil organizations Data donor Apps
About the User
Social Media Neighbors associations
Jobs Leisure
Over 100 million of cellphones in Mexico
Smartphone penetration
100%
68%
80%
Four out of every ten own a smartphone
49% 60%
34% 40%
20%
4% 2009
8% 2010
15%
2014
2015
24%
Seven out of every ten will own a smartphone
2011
2012
2013
2014
2015
Expand data accessibility platforms
Move technology from screen to space
Car is space, the city is about space, space is luxury
Cars as data collectors
Exchange of data between the car and driver, between different cars.
Cars as data provider
Between cars and and the city.
Your car becomes: a Concert Hall a meeting room
Source: Source: GettyGetty Images Images
5 City Operative System
city
s
stakeholders citizens
city
city
platforms
partners
s
Livingmobs
protocols
city
s
data curator
opportunities spatial
social
technological
city
s
Data Donor
Citizen
you are helping
it´s safe
it gives you rewards
? for a better city
city
s
it´s anonymous
Partners Mobility Apps
Companies
Institutions
Educational Institutions
Civil associations
city
s
Government
City
city
Government Data
Opening Data
s
Closing the gap between citizens and new technologies
Democratizing Data
Mobility and data: from conflict to trust
Better Cities
trust
Better Citizens
Living Mobs platform
city
Web
s App
3G
9:41 A M
3G
9:41 AM
3G
9:41 AM
3G
9:41 A M
Friday 24th:
Take the bus, metro jammed
3G
9:41 AM
Data Curator
concierge
friend
Expedite
Knowledge
Foster
Loyalty
Facilitate
Networks
city
s
Leader Produce Community
5 The Experiment
Reforma-Santa Fe Corridor
Santa Fe 2, 690m Ricardo F. Magon, Tlatelolco
Hidalgo
JuĂĄrez
Insurgentes Sur
Florencia, Angel de la Independ-
Circuito Interior
Julio Verne, Polanco
PerifĂŠrico
Paseo de las Palmas
Bosques de la Reforma
Av. Constituyentes
Puerta Santa Fe
Topography 21km
aprox. corridor length
460m
height difference
2.2%
average total slope
Reforma Centro 2, 230m
Close to 1 million people live in the corridor
half a million jobs
33% of prime office space is located in the corridor
11%
Reforma Corridor
24%
Santa Fe
2014 4.6 million m2
Mobility
Metro Metrobus RTP Ecobici station Centram (transport hub) Bus routes
6 Findings
New partnerships for data over 14,000 responses
ASOCIACIĂ“N DE COLONOS
SANTA FE
Partners and Allies Partnes and Allies over 43 connections established
ASOCIACIÓN DE COLONOS
SANTA FE
“Mobility in Mexico is political” “Mobility in Mexico is political” Pepe Villarreal
Pepe Villarreal
ASOCIACIÓN DE COLONOS
SANTA FE
“Incentives transforms opinions and beliefs towards mobility habits” “Incentive transforms opinions and beliefs towards mobility habits” Hector Hiriarte Pepe Villarreal
ASOCIACIÓN DE COLONOS
SANTA FE
“Taxi’s network is based on trust and survival instinct”
“Taxis network is based on trust and survival instinct” Pepe Villarreal
ASOCIACIÓN DE COLONOS
SANTA FE
“It´s not about how many cars you have, it´s about how you use your car” “Is not about how many cars do you have, is about how you use theLuiscar” Enrique Urbina
ASOCIACIÓN DE COLONOS
SANTA FE
“Crowdsourcing information makes mobility more dramatic”
“Crowdsourcing information makes mobility more democratic” Pepe Villarreal
ASOCIACIÓN DE COLONOS
SANTA FE
“How do you make people value their time” “How do you make people value their Fabiana time” Olivares
Mobility patterns
Major transit routes
Survey findings 30 - 1 hrs.
0 - 30 min.
1 hrs - 2 hrs.
Time to destination
2 hrs or more.
150 EUR or more Share company Own car
Modes of transportation
Other
$0 - 30 EUR
Money spent monthly
$120 - 150 EUR
60 - 90 EUR
Public 30 - 60 EUR
30 - 1 hrs.
0 - 30 min.
1 hrs - 2 hrs.
Time to destination
Spend more than 2 hrs commuting to their destination
Share company Own car
Modes of transportation
Other
$0 - 30 EUR
Money spent monthly
37
Spend more than 60 EUR
Public 30 EUR - 60 EUR
60% Commuters working at Santa Fe say Improve public transportation
87% People living at Santa Fe say Willing to share a private car
Parking space of the 300 parking garages are at Santa Fe
of the parking spaces
are located at Santa Fe
Parking space analysis
P 300 analysed parking lots.
56,789 parking spaces.
1.53million m2 used as parking space.
613 million euros spent in parking.
27m2 Per space
400 euros Approx per m2
Movistar
Telecommunications company
Tweets
Traffic safety Quรกlitas Insurance company
Audi Incidents
20% of the accidents occured between 7am - 10am
March had the most accidents with 25%
5 Opportunities
Opportunities Spatial
P Real Estate
Job offering
Experience
Incentive trade off
Parking management
多?
city User
s
Social
Cross-subsidy
Consumer trends
Technological Vehicle as data platform
standards
Mobility Coin
A more integrated way of living
Get an Audi, get a life
Urban Mobility Coin city
s +50
MOBCOIN REWARDS
Wallet Ballance
2,000 BTC
Recent Transactions 20/05/15
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20/05/15
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Purchase Reward 21/05/15
Reward
mobility serivce donate mobility info
7 :30 am
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- 150 BTC
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7:30 a.m
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s
A new
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for
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Traffic safety Incidents in the past 6 months
Data based actions to avoid incidents
From infrastructure to data connectivity
Think global, move local
From concrete infrastructure to spatial connectivity
Living Mobilities Mexico City Audi Urban Future Award 2014