ARON del mundo INDUSTRIAL/ GRAPHIC DESIGNER
PROFESSIONAL PROFILE I am a BA Industrial Design and Technology graduate at Brunel University. I aspire to develop a career within the design industry as well as continuing my studies towards a professional Industrial Design career. I am seeking a permanent work in a design industry to further develop my skills as a professional designer. I’ve recently worked in Shenzhen, China at a design consultancy called TECAstudio working on various projects which involved Branding, Market Research, Product development and Manufacturing. I hope to enhance my design skills and contribute to a challenging environment.
GRAPHIC DESIGN
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NDI ltd. Advertising
2
TECAstudio Company website
3
TECAstudio Company Projects
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SNAPTASTE Snapchat
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ASTHMA UK Awareness Campaign
What asthma Feels lik
New Dawn Innovations Duration: 7 Months (Oct 2015 - April 2016) Design: NDI represents 3 brands, Lenco, VQ and LAVA, all of which involved myself working on various graphic design tasks from packaging, website content, social media ad, POS, brochures, retail design, advertising and branding.
VQ (Formerly View Quest) is a unique British brand, unashamedly influenced by designer fashion and interiors. DAB Radios & Speakers have never looked better.
Blighty Packaging
Radio Battery Packaging
Dual-Lingual Canadian Packaging (TBD)
Direct Marketing - Using advertising banners for various contents such as Facebook, & Twitter posts, website covers, Amazon banners, postcard events, email marketing, flyers, Exhibition shows and pop-up displays. www.MyVQ.co.uk
Created monthly brochures inspired by current design trends from the month October to April. Ranging from product guidelines, music related topic, events and radio stations.
Lava is proof that low cost doesn’t mean low quality, with a range of affordable consumer electronics products. www.Lavaaccessories.co.uk
Alternative Shapes with more space for accessories
Brief: To develop a packaging which relates to the product itself showing off the texture. A packaging which suits the nature theme. Completion:
1
Transparent half
Concept 1
Lift to open Compact shape
2
Concept 2
Cable Tidy on surrounding edge Removable Hook
TBD
Lava Promotion: Designed product banners, social media posts, website banners, specsheets, brochures and photography edit. www.Lavaaccessories.co.uk
TECA STUDIO ltd. Duration: 8 Months (August 2013 - March 2014) Project Manager: Andy Lee Brief: Redesign company website using wordpress and fully customise content within Design: Using neighbourhood theme, adjusting the style into the company template
TECA is a British Design and Innovation Company specialising in market targeted product design for the U.S. and Europe. Coming from a highly international and multicultural environment we work internationally to provide innovative product design for the markets we understand the best. www.tecastudio.co.uk
TECA GRAPHICS Duration: 14 Months (July 2013 - August 2014) Project Manager: Andy Lee Brief: Continuous development of various graphic design techniques from branding, logo designing, website layout development, headphone packaging, client presentations, research mapping and pattern designs. Design: Mainly original designs based on the client preference. Using adobe programs and sketch work to create graphic styles, layouts, and presentations.
NIKON Coolpix S3700 (Blue Pattern)
The pattern was inspired by the Normann Copenhagen TEA packaging. Using illustrator to develop a series of pattern, and collectively create a series of the diamond outlines.
NIKON Coolpix L31 (Purple Pattern)
NIKON Coolpix S2900 (Purple Pattern)
As part of our ongoing Colour and Trend Research we worked with Nikon to Design Colours and Patterns for their new line up of entry level cameras. The Result was the stunning S2600 and S3300 camera ranges with our distinctive colour and pattern design on the front. The final colours have been rolled out across the world with record sales success.
SWATCH Chinese New Year collection 2015 & 2016 TECA was looking at both the monkey and goat in detail, its history, meaning, historic visualisation, modern visualisation, material, colour, characteristic, association and current popular use. As a team, we aided SWATCH with design development and examples of how the watches should look based on the modern visualisation.
BEYERDYNAMICS High-end packaging The main approach was to research into high end packaging such as watches, jewellery, perfume box, headphones, chocolate and alcohol. Prior to research, I was also sketching ideas and making mock-ups out of cardboards, paper, plastic and other sorts of materials to create a rough prototype.
C O M PAC T VAR IATIO N S
Asthma Awareness UK 2015 Duration: 6 Months (October - March 2015) Project Supervisors: Dr Olinkha Gustafson-Pearce Brief: To raise awareness of asthma to nonasthma users using different locations or situations shown in the display artefact which represent the seriousness of asthma. Design: An underground escalator panel made out of laser cut acrylic layers of original 3D illustration related to asthma conditions
Target
Profile
Favourite Colours
25+ age range
Personality
Multi-sensory signature 50% Visual
Confident and Tactful Good concentration
20% Audible
Have strong opinions Calmness under pressure
30% Tactile
Skills
Daily Routine
Creative
Morning Coffee
Good memory
Walk to station
Attentive to detail
Take tube
Community Minded
Work
Good hand-eye coordination High awareness to on site surrounding
Take tube back Home
Gender Expression
Shopping Mall Possible Poster Damage
Vandalism
Display locations Shop stands, information centre, outside mall, bathrooms, elevators, and digital displays Poster Size Varies in size and placement Poster Effective Rating
London Underground Station
Graffiti
Possible Poster Damage
Review The poster are likely to be found effective in this type of location but it’s not the best atmosphere to deliver such content to the public. Being in a mall is meant for entertainment and most people would probably ignore such campaign.
Breakage
Poster Size Escalator (419mm x 572mm) Others vary too much in size
Damage Symbol
Stealing
Display locations Extreme pedestrian traffic locations such as escalator, stairs, station entrance, tube and waiting areas
Poster Effective Rating
location, location
Location...
Review The best location to feature the artefact because of the number of public viewers who uses the tube. Most will go through escalators and see the posters first thing. Inside the tube is an alternative option as people will wander with their eyes but most have been found to look on their phones or in too much rush to pay attention.
City Centre Possible Poster Damage
Distraction
Display locations Telephone boxes, billboards, outdoor information boards, fence hoarding sites, shop fronts and drums Poster Size Varies in size and placement Poster Effective Rating
Weather
Bus stop shelter Possible Poster Damage
Surface Solution Perforated steel framing with anti-graffiti coating and Backlit PVC poster display Poster Size 1200mm x 1800mm and costs £47 for 1 Poster Effective Rating
Review The poster is too big for the main design, and can be reduced for users who are more likely to pay attention. It will also be quite expensive and unnecessary to show this type of awareness as people are less likely to pay attention to it.
Damage Symbol
Review The general public are less likely to notice the poster in their area as they would be too distracted to get to the location they’re going to. It’s very difficult to appeal to an individual due to limited advertising spaces.
Duration: 9 Months (Sep 2014 - May 2015) Project Supervisors: Dr. Farnaz Nickpour Dr. Stephen Green Design: An intuitive design concept for future Snapchat in 2030. Adapting the taste technology and allowing users to experience different types of food in a limited amount of time.
Snapchat
Brand Barometer + Case study
Future Scoping
15 years later...
Residual
Emerging
77%
Dominant
of university students use Snapchat on a daily basis.
Ageing Population In the next 15 years, the majority of current users would have aged considerably and matured (into working adults). In order to cater to the broader market, Snapchat’s offerings will have to cater to a mature, productive lifestyle in addition to allowing for fun.
Facebook started off as an emerging social network which matured by adding utility features, allowing it to offer more than just “fun”. This kept it ahead of competitors and imitators, while also expanding the market to a wider range of demographics.
Experience Everything 2030
Technology snapchat Issues
Lifestyle Enabler
Perception
Perceived as enabler of underage inappropriate activity
$
Monetization
The introduction of adverts, and the recent partnership with square for a money transferring feature
The advancements in technology are shifting the reliance on network between devices and the user to an intermediary position. This empowers users to experience their actions and environment in a more immersive manner. Health monitors and other new gadgets with a focus on productivity and communication allow us to connect directly to people and absorb information without the dependency of a screen.
Pornography ` bkpl oba
2010
Users abuse its ephemeral feature by sexting
Privacy
Users become complacent with the content they share
2012
2015+
Touch Technology
Snapchat’s sole touchpoints are smart phones and Samsung gear smart watches
Sight Technology 2013 Google Glass
sudden smell
Cyber Bullying
No evidence is left after the attack, making it the perfect venue for bullies
The future of Snapchat is expanding the range of experiences through collective vicariousness. It is about moments that have more than words and images can convey. We want to let you live in your moment, and allow other people a glimpse of...
Digital Taste 2013
Smell-o-phones 2014 Touchpoints
To Help People Experience “More with Sensory Sharing ”
“
Multiplicity We are increasingly expecting things to do more that involves interacting with all our senses, offers us a range of touch points to play with, and involves us entirely in new experiences
”
- Hazel Barkworth, 2014
brief taste
quick touch
Rubber texture option (Bump) Component disassembly - Ball receptor + cover - Body + Battery - Rubber Grip
Product form template
Smaller rubber grip option?
s ure send t a fe tch, e t i tas r, Sw p a Sn icato Ind
2 part body?
Battery Pack
or Larger rubber grip option? or Longer rubber grip option?
?
on 1
pti dy o
t bo
ar 2p
Textured ball receptor
Snaptaste special features
Snaptaste special features 2
SNAPTASTE TECHNOLOGY It allows users to experience enhanced taste by actuating the human tongue through electrical and thermal stimulation. The user will be able to distinguish variety of food types and persuade them to try the ‘real thing’.
aron del mundo
THE NEW SNAPCHAT SIGNATURE Touch switch button + Message Indicator: The green indicator will blink to show if the user have received any messages from friends. Output Mode - This allows the user to taste the flavour sent by another user. Press button to change between Input or Output mode - indicated by the red light shown Snapmic - Using your voice to send ‘snaptaste’ to your friends, you can also share and discover new flavours
TASTE BALL RECEPTOR Input - Roll the surface of the ball to scan any type of food and collect flavours Output - Using a lick stimulation, users can activate the enhanced taste SELF CLEANING SYSTEM The taste ball is automatically cleaned inside the body as it turns, making sure the ball is always kept clean every usage
RECHARGEABLE BATTERY The device can last up to 8 hours ERGONOMICALLY DESIGNED BODY Fits any users hand comfortably
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INSIGHT Our taste is influenced by many different elements, variety of social, cultural and economic factors which contributes to the development of food acceptance. Food aversion is one of the most common issues when it comes to food acceptance due to its negative perception in appearance, smell, texture and taste. There have also been some trends related to ordering food online, with customers often complaining about their food or just trying out something new without any idea of what it could taste like. So what if the consumer could experience what it was like to ‘taste’ the food beforehand?
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THANK YOU FOR YOUR TIME issuu.com/amundodesign/docs/ aron_del_mundo_portfolio2015 @
arondelmundo@gmail.com / aron-del-mundo-77297953 @arondelmundo /arondelmundo arondelmundo