aron delmundo INDUSTRIAL
DESIG NE R
PORTFOLIO 2015
1 Title
PROFESSIONAL PROFILE I am a BA Industrial Design and Technology graduate at Brunel University. I aspire to develop a career within the design industry as well as continuing my studies towards a professional Industrial Design career. I am seeking a permanent work in a design industry to further develop my skills as a professional designer. I’ve recently worked in Shenzhen, China at a design consultancy called TECAstudio working on various projects which involved Branding, Market Research, Product development and Manufacturing. I hope to enhance my design skills and contribute to a challenging environment.
CONTENTS
1
PRIMEHALER Major Project
2
SNAPTASTE Snapchat
3
OCTOBAL Speaker ball
4
ASTHMA UK Awareness Campaign
5
What asthma Feels like
TECA.CO.UK Company website
P R M E HALER Duration: 9 Months (Sep 2014 - May 2015) Project Supervisors: Dr. Richard Rakowski Dr. Sarah Silve Design: An Interchangeable Dry Powder Inhaler design to improve access to spare medication for asthma users
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Research There’s no cure for Asthma but there are effective ways to control this lifelong condition and prevent asthma interfering with asthma patient’s daily life. There are different types of treatments such as using reliever inhalers, preventer inhalers, steroid tablets, nebulisers, bronchial thermoplasty, non-steroidal inhalers and complementary therapies.
Primary Target • Users with moderate/ severe asthma aged 12+
75%
5.4 5.4 million people in the UK currently receiving treatment for asthma
75% of hospital admission could be prevented
£1
Billion
NHS spends around £1 billion a year treating and caring for people with asthma
Treatments Available • Relievers - Quick relief • Preventers - Reduce swelling • Symptom Controllers - Controlling asthma • Combination - Combined drug medications
Concept Direction The project initially started looking into Accuhalers and issues relating to the medical device. It is the main starting point of the project which expanded into developing a new design solution for the mechanism. The approach is to develop a product which will allow users to carry spare medication by creating a self-loading mechanism. As a starting point the design will rely on using the piercing tool solution to develop an inhaler concept that will enable a simpler mechanism approach for an interchangeable design.
A. Setting up the Accuhaler
B. Accuhaler Mechanism
C. Accuhaler Size
D. Bulky Accuhaler size inside a pocket
Phase ONE Casing development
Prototyping Prototypes were developed to analyse the main detail for each components which will undergo CAD development as well as rapid prototyping models. After further research developments and design realisations, the key to designing an inhaler was breaking down each component into sub sections with an in-depth study of why it should work. Different aspects of the design were simultaneously being developed into a final version through 3D and 2D development in 4 main phases of development. The table below indicate the stages from the start to the final developing inhaler.
Phase TWO Components development
A
A
B
B Phase THREE Mechanism Development
Phase FOUR Final detail development 7 Title
P R I M E HALER INSTRUCTIONS FOR USE/ HANDLING
3. Insert blister pack
8
- Roll the strip into a circle - Insert pack in the holder
About your PRIMEHALER
This PRIMEHALER contains 8 doses individually protected doses of your medicine, in powder form. The dose indicator tells you how many doses are left.
1. Open
- Take cover off - Place cover at the bottom
5. Inhale
- Hold the PRIMEHALER away from your mouth and breath out - Put the mouthpiece to your lips - Breath in steadily and deeply - Hold your breath for about 10 seconds, or for as long as is comfortable - Breath out slowly
4. Close outer case
Each dose is accurately measured and hygienically protected. It requires refilling after 8 days (1 week). The dose indicator at the front of your PRIMEHALER tells you how many doses are left. Numbers 3 to 0 will appear in RED, to warn you when there are only a few doses left.
2. Setting up
- Place thumb on grip - Using your other hand, pull outer case to open
- Hold your PRIMEHALER horizontally - Press down to close - Every time the outer case is pressed down, a dose is made available for inhaling - Do not play with the outer case as this releases doses which will be wasted
8
6. Close
To close your PRIMEHALER, remove cover at the bottom and place on top of the mouthpiece. Your PRIMEHALER is now ready for use again
P R M E HALER A reusable Dry Powder Inhaler (DPI) design that can improve access to spare medication for asthma users by creating a self-loading mechanism that can influence users to bring emergency medication. The product is portable and interchangeable to benefit existing users who use multiple asthma medication. The DPI contains 8 doses individually protected doses of medicine, in powder form. The dose indicator tells you how many doses are left. Its compact design allows it to be stored easily, which makes it useful during emergency situations.
To operate the device, the user is required to lift the outer case whilst maintaining grip on the main body. The outer case has a flexing lever which will actuate the gear mechanism when lifted, allowing the base wheel to switch to the next dose. Using a pull and lock method, the inhaler is easily operable in two steps.
The interchangeable aspect allows the dry powder inhaler to be used in different medications depending on the user. It is available to in 4 different drug medications such as Severent, Ventolin, Seretide and Flixotide.
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Duration: 9 Months (Sep 2014 - May 2015) Project Supervisors: Dr. Farnaz Nickpour Dr. Stephen Green Design: An intuitive design concept for future Snapchat in 2030. Adapting the taste technology and allowing users to experience different types of food in a limited amount of time.
Snapchat
Brand Barometer + Case study
Future Scoping
15 years later...
Residual
Emerging
77%
Dominant
of university students use Snapchat on a daily basis.
Ageing Population In the next 15 years, the majority of current users would have aged considerably and matured (into working adults). In order to cater to the broader market, Snapchat’s offerings will have to cater to a mature, productive lifestyle in addition to allowing for fun.
Facebook started off as an emerging social network which matured by adding utility features, allowing it to offer more than just “fun”. This kept it ahead of competitors and imitators, while also expanding the market to a wider range of demographics.
Experience Everything 2030
Technology snapchat Issues
Lifestyle Enabler
Perception
Perceived as enabler of underage inappropriate activity
$
Monetization
The introduction of adverts, and the recent partnership with square for a money transferring feature
The advancements in technology are shifting the reliance on network between devices and the user to an intermediary position. This empowers users to experience their actions and environment in a more immersive manner. Health monitors and other new gadgets with a focus on productivity and communication allow us to connect directly to people and absorb information without the dependency of a screen.
Pornography ` bkpl oba
2010
Users abuse its ephemeral feature by sexting
Privacy
Users become complacent with the content they share
2012
2015+
Touch Technology
Snapchat’s sole touchpoints are smart phones and Samsung gear smart watches
Sight Technology 2013 Google Glass
sudden smell
Cyber Bullying
No evidence is left after the attack, making it the perfect venue for bullies
The future of Snapchat is expanding the range of experiences through collective vicariousness. It is about moments that have more than words and images can convey. We want to let you live in your moment, and allow other people a glimpse of...
Digital Taste 2013
Smell-o-phones 2014 Touchpoints
To Help People Experience “More with Sensory Sharing ”
“
Multiplicity We are increasingly expecting things to do more that involves interacting with all our senses, offers us a range of touch points to play with, and involves us entirely in new experiences
”
- Hazel Barkworth, 2014
brief taste
quick touch
Rubber texture option (Bump) Component disassembly - Ball receptor + cover - Body + Battery - Rubber Grip
Product form template
Smaller rubber grip option?
s ure send t a fe tch, e t i tas r, Sw p a Sn icato Ind
Battery Pack
2 part body? or Larger rubber grip option? or Longer rubber grip option?
?
on 1
pti dy o
t bo
ar 2p
Textured ball receptor
Snaptaste special features
Snaptaste special features 2
Prototyping The physical model of the brand design communicates the resolution of the final form taking account of potential manufacturing processes, technologies and user experience. With additional selection of materials colours and finishes based on the new brand approach. The ergonomic data have been considered well into the design, ensuring the users comfortability of operating the product. Various models were produced to test the aesthetic form leading to a highly refined final physical model.
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SNAPTASTE TECHNOLOGY It allows users to experience enhanced taste by actuating the human tongue through electrical and thermal stimulation. The user will be able to distinguish variety of food types and persuade them to try the ‘real thing’.
aron del mundo
THE NEW SNAPCHAT SIGNATURE Touch switch button + Message Indicator: The green indicator will blink to show if the user have received any messages from friends. Output Mode - This allows the user to taste the flavour sent by another user. Press button to change between Input or Output mode - indicated by the red light shown Snapmic - Using your voice to send ‘snaptaste’ to your friends, you can also share and discover new flavours
TASTE BALL RECEPTOR Input - Roll the surface of the ball to scan any type of food and collect flavours Output - Using a lick stimulation, users can activate the enhanced taste SELF CLEANING SYSTEM The taste ball is automatically cleaned inside the body as it turns, making sure the ball is always kept clean every usage
RECHARGEABLE BATTERY The device can last up to 8 hours ERGONOMICALLY DESIGNED BODY Fits any users hand comfortably
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INSIGHT Our taste is influenced by many different elements, variety of social, cultural and economic factors which contributes to the development of food acceptance. Food aversion is one of the most common issues when it comes to food acceptance due to its negative perception in appearance, smell, texture and taste. There have also been some trends related to ordering food online, with customers often complaining about their food or just trying out something new without any idea of what it could taste like. So what if the consumer could experience what it was like to ‘taste’ the food beforehand?
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OCTOBAL Duration: 6 Weeks (July - August 2011) Project Supervisors: Charmian Thomas Design: A portable speaker system used in the bathroom with Bluetooth connectivity. The design focuses on the aesthetic form of the product.
OCTOBAL
Simple ball with single sucktion cup? Screen interface? Play/ Pause Prev/Next On/off
Twisting volume mechanism Design for disassembly? Cone form to improve sound surround system
Twisting volume mechanism Open/close cover design?
Bluetooth technology -sync button
Adjust volume at the bottom
Through various ideations, using a ball form seems idealistic to create a pair of speakers that can be split into two systems, one for the interface and the second for extra surround sound. The main concept approach was to develop a fun and engaging to product for users aged 12+.
Prototyping Initial prototyping began by understanding the technical aspect the products consists of such as speakers, wiring, energy input and the dimensions. One of the early prototypes developed was a white clay cast with the electronics built within to test the sound. Then moving onto the design aesthetic, various materials were tested from foam, rubber, and plastic. The final aesthetic model was vacuum formed with fitted speakers within fully working. The style of the product recreates a playfulness form of having a number of suckers at the back that can be thrown to stick onto smooth surfaces.
Tou in ch terface
Ad
table volume jus ti-s
Mu l
uction cups
Blue
OCTOBAL A portable speaker system that allows users to interact with the OCTOBAL by sticking it onto almost any flat surfaces wet or dry, using multiple strong silica gel suction caps. With Wireless Bluetooth technology, you can sync and connect your mobile device to play your music. The main body is made of a water resistant and durable material (POM) with a soft rubber coating for the speaker covers.
th too Wireless
The OCTOBAL can be split into two for better surround sound. It is joined together by magnets within the front surface of the speakers. The two halves can lasts up to 6 hours of audio playback.
dua
l speakers
Asthma Awareness UK 2015 Duration: 6 Months (October - March 2015) Project Supervisors: Dr Olinkha Gustafson-Pearce Brief: To raise awareness of asthma to nonasthma users using different locations or situations shown in the display artefact which represent the seriousness of asthma. Design: An underground escalator panel made out of laser cut acrylic layers of original 3D illustration related to asthma conditions
Target
Profile
Favourite Colours
25+ age range
Personality
Multi-sensory signature 50% Visual
Confident and Tactful Good concentration
20% Audible
Have strong opinions Calmness under pressure
30% Tactile
Skills
Daily Routine
Creative
Morning Coffee
Good memory
Walk to station
Attentive to detail
Take tube
Community Minded
Work
Good hand-eye coordination High awareness to on site surrounding
Take tube back Home
Gender Expression
Shopping Mall
Possible Poster Damage
Vandalism
Display locations Shop stands, information centre, outside mall, bathrooms, elevators, and digital displays Poster Size Varies in size and placement Poster Effective Rating
London Underground Station
Graffiti
Possible Poster Damage
Review The poster are likely to be found effective in this type of location but it’s not the best atmosphere to deliver such content to the public. Being in a mall is meant for entertainment and most people would probably ignore such campaign.
Breakage
Poster Size Escalator (419mm x 572mm) Others vary too much in size
Damage Symbol
Stealing
Display locations Extreme pedestrian traffic locations such as escalator, stairs, station entrance, tube and waiting areas
Poster Effective Rating
location, location
Location...
Review The best location to feature the artefact because of the number of public viewers who uses the tube. Most will go through escalators and see the posters first thing. Inside the tube is an alternative option as people will wander with their eyes but most have been found to look on their phones or in too much rush to pay attention.
City Centre Possible Poster Damage
Distraction
Display locations Telephone boxes, billboards, outdoor information boards, fence hoarding sites, shop fronts and drums Poster Size Varies in size and placement Poster Effective Rating
Weather
Bus stop shelter Possible Poster Damage
Solution Perforated steel framing with anti-graffiti coating and Backlit PVC poster display Poster Size 1200mm x 1800mm and costs £47 for 1 Poster Effective Rating
Review The poster is too big for the main design, and can be reduced for users who are more likely to pay attention. It will also be quite expensive and unnecessary to show this type of awareness as people are less likely to pay attention to it.
Surface
Damage Symbol
Review The general public are less likely to notice the poster in their area as they would be too distracted to get to the location they’re going to. It’s very difficult to appeal to an individual due to limited advertising spaces.
TECA STUDIO ltd. Duration: 8 Months (August 2013 - March 2014) Project Manager: Andy Lee Brief: Redesign company website using wordpress and fully customise content within Design: Using neighbourhood theme, adjusting the style into the company template
TECA is a British Design and Innovation Company specialising in market targeted product design for the U.S. and Europe. Coming from a highly international and multicultural environment we work internationally to provide innovative product design for the markets we understand the best. www.tecastudio.co.uk
THANK YOU FOR YOUR TIME www.coroflot.com/amundodesign arondelmundo@gmail.com
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