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WaterPark Water leisure from Spain: Amusement Logic’s latest products
New Water Concepts
Mild winters and hot summers, with a great flux of tourists enjoying the sun and the beaches: the Mediterranean is the ideal spot to develop a waterpark, and the ideal humus in which a company from the waterpark sector can thrive. Especially when it offers a range of interesting, exciting and innovative products. This is the case of the Spanish company Amusement Logic. Based near Valencia, Amusement Logic is a multinational company specialised in the design, planning, development and construction of all types of tourist and leisure complexes, including waterparks. We talked with Mr. Amós Casas, Amusement Logic’s Sales Director, about his company’s vision and latest products. Amusement Logic markets its products in the whole world. Can you tell us about your different markets, as far as water
GAMES & PARKS INDUSTRY 3 - 2010
amusement is concerned? “The waterpark market presents two facets for our company. On the one hand we are working in emerging markets, such as those of North Africa: Morocco, Algeria, Tunisia. They are countries experiencing intense development in their tourist infrastructure: hotels, resorts, restaurants and of course, waterparks. They want to attract European tourists and as such they are offering new hotels with the latest advances. Here we are developing latest-generation parks: new attractions and themed spaces that tourists cannot always find in their countries of origin.” And the second facet? “That would be the work we carry out in countries that are already mature, with markets that are already saturated and which are highly competitive. In order to
Divertimento acquatico dalla Spagna: le ultime novità di Amusement Logic ACQUA, CON NUOVI CONCETTI Inverni miti ed estati calde, con un forte afflusso di turisti che si godono il sole e le spiagge: il Mediterraneo è il luogo ideale per creare un parco acquatico e anche il terreno ideale per lo sviluppo di un’azienda legata a questo settore. Soprattutto se l’azienda in questione offre prodotti interessanti, emozionanti e innovativi. È il caso della spagnola Amusement Logic. Con sede nei pressi di Valenza, Amusement Logic è una multinazionale specializzata nella progettazione, sviluppo e costruzione di ogni genere di complessi per il turismo e il leisure, compresi i parchi acquatici. Abbiamo parlato della filosofia aziendale e degli ultimi prodotti con il direttore vendite di Amusement Logic, Amós Casas. Amusement Logic vende i suoi prodotti in tutto il mondo. Ci sono differenze tra i mercati, per l’acquatico? “Per la nostra azienda il mercato dell’acquatico ha due facce. Da un lato lavoriamo in mercati emergenti, come quelli del Nordafrica: Marocco, Algeria, Tunisia. Si