Sherwin Williams The Sherwin Williams brand is more than just paint. It is more than just a name. It is a set of ideals and attributes that reflects the character of our company. Using this identity consistently will reinforce our global renown of good quality service and excelent quality products.
This booklet is an overview of our brand guidelines, displaying how to apply all of our new visual components of our brand. It includes directions on how to use our signature logo, colors, typefaces and other brand elements.
2
Contents Brand Attributes Signature Logo Clear Space Logo Color Variations Identity Typefaces Identity Colors Minimum Size Misuses Other Elements Stationary Contacts Notes
4 5 6 7 8 10 11 12 14 16 18 19
3
Brand Attributes Our brand attributes descirbe exactly what our company stands for. It shows our customers how we strive for quality in every aspect of our company.
4
Variety
Sherwin Williams has a vast amount of products to suit every need from homeowners to commercial needs.
Quality
There is nothing more important to Sherwin Williams than quality. We strive for it in every aspect of our company, from customer experience to or products.
Environmental
We have launched our green, ecofriendly line to show our customers that we care what they care about.
Knowledge
Every Sherwin Williams is willing to go the extra mile to make sure the customer is using the right product for the right job.
Personal
For the Sherwin Williams business to truly succeed, the customers need the proper attention and dedication from our supportive staff.
Signature Logo Our logo signature is the most important expression of the Sherwin Williams brand. This is why it must be used as show and not altered. This signature is a piece of expertly custom-designed artwork. This signature consists of the wordmark inside a custome plaque. If you have any questions about the signature logo, please contact us using the contact information at the back of this booklet.
5
Logo Clear Space To create maximum impact of the new Sherwin Williams logo, keep the space around the signature free from other text and graphics. The clear space on each side of the signature should always be equal to or greater than the height of the swirl line underneath the wordmark.
x
x
x x
6
x
Logo Color Variations The logos show below are the only approved color variations that are to be used in Sherwin Williams design.
Two Color
Black and White
7
Identity Typeface Below are approved typefaces that should be used throughout the Sherwin Williams company. By utilizing these typfaces, it will create a sense of unity throughout the company. Nueva should be used for headers and sub headers and Minion Pro should be used for body copy.
Nueva Std Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Nueva Std Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Nueva Std Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
8
Minion Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Minion Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Minion Pro Bold Cond ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Minion Pro Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Minion Pro Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
9
Identity Colors Color shows our essence and helps to promotes brand awareness. Our new colors, Ocean Depths and Grandma’s Cookies, help to show our new timeless look. There are other specific colors in our new palette that are used in our new design elements and can be used for other various design asethetics. The exatct colors are listed below.
Ocean Depths Pantone: 546 C CMYK: 95 65 57 55 RGB: 0 50 59 Hex: 003236
Forever Olive Pantone: 611 U CMYK: 26 17 29 0 RGB: 195 190 107 Hex: c3be6b
Grandma’s Cookies Pantone: 7499 C CMYK: 7 5 26 0 RGB: 238 232 200 Hex: eee8c8
Autumn Fudge Pantone: 8620 C CMYK: 47 56 77 33 RGB: 109 86 63 Hex: 6d563f
Antique Blue Pantone: 8201 C CMYK: 66 42 34 5 RGB: 97 127 143 Hex: 617f8f
10
Minimum Size The Sherwin Williams logo should never exceed the specified mimimum size demonstrated below.
.94�
11
Misuses Please do not change the logo in anyway that is listed below. If you have any questions about making changes to the logo, use the contacts in the back of this booklet.
12
Type Paint Supply store
13
14
Other Elements Along with the logo, there is one additional element that is apart of the Sherwin Williams brand. As you can see on the left, the 12 diagonal lines intersect to make an extended diamond shape. This element isn’t required in every Sherwin Williams design, but it should be used as an additive were necessary. Each line is exactly at a 450 angle and always should remian as thus. This graphic should be provided for any design work so replication isn’t necessary. As seen in this book, the opacity can be changed but that is the only change that is acceptable to make to this element.
15
Stationary We have provided a template for all stationary that is to be used for Sherwin Williams. There are examples below and on the proceeding page.
Business Card Template
Sherly Johnson Art Director Cell; 317-383-2394 Office; 317-822-3937 Email; sjohnson@paints.org
16
Letterhead Template
Sherwin Williams 317-239-4893 2344 Main Street Indianapolis, IN 49349
17
Contacts
18
Alex Wolfe Director 317-928-9339 awolfe@awesome.com
Sarah Delcambre Designer 317-928-8938 sdelcambre@awesome.com
J Mar Phillips Art Director 317-928-8389 jphillips@awesome.com
Joe Dellio Photographer 317-928-7398 jdellio@awesome.com
Notes
19