Curriculum vitate

Amy-Louise Chapman 3 Rosebay Close  Flitwick, Beds, MK45 1PP  07850 243743  a.chapman12@fashion.arts.ac.uk

Personal Profile An enthusiastic, confident Fashion Marketing and Promotion graduate of London College of Fashion. An individual that is able to work of own initiative or as part of a team and can deal with duties competently. An individual that can priorities workload and ensure that tasks are completed. A highly motivated individual looking to secure a graduate position within Fashion Marketing which will enhance and develop existing skills.

Education & Qualification Details September 2009 – July 2011

London College of Fashion FdA Fashion Marketing and Promotion (Online)

September 2000- June 2005

Redborne Upper School and Community College A-Levels: Textiles and Drama AS-Levels: Textiles, General Studies, Science, Drama GCSE: 10 A-C grades

Employment Details September 2006- September 2009: Assistant Manager at Shoe Studio Group (Full-time/Part-time) Employment Summary Worked as part of Shoe Collection concession for three years where I joined the company as assistant manager and after taking some time for maternity leave returned as supervisor where I completed many of the same tasks. This role helped me develop my managerial skills and business acumen; I gained an understanding of sales target figures and profit and loss.

Roles and Responsibilities  Producing sales figures information using financial data and weekly target figures  Processing paperwork regarding staff commission and working hours  Merchandising concession based upon trends and styles of current season  General admin: producing staff rosters, managing team and witnessing disciplinary procedures  Processing deliveries and maintaining standards in stock room  Operating tills for sales, refunds and for cashing up  Providing high standards of customer service and being knowledgeable about company and products Key Achievements  Maintaining reasonable sales figures despite recession and lack of stock prior to store closure  High levels of workmanship and teamwork were always apparent in store with very little staff absenteeism September 2005—July 2006: Various levels of Product Management at River Island (Full-time) Employment Summary: Working for high street retailer River Island developed my skills in merchandising and highlighting current fashion trends. This role also helped me gain knowledge in how to target customers and how best to promote bestselling lines.

Roles and Responsibilities:  Merchandising the flagship store to promote key line and boost sales figures

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Walk-through meetings with store management to highlight key tasks Research using sales figures which departments lost sales and investigate possible cause Placing new lines after delivery Replenishing stock

Key Achievements:  Quick progression from low level product manager to menswear manager  Being responsible for merchandising or whole departments and often window displays Additional Experience January – February 2011: Work Experience as part of degree course As part of my foundation degree course 10 weeks of work experience was completed at a local independent clothing store. As part of the assignment we were to compile a marketing plan relevant to the store and its customers. Included in the report was feedback from the store owner regarding whether they believed the proposal was relevant, suitable and likely to be successful. (Still to be completed)

Skills Profile Communication:

- Enjoy Networking, meeting new people and building friendships - Can present ideas and proposals via PowerPoint

Personal Skills:

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Organisational:

- Efficiently manages workload to meet deadlines via prioritising tasks - Time management; online degree course has taught me how to manage my time

IT Skills:

- Proficient in Microsoft Packages; Excel, Word, PowerPoint, email, Basic Adobe Photoshop and blogging software

Productive and pro-active, can work of own initiative Flexible as can work in role of leader but also know when to be a team player Eager to learn and develop skills further Can work under pressure in stressful environments

Industry Knowledge: - Commercially aware of the fashion industry, having business acumen, product knowledge and strong trend awareness Interests My personal interests are fashion and I like to keep up to date with the latest trends and any developments in the industry by reading fashion magazines such as Elle, Vogue and Drapers.

I like to watch films and read books and often spend my free time doing so. I also like to listen to music and spend time with friends and my sons.

I also have a blog that I contribute to with fashion related posts when I have free time http://a-smalltowngirl.blogspot.com/ To see examples of work completed as part of my degree course please visit: http://showtime.arts.ac.uk/Amy

References References available on request