Amy Choi Creative presence
Visual identity
Logo The logo is themed in miniature and represents the happy, colourful and charming illustrations I create using a tiny character surrounded by colourful nature something I commonly use in my work. The logo works in both colour and black and white. It can used across my creative CV and invoice.
Promo pack My promo pack consists of my a couple of business card designs and two different mailers designs which I hope to add more to later on. They hopefully communicate my practice and what I do. It will also have include my creative cv so that clients will be able to read more information about me and an invoice document that simple and easy to read and fill.
Website My website runs on Format and is an online portfolio to showcase all of my work and on going development. It includes my email address at the top of the home page and contains information about my practice and links to other social media. The images are big and clear on the page so they’re easy to see. It also work well on mobile devices.
Online presence I have social media accounts on Tumblr, Instagram, Behance, Linkedin and The Dots. Tumblr and Instagram are useful as they show my process and development and also finished work. Instagram in particular has helped build my following. Behance, Linkedin and The Dots have all been successful as they’ve helped me network with other creatives and professionals.