Ouil603 major brief

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Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice

Level

06

Credits 60

STUDIO PRACTICE Project Proposal Name

Amy Choi

Blog Address

Date

02/02/2017

www.a-choi1417-sp.blogspot.co.uk

Rationale After completing COP I decided that the practical was too ambitious to achieve in a short amount of time and that I would dedicate time to the project another time in the future. For FMP I would like to produce a Naturalist paper activity box that aims to educate children about naturalist discoveries on nature.

Themes / Subjects         

Naturalists- Charles Darwin, Beatrix Potter and Maria Sibylla Merian Nature- Plants, flowers and leaves Nature studies- Insects, butterflies and life cycles, drawings of plants, leaves and flowers. Animals Observational Miniatures Textures Mixed media Process

Professional Context & Contextual References Professional Context include: Waterstones Art shop Contemporary illustration shop Contextual References Katie Scott Charley Harper Maria Sibylla Merian Danielle Kroll Red cap cards The Printed Peanut


BA (Hons) Illustration - Level 06 OUIL603 Extended Practice – Major Brief BRIEF TITLE Naturalist paper activity box Brief To create a paper activity box on people that have contributed to nature. That aims to educate young children aged 5-12 about nature, plants, animals, insects and the earth whilst simultaneously being a fun activity. Naturalist/botanical humans Beatrix Potter Charles Darwin Maria Sibylla Merian Products & Proposals

Function & Context

Paper dioramas Paper creatures Stickers Garland Selection of wrapping papers

Educational Teach young children about naturalists

Context & Distribution

Audience & Tone of Voice

Schools Bookshop Home

5-12 year old children

Additional information/Considerations How much to research

Schools Bookshop Home

Informative Educational


Places to visit Paper construction Box building How to foil

Deliverables A box filled with paper dioramas, paper creatures, stickers, garland and selection of wrapping papers based on Beatrix Potter, Charles Darwin and Maria Sibylla Merian

ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Week What do you need to do? 1

2

3

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5

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7

Deadline


8

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12


RESEARCH ACTIVITY: Sheffield Botanical garden

Deadline

Details I will visit Sheffield botanical garden to see the selection of plants and document research through taking photographs, reading information about the plants and doing observational drawings and continue nature studies for further development once I have gathered the all the research.

RESEARCH ACTIVITY: Hilltop farm

Deadline

Details For this research trip I aim to visit Beatrix Potter’s home based at Hilltop farm and go on the Beatrix Potter tour. Whilst on the tour I will take notes and pictures of the experience and learn more about Beatrix Potter and gather a greater knowledge and perspective on her life.

RESEARCH ACTIVITY Natural history museum

Deadline

Details I aim to learn about Charles Darwin on this trip and observe the taxidermy collections and do studies on the collections as well.

RESEARCH ACTIVITY Kew Gardens

Deadline

Details

For this trip I would like to see an array of plants and learn about a variety of plants to do first hand nature studies and also take photographs if possible to document all the plants.


RESEARCH ACTIVITY William Morris textiles now and then @ Fashion and textiles museum in London

Deadline

Details

William Morris has explored a florals and plants in his work a lot in particular amongst the patterns and prints which I think would be useful contextual research and reference for the wrapping papers and prints in the paper activity box.

BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Referenced) 

Everard, B., Morley, B.D., Stearn, W.T. and Green, P.S. (1983) Wild flowers of the world. New York: Distributed by Bookthrift.

Maria Sibylla Merian (2013) Neues Blumenbuch

Maria Sibylla Merian (2013) Das Insektenbuch

Maria Sibylla Merian (2012) Das kleine Buch der Tropenwunder: Kolorierte Stiche von Maria Sibylla Merian

Broom, Jenny and Katie Scott. Animalium. 1st ed. Print.

MAGAZINES / JOURNALS / ARTICLES – (include publication date and details)

ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls)


OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)

William Morris Textiles Now and Then- Fashion and textiles museum Josef Frank Patterns-furniture- painting- Fashion and textiles museum

BA (Hons) Illustration - Level 06 OUIL603 Extended Practice STUDIO PRACTICE

Project Proposals 10 steps to producing persuasive project proposals

1. Set clear aims and objectives 2. Be SMART (Specific , Measurable , Achievable , Realistic , Time Conscious) 3. Use words from your brief 4. Justify the need for your proposal 5. Describe your audience 6. Describe your motivations 7. Consider the reader 8. Eliminate vagueness 9. Visualise the ending 10. Assume nothing



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