UCA PSEAD ISSUU PUBLICATION 2018

PSEAD 2018

ISSUU PUBLICATION

AMY FENG

CERA HUANG

CHOO

CONTENT: FENG

VICO HUO

SOO

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AMY FENG

FASHION

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NAME: Amy Feng GENDER: Female NATIONALITY: China EDUCATION: A-Level (Chemistry, Mathematics and Fine Art) CURRENT EDUCATION: Fashion INTEREST: Painting, Eating spicy food, Swimming, Traveling GOAL: Fashion Critic

BEFORE

NOW

FUTURE

Since I was 16 years old, I came to England to study A-Level course. I studied in a private school in Newcastle. I chose to learn Chemistry, Mathematics and Fine Art. I am interested in Chemistry, because I am curious about creating elements. It is pound to complete the experiment successfully. I learned Mathematics due to my excellent logical thinking ability, but Fine Art took a huge part of my A-Level life.

I enjoyed painting while I applied acrylic paint on canvas. It is very relaxed to create a painting that is based on image in our head. I also like to use photoshop to abstract photos that I took from daily life.

In that period, I did not like to sketch realistic drawings. I also had a chance to experience Textile course in my school when I was at U6.

Now, I came to UCA for the presessional English course. We visited galleries and museums in this few weeks. I have been inspired by a lot of artists, such as Angelica Dass. She did a project called Humanae. She used art to reflect the social problems. I chose to learn fashion because I had a huge interested in fashion in my Textile lessons. I love to have a new challenge about discover things in completely strange area. My essay skills and presentation skills have been improved during doing four projects. I am more confidence when I do presentation in front of the whole school.

The course that start in September is called Fashion. It will include fashion design, visual communication and fashion history etc. It can apply in many types of jobs. Therefore, I would like to be a fashion critic about publishing and editing fashion magazine. I would love to study the fashion trend, and then analysing them by writing the articles.

This is the main reason that I chose to learn fashion in my major. The huge amount of knowledge can enrich my experience in fashion. It can be an advantage when I have a comment on others design. I think future is an unpredictable event. Why don’t we enjoy this moment firstly?

FENG

Fashion Business Management 05

NAME: Feng GENDER: Male NATIONALITY: China PREVIOUS EDUCATION: Fashion Design CURRENT EDUCATION: Fashion Business Management INTEREST: Painting, Music, Games GOAL: Designer

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BEFORE

When I first contacted fashion design, I didn't know what this major was for. In College I learned a lot about the professional skills of clothing, the most important thing was that we set up a studio in the university to help some companies design products. This gave me some ideas from design to business. I like to use some artists' works or movies as inspiration for costume design, like Basquiat Graffiti. I think this will make the design meaningful and more acceptable. In normal times, I like to pay attention to something about fashion, because I think fashion will progress together with society.

NOW

Through 10 weeks language courses, I found some different ways from education between China and Britain. In England, I went to many museums to learn some local culture and some fresh designs. It makes me sure that learning from Britain is the right choice. This is a positive thing for me to adapt to postgraduate courses. At the same time, I also know very good teachers, some friendly classmates, we have a same goal, we help each other in learning and life.

FUTURE

Fashion business management, it's about fashion, but I think it's more about business and management, which is a little strange to me. This will enable me to know more about the market and design companies, not just the design. It is more necessary for me to do some practice and learn more cultures. Perhaps this will help greatly in my future.

CERA HUANG

Fashion

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NAME: Cera Huang GENDER: Female NATIONALITY: China PREVIOUS EDUCATION: Fashion design CURRENT EDUCATION: Fashion INTEREST: Film, Music, Painting Reading GOAL: Costume Designer

Before My name is Cera Huang, my major is fashion. I have been interested in movies since I was a kid. I found that costumes are very interesting prop in the movies. Costumes are part of the movie, and they are independent as art pieces. Costumes make characters become more vivid, also costumes let audiences become more understanding about the background of the story. Therefore, I want to be a costume designer, and understanding is the base before designing an object.

NOW Now, I came to UCA. I believe that I can learn a lot here. I want to make my first collection of movies costumes at UCA during studying. It will be my first step to become a costumes designer. I can feel the charm of Fashion while I am watching movies and paying attention to the costumes in the movies.

Future I have many favorite fashion designers and costumes designers, such as, Cynthia Summers, Jacqueline Durran and Stella McCartney. It is not only because of excellent designs, but also the impressed stories behind the design. They considered about the environmental protection and sustainable development during designing. I appreciate their ideas, because sustainable development is a long-standing problem. We all hope the earth can become better and better. I hope that my design can 03 be as sustainable as them in the future. I will contribute to the protection of the environment as well.

VICO HUO

FASHION DESIGN

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NAME: Vico Huo GENDER: Female NATIONALITY: China PREVIOUS EDUCATION: Music Performance CURRENT EDUCATION: Fashion Design INTEREST: Painting, Music, Fashion GOAL: Designer

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BEFORE/NOW/FUTURE

I used to be a student in the university,

and my major was Music Performance. I have been learned music for 4 years, so I think I can try to study other major that I am really interested in.

I want to have a difference challenge as the new step of my life. I always attracted to the Fashion, so I want to be a fashion designer. It is my little dream in my heart, then I decided to study Fashion Design in UCA.

Now I come to study in UCA to finish

my dream. I felt very happy and precious in these 10 weeks. I met a lot of people who are really like art and enjoying it. I was very interested when I worked and studied with them. And I have been to many museums that It is difficult to visit in China. It’s really a special experience for me. I will keep these memories and keep going on my study way.

Future is unpredictable. I don’t want to draw a blue print for

myself. I just want to enjoy it no matter how it will become. I just have a final target. I want to be a great designer who has their own attitude and ideas. I want to learn more knowledge which about fashion and design, then I can set up my own brand and studio in the future. I want to express my idea and attitude through my designs.

CHOO

FASHION BUSINESS AND MANAGEMENT

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NAME: Choo GENDER: Male NATIONALITY: Chinese PREVIOUS EDUCATION:BA Fashion Design CURRENT EDUCATION: MA Fashion Business and Management INTEREST: Music, Movie, Travel GOAL: Fashion buyer

BEFORE

I was interested in fashion design as an undergraduate, so I chose this major. I like to draw fashion paintings in vibrant colours, and I love manual embroidery and natural fabrics. My inspiration for graduation design came from the collision of ethnic style and street style, and I have looked for the characteristic features of ethnic decoration and modern decoration. The smooth patterns of guitar strings were made by traditional handicraft embroidery. And I have used modern popular clothing styles, traditional cotton fabric, to create a different modern national style.

NOW

I am very happy to come to UCA, a university full of artistic atmosphere. In the past ten weeks, I have visited many fascinating museums in Britain, completed four meaningful projects, and improved my language ability and aesthetic level. I am very grateful to the teachers and classmates who help me a lot. After four practice of presentation, I have exercised my courage. I like the fashion library of UCA, from which I have seen many interesting histories and stories. After two teamwork, I have learned how to get along with my teammates and absorb the strengths of others.

FUTURE

I hope to learn more knowledge in fashion business and management in the future and apply my previous aesthetic abilities to the future. I will continue to improve my language level, learn how to deal with the relationship between consumers and fashion products, accurately grasp fashion trends and run a good fashion brand. I will keep working towards fashion buyer.

SOO

FASHION MANAGEMENT MARKETING

NAME: Soo GENDER: Male NATIONALITY: Korea

PREVIOUS EDUCATION: Business CURRNET EDUCATION: Fashion Marketing and Management INTEREST: Taking pictures, travel, concert GOAL: CEO

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BEFORE I have studied only Business Studies for a long time. My parents hoped me to inherit family business, car manufacturer and I also wanted to operate that company since I was a child. However, after the moment of encounter the fashion, I was fascinated without any exact reason and I persuade my parents allow me to study fashion.

NOW I am into fashion. My major has been changed. Sometimes, I still cannot understand what and why designers made weird stuffs, I am trying to comprehend their thought and meaning. In addition, during Pre-Sessional English Course, I have got some knowledges related with art. I watched TED talk a lot of times. I was off to London for seeing art works. And I did research linked to art and fashion.

It makes me more conscious of fashion, I feel I am developing now.

FUTURE Simple. To operate my own brand and make a fortune in the future.

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