AMY FRANCESCA WATSON UAL: FASHION SPORTSWEAR THOMAS ELLIOTT & ROB GIBSON UNIT 4 SWIMWEAR
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INTRODUCTION MY PROJECT HAS THE DESIGN ETHOS OF STEPHEN JONES MILLINERY IN MIND. IN ORDER FOR ME TO CREATE A RANGE OF SWIMWEAR I’VE LOOKED INTO HOW JONES THINKS TO PRODUCE HATS THAT REMAINS IN THE STEPHEN JONES BRAND AS A WHOLE. I WILL EXPLORE AREAS OF CONTOURING AND RE DEFINING THE HUMAN BODY SHAPE AS WELL
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AS HAVING MY RANGE REPRESENT MY HIDDEN INSPIRATION OF WAVES IN THE OCEAN. NO TWO WAVES ARE THE SAME WHICH SUPPORTS THE THEME OF DISTORTION. I INTENDED TO DISTORT THE HUMAN BODY USING MY PATTERN CUTTING SKILLS WHCH INVOLVES A GREAT AMOUNT OF TRIAL AND ERROR EXPERIMENTATION. BECAUSE MY
IDEAL CONSUMER ATTENDS FESTIVALS MY RANGE WILL INVOLVE FUNCTIONS TO SUPPORT THE CONSUMER DURING SPECIFIC CLIMATES SUCH AS A HEAT WAVE OR RAIN SHOWERS. FUNCTIONALITY IS IMPORTANT DUE TO THE IDEA OF WHAT WILL MY CONSUMER BRING TO THEIR SOCIAL EVENTS.
PROPOSAL FROM STEPHEN JONES, I’VE TAKEN HIS DESIGN ETHOS CONSISTING OF ASSYMETRICAL HATS. I THEN LOOKED INTO THINGS THAT WERE DISTORTED. I RESEARCHED DISTORTING THE BODY AND RESHAPING IT. THEREFORE IN MY WORK I’M LOOKING AT RE CONTOURING THE BODY THROUGH SWIM-
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WEAR, DISTORTING FABRICS AND TYPICAL PATTERN CUTTING. I’M DESIGNING FOR THE COACHELLA FESTIVAL CUSTOMER (FROM A RICHER BACKGROUND). MY DESIGNS ARE VERY MUCH LEISURE WEAR, THE FUNCTION AND PRACTICALITY OF THE DESIGNS REMAINS AS THE MAIN OUTLOOK. HOWEVER
IT IS OUT OF TGE BOX FOR SWIMWEAR ALONG WITH THE FACT IT WILL NOT BE PRACTICAL FOR SWIMMING.
CONCEPT
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MY PROJECT HAS THE DESIGN ETHOS OF STEPHEN JONES MILLINERY IN MIND. IN ORDER FOR ME TO CREATE A RANGE OF SWIMWEAR I’VE LOOKED INTO HOW JONES THINKS TO
SHAPE AS WELL AS HAVING MY RANGE REPRESENT MY HIDDEN INSPIRATION OF WAVES IN THE OCEAN. NO TWO WAVES ARE THE SAME WHICH SUPPORTS THE THEME OF DISTORTION. I
BECAUSE MY IDEAL CONSUMER ATTENDS FESTIVALS MY RANGE WILL INVOLVE FUNCTIONS TO SUPPORT THE CONSUMER DURING SPECIFIC CLIMATES SUCH AS A HEAT WAVE OR RAIN
PRODUCE HATS THAT REMAINS IN THE STEPHEN JONES BRAND AS A WHOLE.
INTENDED TO DISTORT THE HUMAN BODY USING MY PATTERN CUTTING SKILLS
SHOWERS. FUNCTIONALITY IS IMPORTANT DUE TO THE IDEA OF WHAT WILL
I WILL EXPLORE AREAS OF CONTOURING AND RE DEFINING THE HUMAN BODY
WHICH INVOLVES A GREAT AMOUNT OF TRIAL AND ERROR EXPERIMENTATION.
MY CONSUMER BRING TO THEIR SOCIAL EVENTS.
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AIMS BY PROPOSING MY RANGE, I AIM TO COLLABORATE THE BODY BETWEEN LUXURY, SPORTSWEAR AND ARTISTIC BODY FORMATION. LUXURY IS AN AREA I’VE NEVER TOUCHED AND BY MAKING FOR THE HIGH CLASS CONSUMER IT IS A
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&
OBJECTIVES
CHALLENGE BUT ACHIEVABLE AIM TO PROVIDE SOMETHING THEY COULD WEAR. SPORTSWEAR IS TAILORED TO MY BRAND, AS A DESIGNER THE WAY I THINK AND DRESS ALWAYS HAS PURPOSE AND FUNCTIONALITY IN MIND. I AIM
TO PUT FUNCTIONALITY IN PLACE BY CHOOSING BENEFICIAL MATERIALS AS WELL AS ADDING POCKETS TO HOLD SPECIFIC ITEMS MY CONSUMER MAY CARRY.
CASE THE COLLECTION HAS EVOLVED IN NEARLY EVERY WAY, CONSTITUTING A MORE IMAGINATIVE USE OF FABRICS, STYLING AND COLORS, WHILE THE BASIC TENETS – DISTRESSING, OVERSIZED SILHOUETTES AND MUTED TONES – OF YEEZY SEASON REMAIN INTACT. PERHAPS MOST STRIKING IS KANYE’S USE OF COLOR-BLOCKING AND SELECT PATTERNS, WHICH CAN LARGELY BE FOUND THROUGH THE WOMEN’S COMPONENT OF THE DROP.
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STUDY
YEEZY SEASON 3
BRAND MY BRAND VALUES CONSIST OF MULTIPLE DESIGN ASPECTS SUCH AS SPORTSWEAR MERGED WITH LUXURY AND FESTIVAL. MY BRAND COMMUNICATES TRUST AND ALLOWS THE CONSUMER TO BE DEPENDENT ON THE GARMENTS PRODUCED. IT IS ALL ABOUT A PLAYFUL OUTFIT FOR A PLAYFUL
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EXPERIENCE. MY BRAND IS ALL FOR, SUPPORTING THE BODY THROUGH EXPERIENCES CONSISTING OF CONTINUOUS MOVEMENT SUCH AS DANCING, RUNNING OR JUMPING. HOWEVER, KEEPING IN MIND THOSE SUPPORTING GARMENTS ALSO HAVE TO LOOK GOOD AND MAKE THE TARGET MAR-
VALUES
KET FEEL ONE OF A KIND. MY BRAND STANDS FOR HEART AND BODY BALANCE, MEANING THE CONSUMER LOVES THE GARMENT AND THE GARMENT LOVE THE BODY. THE GOAL IS TO STAND TALL WITHIN THE LUXURY MARKET THROUGH THE USP AND WORD SOCIAL MEDIA.
MARKET Þ Þ Þ Þ Þ Þ Þ Þ Þ
POSITION
ACNE STUDIOS COMME DES GARCONS KENZO LOEWE LONGCHAMP PHILLIP LIM 3.1 STELLA MCCARTNEY ALEXANDER WANG Y3
MY BRANDS POSITION IS VERY MUCH STAND ALONE BECAUSE OF THE USP MY BRAND CARRIES, BUT IN TERMS OF PRICING IT IS VERY MUCH AMONG THE LISTED BRANDS ABOVE. I FEEL WHO SHOPS AT THESE COMPETITORS WILL SHOP WITH MY BRAND. amy
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&
COMPETITORS
SWOT STRENGTHS WEAKNESS o NEW DESIGN PERSPECTIVE o FUNDING o ENGAGED WITH A YOUNG CONSUMER o NOT SWIM FUNCTIONAL o UNDERSTANDING OF PERFORMANCE DESIGN AND FASHION RANGE
OPPORTUNITIES o YOUTH MAGS o SOCIAL MEDIA
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THREATS o COMPETITORS HAVE LOYAL CUSTOMERS
CONSUMER INTERESTS Þ Þ Þ Þ Þ
FESTIVALS LAUNCH PARTIES DINING BODY GLITTER MAKE UP
FASHION NEEDS Þ Þ Þ Þ
LEGS OUT WOULD PREFER THE GARMENT TO BE ABLE TO HOLD A PHONE UN COMMON STYLE, SOMETHING REFRESHING TO SHOW OFF IN A GARMENT THAT ALLOWS MOVEMENT
WHERE AND HOW DO THEY SHOP? Þ Þ Þ Þ
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HARRODS SELFRIDGES SHOP STORE TO STORE 70% AND ONLINE 30% ASOS LAZY OAF STEPHEN JONES MILLINERY HENRY HOL-
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Þ
PROFILE
LAND ACNE STUDIOS BALENCIAGA VETEMENTS CAITLIN PRICE
MAGAZINES & BLOGS Þ
Þ
INSTAGRAM - @THESATORIALIST @ADIDASNEO @LOCALHEROES @TOPGIRL. STUDIO @ILLUSTRATEDPEOPLE MAGAZINES – DAZED, WONDERLAND, NYLON, PAPER
SOCIAL MEDIA Þ Þ Þ Þ
INSTAGRAM & TWITTER WOULD BE SOCIALLY ACTIVE FACEBOOK IS ON PRIVATE LINKEDIN IS HOW THEY KEEP CONTACTS VERY MUCH CAMERA QUALITY DRIVEN SO THEY WOULD HAVE THE LATEST IPHONE AND CONTACT THEIR FRIENDS VIA IMESSAGE
CONSUMER BRANDS THEY WEAR VS BRANDS THEY ASPIRE TO WEAR Þ Þ Þ Þ
HENRY HOLLAND VS MOSCHINO LAVISH ALICE VS CAITLIN PRICE COS VS CHANEL ACNE STUDIOS VS VETEMENTS
EMOTIONAL MOTIVATORS Þ Þ Þ Þ Þ
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ZENDAYA COLEMAN EMMA WATSON RIHANNA MADONNA JESSE WILLIAMS
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PROFILE
FASHION TRENDS Þ Þ Þ Þ
FLARES STIFF SHIRTS SS17 YELLOWS FEMINIST TOPS
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EVALUATION
MY MOODBOARDS PREVIOUS TO THIS SLIDE REPRESENT THE THEMES I HAVE TAKEN FROM STEPHEN JONE’S WORK ON FIRST IMPRESSION. I WAS ABLE TO EXPLORE MULTIPLE THEMES THAT HIS WORK REPRESENTED, I BRANCHED OFF AND LOOKED INTO VISUAL COMPARISONS, AS WELL AS HOW JONES’S WORK MADE ME FEEL. THERE WAS A LOT OF COLOUR THEMES I WAS ABLE TO TAKE AND CREATE A MOOD FOR. WHAT I WOULD HAVE DONE BETTER IS VISUALLY PRESENTED A LITTLE BETTER SO IT IS VERY CLEAR WHAT IS JONES’S WORK AND WHAT I HAVE IDENTIFIED FROM HIS WORK.
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EVALUATION
HERE I LOOKED AT ARTISTS WHO I THOUGHT WOULD FOLLOW THE THEME OF DISTORTION. I REALISED THAT STEPHEN JONES’S WORK IS VERY ASYMETRICAL AND I BRANCHED OFF TO THE IDEA OF DISORDER AND DISTORTION. I THEN CAME ACROSS FRANCIS BACON WHO IS ALL ABOUT BODY DISTORTION AND STRIPPING EMOTIONS. THIS LED ME TO MAKE A MOODBOARD ON ARTISTIC BODY DISTORTION NUDE COLOURS AND RE SHAPING THE BODY. HOWEVER I WANTED TO FIND A LESS KNOWN THEME AND REALLY DEVELOP IT. I THEN LOOKED AT SALVADOR DALI WHO IS ALL ABOUT ILLUSTION AND NOTHING BEING THE CORRECT TO THE EYE. I THOUGHT WHAT IS OUT THERE THAT IS NEVER THE SAME NO MATTER WHAT AND THAT IS WHEN I CAME ACROSS THE OCEAN AND WAVES. THIS INFLUENCED ME TO LOOK INTO TEXTURE AND CREATING SOMETHING THAT REPRESENTS THE WAVES BUT YET RE SHAPES THE BODY. AT THIS POINT I HAVE TWO COMPLETELY DIFFERENT THEMES THAT I HAVE TO MERGE TOGETHER WHICH IS A CHALLENGE AND A RISK THAT I WANT TO TAKE.
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EVALUATION
I LIKE THE IDEA OF A COLLAGE ON THE BODY, LEANING MORE TO COLLAGING COLOURS RATHER THAN MATERIALS. MY INSPIRATION STEMS FROM WHO I AM. I LIKE TO WEAR SPORTSWEAR AS IF IT WAS THE LATEST OUTFIT TREND. I WANT TO REFLECT THAT IN MY WORK. THAT IS MAINLY WHY I AM MAKING A SWIMSUIT TO WEAR FOR LEISURE RATHER THAN A BODYSUIT. HOWEVER I DO HAVE PRACTICALITY IN MIND IN THE SENSE OF CHOOSING SUPPORTING MATERIALS AND CREATING SHAPES ON THE SWIMSUIT TO SUPPORT THE BODY YET LOOK COOL. THE CHALLENGE IS KEEPING STEPHEN JONES IN MIND AND NOT COMPLETE DITCHING HIS DESIGN ETHOS IN THIS PROJECT. THE FABRICS I CHOSE ARE MESH AND STRETCH FABRICS SUCH AS RIBBING, SPANDEX AND JERSEY. I DID MULTIPLE TESTING PROCEDURES SUCH AS LOCK STITCHING DIFFERENT FABRICS TOGETHER, TO GET A RESULT OF HOW THEY STRETCH AND GATHER AT THE SEAM.
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ALL THE FASTENINGS WILL BE ON THE JUMPERS AND JACKETS SO IT DOESN’T IRRITATE THE SKIN AND IT IS EASILY REMOVABLE.
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PRICE
POINTS
WHY WOULD STEPHEN JONES LAUNCH SPORTSWEAR? EXPANSION IN THE CRAFTSMANSHIP AND TECHNICAL MANUFACTURING. HIS TARGET CONSUMER ARE HIGH CLASS WOMEN, WHO ARE SLIM BUILT AND LIKE TO KEEP IN SHAPE. FROM MODELS TO LADIES ATTENDING THE ASCOT. IF STEPHEN LAUNCHED SPORTSWEAR HE WOULD BE IN COMPETITION WITH STELLA MCCARTNEY, YOHJI YAMAMOTO AND ALEXANDER WANG WHO ARE DESIGNERS THAT THEN EXPANDED INTO THE FASHION SPORTSWEAR WORLD THROUGH COLLABORATIONS WITH ADIDAS. WHICH I THINK IS BEST SUITED FOR MR JONES. ACCORDING TO SELFRIDGES JACKET TOP SHORTS BOTTOMS ACCESSORIES
STELLA MCCARTNEY YOHJI YAMAMOTO ALEXANDER WANG STEPHEN JONES (PREDICTION) 90-150 45-150 40-48 48-75 40-110
270-350 75-270 130-220 95-325 95-189
N/A 80-120 N/A 120-210 N/A
70-120 45-110 35-50 40-60 20-45
I FEEL IF MR JONES DID A COLLABORATION WITH NIKE FOR INSTANCE WOULD BE MORE SUCCESSFUL THAN IF HE WAS TO RELEASE A COLLECTION BY HIMSELF. amy
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I’VE TAKEN THE SHAPES FROM MY PREVIOUS TWO INITIAL DRAWING STAGES AND CREATED CADS THAT WOULD WORK WELL IF THE SKETCHES WAS A PRINT FOR INSTANCE. amy
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MY INITAL DESIGNS HAVE IN MIND THE THEME OF COACHELLA. WHAT PIECES WILL WORK SUPPORTING THE BODY THROUGH THE WEATHER AND ALSO SUPPORT THE BODY MOVEMENT. THE CONSUMER FOR THE BRAND NEEDS TO BE COOL AT ALL TIMES, STYLISH FOR THE PICTURES AND IN A GOOD MOOD DUE TO THE FEEL GOOD FEELING MY CLOTHES SHOULD GIVE THEM. I HAVE INCLUDED A LOT OF MESH IN A FEW OF THE DESIGNS AS WELL AS SHOW ASPECTS OF RUNNING IN THE DESIGNS BECAUSE I FEEL RUNNING SPORTSWEAR IS ALL ABOUT SUPPORTING THE BODY, WHICH IS WHAT I WANT MY COLLECTION TO ACHIEVE. NEXT TIME I WOULD LIKE TO DESIGN A LITTLE BIT MORE DESIGNS JUST SO I HAVE A STRONG INITIAL RANGE. amy
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I WORK BEST WHEN I HAVE INSTRUCTIONS TO FOLLOW, I AM VERY CALCULATED IN THAT SENSE AND IT IS EVIDENT IN THE MAKING OF THIS SWIMSUIT. I WAS ABLE TO LEARN AND UNDERSTAND THE PROCESSES BEHIND CONTOURING THE BODY. I BELIEVE I DID VERY WELL IN THE MAKING OF THIS SWIMSUIT IN TERMS OF CLEAN SEAMS AND ACCURATE SEAM ALLOWANCES. I DID STRUGLE WITH THE ELASTIC IN THE LEG SEAM DUE amy
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TO NOT GETTING THE CORRECT STRETCH BUT THAT IS SOMETHING I CAN WORK ON. PRACTISE WILL ONLY PERFECT THAT. NEXT TIME I WILL USE POWER MESH TO SUPPORT THE BREAST, BECAUSE THAT IS WHAT IS COMMONLY USED. I AM NOT A FAN OF THE STRAPS I WOULD HAVE MADE THEM A LITTLE BIT LONGER AND CROSS THEM AT THE BACK TO ADD A LITTLE MORE STYLE AND INTEREST.
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IN THE PATTERN MAKING PROCESS I CAME ACROSS THE NEED TO EXPAND MY PATTERN SO WHEN I USE MAXIMUM STRETCH WITH THE CONTRASTING FABRIC IT WOULD CURVE BACK INTO IT IT’S ORGINAL SHAPE.
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HERE I REACHED THE FINAL SHAPE OF MY FRONT PATTERN PIECE. I DID TEST IT OUT WITH SCRAP FABRIC AND IT WORKED JUST AS PLANNED.
THESE ARE MY MULTIPLE SAMPLES TRIALING IDEAS OF FABRIC COMPOSTION AND WHETHER I CAN MAKE THEM WORK TOGETHER.
HERE IS IMAGES OF MY MAKING TRIAL AND ERRORS. IN THE LEFT PICTURE I WASN’T ABLE TO ACHIEVE THE GATHERS I WANTED BECAUSE THE MESH I USED WAS TOO STIFF. HOWEVER I REALISED THE TOP STITCH LOOKED GOOD. THE MIDDLE IMAGE IS MY ATTEMPT TO STRETCH THE MESH HOWEVER IT JUST MADE THE MESH CURVE INWARDS AND BECAUSE THE MATERIAL IS STIFF, THE IRON COULDN’T FLATTERN OUT THE SHAPE IT CREATED. THE IMAGE TO THE RIGHT I HAD PUT PANELS INTO MY PATTERN WHICH WHEN MADE DIDN’T LOOK VERY GOOD SO SOON AFTER THIS I CHANGED THE POSITION OF THE PANELS. amy
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TO THE RIGHT OF THE PAGE I HAD TO DEVELOP THE CAD IN A WAY TO SHOW WHAT WORKED IN THE CONSTRUCTION PROCESS. THIS WASN’T MY ORIGINAL DESIGN BUT THROUGH A FEW ATTEMPTS I WAS HAPPY WITH THIS SHAPE OUTCOME.
THIS IS THE FRONT OF THE SWIMUIT WITH ALL THE GATHERS I WANTED HOWEVER, BECAUSE OF THE GATHERS THE SWIMSUIT BECAME VERY SMALL SO I COULDN’T FIT IT ON A MANNEQUIN. I FEEL LIKE IT WOULD LOOK BETTER ON HOWEVER IN PERSON IT LOOKS VERY WRINKLED NO MATTER HOW IT IS SHOWN.
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THIS IS THE BACK AND I AM VERY PROUD OF THE SHAPE ACHIEVEMENT. ONCE BINDED THE BACK SCOOP NECKLINE WILL LOOK VERY CLEAN. I AM GLAD I HADN’T PUT ELASTIC IN THE LEG JUST YET BECAUSE I REALISED THAT MY PATTERN PIECES NEED TO BE SCALED UP SO THE GATHERS AND THE ELASTIC DO NOT SHRINK IT TOO MUCH
STYLE SPECIFICATION SHEET
Year 1 Women’s Swimsuit | B01YR1SS17 | Spring/Summer 2017 | Size 6 | Fabric: Polyester 60% & Mesh 40% | Amy Francesca Watson |
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MAIN MEASUREMENT POINTS (GARMENT)
ACTUAL MEASUREMENTS
CHEST
34CM
ARM HOLE
39.5CM
CENTRE BACK LENGTH
37CM
WAIST
30CM
NECK LINE
36CM
Year 1 Women’s Swimsuit B01YR1SS17 Spring/Summer 2017 Size 12 Fabric: Lycra 60% & Mesh 40%
Length ends at waist line
Binding
Mesh
The seams where the panels meet are gathered.
PANTONE 3435 C
PANTONE 659 C
PANTONE 101 C
Lycra
Original Design
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30th May 2017 Amy Francesca Watson
Year 1 Women’s Swimsuit B01YR1SS17 Spring/Summer 2017 Size 12 Fabric: Lycra 60% & Mesh 40%
Thinner lighter mesh
Lycra
Made Toile Design
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1st June 2017 Amy Francesca Watson
ORDER EDGE STITCH THE BACK GUSSET TO THE BACK OF THE SWIMSUIT PIECE. USING A LOCK STITCH MACHINE AND A 0.5CM SEAM ALLOWANCE. 2. BRING THE GUSSET TOWARDS THE FRONT OF THE SWIMSUIT CROTCH AND EDGE STITCH TO HOLD THE POSITION AT THE LEGS. USING A LOCK STITCH MACHINE AND A 0.5CM SEAM ALLOWANCE. 3. SEW THE CF OF THE FRONT NECK PANELS 1.
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OF
TOGETHER. USING A THREE THREAD OVER LOCKER AND A 0.5CM SEAM ALLOWANCE. 4. NOW SEW THE FRONT TOP (THE PANELS YOU HAVE JUST JOINED) AND BOTTOM PANEL TOGETHER. USING A THREE THREAD OVER LOCKER AND A 0.5CM SEAM ALLOWANCE. 5. JOIN THE BACK PANEL PIECES TOGETHER. USING A THREE THREAD OVER LOCKER AND A 0.5CM
ASSEMBLY SEAM ALLOWANCE. 6. ATTACH ONE OF THE SIDE PANELS TO THE FRONT BODICE, (NOTCH STRETCH PATTERN) STRETCHING THE SIDE PIECE AT MAXIMUM STRETCH DOWN TO THE FIRST NOTCH, STOP STRETCHING UNTIL THE SECOND NOTCH AND THEN CONTINUE DOWN AT MAXIMUM STRETCH. USING A FOUR THREAD OVER LOCKER AND A 0.5CM SEAM ALLOWANCE.
THEN A 0.1 EDGE STITCH. 7. ATTACH THE BACK BODICE TO THE SIDE PANEL FOLLOWING THE PREVIOUS NOTCH STRETCH PATTERN. 8. CONTINUE BY SEWING THE OTHER SIDE OF THE BODICE, FOLLOWING STEPS 6 & 7. BY DOING THIS YOU SHOULD CLOSE THE SWIMSUIT. 9. CUT OUT 3CM WIDE LONG STRIPS OF FABRICS FOR BINDING, AND
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USING A BINDING MACHINE BIND; THE ARM HOLES, THE FRONT NECK LINE AND THE BACK SCOOPED NECKLINE. 10. AT THE LEGS USING A 0.5CM WIDE ELASTIC OVERLOCK THE ELASTIC TO THE LEG RAW EDGE WITH A ¼ STRETCH PULL TO THE ELASTIC SO THE STRETCH DISPERSES EVENLY. USING A THREE THREAD OVER LOCKER AND A 0.5CM
SEAM ALLOWANCE. 11. AFTER THE ELASTIC IS ATTATCHED FOLD THE SEAM INWARDS AND ZIG ZAG STITCH IT DOWN TO SECURE IT. 0.5CM SEAM ALLOWANCE. 12. NOW YOU CAN SEW THE SHOULDER SEAMS TOGETHER AND THE SWIMSUIT IS COMPLETE. USING A THREE THREAD OVER LOCKER AND A 0.5CM SEAM ALLOWANCE.
FOR MY COLLECTION THE EYES SHOULD ALL BE ON THE SWIMWEAR HOWEVER THERE IS OVERSIZED CROPPED JUMPERS TO CO SIDE THE SWIM SUITS. THE COLOURS ARE PRETTY MUCH COHESIVE AND ENGAGING TO THE EYE AS IT HAS A PRIMARY COLOURS FEEL TO IT. THE MATERIALS IS WHAT CREATES INTEREST.
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RANGE
PROPOSAL
FROM RIBBING TO QUILTING TECHNIQUES AND MESH, SUPPORTING THE SILHOUETTES, WITHOUT KEEPING THE CONSUMER TOO HOT DURING THE SPRING SUMMER SEASONS. ALL FABRICS ARE LIGHTWEIGHT AND SOFT ON THE SKIN, SO THAT COMFORTABILITY IS PUT FIRST. THE ITEMS ARE DESIREABLE ACCORD-
ING TO THE CONSUMER AND WHERE THEY COULD WEAR IT. I HAVE PLANNED IT DOWN TO FESTIVALS AND EVENTS SO THE BRIGHT COLOURS ARE MORE ACCEPTABLE YET DESIRABLE.
RANGE
PLAN
GREEN CROP JACKET RED NECK CROP JUMPER
£95 £70 YELLOW PUFFER CROP JACKET £135 YELLOW CROP JUMPER £85 YELLOW SWIMSUIT RED SWIMSUIT 3 COLOUR WAY SWIMSUIT GREEN SWIMSUIT
£55 £45 £65 £50
IN ORDER TO IMPROVE THIS RANGE PLAN I WOULD ADD WATER BOTTLE COMPARTMENTS TO A JUMPER SLEEVE OR ADD A BUMBAG FOR THEM TO WEAR ACROSS THE CONSUMER’S CHEST. THE RED I WOULD CHANGE TO A BURGANDY JUST SO IT HAS A RICHER FEEL TO THE COLOUR SCHEME RATHER THAN LOOKING LIKE A PRIMARY PALLETTE. amy
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PPD TO START OFF THE PROJECT I WAS VERY MUCH MOTIVATED AND ENGAGED WITH WHAT I NEED TO PRODUCE IN THIS PROJECT. I HAVE CHOSEN TO PROCEED WITH SWIMWEAR AS IT IS SOMETHING I’VE NEVER DONE BEFORE AND I WANT TO CHALLENGE MYSELF. MAKING A PATTERN FOR SWIMWEAR WAS VERY SIMPLE TO ME SO I FELT THE NEED TO ALTER THE PATTERN AND TAKE
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A RISK WITH THE APPEARANCE. FOR MY FIRST TOILE I MADE THE BASIC SWIMSUIT SO I COULD UNDERSTAND THE CONSTRUCTION PROCESS. FOR MY SECOND TOILE I DECIDED TO PLAY WITH ELASTIC WHICH WAS A JOINT DECISION WITH MY PARTNER AND MAKE A TWO PIECE. AND FOR MY THIRD TOILE I MADE A PROTOTYPE OF MY FINAL DESIGN WHICH WASN’T HOW
I’D IMAGINED IT WOULD LOOK BUT STILL PORTRAYS THE THEMES BEHIND THE DESIGN PROCESS. I DEFINITELY NEEDED HELP WITH HOW I WANTED TO ACHIEVE THE GATHERED LOOK FOR THE FINAL GARMENT. I WAS TAUGHT HOW TO TRANSFER SUPPRESSION FROM THE CENTRE TO THE SIDE SEAMS AND WHAT RULES APPLIED. IT WAS MOST DEFINITELY TIME CONSUMING AND A
PPD CHALLENGING TASK THAT I CAME ACROSS BUT ONCE IT WAS FINISHED, IT WAS SUCCESSFUL. IN TERMS OF THE DIGITAL SIDE, FOR THE INSPIRATION SECTION OF WORK MY INSPIRATION WAS VERY WIDE AND DIVERSE, SO I FOUND IT DIFFICULT TO NARROW IT ALL DOWN WHILE STILL KEEPING SOME RELEVANCE THROUGHOUT. I STILL NEEDED TO STAY WITHIN THE WORK ETHIC OF STEPHANE JONES AND
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HIS CONTINUOUS THEMES YET BRANCH OUT WITH MY OWN. I TOOK THAT JONES LIKES TO MAKE ASYMMETRICAL HATS AND REALLY RESEARCHED THAT IT RELATED TO DISORDER, AND DISTORTION WHICH THEN BECAME MY THEME. I HAD SEEN DISTORTION IN FORMS OF THE BODY WHICH I WAS INTERESTED IN, BUT I WANTED TO LOOK AT SOMETHING THAT NEVER LOOKS THE SAME TWICE AND I CAME
ACROSS CRASHING WAVES IN THE OCEAN. TO ME IT LOOKS LIKE I GIANT MESS OF WAVES, DIRT AND RUBBISH COLLIDING. SO THAT IS WHERE I THEN LOOKED AT HOW I COULD COMBINE THE BODY DISTORTION AND WAVE DISTORTION TOGETHER TO CREATE A SWIMSUIT THAT SOMEONE COULD WEAR FOR LEISURE. WHEN I PUT A CONSUMER TO MY DESIGNS IT WAS EASIER TO BLEND THE TWO KNOWING
PPD WHO I AM DESIGNING FOR. THIS IS WHAT MADE MY BRAND REPORT EASIER TO CREATE. DUE TO AN UNDERSTANDING OF WHERE ELSE MY CONSUMER WILL SHOP; I WAS ABLE TO IDENTIFY MY COMPETITORS AS WELL AS SET PRICE POINTS. THE TECHNICAL FILE IS BY FAR MY FAVOURITE TASK TO DO. EVERY TIME I CREATE DIGITAL SPECS, I EITHER LEARN HOW TO BE FASTER, LEARN
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NEW SHORT CUTS OR LEARN NEW WAYS TO CREATE SPECIFICATIONS. WITH EVERY PROJECT SPECIFICATIONS ARE THE ONLY TASK THAT I KNOW I WILL DO WELL SO IT SETS MY MIND AT EASE. I’VE IMPROVED WITH TIME KEEPING AND KEEPING ON TRACK WITH MY WORK TOWARDS THE DEADLINE. NEXT TIME I WOULD LIKE TO GET THE PATTERN CUTTING AND CONSTRUCTION
DONE AND OUT OF THE WAY INSTEAD OF HAVING IT AS THE LAST THING TO DO.
EVALUATION IN TERMS OF THE BRANDING SIDE OF THIS PROJECT I FOUND I DID STRUGGLE AS, NOT ONLY WAS I LEARNING ABOUT WHAT IS INCLUDED UN BRANDING BUT I WAS ALSO TRYING TO SHOW MY UNDERSTANDING ON PAPER AS WELL AS I COULD. THE CASE STUDY WAS THE BIGGEST HELP IN TERMS OF PROGRESSION BECAUSE IT WAS ME UNDERSTANDING SOMEONE ELSE’S BRANDING PATH IN ORDER FOR ME TO THINK STRAIGHT AND CREATE MY OWN. THE MOODBOARDS WAS A LITTLE BIT HARDER TO CREATE DUE TO MY IDEAS BEING VERY DIFFERENT, SO THE DIFFIamy
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CULTY WAS BRINGING MY COMPLETE OPPOSITE IDEAS TOGETHER, AND MAKE SENSE OF IT. BY DOING THIS I WAS ABLE TO CREATE MY OWN DESIGN ETHOS. WRITING ABOUT MY INTRODUCTION AND PROPOSAL WAS EASY BECAUSE I KNEW EXACTLY WHAT I WANTED TO ACHIEVE. IT WAS THEN RESEARCHING WHO WOULD BE A POTENTIAL COMPETITIORS AND MAKE SENSE OF WHO IS ON THE SAME LEVEL AS MY BRAND. FOR ME IT WAS A RISK TO SELECT A CONSUMER GROUP I DO NOT RELATE TO AT ALL AND CREATE SOMETHING THAT THEY COULD POTENTIALLY WEAR.
NEXT TIME I WOULD CHOSE STREETWEAR AS IT IS CLOSER TO HOME IN THE SENSE OF MY UNDERSTANDING OF THE CONSUMER GROUPS ARE STRONGER. THE DESIGN PROCESS LITERALLY WAS A BUILD UP TO THE FINAL DETAILS E.G. SHAPE, COLOUR AND FORM. I WENT FROM BODY CONTOUR TO GATHERS TO PANELLING. NEXT TIME I WISH TO AVOID THE BASIC PANELLING AND REALLY CHALLENGE MY PATTERN SKILLS. EVERY CAD I MADE WAS CLOSER TO MY COMFORT ZONE AND I AM VERY PROUD OF MY RANGE PLAN.