MEMPHIS FIT
By Colleen May Photo by Tindall Stephens
ATC Fitness Celebrates th their 30 Anniversary
In 1991, Keith and Julie Patterson had a vision to create a fitness center that would be both affordable and accessible to all. A year later, they opened the first ATC Fitness location in Bartlett, TN. Now, with 18 different locations in the Greater Memphis area, ATC Fitness has become the largest family-owned and operated gym franchise in the Midsouth. And on January 6, Keith and his three sons, Spencer McDaniel (41), Tyler McDaniel (35), and Brock Patterson (32), will be celebrating their 30 th anniversary. What started out as a one-man operation quickly turned into a family effort as Spencer, Tyler, and Brock jumped on board to help manage the company for their dad. Today, Spencer serves as the official president of ATC Fitness, while Tyler is the director of operations and Brock is vice-president.
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“The three of us are very ambitious. We see what ATC can be,” Brock says. “We have some very grandiose ideas and plans, and we’re really excited about them. I think we will take ATC to the next level.”
“Low-Cost, High-Value” In an effort to attract a wider audience, ATC Fitness threw out old contracts in place of a newer “low-cost, high-value” model in 2008. Members today can enjoy unlimited access to equipment with a basic membership starting at $15 per month. The premium membership at $25 per month grants members additional access to every ATC Fitness location, along with free unlimited tanning and daily use of the HydroMassage chairs. Both membership options allow for 24/7 access to equipment with no long-term commitments and unlimited Smart Start training, a program designed to help members customize their workouts and receive one-on-one coaching to achieve their fitness goals. “It’s a great program for people who have never been in a club before, or if it’s been a long time since they’ve been in a club,” Spencer adds.
