Content Cash Home Based Income with Publishing, Content, and More! edition 1, March 1st 2019
Choosing Your Niche for Your Book pg-4 The Easy Way To Create Targeted Content For Your Book pg-10
Editing Tips You Can Use Right Now pg-16
Distributing Your eBook pg-20
Are You Making These Top Publishing Mistakes? pg-22
Writin g Your eBook pg-14
Editor’s Notes Welcome the first “Faketo Plastic Trueissue of Content Cash Magazine! That Loptisum Policy”
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ontent Cash magazine focuses on revealing the many, many ways to profit from content. I will be sharing many different strategies and profit models you can use to make money online from writing, printables, publishing, and much, much more. I’ve been consistently making an income from content-based models for nearly 10 years now, and I strongly believe it’s one of the best opportunities available. I’m excited to share with you the many tips, strategies and secrets I use to make a full-time income from content. This issue focuses on publishing non-fiction ebooks. Inside you’ll find tips for: finding and researching your niche, organizing your book, pricing your book, and much, much more! Once you’ve had a chance to check out Content Cash, feel free to let me know what you think or request additional topics. You can contact me at http://amyharrop.zendesk. com also, feel free to check out my tips and free training at http://AmyHarrop.com To Your Success,
Amy Harrop
Content Choosing Your Niche for Your Book
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Pricing Your Book For More Sales
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The Easy Way To Create Targeted Content For Your Book 10
Distributing Your eBook
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Writing Your eBook
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Are You Making These Top Publishing Mistakes?
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Editing Tips You Can Use Right Now
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Choosing Your Niche for Your Book 4
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he first big question you’ll need to ask when creating your book: what niche are you going to try and compete in?If you don’t choose your niche carefully, then you’ll end up making a lot more work for yourself when it comes to promotion and in the worst-case scenario, you may even limit the size of your potential audience to such an extent that it’s hard to make much money at all.
Let’s take a look at how you can ensure you get this bit right…
Why You Can’t Choose Any Niche If you have aspirations to be the next JK Rowling, then you might be tempted to make your book a fiction book. This is of course up to you, but you should know going in that you just made your life a lot harder. You can market your book yourself, but in the meantime, if your main aim is to make money then you want it to be possible for people to find your book without having heard of it before. If your book is about gardening, then you can call it Gardening in Winter. There’s now a very small chance that someone might search for that exact phrase – not even knowing that your book exists – and find your title to download! But on the other hand, if your book is about wizards and it’s called The Majestic Journey of Mr Darkshadow… then people aren’t likely to search for that title unless they happen to know about your book and they’ve read lots of good reviews. There are ways
you can get around this, but it’s not going to be as easy to get discovered. So, making your book something that will get searched for is a good idea. And at the same time, if you can set out to solve a very specific problem, then this is something that will really help you to market yourself and sell your book. This is why non-fiction books tend to work very well and especially those that solve a simple problem that a specific type of person is looking for. Think about the problem you’re going to solve and think about the key phrase that your book is automatically going to lend itself to. Will people search for the title of your book? Will they search for related phrases? But now you have another question: do you aim for a large audience or a smaller one? Do you create a book that’s going to be a ‘small fish in a big pond’ or do you go where there will be much less competition? Case in point: you can either create a book about fitness or you can create a book about ‘curling’ (the sport that involves sweeping ice). The fitness book is going to have a massive potential audience and in theory, this means that you can sell to a much bigger number of people and make a lot more profit. But on the other hand, that fitness book will also have the challenge of needing to stand out in a very crowded market place. In other words: there are going to be hundreds of other ebooks competing with you to make it to the top and your chances of standing out will therefore be quite slim. Things get worse when you consider that some of those publishers are going to be massive corporations with millions of dollars to spend on marketing. Cash Home Based Income with Publishing, Content, and More!
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You’ll be competing with bestselling authors in the niche like Tim Ferriss and Arnold Schwarzenegger and Pavel Tatsouline. Call your book ‘Fitness 101’ and you’re setting yourself up for failure. Conversely, when you create a book on curling, you’re going to find it much easier to stand out. Post to a curling forum
that you’ve just released a new book on their favorite topic and this will probably be enough to lead to a number of rapid downloads. People will be excited that there’s no content on their favorite subject because it’s rare that that subject gets tackled. What’s more, you have clear places to go to promote yourself: curling forums and Reddit pages for example. There’s less content here, so posting will get you noticed. You can probably get coverage in magazines even because the niche is so much smaller and there’s less news to report. Try and get coverage by Men’s Health however and you’ll be competing with thousands and thousands of other emails. You can pay for Google AdWords in the curling niche and get lots of clicks for a relatively low price (because the cost per click is calculated using a bidding process) and even if you do absolutely no marketing and no optimization, your book will automatically probably be on the first few pages of the Kindle Store when someone searches. Why? Because there are probably only a few pages worth of content! But that’s not to say that curling is the perfect niche. Of that small audience of people interested in curling, you’re only going to manage to convince a small percentage that they should read your book. As a result, once you saturate that market, you may well end up with no one left to sell to. Another problem with the curling niche is that you’re not going to change anyone’s lives. You might be wondering why that would matter but think of it this way… The reason that most internet marketers choose niches like ‘make money online’, fitness and dating, is because those niches very genuinely could change someone’s life. Being in better shape and feeling more confident as a result, having less body fat, being more successful with the opposite sex and earning more money – these are all things that are highly motivating. These
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are universal goals that almost all of us can at least appreciate. And that makes your book much easier to sell. Better yet, if your book promises to make someone money, then in theory that expense should be an investment. That way, people will happily spend the money because they’re going to be more likely to think they’ll make it back. This in turn means that they don’t see any ‘downside’ of spending the money on your book!
The reason that most internet marketers choose niches like ‘make money online’, fitness and dating, is because those niches very genuinely could change someone’s life.
Choose curling and you won’t have this kind of ‘life changing power’ unless your book happens to be aimed at people who plan on making this their career. While people might still be happy to pay $5 for a book on curling on a whim, you won’t be able to charge as much as you could for a book that offered to make them rich and attractive, or that they need to advance their career and fulfil their dreams. How to Pick the Perfect Niche The key then is to try and choose a niche that will offer all the benefits of a big category without being so incredibly difficult to stand out and gain traction in. One way you might think about this is to go ‘big but not too big’. A perfect example of this is to choose an industry or a career, and ideally you want something that you know a bit about. A perfect example of this comes from someone I once knew who wrote a book on ‘stage lighting’. Stage lighting is a niche that 99.99% of the population would have absolutely no interest in. However, that remaining .01% of people would actually benefit greatly from some kind of book to help them further their career. That guy managed to get his book mentioned in an industry magazine and on some websites and quickly it became the ‘number one’ book in that category. The result? He was making hundreds of dollars a month. On top of his regular salary that was a very nice little sum of cash! Likewise, you might work in a different career that you happen to know a bit about. Or perhaps you can use your internet marketing skills and hone them in on a specific career or subject. For Cash Home Based Income with Publishing, Content, and More!
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example, how about teaching a counsellor how to set up their own website and promote it online? Or how about doing the exact same thing for personal trainers? For people who want to sell homemade jewellery on Etsy? For people who want a career in photography? You should of course research the niche that you intend to go into as well. Don’t dive straight in assuming that there won’t be that much competition as this can be a big mistake.
Instead, make sure to actually do a few searches and to find out for sure whether or not there are lots of other books there. Likewise, do some research as to the other routes to market you can use to promote yourself. More Tips for Finding Your Niche Another tip is to think about the contacts and opportunities that you already have available to you. Almost all of us know people in some kind of important position and almost all of us have got some useful contacts or experience. In other words, if you happen to have been a number one trader for a big firm – then that gives you a lot of reason to write a book about trading. Not only are you going to have lots of useful information to bring to the subject (writing what you know is always a good idea) but you’re also going to have contacts within your previous organization, with relevant industry magazines etc. that you can use. Likewise, if you just so happen to be best friends with the editor of Gardening Monthly, then that’s a very good reason to consider making a book about gardening. Another option is to approach a large niche but to find your own ‘corner’ of that niche and your own way to make it your own. A great example of this would be to write a book about stretching. This is a ‘fitness’ topic broadly but it’s also a topic that is a lot more specific than that. If someone wants to improve their flexibility, then you stand a better chance of getting noticed. Or how about a sub-category of fitness? That might mean ‘metcon’ (metabolic conditioning), HIIT (high intensity interval training), the paleo diet (although there’s a lot on this topic) or ‘power building’ (a combined form of bodybuilding and power lifting). You could also look at a particular training appliance (‘Guide to the Chest Press’) for
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when people buy new machines to use at home. This is a particularly good option and you can also write ‘guides’ to other products. For instance, what about a guide to using kitchen knives (rather than a generic book on cooking). This way, you could even speak to sellers of popular knife products and see if they might recommend your book to their buyers if you do likewise. In fact, you could even recommend it yourself in a review of their product… Instead of writing about martial arts in general, how about writing about a specific martial art? Better yet, is if you can land on something that is up and coming. Find a movement that is emerging online and be the first to write about it and your book will be ready for when people get really interested in that subject in their masses.
This once again goes hand in hand with products. For example, how about writing a guide to using the latest iPhone model the moment it comes out? Or how about writing a guide to those hover boards? You can be the first to what is likely to be a big niche in this way and at that point it becomes a little like market speculation! Or how about choosing a particular audience within a much larger niche. So instead of writing a fitness book aimed at everyone who wants to get fit (i.e. everyone), you could write a fitness book aimed at the elderly, the diabetic or even people who travel a lot. In all these ways, you’re finding unique niches that have a broad, universal appeal but also might be easier to rank for in the search results. Everyone’s got a book in them… it’s time to get yours out!
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The Easy Way To Create Targeted Content For Your Book Great! You have chosen a topic to write about. Now you need to know what to leave in, what to leave out, and what people are looking for regarding your subject. That means your next step is that cringe-inducing word called ...
Research!
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on’t freak out. You’re not going to be spending a lot of time in this area. Chances are you already know a lot about your topic. That means you know the basics of your subject. The problem is, you probably have way too much knowledge to include in your e-book. If you are producing an information product, shorter is usually better.
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People purchasing “how-to” information want absolutely zero fluff. They only want a process explained clearly and simply, including actionable information that can solve a big problem or answer a big question. This means your e-book will almost always be less than 20 or 30 pages long. If you plan on writing “The Definitive Guide To”
something, your e-book will be much longer. In either case, handle your research in the following manner.
and look at the results. Find a book that has lots of reviews, and click on its title.
Head Back to Amazon
As you probably know, every e-book listed on Amazon allows you to preview it.
Type your chosen e-book subject into the Amazon search engine once again. On the left-hand side of your monitor you can scroll down and filter the results by rating. Select the “4 stars and up” filter
On the upper left portion of an e-book’s sales page you will see its cover picture. Right above that is a clickable button that says “Look inside”, and it’s
accompanied with a blue arrow showing you where to click. Clicking there shows you the first few pages of that book. You can also read the Table of Contents. This is incredibly powerful and free information. If you have chosen an e-book with a lot of positive reviews, it is selling very well. The reason why it sells well, and has a very high customer satisfaction rating, is because it must be delivering the right kind of information that people are looking for regarding the subject you have chosen. Write down the chapter titles, headings and subheadings that are relevant to what you’re going to write about. Follow this same process with other books that cover your e-book idea. What you have in your hands is potentially profitable research. These are the topics and ideas you need to write about. Obviously, it is wrong to simply copy and paste those chapter titles. However, your intentions are not to plagiarize, but to get an idea about the things you are going to be writing about that will appeal to potential customers. This is the informaCash Home Based Income with Publishing, Content, and More!
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tion that will serve as chapter titles and section headings for your book. Other Sources of Research Yahoo Answers and Quora.com are question and answer sites. Searching there for your e-book subject reveals actual questions that people are asking concerning the topic you are going to write about! The answers to those questions are even
provided. This is “done for you” research that guarantees there are people out there who will be interested about your finished product. Searching on Google for “_____ forums” is another quick and easy way to discover what people are talking about, and the questions they are asking, surrounding the topic you chose. Simply fill in the blank with your e-book subject. Look at your Amazon research information. Add the info you got from browsing Internet forums, as well as the questions and answers on Yahoo Answers and Quora, that relate to your e-book subject. In just 20 to 30 minutes or less, you have more than enough information to decide on what different areas of your topic you will be writing about. Creating Your Book Outline Take the chapter titles, headlines, sub-headers and questions you discovered in the research step you just performed. You should be able to find 20 to 30 really good, interesting, engaging subjects in that information. These are going to be the sections of your book. Write them down, giving each a more enticing, engaging spin. For instance, perhaps a chapter title in a highly rated, best-selling e-book on Amazon was “Weight Loss through Better Nutrition”. A catchier way to say the same thing would be “How to Eat Your Way Back into Your Bikini Body”, or “Eating Your Way to a Slim and Sexy Waistline “. Take the 20 or 30 subject titles you come up with, and list them in the most logical order. This is the outline for your e-book. Add an introduction and a conclusion, and you have the framework for your e-book staring you in the face. If you did the research for your book in the way we suggested earlier, using this outlining process should not take more than 15 to 30 minutes.
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Writing Your eBook
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here are 2 ways you can handle this step. You can write your e-book yourself. You can also hire someone else to do it. For anywhere from $150 to $500, you can outsource the actual writing, and get it done by a talented freelancer at the following websites. • • • • •
Fiverr UpWork Freelancer.com People Per Hour Hire The World
Those are a few of the top freelancing hotspots where you can get every aspect of e-book creation taking care of for you, from writing to editing, formatting and publishing, and e-book cover creation. You can expect completion as soon as 24 hours, and up to 7 days.
It is highly recommended that you finish at least one of your outline sections each week.
If You Handle the Writing Yourself Look at your outline. This is the basics of your e-book. Don’t think about the difficult process of writing your entire book. Focus on writing one chapter each day or week. You may have a lot of time available, or very near no free time each week. How much writing you get done is up to you.
The Power of the Dragon Nuance Communications makes a piece of software called Dragon Naturally Speaking. It allows you to dictate to your computer, and is 95% accurate out of the box. If you are a slow keyboarder or typist, this resource can speed up your writing ability by 50% to 100%, or even more. You simply talk, and Dragon turns your speech into text. This allows you to focus on what you
However, it is highly recommended that you finish at least one of your outline sections each week. More is better. If you came up with 20 chapter titles in the previous exercise, and you can handle 5 of those outline sections each week, your e-book will be complete in one month! Figure out just when you want to be finished with your e-book, and then you will know how many chapters you need to write each day or week to make that happen.
are thinking and saying, rather than physically having to type. Steal Every Snippet of Time Available JK Rowling wrote the first Harry Potter book 10 and 15 minutes at a time. She wrote on buses and subway trains, at cafés on a lunch break, and whenever she could “steal” even a few minutes of time. By doing this, she ended up writing several
hours each day, even though she never would have been able to write that long in one session. If this strategy worked for the best-selling author of all time, it can work for you too. wwDigital voice recorders are a writer’s best friend. Whenever you come up with an idea to write about, speak
it into your recorder. There are versions that are about one half the size of a typical cell phone that record several hours of speech. If you don’t have the resources or opportunity to physically write or type, this is a great way to record your thoughts when they come to you, anytime of the night or day.
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Editing Tips You Can Use Right Now I
f you have not finished writing all of the content you will include in your e-book, do that first.
When it comes to editing the most important step you can take, one that can make the difference between serious sales volume and no sales at all, is choosing a great title. Here are some quick and simple, proven copywriting tips and strategies which ensure you come up with a click-magnet title. • Include numbers, and don’t spell them out. “Facebook Pay per Click Advertising Mistakes” is nowhere near as engaging as “Top 10 Facebook Pay per Click Advertising Mistakes”. • Talk about benefits. The words simple, fast, quickly, easy, overnight and automatic imply benefits. If you are writing about weight loss, adding “In Just 21 Days” to your title (as long as that time period or some other is applicable) instantly makes it more appealing.
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• Always add a sub-title. A great subtitle for the tile just mentioned would be “Even If You Have Never Written Anything Longer Than an Email”. One of many great headline writing resources at HubSpot is located at http://blog.hubspot.com/marketing/headline-writing-tips#sm.0001h05b7pcvpfsdzda1hc845bdru. Several “fill in the blank” formulas for writing attention grabbing e-book headlines are included. Editing Means Reading You have come up with a can’t miss title, and you have written all of the chapters, introduction and conclusion of your e-book. It is time to start reading.
• Look at the chapter titles you discovered in your Amazon research. Reading through them can give you an idea for a title that will guarantee sales.
Before you begin editing, take a couple of days off of writing. Don’t think about the book. Let your mind focus on life, and anything else other than your writing project.
• Use “How To” to start your title, include a number, and a short but achievable time-frame. “How to Write and Publish a Profitable E-Book in Just 21 Days from Start to Finish” is a very appealing e-book title.
Now come back to your e-book.
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Just start reading. As you go, you will notice words, phrases, paragraphs and sections of text that you thought were excellent earlier, and realize they just
don’t work. This is what editing is about. Highlight them for removal or editing later, and do this with your entire book. When you are done, go back and make the necessary changes. You can also do this on a chapter by chapter basis if you do not have enough time to handle the entire process at once. Put Your Friends to Work Having other people read your e-book, especially those who would be interested in the topic, is an editing practice that the professionals use. You can read through your own work a dozen times, and you simply won’ perceive it the way someone else does. You can also reach out to your current clients and customers, and offer them a free copy if they give you honest editing advice. Read Your Book Out Loud This is a strategy the world’s wealthiest and most successful copywriters use all the time. You will be amazed at the problems you can spot when you read your content out loud, that you just can’t see when you read your book on a monitor. This is a huge help when trying to spot problems with how your content flows. Cash Home Based Income with Publishing, Content, and More!
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ricing depends on a lot of factors. At Amazon, your commission structure depends on how much you are selling your e-book for. If you price your e-book between $2.99 and $9.99, you can qualify for the 70% commission rate. However, charge between $0.99 and $2.98, or $10.00 and $199.99, and you only qualify for a 35% commission on Amazon. Barnes and Noble will pay 40% as opposed to 35% in the same situations as Amazon, and 65% where Amazon pays 70%. The Apple iBookstore doles out 70% regardless of your price point.
Pricing Your Book For More Sales Understand Your Market and Competitors Look at the competition. Find e-books on Amazon and Barnes and Noble that are similar to yours. What do the price points look like? You should understand your market as well. E-book buyers on Amazon flock to the lower price points ($2.99 and lower). With Barnes and Noble and Kobo, price doesn’t seem to matter as much. Length Really Does Matter If your finished product is under 50,000 words, you will have a hard time getting more than $2.99. Your price point should be dictated by what you are writing about, as well as the people that are going to be buying it, but the length of your book is extremely important too. If your book is decidedly shorter than 50,000 words, aim for the $0.99 price point at Amazon, and the $2.99 slot elsewhere. The Type of Information You Are Selling Matters Information products in e-book form sold on websites like JV Zoo and ClickBank routinely go for $27, some more and some less. Alternately, you will probably never find an e-book with that type of price tag on Amazon, unless it comes with hundreds of dollars of free bonus material. Remember You Can Always Change the Price Don’t let this be a big stumbling block for you. Slap on a price tag after doing some competitor/market research, and move on. It is very simple to change the price in the future. This is the easy part. You have done all of the hard work. You are extremely close to actually having your product online and available to anyone in the world with an Internet connection! Do a little research, use the advice above, and choose a price. You can always change it later.
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Distributing Your eBook
Free-You Don’t Have To Be A Professional Writer To Make Money From Kindle Publishing This Free Report Will Show You How To: Easily Publish and Profit from Kindle Publishing. Discover How Easy It Is To Make An Income As A Kindle Publisher With NO Professional Writing Experience.
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ow you have your e-book created. It has been formatted, you have chosen a niche or micro niche that you know is popular, and now all you have to do is distribute your creation. You have a lot of choices here. There are dozens of Internet marketing forums, online retailers and book-specific sites where you can distribute your e-book. So, where should you begin? Probably the easiest way to begin selling your e-book, and maybe also the quickest, is to offer it on your website or blog. Microsoft Word, Open Office and all the other popular word processing software suites offer about a 3 click process for saving text in a PDF file format.
Then you simply create a sales page, download page and thank you page, and deliver the e-book as a PDF file. WordPress is the top blogging platform by a wide margin. WP makes it easy to deliver a PDF file to your customers, and the other major blog and website creation platforms are just as easy to use this way.
process that shows you exactly how to download and format your manuscript, and save it as an EPUB or PDF file. I recommend using Draft2Digital (http://draft2digital.com) to publish at multiple marketplaces at once, they do the work for you! Each of the above online publishing experiences are different. Some provide tools to help you.
Let Amazon Handle the Selling Amazon is the largest online distributor of e-books. When you publish through the Amazon website, the company works very hard to get your e-book noticed. As with other e-book selling websites, Amazon has a publishing system which is unique. Whether you tackle the process yourself or hire a freelancer, you definitely need to be on Amazon. Royalty per sale is 35% to 70%, depending on your price point and other variables. When you work with Kindle Direct Publishing, your e-book can be viewed on Kindle e-readers, as well as computers and smart phones through the free Kindle application. NOOK Press NOOK is the name of the popular Barnes and Noble e-reader. Within 72 hours of submission, your e-book could be up, online and reaching millions of readers with this process. As with Amazon, it costs absolutely nothing to upload and publish your material. Selling through NOOK Press means a commission of 40% to 65%, and similar to Amazon, your e-book will be available for purchase around the world. Lulu This is another great place to sell your e-books. It is not nearly as far reaching as Amazon or Barnes & Noble, but can be an important source of income nonetheless. The company offers a simple 3 step Cash Home Based Income with Publishing, Content, and More!
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Are You Making These Top Publishing Mistakes?
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ublishing is a lucrative opportunity that many authors swear by. It’s free to publish an eBook and creation is relatively simple. All you need to do is follow the instructions, submit, and you’re published. But, after that, there is more for you to do. Use this top 9 publishing mistakes to help you create your next book with publishing success.
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Mistake #1 Skimping on Cover Creation While people like to say that you can’t judge a book by its cover, this only applies when you’re not talking about books. People do judge a book by its cover. If you’re not a graphic designer, add the cost of one to your budget. It’s essential to ensure that your book stands out from the other books on Amazon. The best way to do that is to hire someone who knows what they’re doing. Don’t just go for the cheapest option. The best way to find a professional book designer is to get recommendations from other authors, who have book cover designs that you like and the designers are proven sellers.
Mistake #2
Mistake #4
Misidentifying Topics of Interest
Enrolling in KDP Select Without a Plan
It probably seems like such a great idea to write a book about the topic you are most passionate about. However, you should do some research about the topics that interest your niche audience. From those niche topics, choose the one that you’re most passionate about.
The way KDP Select works is that you promise to be exclusive to Amazon Kindle for 90 days. This automatically renews unless you leave the program. There are some added benefits for joining the program, such as the ability to offer your book free for a limited time. You can offer countdown deals and much more.
Remember who you’re writing for, who will be buying your books, and how it will solve one of your audience’s problems. You can make a huge impact on the number of book sales when you write about only the topics your readers need and want.
However, be sure to read all of the rules, terms of service, and the benefits. Research the pros and cons of the program. Find out how KDP Select authors feel about their experience, in retrospect. Also, look for authors who provide suggestions to other authors. When you know what to expect and get tips from more experienced authors, you can develop a plan for successfully marketing your book using this program.
Mistake #3 Editing Books Yourself After you write your book, hire a professional editor. It may be tempting to get a friend or family member to edit your book. However, it’s highly discouraged for several reasons. Friends and family may not be as diligent as a professional editor and they probably won’t know all the ins-and-outs of the process, like an experienced professional would. Editing is not an area where you can safely cut production costs. Remember, your reputation will be on the line. You can find qualified editors by posting a job on WriterHelpWanted.com or by asking other authors, in the same genre, to recommend a few people. It’s very difficult to edit your own writing objectively. In addition, you run the risk of getting poor reviews, if your readers find a lot of inconsistencies or grammatical errors in the books you publish.
Mistake #5 Not Promoting Your Book Everywhere
Just because your book is on Amazon, doesn’t mean you’re absolved from marketing your book. If you want to make a lot of sales you need to run ads, blog about it, write about it, build your email list, tell your current list about it, and more. Do everything that you would do for any other product. Just throwing it up on Amazon isn’t going to be enough to earn the kind of money you deserve from your hard work. Consider throwing an online book launch party, especially if it’s only offered in a digital download. If the book is offered as a paperback or hardback, you may want to consider promoting it with a book-signing event, locally. There are many more ideas for book promotions online. Take several ideas that you like and put your own twist on things for a more unique event and additional exposure through the media. Cash Home Based Income with Publishing, Content, and More!
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Mistake #6 Misaligning Goals
As your business grows and changes, you adjust your overall business goals. Product goals are a sub-set of those along with marketing goals and other areas of your business. Everything you do should play a part in helping you reach your main business goals. When you don’t have a clear goal for your products (ebooks), your business will suffer. In the planning stage, decide how the book can help you meet a business goal. For example, if one of your business goals is to increase your mailing list subscription rate by 15% this year, include a freebie offer in your Kindle book when readers signup. Of course, the freebie should relate to the subject matter of the book. Avoid creating an ebook that doesn’t have a clear business-related goal or purpose. Doing this limits your benefits. You only receive money when you could actually be gaining money, subscribers, traffic, authority status, or many other things. Create books that really work for you.
Mistake #7 Having A Skimpy Author Page To market your book effectively, you need a well-developed author’s page. On this page, you can list all of your books. You must claim the book after you’ve created an author’s page. To add a book, go to your Author Central account and add more books by searching for your published book. This is not an automatic process. You can also create a profile and connect your blogs to the page so your posts will show up. 24
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Mistake #8 Waiting for Perfection Before Publishing The book is “ready to publish,” when you’ve researched your audience and the topic interest, have a professional book cover, the book has been edited by a professional, you’ve had a few people preview it and they have provided feedback. If you stress over every single page you may never get it published. Nobody is perfect and readers are forgiving, to a point. Do your best and test. Then publish and promote.
Mistake #9 Failing to Build a Community One way to ensure that your books sell well is to build a community surrounding the genre or the main niche topic. You may also consider pre-selling the book just before it’s published. Once published, you’ll have immediate sales. Under no circumstances should you pay for book reviews. The best way to get reviews is through verified Amazon purchases. Just ask your list of subscribers to add a review, if they haven’t already done it. To build a strong community, start a Facebook group. Build your mailing list by blogging or posting about the topic. Create and share teasers about your new book. Keep some kind of buzz going before, during, and after the book release. This helps to keep potential buyers excited about the book as well as the events and activities you have planned. Ebooks are a great way to build authority status, make more sales, and reach more of your target market, among other things. If you’ve put off creating a book because you’re afraid of doing it wrong, use this list of top 9 publishing mistakes to make sure your book is done correctly and sells like hotcakes.
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