Getting the Right Title, Description and Category for Your Ebook
Whether or not your ebook will sell in large part comes down to the title, the description and the category.
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• A stellar TITLE will move thousands of copies • A great DESCRIPTION should make your eyes pop out with excitement. • The CATEGORY is critical because it helps you connect your ebook with the right audience http://amyharrop.com/
Here’s how to come up with a stellar title, a great description and a category that facilitates sales. http://amyharrop.com/
Coming Up with a Great Title • It is the most important sentence in your entire ebook. • When writing your title, think of it as a process. • Start writing titles as soon as you begin your ebook. • Don’t commit to a title until the very end. • Write them down as they come to you. http://amyharrop.com/
• Try to involve other people in the title choosing process. • Treat coming up with a title as a long-term brainstorming process. • Look through stores like the Kindle ebook store. http://amyharrop.com/
Getting the Description Right • The description writing process should start early on.
• Start to collect a swipe file.
• Come up with a few different ways to approach the description. • Ask your friends which one is the most compelling. • Focus on the first sentence. http://amyharrop.com/
• Try to get testimonials and/or editorial reviews.
• Reference your swipe file often. • Never steal words, but don’t be afraid to steal ideas. • Copy what made other ebooks successful. http://amyharrop.com/
Picking the Right Category • Pick the category that gives the highest chance of ranking
• Your category needs to be relevant to what your ebook is about • Choose the one that gives you the highest chances of breaking the top charts. • Take a look at the other ebooks in the categories you’re considering. http://amyharrop.com/
• Slow categories work only if you have an extremely strong marketing engine. • See what your competitors are doing and do the same.
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Get these three things right, add in a stellar front cover and a strong marketing plan and you’ll be off to the races.
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