Global baking powder market: players to focus on launching healthier variants with low aluminum rais

Transparency Market Research

Baking Powder Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2013 – 2019

Published Date 09-04-2014

71 Page Report

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Press Release Global Baking Powder Market: Players to Focus on Launching Healthier Variants with Low-aluminum Raising Agents, says TMR

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Baking Powder Market

REPORT DESCRIPTION

The global baking powder market is consolidated with key players such as ACH Food Companies Inc., Clabber Girl Corporation, Hansells Food Group,Caravan Ingredients, Inc., and Weikfield accounting for significant part of the market. The threat of new substitutes is expected to be high as baking soda is a viable substitute for baking powder. The threat of new entrants will also remain high owing to low capital requirement for entering the market. Transparency Market Research (TMR) in its new study, has found that key players are focusing on product innovation and attempting to reduce production costs by conducting forward and backward integration and achieving economies of scale. Players in the market are focusing on wholesalers and retailers as the consumption of baking powder by end consumers is very low.

Download Exclusive Sample of this report :http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=1423 According to the report, the global market opportunity for baking powder is expected to rise from US$2,723 mn in 2015 to US$3,361.9 mn by 2019. On the basis of product, the tartrate segment is expected to continue to lead and account for 30.2% of the market by 2019. By geography, Asia Pacific led in 2012 and will continue to do so in the coming years. Asia Pacific is expected to account for 37.1% of the global baking powder market by 2019. Europe is also projected to be a key regional segment in the coming years.

Rising Consumption of Ready-to-eat Foods to Boost Demand for Baking Powder Busy lifestyles and a rise in the disposable income of the people are having a huge impact on their food choices. Consumers are relying more on ready-to-eat and convenient foods and this has led to a rise in the demand for baking-powder-based foods such as pizzas, donuts, burgers, and pastries. Thus, the trend of consuming junk food is leading to heightened demand for baking powder across the globe. In contrast, a growing number of health conscious people are increasingly demanding well-balanced meals such as nutrition bars, high fiber breads, and breakfast cereals. Since these food products require baking powder, the market is expected to witness a growth.

Adverse Effects of Junk Food to Threaten Baking Powder Market As consumers are increasingly becoming more aware about the adverse effects of consuming excessive junk food, the demand for this type of food is gradually declining and this is expected to threaten the global baking powder market. The U.S. and Europe, which were key markets for junk food are now reducing their demand for baking powder as people are shifting towards healthier lifestyles. Another factor hampering the growth of the market is the lack of awareness among people regarding the difference between baking powder and baking soda and thus, purchasing the latter owing to ignorance.

Product Differentiation through Innovations to Create Opportunities of Growth in Market

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“Players in the market are focusing on launching newer products with a low-aluminum raising agent so as to achieve salt reduction in baking powder,” says a TMR analyst. This is expected to reduce salt amounts in baking powder without hampering the quality of the product. Initiatives and innovations such as these are expected to create new opportunities in the market. Manufacturers such as Kudos Blends have launched innovative and healthier baking powder variants which will be in favor of public health.

This information is based on the findings of a report published by Transparency Market Research titled “Baking Powder Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019.”

The global baking powder market is segmented as follows:

By Products •

Phosphate-based Baking Powder

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Anhydrous Phosphate-based Baking Powder

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Sodium Aluminum Sulfate Phosphate-based Baking Powder

•

Tartrate-based Baking Powder

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Aluminum-free Baking Powder

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Phosphate-free Baking Powder

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Others

By Region •

Europe

•

North America

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Asia Pacific

•

Rest of the World

TABLE OF CONTENT

Chapter 1 Preface 1.1 Report Description

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1.2 Market Segmentation 1.3 Research Scope 1.3.1 Assumptions 1.4 Research Methodology Chapter 2 Executive Summary 2.1 Global baking powder market, 2012 – 2019 (Kilo Ton) (USD Million) Chapter 3 Global Baking Powder – Industry Analysis 3.1 Introduction 3.2 Value chain analysis 3.3 Drivers 3.3.1 Urbanization coupled with ready to eat foods’ consumption 3.3.1.1 Urban population (% of total) 2008 and 2012 3.3.1.2 Fast food consumption in U.S., 2013 3.3.2 Preference for health and wellness oriented bakery products 3.3.2.1 Gluten-free foods market share, by region, 2008 and 2012 3.4 Restraints 3.4.1 Substitution by baking soda 3.4.2 Adverse effect of baking powder 3.5 Opportunity 3.5.1 Product differentiation through innovations 3.6 Porter’s five forces analysis

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3.6.1 Bargaining power of suppliers 3.6.2 Threat of Substitutes 3.6.3 Bargaining power of buyers 3.6.4 Threat from new entrants 3.6.5 Degree of Competition 3.7 Market attractiveness analysis of baking powder market, by product type Chapter 4 Baking Powder - Product Segment Analysis 4.1 Global baking powder market, revenue share by product type, 2012 and 2019 4.2 Phosphate 4.2.1 Global phosphate market, volume and revenue, 2012 – 2019 (Kilo Ton) (USD Million) 4.3 Anhydrous Phosphate 4.3.1 Global anhydrous phosphate market, volume and revenue, 2012 – 2019 (Kilo Ton) (USD Million) 4.4 Sodium Aluminum Sulfate Phosphate 4.4.1 Global sodium aluminum phosphate market, volume and revenue, 2012 – 2019 (Kilo Ton), (USD Million) 4.5 Tartrate 4.5.1 Global Tartrate market, volume and revenue, 2012 – 2019 (Kilo Ton), (USD Million) 4.6 Aluminum-free 4.6.1 Global aluminium free market, volume and revenue, 2012 – 2019 (Kilo Ton) (USD Million) 4.7 Phosphate-free 4.7.1 Global phosphate free market, volume and revenue, 2012 – 2019 (Kilo Ton) (USD Million)

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4.8 Others 4.8.1 Global others market, volume and revenue, 2012 – 2019 (Kilo Ton) (USD Million) Chapter 5 Baking Powder Market – Regional Analysis 5.1 Global baking powder market, revenue share by geography, 2012 and 2019 5.2 North America 5.2.1 North America baking powder market, revenue by product type, 2012 - 2019 (USD Million) 5.2.2 North America baking powder market volume by product type 2012-2019 (Kilo Ton) 5.3 Europe 5.3.1 Europe baking powder market, revenue, by product type, 2012 - 2019 (USD Million) 5.3.2 Europe baking powder market volume by product type 2012-2019 (Kilo Ton) 5.4 Asia Pacific 5.4.1 Asia Pacific baking powder market revenue, by product type, 2012 - 2019 (USD Million) 5.4.2 Asia Pacific baking powder market volume by product type 2012-2019 (Kilo Ton) 5.5 RoW 5.5.1 RoW baking powder market revenue, by product type, 2012 - 2019 (USD Million) 5.5.2 RoW baking powder market volume by product type 2012-2019 (Kilo Ton) Chapter 6 Global Baking Powder – Company Profiles 6.1 ACH Food Companies Inc. 6.1.1 Company overview 6.1.2 Product Portfolio 6.1.3 Business strategy

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6.1.4 SWOT analysis 6.1.5 Recent developments 6.2 Clabber Girl Corporation 6.2.1 Company overview 6.2.2 Product Portfolio 6.2.3 Business strategy 6.2.4 SWOT analysis 6.2.5 Recent developments 6.3 Caravan Ingredients, Inc. 6.3.1 Company overview 6.3.2 Product Portfolio 6.3.3 Business strategy 6.3.4 SWOT analysis 6.3.5 Recent development 6.4 Eagle International 6.4.1 Company overview 6.4.2 Product Portfolio 6.4.3 Business strategy 6.4.4 SWOT analysis 6.5 Hansells Food Group Limited 6.5.1 Company overview

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6.5.2 Product Portfolio 6.5.3 Business strategy 6.5.4 SWOT analysis 6.5.5 Recent development 6.6 Weikfield Products Private Limited 6.6.1 Company overview 6.6.2 Product Portfolio 6.6.3 Business strategy 6.6.4 SWOT analysis 6.7 Blue Bird Foods India Pvt. Ltd. 6.7.1 Company overview 6.7.2 Product Portfolio 6.7.3 Business strategy 6.7.4 SWOT analysis 6.8 Ward McKenzie Pty Ltd. 6.8.1 Company overview 6.8.2 Product Portfolio 6.8.3 Business strategy 6.8.4 SWOT analysis 6.9 Kudos Blends Limited 6.9.1 Company overview

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6.9.2 Product Portfolio 6.9.3 Business strategy 6.9.4 SWOT Analysis 6.9.5 Recent developments 6.10 AB Mauri 6.10.1 Company overview 6.10.2 Product Portfolio 6.10.3 Business strategy 6.10.4 SWOT analysis 6.10.5 Recent developments 6.11 The New England Cupboard 6.11.1 Company overview 6.11.2 Product Portfolio 6.11.3 Business strategy 6.11.4 SWOT analysis 6.11.5 Recent developments 6.12 Kraft Foods Group Inc. 6.12.1 Company overview 6.12.2 Product Portfolio 6.12.3 Financial overview 6.12.4 Business strategy

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6.12.5 SWOT analysis 6.12.6 Recent developments

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