Global breakfast cereals market: players to focus on different age groups to boost demand, says tmr

Transparency Market Research

Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2013 – 2019

Published Date 14-02-2014

117 Page Report

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Press Release Global Breakfast Cereals Market: Players to Focus on Different Age Groups to Boost Demand, says TMR

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Breakfast Cereals Market

REPORT DESCRIPTION

The global breakfast cereals market is consolidated with the top three players – Kellogg’s, General Mills, and CP – accounting for 50% of the market in 2012. The threat of substitutes is extremely high for existing companies from breakfast options such as fruits, toast, and eggs. There exists low product differentiation and a negligible switching cost, increasing the intensity of rivalry among players. The threat of new entrants will likely be low as existing players have a strong foothold and global presence, states Transparency Market Research in its new study. As such, new players will find developing a unique brand image a challenge when entering the market. Supermarkets, hypermarkets, and other retail stores are key buyers of breakfast cereals and the bargaining power is low to medium, varying from region to region.

View exclusive Global strategic Business report:http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=1802 According to the report, the global breakfast cereals market is expected to rise from US$36.7 bn in 2015 to US$43.2 bn in 2019. On the basis of product, the ready to eat (RTE) cereals segment is anticipated to lead and will be worth US$35.39 bn by 2019. By geography, North America will continue to retain its leading position and account for 33% of the market by 2019. The U.S. is the key market for breakfast cereals in North America and is expected to be worth US$9.50 bn by 2019.

Growing Number of Convenience Stores to Aid Growth of Breakfast Cereals Market The growing number of convenience stores is one of the key contributors boosting the sales of breakfast cereals as people prefer shopping for household utilities and foodstuff under one roof. In addition to this, convenience stores provide more visibility to food brands. The breakfast cereals market is also benefitting from the high demand from emerging economies in Asia Pacific. As consumers in these countries are switching from traditional breakfast items to wholesome breakfasts owing to increasing health consciousness, the breakfast cereals market is expected to grow tremendously.

Opting for Traditional and Snack Breakfasts to Remain a Hurdle for Market Palm oil, which is essential for the production of breakfast cereals is specific only to a few limited areas as its plantation requires a particular type of climate. Around 90% of palm oil plantations are found in countries such as Malaysia and Indonesia. This is creating a problem in the procurement of palm oil and becoming a hurdle for the global breakfast cereals market. “Another factor hampering the growth of the market is the busy lifestyles of people compelling them to opt for snack breakfasts to save time,” states a TMR analyst. In addition to this, most countries have their own traditional breakfasts. For instance, congee is the traditional breakfast item in China, whereas bread and other flour-based foods are preferred in India.

These alternatives remain a hurdle for the breakfast cereals industry.

New Taste and Flavors in Breakfast Cereals to Create Opportunities in Breakfast Cereals Market

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Breakfast Cereals Market

Most manufacturers of breakfast cereals are targeting children and the younger population base to help drive sales. Other age groups offer growth opportunities to players operating in the global breakfast cereals market. In addition to this, products with new tastes and flavors will widen the scope of the market.

Companies such as Kellogg’s have targeted the growing number of women consumers in Asia and thus, launched a Special K range of cereals.

This information is based on the findings of a report published by Transparency Market Research, titled “Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 2019.”

The global breakfast cereals market is segmented as follows: Product type: •

Hot Cereals

•

Ready to Eat Cereals

Regions: •

Europe

•

North America

•

Asia Pacific

•

Rest of the World

TABLE OF CONTENT

Chapter 1 Preface 11 1.1 Report Description 11 1.2 Scope and Definition 11 1.2.1 Product segments covered in the report 11 1.2.2 Regions covered in the report 11 1.3 Research Methodology 11

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Chapter 2 Executive Summary 13 Chapter 3 Breakfast Cereals – Market Overview 16 3.1 Introduction 16 3.2 Drivers 17 3.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market 17 3.2.2 Growing number of convenience stores are increasing brand visibility and changing breakfast habits in emerging markets 17 3.3 Restraints 18 3.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers 18 3.3.2 Availability of alternative breakfast options undermines market growth 18 3.4 Opportunities 19 3.4.1 New tastes and new consumer groups offer market growth opportunities 19 3.5 Challenges 19 3.5.1 Expensive production of gluten-free products is expected to increase production cost 19 3.5.2 Rising energy and commodity prices pose a big challenge for the market 20 3.6 Porter’s five forces analysis 22 3.6.1 Bargaining power of suppliers 22 3.6.2 Bargaining power of buyers 23 3.6.3 Threat of new entrants 23 3.6.4 Threat from substitutes 23 3.6.5 Degree of competition 23

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Chapter 4 Breakfast Cereals Market: By Product 24 Chapter 5 Breakfast Cereals Market: By Region 27 5.1 North America 28 5.1.1 United States 30 5.1.1.1 Market Overview 30 5.1.1.2 Competitive Landscape 32 5.1.2 Canada 35 5.1.2.1 Market Overview 35 5.1.2.2 Competitive Landscape 36 5.1.3 Mexico 39 5.1.3.1 Market Overview 39 5.1.3.2 Competitive Landscape 41 5.2 Europe 43 5.2.1 United Kingdom 44 5.2.1.1 Market Overview 44 5.2.1.2 Competitive Landscape 46 5.2.2 Germany 49 5.2.2.1 Market Overview 49 5.2.2.2 Competitive Landscape 51 5.2.3 France 53 5.2.3.1 Market Overview 53

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5.2.3.2 Competitive Landscape 54 5.2.4 Italy 56 5.2.4.1 Market Overview 56 5.2.4.2 Competitive Landscape 59 5.2.5 Spain 60 5.2.5.1 Market Overview 60 5.2.5.2 Competitive Landscape 63 5.3 Asia Pacific 64 5.3.1 Australia 67 5.3.1.1 Market Overview 67 5.3.1.2 Competitive Landscape 69 5.3.2 Japan 72 5.3.2.1 Market Overview 72 5.3.2.2 Competitive Landscape 74 5.3.3 South Korea 77 5.3.3.1 Market Overview 77 5.3.3.2 Competitive Landscape 79 5.3.4 China 80 5.3.4.1 Market Overview 80 5.3.4.2 Competitive Landscape 82 5.3.5 India 85

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5.3.5.1 Market Overview 85 5.3.5.2 Competitive Landscape 87 5.4 Rest of the World 89 5.4.1 Brazil 90 5.4.1.1 Market Overview 90 5.4.1.2 Competitive Landscape 92 5.4.2 Russia 93 5.4.2.1 Market Overview 93 5.4.2.2 Competitive Landscape 96 5.4.3 Turkey 97 5.4.3.1 Market Overview 97 Chapter 6 Competitive Landscape 99 6.1 Company market share 99 6.2 Company presence across different markets 100 Chapter 7 Company Profiles 103 7.1 Kellogg Co. 103 7.1.1 Company Overview 103 7.1.2 Products & Segments 103 7.1.3 Financial Performance 104 7.1.4 Strategic Developments 104 7.2 General Mills 105

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7.2.1 Company Overview 105 7.2.2 Products & Segments 105 7.2.3 Financial Performance 106 7.2.4 Strategic Developments 106 7.3 PepsiCo. 106 7.3.1 Company Overview 107 7.3.2 Products & Segments 107 7.3.3 Financial Performance 107 7.3.4 Strategic Developments 108 7.4 Cereal Partners Worldwide (CPW) 109 7.4.1 Company Overview 109 7.4.2 Products & Segments 109 7.4.3 Financial Performance 109 7.4.4 Strategic Developments 110 7.5 Post Holdings 112 7.5.1 Company Overview 112 7.5.2 Products & Segments 112 7.5.3 Financial Performance 113 7.5.4 Strategic Developments 113 7.6 The Weetabix Food Company 115 7.6.1 Company Overview 115

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7.6.2 Products & Segments 115 7.6.3 Financial Performance 115 7.6.4 Strategic Developments 116

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