Healthy living trend to open new avenues of opportunity in flavored and functional water sales, says

Transparency Market Research

Flavored and Functional Water Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2013 – 2019

Published Date 16-04-2014

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Press Release Healthy Living Trend to Open New Avenues of Opportunity in Flavored and Functional Water Sales, Says TMR

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Flavored and Functional Water Market

REPORT DESCRIPTION

The global flavored and functional water market is fragmented in nature. The main focus of industry players is product differentiation through use of different ingredients and innovative packaging. This is because the possibility of product differentiation is low to medium, as most players offer the same products, states a new report by Transparency Market Research (TMR). The threat of new entrants is expected to be low. Leading players in the market include: Nestle SA, The Coca-Cola Company, Groupe Danone, PepsiCo, Hint Water, and New York Spring Water.

View exclusive Global strategic Business report :http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=1745 Key players are partnering with other brands to combine innovation and renovation capabilities with product expertise. Case in point: Nestle signed an agreement with Yinlu Foods Group in China. This has helped Nestle to integrate its innovation capability with Yinlu’s entrepreneurship and consumer understanding, enabling the production of affordable products for the consumers in China.

Increasing Prevalence of Obesity Boosts Demand for Flavored and Functional Water According to the WHO, the number of obese children below the age of five was 42 mn across the globe in 2013 and this figure is expected to rise to 70 mn by 2025. With growing concerns over obesity and diseases associated with obesity, the preference for low calorie drinks has risen considerably over past few years. As such, flavored and functional water provide a healthier option for the health conscious people.

Changes in lifestyle and urbanization of people have resulted in the population becoming more health conscious, thus propelling the demand for flavored and functional water. Manufacturers are also taking a conscious effort by aligning themselves with the demands of customers, and developing healthier beverages. Moreover, it has been found that the demand for flavored and functional water is particularly high among the geriatric population. All these factors are boosting the demand for these beverages across the globe.

Companies Need to Worry about Campaigns against Plastic for Packaging Various public campaigns against use of plastics in packaging are causing problems for the flavored and functional water market. Environmental groups feel threatened by the growth in the bottled water industry as it leads to high amount of PET bottle waste. Moreover, a growing segment of the urban society that possesses increased awareness regarding environmental conservation has started avoiding plastic bottles.

This is expected to hamper the growth of the market.

The demand for flavored and functional water is threatened by the availability of low cost carbonated drinks. Additionally, the presence of high amount of sugar in some of the flavored and functional water products is negating the very purpose of consuming these products. Thus, the high sugar content is hampering the growth of the flavored and functional water market.

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Flavored and Functional Water Market

Emerging Markets Offer Opportunity for Manufacturers Emerging economies in Asia Pacific, the Middle East, and Latin America are witnessing rapid urbanization and increasing disposable income. This is working in favor for the global flavored and functional water market. Urbanization and the rising disposable income have led to a heightened awareness among consumers regarding benefits of consuming products intended for their well-being. Thus, market players can focus on these emerging economies and grow in the market.

Healthy living has become one of the important objectives of a consumer, as there is a heightened consciousness regarding fitness and appearance. Banking on this, manufacturers are developing flavored and functional water products that are developed targeting the wellbeing market. These products include appetite suppressants and anti-aging beverages.

By geography, Asia Pacific is expected to lead and account for 44% of the global flavored and functional water market by 2019. By product, flavored water is expected to grow at a significant pace in the coming years. According to the report, the global flavored and functional water market was worth US$23.8 bn in 2015 and is expected to be worth US$36.7 bn by 2019.

This information is based on the findings of a report published by Transparency Market Research titled “Flavored and Functional Water Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2013 - 2019.”

The global flavored and functional water market is segmented as follows: Geography •

Europe

•

North America

•

Asia-Pacific

•

Rest of the World

Product •

Flavored Water

•

Functional Water

TABLE OF CONTENT

Chapter 1 Preface 8

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1.1 Report Description 8 1.2 Scope and Definition 8 1.2.1 Product segments covered in the report 8 1.2.2 Regions covered in the report 8 1.3 Research Methodology 8 Chapter 2 Executive Summary 9 3.1 Introduction 10 3.2 Drivers 10 3.2.1 Increasing obesity rate drives the market for flavored and functional water 10 3.2.2 Increasing urbanization drives the demand for flavored and functional water 11 3.2.3 Changing lifestyle drives the demand for flavored and functional water 12 3.2.4 Rising aging population drives the demand for flavored and functional water market 13 3.3 Restraints 13 3.3.1 Increasing campaigns against packaging bottles is acting as a major challenge for the flavored and functional water industry 13 3.3.2 Flavored and functional water market is facing challenges from the substitute products 14 3.3.3 Balancing flavor, function and sugar quantity is one of the challenges for flavored and functional water market 14 3.4 Opportunities 15 3.4.1 Wellbeing offers opportunity for the flavored and functional water industry 15 3.4.2 Emerging markets offers opportunity for the flavored and functional water manufacturers 15 3.5 Porter’s Five Forces Analysis 16

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3.5.1 Bargaining Power of Suppliers 16 3.5.2 Threat of new entrants 17 3.5.3 Threat of substitute 17 3.5.4 Bargaining power of buyer 17 3.5.5 Intensity of rivalry 18 Chapter 4 Flavored and Functional Water Market- Product Segment Analysis 19 4.1 Flavored Water 20 4.2 Functional Water 21 Chapter 5 Flavored and Functional Water – Regional Analysis 23 5.1 North America 23 5.1.1 U.S. 25 5.2 Europe 26 5.2.1 U.K. 28 5.2.2 France 29 5.2.3 Germany 30 5.2.4 Italy 32 5.3 Asia Pacific 33 5.3.1 China 34 5.3.2 Japan 36 5.3.3 India 37 Chapter 6 Competitive Landscape 39

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Chapter 7 Company Profile 42 7.1 Groupe Danone 42 7.1.1 Company Overview: 42 7.1.2 Products & Segments: 42 7.1.3 Financial Performance: 43 7.1.4 Strategic Developments: 44 7.2 Nestle SA 46 7.2.1 Company Overview: 46 7.2.2 Products & Segments: 46 7.2.3 Financial Performance: 47 7.2.4 Strategic Developments: 47 7.3 The Coca-Cola Company 49 7.3.1 Company Overview: 49 7.3.2 Products & Segments: 49 7.3.3 Financial Performance: 50 7.3.4 Strategic Developments: 50 7.4 PepsiCo 52 7.4.1 Company Overview: 52 7.4.2 Products & Segments: 52 7.4.3 Financial Performance: 54 7.4.4 Strategic Developments: 54

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7.5 Hint Water 56 7.5.1 Company Overview: 56 7.5.2 Products & Segments: 56 7.5.3 Financial Performance: 56 7.6 New York Spring Water 57 7.6.1 Company Overview: 57 7.6.2 Products & Segments: 57 7.6.3 Financial Performance: 58 7.6.4 Strategic Developments: 58 7.7 Kraft Foods 59 7.7.1 Company Overview: 59 7.7.2 Products & Segments: 59 7.7.3 Financial Performance: 60 7.7.4 Strategic Developments: 60 7.8 Balance Water Company 61 7.8.1 Company Overview 61 7.8.2 Products & Segments: 61 7.8.3 Financial Performance: 61 7.9 Sunny Delight Beverages Company 62 7.9.1 Company Overview: 62 7.9.2 Products & Segments: 62

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7.9.3 Financial Performance: 63 7.9.4 Strategic Developments: 63

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