Widespread acceptance of yogurt as a healthy snack will augment demand for yogurt in north america,

Transparency Market Research

Yogurt Market - North America Scenario, Industry Analysis, Size, Share, Growth, Trends, and Forecast 2013 – 2019

Published Date 24-04-2014

76 Page Report

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Press Release Widespread Acceptance of Yogurt as a Healthy Snack will Augment Demand for Yogurt in North America, reports TMR

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Yogurt Market

REPORT DESCRIPTION

The North America yogurt market is highly competitive with leading players focusing on product differentiation and innovation. With an intent to capture more market share, players are striving to achieve reduced product pricing through innovation, states a new report by Transparency Market Research (TMR).

Yogurt manufacturers such as General Mills, Groupe Danone S.A., and Chobani have entered into long term contracts with dairy suppliers, ensuring the uninterrupted supply of milk and other ingredients for the production of yogurt.

View exclusive Global strategic Business report :http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=1043 The major buyers of yogurt are grocery stores, mass markets, supermarkets, and hypermarkets. Since the retail buyers look for higher margins, keeping their discounts in account, the bargaining power is expected to be high in the coming years. The North America yogurt market is led by players such as Groupe Danone S.A., Chobani, Yoplait, and Fage S.A. However, the market’s growing attractiveness invites many new entrants, developing new yogurt recipes. There exists a significant threat of private labels entering the market. Thus, the threat of new entrants is expected to be high in the coming years.

Health Benefits of Yogurt Driving Demand The growing preference for yogurt as an important element at breakfast, lunch, and dinner is driving the demand across North America. Consumers are consuming yogurt as a meal in itself, a replacement to meal, snack, and as a dessert. The easy availability of yogurts is also aiding the sales of the different variants of yogurts. Additionally, people in the U.S. have started giving much importance to yogurts in their dietary plans since the awareness about the benefits of consuming dairy products has heightened. Health benefits of yogurt relating to bones and the affluence of calcium are also driving their consumption.

Moreover, yogurt is considered to help in the burning of fat, prevention of high BP, and reduction of weight.

Ensuring Seamless Milk Supply from Rural Areas to Pose Challenge The number of yogurt production plants is increasing due to growing demands of consumers, which in turn adds to the fixed cost. Collecting milk from rural areas is becoming a challenge for milk processing companies, thereby increasing the transportation cost. The cost of milk may also rise owing to mass production of yogurt. Another factor hampering the demand for yogurt is the misconception that yogurt, like all other dairy products, contains fat or high calories. Since health issues such as obesity and diabetes are two important concerns for the American population, such misconceptions about yogurt is leading towards lower consumption.

Growing Affinity towards Different Variants of Yogurts to Increase Consumption When compared to the Europeans, the Americans still eat less yogurt and thus, there is an opportunity for the yogurt sale to increase and double by 2019. The people in North are showing an affinity towards the

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different variants of yogurts. It has become the fastest selling item in grocery stores. Increasing preference for yogurt by the health conscious people is also creating a huge opportunity for the different variants of yogurt.

The yogurt market in North America is expected to be worth US$11.7 bn by 2019. By product, the set yogurt segment is expected to lead both by volume and value by 2019. However, the frozen yogurt segment is expected to grow at the fastest rate from 2013 to 2019. On the basis of geography, the U.S. is expected to lead in terms of revenue in the North America yogurt market by 2019.

This information is based on the findings of a report published by Transparency Market Research titled “Yogurt Market - North America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 - 2020.”

The North America yogurt market is segmented as follows: Type •

Frozen Yogurt

•

Set Yogurt

Region •

U.S.

•

Canada

•

Mexico

TABLE OF CONTENT

CHAPTER 1 PREFACE 1.1 REPORT DESCRIPTION 1.2 RESEARCH SCOPE 1.3 RESEARCH METHODOLOGY CHAPTER 2 EXECUTIVE SUMMARY

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2.1 NORTH AMERICAN SET & FROZEN YOGURT MARKET, 2011 – 2019 (USD BILLION) CHAPTER 3 YOGURT – INDUSTRY ANALYSIS 3.1 INTRODUCTION 3.2 VALUE CHAIN ANALYSIS 3.3 DRIVERS 3.3.1 INCREASE IN THE NUMBER OF YOUNG ADULTS’ EATING ACTIVITY (BREAKFAST, LUNCH AND DINNER) 3.3.2 INCREASING IMPORTANCE OF YOGURT AND DAIRY FOOD IN DIETARY PLANS 3.3.3 WIDENING DISTRIBUTION CHANNELS 3.3.4 INCREASING HEALTH AWARENESS 3.4 RESTRAINTS 3.4.1 MISCONCEPTIONS ABOUT HEALTH CONCERNS OF THE DAIRY PRODUCTS 3.4.2 INCREASING FIXED COSTS 3.5 OPPORTUNITIES 3.5.1 INCREASED CONSUMPTION OF YOGURT 3.5.2 PREFERENCE OF YOGURT AS HEALTH FOOD 3.6 PORTER’S FIVE FORCES ANALYSIS 3.6.1 BARGAINING POWER OF SUPPLIERS 3.6.2 BARGAINING POWER OF BUYERS 3.6.3 THREAT OF NEW ENTRANTS 3.6.4 THREAT OF SUBSTITUTES

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3.6.5 DEGREE OF COMPETITION 3.7 MARKET ATTRACTIVENESS 3.7.1 MARKET ATTRACTIVENESS, SET YOGURT 3.7.2 MARKET ATTRACTIVENESS, FROZEN YOGURT CHAPTER 4 : NORTH AMERICA YOGURT MARKET – PRODUCT SEGMENT ANALYSIS 4.1 SET YOGURT 4.1.1 MARKET ANALYSIS 4.1.2 TREND ANALYSIS 4.1.2.1 North American Set Yogurt Market performance by Value (USD million) and Volume (Million Kg) 2011- 2019 4.1.2.2 North American Set Yogurt Market: PPU (USD) 4.1.2.3 Per Capita Consumption and Per Capita Expenditure of Set Yogurt in North America , 2011 – 2019 (Kg) 4.2 FROZEN YOGURT 4.2.1 MARKET ANALYSIS 4.2.2 TREND ANALYSIS 4.2.2.1 North American Frozen Yogurt Market performance by Value (USD million) and Volume (Million Kg) 2011- 2019 4.2.2.2 North American Frozen Yogurt Market: PPU (USD) 4.2.2.3 Per Capita Consumption of Frozen Yogurt in North America, 2011 – 2019 (Kg) CHAPTER 5 : NORTH AMERICAN SET AND FROZEN YOGURT MARKET – REGIONAL ANALYSIS 5.1 THE U.S.

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5.1.1 SET YOGURT MARKET ANALYSIS 5.1.1.1 Market Drivers 5.1.1.1.1 Innovation and availability of varieties of yogurt 5.1.1.1.2 Growth of in-home breakfast Consumption 5.1.1.2 Market Analysis 5.1.1.3 Trend Analysis 5.1.1.3.1 US Set Yogurt Market performance by Value (USD million) and Volume (Million Kg) 2011- 2019 5.1.1.3.2 US Set Yogurt Market: PPU (USD) 5.1.1.3.3 Per Capita Consumption and Per Capita Expenditure of Set Yogurt in US , 2011 – 2019 (Kg) 5.1.2 FROZEN YOGURT 5.1.2.1 Market analysis 5.1.2.2 Market trend analysis: 5.1.2.2.1 US Frozen Yogurt Market performance by Value (USD million) and Volume (Million Kg) 2011- 2019 5.1.2.2.2 US Frozen Yogurt Market: PPU (USD) 5.1.2.2.3 Per Capita Consumption (Kg) and per capita expenditure (USD) of Frozen Yogurt in US, 2011 – 2019 5.1.3 COMPANY SHARE ANALYSIS 5.1.4 DISTRIBUTION SHARE ANALYSIS: 5.2 CANADA YOGURT MARKET

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5.2.1 DRIVERS 5.2.2 CANADA: SET YOGURT MARKET 5.2.3 TREND ANALYSIS 5.2.3.1 Canada Set Yogurt Market performance by Value (USD million) and Volume (Million Kg) 2011- 2019 5.2.4 CANADA SET YOGURT MARKET: PPU (USD), 2013- 2019 5.2.5 PER CAPITA CONSUMPTION OF SET YOGURT IN CANADA , 2011 – 2019 (KG) 5.3 FROZEN YOGURT MARKET 5.3.1 TREND ANALYSIS 5.3.1.1 Canada Frozen Yogurt Market performance by Value (USD million) and Volume (Million Kg) 2011- 2019 5.3.1.2 Canada Frozen Yogurt Market: PPU (USD) 5.3.1.3 Per Capita Consumption (Kg) and per capita expenditure (USD) of Frozen Yogurt in Canada, 2011 – 2019 5.3.2 COMPANY SHARE ANALYSIS, 5.4 DISTRIBUTION SHARE ANALYSIS 5.5 MEXICO YOGURT MARKET 5.5.1 DRIVERS 5.6 MEXICO: SET YOGURT MARKET 5.6.1 TREND ANALYSIS 5.6.1.1 Mexico set yogurt market performance by Value (USD million) and Volume (Million Kg) 2011- 2019

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5.6.1.2 Mexico Set Yogurt Market: PPU (USD) 5.6.1.3 Per Capita Consumption and per capita expenditure of Set Yogurt in Mexico , 2011 – 2019 (Kg) 5.7 FROZEN YOGURT MARKET 5.7.1 TREND ANALYSIS 5.7.1.1 Mexico Frozen Yogurt Market performance by Value (USD million) and Volume (Million Kg) 2011- 2019 5.7.1.2 Mexico Frozen Yogurt Market: PPU (USD) 5.7.1.3 Per Capita Consumption (Kg) and per capita expenditure (USD) of Frozen Yogurt in Mexico, 2011 – 2019 5.7.2 COMPANY SHARE ANALYSIS 5.8 DISTRIBUTION SHARE ANALYSIS: CHAPTER 6 COMPANY PROFILES 6.1 GENERAL MILLS INC. 6.1.1 COMPANY OVERVIEW 6.1.2 PRODUCT PORTFOLIO 6.1.3 FINANCIAL OVERVIEW 6.1.4 BUSINESS STRATEGIES 6.1.5 SWOT ANALYSIS 6.1.6 RECENT DEVELOPMENTS 6.2 GROUPE DANONE S.A. 6.2.1 COMPANY OVERVIEW

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6.2.2 PRODUCT PORTFOLIO 6.2.3 FINANCIAL OVERVIEW 6.2.4 BUSINESS STRATEGIES 6.2.5 SWOT ANALYSIS 6.2.6 RECENT DEVELOPMENTS 6.3 CHOBANI INC. 6.3.1 COMPANY OVERVIEW 6.3.2 PRODUCT PORTFOLIO 6.3.3 FINANCIAL OVERVIEW 6.3.4 BUSINESS STRATEGIES 6.3.5 SWOT ANALYSIS 6.3.6 RECENT DEVELOPMENTS 6.4 FAGE S.A. 6.4.1 COMPANY OVERVIEW 6.4.2 PRODUCT PORTFOLIO 6.4.3 FINANCIAL OVERVIEW 6.4.4 BUSINESS STRATEGIES 6.4.5 SWOT ANALYSIS 6.4.6 RECENT DEVELOPMENTS 6.5 GRUPO ALPURA 6.5.1 COMPANY OVERVIEW

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6.5.2 PRODUCT PORTFOLIO 6.5.3 FINANCIAL OVERVIEW 6.5.4 BUSINESS STRATEGIES 6.5.5 SWOT ANALYSIS 6.5.6 RECENT DEVELOPMENTS 6.6 NESTLE SA 6.6.1 COMPANY OVERVIEW 6.6.2 PRODUCT PORTFOLIO 6.6.3 FINANCIAL OVERVIEW 6.6.4 BUSINESS STRATEGY 6.6.5 SWOT 6.6.6 RECENT DEVELOPMENTS

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