Jacket: Laer Cropped Moto Jacket - £610 Dress: Emelie Dress - £120 Boots: R13 combat stack boots - £900 Bag: Eddie Borgo Denim cross body bag - £244 Sunglasses: Vouge VO4082S 53 - £110
GLOS
SARY PR (Public relations): public relations is about reputation, it's a result of what you do, say, and what others say about you it is used to gain trust and understanding between an organisation and it's various publics. Brick & mortar: refers to a physical presence of an organization or business in a building or other structure. Click and Collect: This is a service in which retailers enable shoppers to buy items online and pick them up in their physical stores. They can buy something from the comfort of their home, and just pick up the item whenever it’s convenient for them, instead of paying for shipping or waiting for the mail to arrive. Clienteling: This is a technique used by retailers to deepen their relationship with each customer to gain their trust. Green Retailing: This refers to the environmentally-friendly practices that retailers get into. These can include switching a product’s packaging to a recyclable one or giving customers reusable shopping bags instead of plastic. Niche Retailing: This term refers to the practice of selling only to a specific market segment. In other words, if you’re a niche retailer, you specialize in a particular type of product. This enables them to identify market segments easily and deploy unique and more targeted strategies to address their market’s needs. Pop-Up Store: they are short-term shops or sales spaces that come and go within a given period. These stores can be set up in empty retail spaces, mall booths, or even in the middle of a park.
Product Life Cycle: This term is used to describe the series of stages that each commercial product goes through when it hits the market. Self-Serve: In retail, this means letting customers select and pay for goods themselves, without requiring the assistance of a live staff member. Inventory – Inventory is the merchandise a retail store has on hand. Merchandise Presentation – The methods and techniques involved in fixturing, stocking, displaying, signing, ticketing products so that sales are increased. Merchandising – The embellishments which a retailer adds to a basic product, such as price, packaging, special offers, ticketing/labeling, couponing, product-with-purchase, etc. Brand: is a name, label, or mark assigned to a product by its manufacturer or distributor. A trademark is a word, design, or device assigned to a product or service by the owner. Trademarks can be registered so that no other individual or company can use the name or symbol. Visual Merchandising: Visual merchandising is the art of implementing effective design ideas to increase in-store traffic and sales volume. Wholesale: Wholesale is the sale of goods, generated Flash sale: a sale of goods at greatly reduced prices, lasting for only a
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There have been ups and downs while creating this magazine, as we have all had many problems with Canva, but all in all I think I have done quite a good job – taking into consideration that this is my first time ever creating anything like this – as I have been able to portrait the theme I was looking for. I am sure I could have improved my work by organising my time and work in a better manner, saving my work more securely, as I had lost my three times, and also keeping my bibliography up to date because I wasted a lot of valuable time having to go back and find all the websites, books and images I had used for either research or ads. My main goal when I was creating this magazine was to be able to "show a bit of me" I really wanted to show my style, so I thought I had to go with a 90's theme as I have always known that I really don’t belong in this era, I would have loved to be born in the 80's so I could have enjoyed the glorious age of the 90's; the music, the fashion, everything was great(ish). Because we had to add quite a lot of information in our magazine I tried to make the read as easy as possible by making it fun and creative by adding a bit of 90's slang just to go with the theme, because no one really gets excited to read a long essay. All in all I have learned that it really isn't easy to create a magazine out of scratch, I am happy with the work I have a done as I have done my very best and dedicated a lot and time and effort into the making of it.
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