Trend Forecast

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A/ W 18/19 TRENDS

F O R E C A S T

T R E N D

90'S TRENDS


INTRODUCTION As the collection I will be creating will be inspired by 90's and Tommy Hilfiger's heritage, this trend forecast will contain both A/W 18 trends (Humanature and Worldhood) as well as 90's trends. By analysing both trends it will enable me to compare them to facilitate my merging them together, to create an on trend collection. Although many current and future trends are inspired by the 80's and 90's


A/W 18 TRENDSÂ

WORLDHOOD This global-focused trend is Latin American inspired. This trend is has a very versatile pallet as it includes upbeat colours, urban darks. With their seasonal statements being: - Retro Active - Reflective shine - Urban camouflage - Colour Blocking - Downtown Beats - City Lights


A/W 18 TREND: WORLDHOODÂ Â

REFLECTIVE SHINE

RETRO ACTIVE

This trend is a cleaned up version of retro sport and street wear from the 80's and 90's, full of colour and retro graphics and prints plastered onto jackets, sportswear and outerwear..

This shinny and glossy trend was inspired by highly polished surfaces and is used with plasticised cotton and patent leather. This trend will be seen mostly on jackets and outerwear

URBAN CAMOUFLAGE

This trend isn't just any old camouflage print, it's camo with a twist, this trend includes pixelated prints and bright colours. This trend will be seen on products from shirts to coats.

(WGSN, 2018)


COLOUR BLOCKING

A/W 18 TREND: WORLDHOOD This street style trend includes colour blocked patch work with stripped, checked and geometric shapes. Applied onto shirts, tops, jackets amongst other products.

CITY LIGHTS

DOWNTOWN BEATS

A 1970's street culture inspired inspired trend, the perfect blend between vintage and classic sportswear. This trend includes everything from stripes to checks.

As well as being inspired by the bright LED of the city and all the luminous lights around the city, this trend is also inspired by positivity and the energy of city dwellers.

(WGSN, 2018)


A/W 18 TREND Â

HUMANATURE This trends inspiration is mother nature in all her glory, with warm and bright colours to celebrate human nature with all it's beauty, colour and textures. The colour pallet includes very autumnal colours inspired by nature. The seasonal statements for this trend are: - Pigmented stripes - Nature Activist - Modern nomad - Perfect imperfections


NATURE ACTVIST

Nature derived organic colourful stripes with intense pigment. This will be seen on dresses, tops, shirts, and everywhere.

A combination of grunge and eco activist, this trend the beauty and appreciation of nature. "The desire to reconnect with nature".

MODERN NOMAD

A statement for all travellers around the world enable them to combat climate change and support their experience driven lifestyle. With mostly outerwear and accessories.

PERFECT IMPERFECTIONSÂ

PIGMENTED STRIPES

A/ W 18 - 19: HUMANATURE

A statement created to transmit time, texture and emotion. Embracing the perfect imperfections of this imperfect world.

(WGSN, 2018)


A/W 18 TREND COLOURSÂ

(Pantone Color Institute, 2018)


90'S TRENDS

90'S FASHION The 90's was a great era, and not only for fashion, although fashion is always influenced by many things, yet I feel as though 90's fashion trends and statements where influenced by music, Hip Hop to be specific, that was when sportswear and street style and was at it's peak and really became a fashion statement. "The point was to look new, not common, young, modern, brazen, in one word; FRESH." (Piazza, 2017) As it was such a good era, its seems to be making a bug comeback within fashion and music.


90'S TRENDS

(WILLIAMS, 2013)

- COLOUR BLOCKING - OVERSIZED STYLE - UNISEX CLOTHING - DENIM - BRIGHT COLOURS - STREET STYLE


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