People who explore dream worlds.
Event & Exhibition Branding Guidelines
Contents
Colours Typography Logo Logo Variations Grid and Layout Imagery
Colours
The colours for the exhibition are as follows: black, gray, teal and white (stock) , The colours are clean and modern, they are more serious reflecting the scientific and important nature of the subject. They can also give a light appearance which is representative of dreaming.
C0 M0 Y0 K100
C0 M0 Y0 K30
C56 M23 Y30 K1
C0 M0 Y0 K0
Aa
Helvetica Bold Underlined Can also be used for headings and subheadings where it is felt appropriate.
Helvetica Bold Underlined ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@£$%^&*(){}:”?<>.,/’;\[]
Typography
The typography for the oneironauts exhibition must all be in Helvetica the specified variations are the only allowed fonts. The type reflects the sophisticated subject and it is appropriate for an intellectual adult audience, small type and longer written pieces.
Aa
Helvetica Bold Headings and subtitles should always be in helvetica bold as should important information such as dates, times and prices. Quotes are to also be in helvetica bold.
Helvetica Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@£$%^&*(){}:”?<>.,/’;\[]
Aa
Helvetica Light Is to be used as main body copy and for the logo subtitle only
Helvetica Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@£$%^&*(){}:”?<>.,/’;\[]
Logo
The logo is for the exhibition, the logo comes in two variations, the full name, and just the ‘O’ (for oneironauts). It represents lucid dreaming and therefore this is why the ‘O’ looks as if it is floating above a level. The dots are representative of stars, and night time, which is when most people sleep, it also suggest the impossible, which can be achieved in dreams.
People who explore dream worlds. 1. The primary logo ‘oneironauts’ must always be supported with the tag-line ‘People who explore dream worlds.’ Written in this exact manner. 2. The logo and tagline always be a different colour 3. This logo must be used on all promotional material.
1. The secondary logo can be used on all informational pieces and act in the form of branding for example letterheads. 2. This logo doesn’t have any accompanying text and should not be used.
Logo Variations Below are the only allowed colour variations for logo 1. and logo 2. Colour Variations always are in the three colours; black,white and teal.
People who explore dream worlds.
People who explore dream worlds.
People who explore dream worlds.
Grid and Layout
For anything designed a grid layout must be used. Most materials must be left aligned, but posters and pieces with less information can be right, and only centered on the back of publications. Main body copy must be in columns no longer than 10 words long.
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Imagery
Imagery should always be photographic/ photo-realistic. (Unless for the purpose of wayfinding icons.) Images should also always be grayscale. Images however can be manipulated. ALLOWED
NOT ALLOWED
These images are also allowed, painted but still realistic and a manipulated photograph so that it has no background.