1/3 Amy Hill Focussing on English heritage , the concept of the new prints are English garden tea party. Moving away from the traditional spots and stripes the print contains different hand drawn elements that all represent the concept. A tea party is a sociable event and so fits into the target audiences persona. The original print is full colour, a green background gives a bold and fresh look.
2/3 Amy Hill There are three colour variations; original, rose (pink) and green. These colours represent the basic idea of the garden tea party, green being the grass of the garden and the rose being the colour of roses in a traditional English garden. The design remain the same, and the variations change the print into a more sophisticated print.
3/3 Amy Hill The pattern is easily transferable, the design works across a range of diffenrent products all suited to the young adult female audience. This includes things such as cups, notebooks, pillow cases, iphone cases and even the classic Cath Kidston ironing board.