Classic & Iconic Cars LTD
I
A new car restoration business has been set up, they now need a name, and a logo. The cars being maintained in this garage will be high-end, vintage motors, this is a specialist trade.
C LASSIC & ICONIC C ARS LTD
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Identity The colour scheme of the brand is primarily black and white. These colours represent the classic and vintage identity of the brand. As well as this they are the most reproducible and cost effective colours, meaning that costs are low for the new business. The company would need a business cards, letterheads and other stationary, including a notebook to write notes about the cars, appointments etc.
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Product, Range & Distribution The logo could also be used for the signage outside of the garage, the logo can work well on its own without the additional type. The mechanics would also need work-wear and this could be in the form of a hooded jacket, this would insulate the workmen well. As well as this as part of a promotional aspect fliers could be handed out at motor shows etc.
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