Fedrigoni Amy Hill OUGD603
An A3 size poster promotes the new Sirio Ultra Black stock range via a layered image of a panthers face. The idea behind the poster is the colour black, a black panther is a strong and powerful creature and this is the concept of the poster and the stock range. The ideas connect throughout.
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Fedrigoni Amy Hill OUGD603
Silver foil has been used for all of the copy, the foil would promotes the fact that the new paper range produces the best results when foiling. The silver shines from the rich black and the silver eye of the panther is really strong and draws attention. The title striking surfaces links to the idea of a panther striking, and the idea of a visual characteristic it also adds to the concept of strong, and being visually powerful. The choice of silver foil relates to the eye colour of the Javan Leopard which is a panthers genetic origin.
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Fedrigoni Amy Hill OUGD603
The image of the panther has been laser cut and built up as layers, this would promote the different weights of the stock in the range as the layers would have different thicknesses. The image has been halved to replicate the elusive movements of a panther, making it seem more special and rare if you see it. The secondary purpose of this is so that there is only one focal point on the design, which is the silver eye.
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