: Event and Exhibition
A range of products that would be a part of a Lucid Dreaming event/ exhibition that would be hosted at the Science Museum, London, over the course of a week.
Final products for the event/ exhibition are posters, invites, guides, tickets, stickers, a programme and two guides.
Amy Hill
1
OUGD505
: Final Product Range
The final printed product range has been printed onto matte white stock and has a silk finish. The branding for the event uses a colour scheme of gray, white and teal, with black, they give a sense of lightness, and dreaming, whilst being appropriate for the adult audience. The design style is meant to challenge the audience Some of the formats include complex opening folds they are a crucial part of the printed materials for the exhibition and they promote the concept of opening your mind, and different levels.
Amy Hill
2
OUGD505
: Information and Wayfinding
As part of the exhibition two guides would be available they are; an introduction to and a brief history of Lucid Dreaming. The first is a landscape concertina 20x14cm opening into the width of A3, the second is a hot-dog booklet folded into 11x15.5cm, opening into an A3 landscape format, the content is about the history and science of Lucid Dreaming. A pocket-sized programme, 7.5x10cm would be available around the museum and would also be sent to invited guests, it opens out into portrait A3 and is easy to use and handle. This contain admission information, a schedule and a map of where the exhibition is in the museum. Clip on ID badges 10x7cm are also to be used by speakers, guest and staff.
Amy Hill
3
OUGD505
: Promotional Event Materials
The two A3 posters work as a set to equal one A2 poster they can be moved further apart and off centre, to create a sense of openness and unusualness. Tickets 16x8cm would also be available to purchase and also act as a pass for the full week. Stickers would also be given to anyone who visited the event to show that they have attended. A main focal point of the promotional material for the event is the special guest invite, which would be sent out to potential guest speakers, senior academics and anyone notable in the field. The packaging is 16x16cm and opens out as a twist fold to reveal a 9.5 x 9.5cm invite containing all relevant information and booking details.
Amy Hill
4
OUGD505
: Promotion & Distribution
Promotion will be through a series of banner and poster displays. The posters have two set styles, showing a historical and cultural image that reference lucid dreaming, this is to appeal to both audiences. Posters and banners would be displayed around the Science Museum, relevant university’s and London centre, targeting a mainly academic/ intellectual market but also being available to the general public.
Amy Hill
5
OUGD505