OUGD603
STAY Magazine
Amy Hill & Daisy Conway, Melissa Gater, Melissa Hardcastle, Caitlin Walsh
STAY Created as a collaborative of six, STAY magazine is an independent magazine, based on the idea of staying in the UK for a break, rather than going abroad. Aimed at young professionals, aged 20-30, with disposable
income, and no commitments, but less time to spare, the magazine offers a sophisticated alternative. The magazine features places that are in the UK but look like they are from another country.
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STAY Magazine
OUGD603
STAY stay near, travel often
Amy Hill & Daisy Conway, Melissa Gater, Melissa Hardcastle, Caitlin Walsh
Perpetua Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Perpetua Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
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Brand Identity The title STAY, is an uppercase serif font, that reflects English heritage. The typeface, Perpetua was designed by Eric Gill whom was English, and so the concept of being ‘from home’, for the UK audience, is authentic.
The colours of the brand and identity compliment the highly photographic imagery that goes on the cover of, and inside of the magazine. Black and white also appeals to the modern audience.
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OUGD603
STAY Magazine
Amy Hill & Daisy Conway, Melissa Gater, Melissa Hardcastle, Caitlin Walsh
Concept The magazine is published quarterly in conjunction with the four seasons, spring, summer, autumn and winter. The content within the magazine matches the coherent season. Imagery and features will entice the audience to
stay in the UK, by showing them places they may never of known where there. Sponsorships of local shops, cafes, restaurants, activities and places to stay will fund the magazine and act as promotion to the audience.
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