L�ft 310 Loft 310: Logo Redesign Loft 310 is an existing wedding venue, they wanted their logo to be redesigned. This new logo reflects the aspirations of the company. Elegant and feminine, are the key design elements of this logo. The shape is representative of a loft room and the type runs alongside the edge giving it an almost floating appearance, like it is almost in the sky, which reflects the idea of a loft.
L�f 310 1/3 Amy Hill
L�ft L�ft L�ft L�ft 310 310 310 310 Loft 310: Colour Variations The colour variations are appropriate to the venue and the audience. The colours that the logo should exist in, primarily, are gray and purple. These colours are both sophisticated and classic, they give a sense of formality and elegance. The colours are both soft hues which again adds to the overall femininity and softness of the logo.
2/3 Grey: C0 M0 Y0 K40 R167 G169 B171 Purple: C43 M73 Y0 K0 R150 G95 B167 Font: Petit Formal Script
Amy Hill
Loft 310: Product, Range and Distribution The logo is very applicable. The colours are primarily gray and purple but sometimes it is more appropriate to have the logo in white. But these three colours make up the colour scheme of the brand. The logo works across a range of products, and it has a strong identity.
3/3 For instance the logo could be displayed on letterheads and envelopes for administrative use. The business cards could go to clients and anyone interested in dealing with Loft 310. The website could be made responsive and follow a minimal layout that leaves the audience to their imagination using photographs from the venue itself. Also other items such as discs that contain personal photographs of the event could be bought as part of the venues service, giving a more personal gift to the customer.
Amy Hill