INCEPTION
What is Inception ? A film... Directed by: Christopher Nolan Certificate: 12 Running time: 148 mins Release date: 16 July 2010 Concept: Inception is the act of instilling an idea into someone’s mind by entering his or her dreams. Nolan was inspired by lucid dreaming and dream incubation. The film’s characters try to embed an idea in a person’s mind without their knowledge, similar to Freud’s theories that the unconscious influences one’s behavior without their knowledge.
The Research Primary: Watching the film and taking notes Secondary: Reading online reviews, synopsis,
Research Publication: A set of two concertina spreads. They fold out in opposition to one another. And they contain a small inner concertina creating the idea of levels and complexity, reflecting the plot of the film.
Research Publication: Book 1:
Book 2:
Sales and Figures Estimated Box Office Budget: $160,000,000 Opening Weekend (18 July 2010): USA: $62,785,337 (3,792 Screens) UK : ÂŁ5,912,814 (452 Screens) Overal Box Office Success: $800 million worldwide (becoming the 40th highest grossing film of all time) DVD Success: $68 million DVD sales
Who is the Target Audience ? Predominately aimed at young men. However the plot and the idea both appeal to both genders. The complexity of the film also appeals to adults. And so the age range is around 16-40.
How were they targeted ? Firstly a trailer was released in August 2009. (Revealing the genre of the film, sci-fi action thriller) Also a basic website was set up at this point too. ‘Clues’ where drip fed through this site revealling a little bit more each update. After targeting the online market, posters where displayed that warned the audience of dream theft and its illegality. Internet ARGs and phone apps where then unveilled. Near its release an official site was created, and many extras where made available, such as; a synopsis, cast and filmaker information. The ‘Mind Crime Game’ - a virtual world , which also encouraged the audience to create thier own film poster. Facebook Another downloadable app ‘SCVNGR’ encouraging the user to check over 100 locations for clues to unlock more content and share thier progress. 30 second TV commercials where also aired, showing the significance of Ellen Page’s character. Campaign platforms where mostly targeted at male market with the use of Empire magazine- (with a 574,00 male reader audience)
Potential Development What could I produce following Studio Brief 1 ? Limited edition DVD packaging or special screening of the film...
Or, a beauty/ skincare range based upon the charcter Ariadne from the film...