WALDHAUS The Brief: To build a brand, or company from the initial word ‘Carpenter’. The Concept: The Wald Haus Company specializes in the design and supply of bespoke German timber frames homes, designed and built by precision trained carpenters.
Amy Hill
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WALDHAUS: LOGO The illustration is representative of the trees the wood for the production is sourced from, this is a specific type of tree which is a polar spruce, they are tall, thin trees and provide quality timber, again reinforcing luxury and quality within the brand. The trees are also shaped as a rooftop emphasizing the word ‘haus’ and home, giving the brand a personal feel.
HAUS Amy Hill
WALD HAUS 2
WALDHAUS: DESIGN DECISIONS The two sans-serif fonts chosen for the identity of the Waldhaus company represent the prestigious and traditional values of the brand. As for the colour scheme, soft earthy tones have been selected as a sophisticated and natural palette. The colours reinforce the idea of wood and carpentry, and therefore the Waldhaus brand.
BIG CASLON {TITLE COPY} ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@£$%^&*{}:;“/?\”<>_BASKERVILLE {Body Copy} ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&*{}:;“/?\”<>_-
Amy Hill
C 5 M3 Y10 K0
R 240 G239 B227
C 0 M0 Y10 K0
R255 G253 B233
C 20 M0 Y25 K20
R169 G192 B170
C 30 M30 Y50 K0
R184 G169 B136
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WALDHAUS: PRODUCT, RANGE & DISTRIBUTION A strong identity has been created for the company, following its own values the identity for the company is natural yet sophisticated, it is quiet and luxurious, the initial business stationary includes; an A4 letterhead and envelope, an A5 envelope, business cards, ID cards for staff, paper for staff to draw out plans and ideas, and a CD to give to clients to show them examples of previous homes including the construction stage.
Amy Hill
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