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TABLE OF CONTENTS: COMPANY OVERVIEW COMPETITORS LINE INSPIRATION TARGET CONSUMER COLOR PALETTE FABRIC SWATCHES UNIQUE CHARACTERISTICS TECH PACKS LINE LIST KEY ITEM PROCESS UNIT ASSORTMENT PLAN SALES PLAN MARGINS DELIVERY DATES MANUFACTURERS COST SHEETS BRANDING ADVERTISING CAMPAIGN PRODUCT LAUNCH
COMPANY OVERVIEW: OPENED IN 1985 IN TORONTO AND CREATED BY JOE MIMRAN AND ALFRED SUNG. ORIGINAL STORE HAD A CAFÉ UNDER THE SALES FLOOR. FIRST US STORE OPENED IN SANTA MONICA IN 1989 SOLD TO RALPH LAUREN IN 1999 HEADQUARTER IN CHELSEA GALLERY DISTRICT NYC JOHN MEHAS HAS BEEN THE CEO SINCE 2000 140 STORES WORLDWIDE IN US, CANADA, HONG KONG, MACAU, LONDON, SWEDEN, SEOUL, BEIJING, FRANCE, AND MORE
COMPETITORS
DEMOGRAPHICS Annika Age 27 Originally from Norway Works as a Marketing Associate Upper-middle class $45,000 Salary Graduated from Columbia Lives in Brooklyn Heights In a Relationship Affordable luxury with modern sensibility
PSYCHOGRAPHICS Travels often Prefers quality over quantity Brunch enthusiast Appreciates minimalism Frequents antique shops and gardens Commutes to work Likes timeless items with a twist Reads often Conservative yet open minded
Cherry
Sand Dune
Faded Moss
Lilac
Bone Ivory
Slate Cobalt
Viscose
Viscose Blend
Stretch Polyester
Cotton Modal
Cotton Poplin
Linen Viscose
Polyester
UNIQUE CHARACTERISTICS Structured Minimal Clean Voluminous Crisp Colors Angular Accents Breezy Lightweight
CLUB MONACO - KNIT COWL NECK CASUAL TANK - TECH PACK STYLE#: TPS18-0030 SEASON: Spring 2018 SIZE RANGE: Size XS, S, M, L PACKAGING: QUANTITY: TARGET PRICE: PRODUCT MANUFACTURER:
Folded in poly bag, 1115 $21.54 Lotus Textiles & Garment Co., Ltd. Vietnam
FABRIC: Viscose Spandex Blend FIBER CONTENT: 95% Viscose 5% Spandex LABELS: Brand label, Care label, & Product tag sewn into center back STITCHING : Standard THREAD: Fabrication color CARE : Machine Wash Cold, Lay flat to dry
MEASUREMENTS
TECHNICAL DESIGN
S
M
L
NECK OPENING: 15 in NECK DROP: 1 in
18 in 1 in
21 in 1 in
24 1 in
HEM WIDTH: 34 in HEM HEIGHT: 1/2in NECK FACING WIDTH: 2 in ARMHOLE FACING WIDTH: 2 in
36 in 1/2in 2 in 2 in
38 in 1/2in 2 in 2 in
40 in 1/2in 2 in 2 in
SIZE:
XS
COLOR-WAYS
Cherry
Bone Ivory HARDWARE & TRIM
n/a
Faded Moss
Slate Cobalt Sand Dunes
LINE LIST- SPRING 2018
Product #: TPS180030 Colors: Slate Cobalt, Sand Dune, Bone Ivory Cost: $27.58 Retail: $129.50
Product #: TPS180036 Color: Soft Lilac Cost: $61.12 Retail: $289.00
Product #: TPS180032 Colors: Soft Lilac and Bone Ivory Cost: $31.81 Retail: $149.50
Product #: TPS180033 Colors: Soft Lilac and Slate Cobalt Cost: $44.85 Retail: $129.50
Product #: TPS180035 Colors: Slate Cobalt and Bone Ivory Cost: $50.53 Retail: $139.50
Product #: TPS180038 Color: Soft Lilac Cost: $71.33 Retail: $289.50
Product #: TPS180037 Colors: Slate Cobalt and Bone Ivory Cost: $102.16 Retail: $289.00
Product #: BTS180031 Color: Bone Ivory and Sand Dune Cost: $42.72 Retail: $169.50
Product #: BTS180039 Colors: Slate Cobalt and Bone Ivory Cost: $56.88 Retail: $179.50
Product #: BTS180034 Colors: Slate Cobalt and Bone Ivory Cost: $56.14 Retail: $229.00
LINE LIST- SUMMER 2018
Product #: TPS180030 Colors: Faded Moss, Bone Ivory, and Cherry Cost: $27.58 Retail: $129.50
Product #: TPS180036 Color: Faded Moss Cost: $61.12 Retail: $289.00
Product #: TPS180032 Colors: Sand Dune and Bone Ivory Cost: $31.81 Retail: $149.50
Product #: TPS180035 Colors: Faded Moss and Bone Ivory Cost: $50.53 Retail: $139.50
Product #: TPS180033 Color: Bone Ivory and Cherry Cost: $44.85 Retail: $129.50
Product #: TPS180038 Color: Bone Ivory Cost: $71.33 Retail: $289.50
Product #: TPS180037 Colors: Sand Dune and Cherry Cost: $102.16 Retail: $289.00
Product #: BTS180031 Color: Cherry Cost: $42.72 Retail: $169.50
Product #: BTS180039 Colors: Slate Cobalt and Bone Ivory Cost: $56.88 Retail: $179.50
Product #: BTS180034 Color: Sand Dune and Bone Ivory Cost: $56.14 Retail: $229.00
KEY ITEM
PROCESS
UNIT ASSORTMENT PLAN Style #
Description
% of Total
Total Units Avg Monthly Units
Retail Per Unit
Total Retail
Cost Per Unit
Total Cost
Total Margin $
Markup %
TPS180030 Knit Cowl Neck Casual Tank
12%
1115
186
$129.50
$144,392.50
$27.58
$30,751.70
$113,640.80
79%
BTS180031
10%
935
156
$169.50
$158,482.50
$42.72
$39,943.20
$118,539.30
75% 79%
Play Pant Culotte
TPS180032
Ease Sleeve Cropped Top
11%
1015
169
$149.50
$151,742.50
$31.81
$32,287.15
$119,455.35
TPS180033
Knit Longline Dress
10%
950
158
$129.50
$123,025.00
$44.85
$42,607.50
$80,417.50
BTS180034
High Waist Wide Leg Pant
8%
800
133
$229.00
$183,200.00
$56.14
$44,912.00
$138,288.00
75%
TPS180035
Slit Sleeve Button Down
11%
1000
167
$139.50
$139,500.00
$50.53
$50,530.00
$88,970.00
64%
TPS180036
Breezy Play Suit
8%
800
133
$289.00
$231,200.00
$61.12
$48,896.00
$182,304.00
79%
TPS180037
Light Weight Blazer
10%
925
154
$289.00
$267,325.00
$102.16
$94,498.00
$172,827.00
65%
TPS180038
V Neck Flare Dress
10%
950
158
$289.50
$275,025.00
$71.33
$67,763.50
$207,261.50
75%
BTS180039
Leigh Knee Length Skirt
11%
1010
168
$179.50
$181,295.00
$56.88
$57,448.80
$123,846.20
68%
Averages/Totals:
100%
9500
158
$201.35
$1,855,187.50
$54.51
$509,637.85
$1,345,549.65
72%
65%
SALES PLAN AND MARGINS Sales Plan: Avg 158 Garments per month Avg $31,813.30 per month Average Margins: Yearly: $1,345,549.65 Monthly: $224,258.28
MANUFACTURER: Lotus Textiles & Garment Co., Ltd. Vietnam Based Used by parent company, Ralph Lauren
DELIVERY DATES: Spring: March 2nd, 2018 Summer: June 1st, 2018
TIME & ACTION CALENDAR ACCOUNT MANAGERS: SEASON: VENDOR: COUNTRY OF ORIGIN:
Cholewczyski, Kulp, Sylvain Spring/ Summer '18 Lotus Textiles & Garment Co., Ltd. Vietnam
ORDER CONFIRMATION/PRODUCTION RESERVATION DATE
Setptember 18
COMPLETE COLOR/PATTERNS BREAKDOWN DUE
September 20
1ST FIT SAMPLE SUBMIT
October 4
IST FIT SAMPLE COMMENTS DUE
October 7
2ND FIT SAMPLE SUBMIT
November 11
2ND FIT SAMPLE COMMENTS DUE
November 13
FIT APPROVAL DUE DATE
November 21
BULK MATERIAL SUBMIT FOR APPROVAL
November 28
AD SAMPLES SUBMIT
December 1
FABRIC EX MILL
December 8
FABRIC IN FACTORY(PRODUCTION COO) DATE
December 13
ACTIONABLE PREPRODUCTION SUBMIT
December 15
MATERIAL TREATMENTS & CUTTING
December 30
PRODUCTION ASSEMBLY COMMENCE
January 7
TOP SAMPLE SUBMIT
February 9
SHIPMENT AT CONSOLIDATOR DATE
February 15
DELIVERY DATE
February 27
Created by Aleksandr_samochernyi - Freepik.com
LAUNCH EVENT: Takes place at Flagship Appetizers/Cocktails Features artwork from Scandanavian artists Budget: $5,000
CREDITS: Creative Director: Amy Kulp Senior Product Developer: Whitney Sylvain Senior Buyer: Giulia Cholewczynski Photographer: Daniel Roa Model: Sasha Rader
THANK YOU