Intellicore Brand Guidelines
Version 2.0 / February 2013
BRAND GUIDELINES
Intellicore Brand Guidelines
Version 2.0 / February 2013
Contents
Intellicore Brand Guidelines
INTRODUCTION
INTRODUCTION
BRAND ELEMENTS
These brand guidelines are designed to help you understand how to bring the Intellicore brand to life in your communications.
01. Logo 02. Strapline 03. Typography 04. Colours 05. Vector graphics
LOGO USE 01. Which to use 02. Minimum clear space 03. Positioning 04. Sizing 05. Do’s and Don’ts
Why is it important to apply these guidelines? The Intellicore brand is a valuable asset. Using it correctly helps to ensure it remains recognisable, consistent across the world, and retains its value. Using it incorrectly or inappropriately can mislead customers, and dilute its value.
Intellicore Brand Guidelines
BRAND ELEMENTS
Version 2.0 / February 2013
Intellicore Brand Guidelines
Version 2.0 / February 2013
Brand elements
01. LOGO The Intellicore logo is available in four varaitions:
02
1. Preffered logo on black
3. Shorthand on black
2. Preffered logo on white
4. Shorthand on white
Intellicore Brand Guidelines
Version 2.0 / February 2013
Brand Elements
Brand Elements
02. STRAPLINE
03. TYPOGRAPHY
The strapline - “Intelligence at
The default typography for all Intellicore communications is: Arial, Regular & Bold.
the core of your business”
- should appear below the logo whenever possible. The distance between the logo and the strapline should be equal to the hight of the strapline text.
03
Aa Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 . : , ; ’ ”(!?)+-*£>/=%&|
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 . : , ; ’ ”(!?)+-*£>/=%&|
Intellicore Brand Guidelines
Version 2.0 / February 2013
Brand elements
04. COLOURS (a) The Intellicore logo colour palette is composed by a primary palette (a), and the suporting colours or secondary palette (b).
223 133 16
R G B
255 255 255
C M Y K
0 0 0 100
C M Y K
7 45 100 0
C M Y K
0 0 0 0
white
R G B
orange
0 0 0
black
R G B
Intellicore Brand Guidelines
Version 2.0 / February 2013
Brand elements
04. COLOURS (b) The Intellicore logo colour palette is composed by a primary palette (a), and the suporting colours or secondary palette (b).
R G B
22180 208 15
R G B
2250 231 68
C M Y K
5 98 47 0
C M Y K
76 43 0 0
C M Y K
30 0 100 0
C M Y K
2 4 75 0
yellow
2250 110 184
lime
R G B
blue
213 7 78
pink
R G B
Intellicore Brand Guidelines
Brand elements
05. VECTOR GRAPHICS The logo can be accompanied by the following vector graphic:
Version 2.0 / February 2013
Intellicore Brand Guidelines
LOGO USE
Version 2.0 / February 2013
Intellicore Brand Guidelines
Version 2.0 / February 2013
Logo use
01. WHICH TO USE The Intellicore logo should be used in the following order of preference:
1 1..
3.. 3
2 2..
4.. 4
1. Logo over black This is the preffered logo and should be used over a black background.
3. Shorthand logo over black Alternative to preffered logo q for compositions that require a ogo. go. smaller/shorter logo.
2. Logo over white background To be be used as default over alternative white background.
go o over white 4. Shorthand logo As above, only used over white background.
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Intellicore Brand Guidelines
Version 2.0 / February 2013
Logo use
Logo use
02. MINIMUM CLEAR SPACE
03. POSITIONING
The logo should always have a minimum space around it, clear of other graphics or text.
The default positioning for the logo will be to the left side of the composition, and generally at the bottom. For complex documents or layouts, please refer to the document templates available or consult with your Graphic Designer.
02. Minimum clear space
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Intellicore Brand Guidelines
Version 2.0 / February 2013
Logo use 04. SIZING Ideally the dimensions of the logo should remain consistent throughout all documents & communications.
Page size
The size of the logo will depend on the size and format of the page. [ If your page format is not one of those listed in the table below, you should work to the nearest available size. ]
x
Width (x)
Business Card
50mm
A6 - 148mm x 105mm
50mm
A5 - 210mm x 148mm
50mm
1/3 A4 - 210mm x 99mm
50mm
A4 - 297mm x 210mm
60mm
A3 - 420mm x 297mm
75mm
Intellicore Brand Guidelines
Version 2.0 / February 2013
Logo use
05. DO’S & DON’TS Misuse of a corporate identity can compromise its message and value and even the identity of the company as a whole. Here are some examples of how this logo should and shouldn’t be used.
Basic logo over black
Do NOT change colour
Basic logo over white
Do NOT add effects
Do NOT rotate ate at e
Do NOT stretch
Do NOT place in a holding box
Do NOT place over other colours or images
Intellicore Brand Guidelines
Version 2.0 / February 2013
Intellicore Ltd Š 2013