the
n
I m b Le designer
fluency across scale and environment
FUZZY DESIGNER navigates blurred boundaries of discipline + scale
BOTTLE LABEL Lakin, J. (2011). Hybrid professionals. IIDA Perspective.
CITY SCAPE
WHY
prep yourself......
1
BREAK HABITS take a new way to school
change working hours listen to different types of music each day
Michalko, M. (2006). Thinkertoys. Berkeley, CA: Random House Press.
THE PREP
2
GATHER pay attention around you observe question
Michalko, M. (2006). Thinkertoys. Berkeley, CA: Random House Press.
idea basket THE PREP
3
ge ideas n a h c ex
IDEAS discuss observations challenge insights exchange ideas
Dyer, J., Gregersen, H., Christensen, C. (2009). Innovator’s DNA. Harvard Busness Review 12. 60-67.
THE PREP
4
TRACK IT record ideas
keep an “idea” journal
Michalko, M. (2006). Thinkertoys. Berkeley, CA: Random House Press.
THE PREP
generate ideas
lots of ideas
ALEATORY
ALEATORY-RANDOMNESS
IDEATION
IDEO TOOL KIT
IDEATION
BRAIN WRITING
IDEATION
CHALLENGE ASSUMPTIONS
IDEATION
BRUTE THINK
IDEATION
MIND MAPPING
IDEATION
OSBORN’S CHECKLIST
IDEATION
GROCERY STORE
PROBLEM
CARRYING IT ON
LIVIN THE LIFE
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