Amy Piggott - Portfolio

AMY PIGGOTT

Image & communication

portfolio

Executive Summery

Clarity is an online magazine based around the subject of diverse belief in society looking at religion and culture and its relationship and effect on society. The brand was developed with the intention of reaching people from the age of 18-35 from a range of background whom are interested in the idea of belief and its effect on society. The brand will be designed around the key values of creating a positive, honest and kind platform for people to enjoy, share and learn. Clarity will be made up of an online publication and a monthly mini zine that will contain components of both the online magazine and relevant current events. It will discuses the community of millennial and generation Z that belong to a religion, looking at the conflict with religion and modern day society, the complexity of atheism and agnostic culture and how today’s society thinks and feels about the big questions we face in life. This will be done by telling the personal honest story’s from first hand accounts of what it is like growing up and being a part of a multitude of diverse belief systems. Clarity is an authentic honest accent of the good the bad and the confusing growing up in a world split, we will create a platform that lets people speak out freely without fear of judgment, that lets consumers gain an understanding for others belief and allows them to grow and progress to a better understanding of tolerance.

Concept Creation Clarity is an online magazine based around the subject of diverse belief in society looking at religion and culture and its relationship and effect on society, Clarity will discuses the community of

millennial and generation Z that belong to a religion, faith or belief system from spirituality to theism. Looking at the conflict with religion and modern day society, the complexity of atheism and agnostic culture and how today’s society thinks and feels about the big questions we face in life. Clarity was designed with the intent to create a platform that teaches

its readers as well as learns from them about the subject of individual belief. Exploring why people believe what they do and how this affects there lives and society as a whole. We believe that the key to tolerance is understanding and we hope to create a platform that allows for people to develop and lean this understanding by highlighting and showcasing the origin of belief from a multitude of people.

Brand Personalty

Clarity’s personalty is influenced greatly by those who contribute to it. It is at the core a honest and authentic representation of the people it aims to inspire. It values itself on being able to reach those who may feel confused, alone or silenced by sharing the personal accounts of others assorted will allow its reader to explore there own beliefs and ideas and thus create a community of acceptance. Our agenda through this creation is to create awareness for the complexity and diversity of belief and that though understanding the origins of ones belief is a direct way to promote tolerance and understanding of people and why people believe, think and act the way they do.

Brand Identity

Clarity Magazine aims to create a safe judgement free platform for people from a diverse range of beliefs to share there experience, encourage eachother and explore their curiosity freely with other like minded people.

Clarity is a magazine brand that was designed with the idea of creating a positive informative publication with a honest and personal essence that discusses the idea of belief and a concept. Living in a time where belief is so diverse within one society makes this topic a much needed publication to the discussion of philosophy and ethics of this time. We will do this by telling the personal stories of the good, bad and confusing parts of growing up in the midst of conflicting worlds. Looking at religion, spiritualism, atheism and culture and its harmony and conflict within the world today. Clarity has created a magazine that allows young people to express their ideas, views and belief and enable them to question, learn and discover more from others.

Mission

Our intention for clarity was to create a open free thinking and judgment free platform that would address the challenge of belief as well as celebrate the diversity of beliefs and cutler now present in our society, We are a creatively minded magazine that though a series of collaborative opportunity have created honest and personal content for our abundance to help them understand and explore the multitude of belief systems they interact with on a daily basis. We believe that they key to tolerance and understanding of each others ideas and belief is to understand the origins of each of us and where theses beliefs came from.

We aspire to showcase and document as many people as we can from all walks of life, we believe everyone has a story to tell that can encourage and teach.

Vision

Clarity’s vision is to create a platform were young people from a range of belief, religious and cultural background are able to share inspire and support each other, were questioning is encouraged and understanding and tolerance are embedded within a community that wants to show the positive side of religion and belief as well as address the unspoken issues that young people face when in the middle of two opposite society’s, we hope to create a visual and creative safe environment for our readers to export and expand there ideas and minds. .

Values

Clarity aims to produce a creative magazine with educational and personal stories that will inspire its audience to speak up about there own experience and create a community for those who have felt silenced, confused or happy and existed about there ideas beliefs and attitudes to help those questioning and provide entertaining and honest content for those fascinated by belief and ethics.

We wish to create a friendly platform that talks honestly and positively about all personal account within it.

Tone of Voice

Claritys tone of voice, is friendly, positive and confident, we believe in honesty and the integrity of our brand is based on the trust we have in or consumers to stand up for what they think and believe in as well as respecting the ideals of others openly thus creating a comity of celebrated diversity of religion, values and morels.

Affiliation/ Belonging Creates a community without judgement for people to freely question and talk about there experience and ideas. Creates a seance of belonging for people tat have not felt free before to talk about there ideas views and opinions. It also creates a scene of community for these with similar ideas and views who can share in the understanding of what its like to grow up, or be a part of to conflicting and equally confusing cultures.

Connects

We want to be able to connect different groups of people though our brand that would otherwise not meet in real life. As well as allow our readers to listen in on the product of this. We hope in the future to lunch events that will both encourage the communication of different people about there faiths, religions beliefs and cultures but that thoughts our magazine people would discover new and entertaining ways to learn more about different religions other then the one they belong to, or to understand religion form an atheist point of view. We want the understanding of another beliefs to lead to the tolerance we want to see more of in our society.

Supportive

Clarity will create a supportive, insightful and helpful magazine that will support young people, who are learning to question and think form themselves rather then just accepting the ideas they have been taught about. We want to create a brand that is personal and unbiased for our consumers to learn more about belief and what belief is within there society. We aim to create an environment of non judgemental support that allows for people to talk freely and honesty, and for our readers to relate to the stories we feature.

Informs

We aim to inform our readers, all of our consumer tribes are interested in assorted to different reasons, our aim to spread understanding of different religions and cutlers in to other religions and in doing so create a community of understanding and tolerance.

We want our brand to be honest and disuses issues from personal incite. By doing this we hope to produce a publication that is both educational as well as entertaining.

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Economical

Brexit affected people view religion and faith, especial the millennial generation.

Currently the church of England only has 3% of there population made up of the millennial generation.

Relations between US and England with trump coming in to power Ingratiation, how its affected the blend of society and sociality opinions on diversity.

Fear of different religions and cutlers such as terrorism Political decisions influence the country’s socio cultural environment Only 20% of millennial now go to places of organised religion but 80% do believe in some element of spirituality

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Social

Technological

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New English budget laws affect peoples income and outgoings disposable income altered would affect sales as the magazine dose not have a pre-existing consumer base Brexit has made more people cautious off were to put there money sponsors as well as consumer would be more weary of investing and purchasing Living costs for millennial are at an all time high thus are more careful about were they spend there money as opposed to gen x and gen z How will development and construction of magazine be affect my Brexit with trading cost.

PEST

University, affect personal and family taught view points, allows for Job aspirations view of life Half of millenniums no not identify with religion however most of them do believe in the idea of a god or spirituality, the interest in religion and cutler is still around today and would affect consumer drive to purchase magazine.

More people are affiliation them serfs with spirituality then organised religion with only 20% of millenils going to a religious place of worship, this making a great social platform to talk and discuss the idea of religion.

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Technology and online recourse are ready available and usually cost less, this could affect the same of a physical inculcation, could discourage people from purchasing due to it not being as easy to get hold off. Also encourage for nostalgia, the idea of owner ship, the online components of brand will encourage the purchasing of magazine.

The evolution to technology and morality and ethics within technology, were done religion and faith come in to play in a technological world, Evolution and progress towards the idea of AI and the conflict this has with creationism in a lot of faiths.

COLOUR All of the colours chosen for clarity were taken with the personalty of the brand in mind. We wanted them to represent the bright positive energy of the brand. We wanted a blend of different colours all with the idea of nature, we want to create an honest and authentic feel to our band and felt bright natural colours was the best way to go about this. As well as the bright positive energy we hope to create with theses we want our colours we be representative of our readers, Bold, enthusiastic and unique which we think these colours represent.

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As the creator of Clarity I wanted to create a brand that would not only fill a gap in the market but also be beneficial for its readers and be a source for help a guidance for its readers. I came from a religions home, my parents where both devoted born again Christians. Both me and my sister went to church from our birth till we where about 13 when my sister decided she didn’t want to go anymore. I continued to practice my faith but after I hit my teens I started to question everything, my religion, my ethics, values and beliefs. I eventually came to rest with what I believed and still practice my faith however I still live with conflict with my religion and the way society is today, what I want and what my family wants for me.

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The concept for Clarity came form the pre-existing idea for a brand originally called assorted, Assorted was created with the idea of creating a physical publication look at religion and the conflict between religion and modern society, focusing primarily on millennials that came from religions homes, and the evolution of there life trying balancing religion and faith and modern society. The idea was taken to the point of interviewing potential consumers as well as interviewing people we wanted involved in this brand. However we soon found that a majority of people involved in these interviews where more conflicted by cultural pressure then there religion or faith. This then opened the door for Clarity, looking an culture, religion and other influences that shape people, for lack of a better word, what people believe.

We then took this concept of belief and looked at what kind of gap in the market there was for this kind of publication, under the cartography of philosophy and lifestyle. Our aim focused on creating a platform fr freedom of exasperation and an environment that approaches each individual opinion as a chance to learn and understand as a way of eventually promoting more tolerance of individual belief.

Personal

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Discovery

These colours have also been chosen based around trend research both macro and micro trends as well as personal contextual research, the yellow was picked to represent the colour gold that is featured in a lot of religions symbolism, we feel the yellow is more representative of the brand but still shadows the link to region. The Blues and greens are centrer around a range of colour trend found from fashion research ‘vogue’ ‘dazed’ how have used venations of these colours as well as servile recrosses such as LSN and WGSN who’s trend research continently depicts these colours.

Experimental

Originally Clarity was going to be a physical publication with a website and social media as its online presence, however after evaluating our demographic and main consumer bases we have established that on online publication would be the best choice as the digital platform would be the most used by our consumer.

As such we have designed our online magazine to be our main feature of clarity magazine. The website was designed look to show off the creative and alternative tone of voice that clarity has.

The black backing theme was designed in order to add a more serious feel to the magazine and to help it stand apart form other publications under the lifestyle bracket.

I wanted to create something that would let people with similar experience to me have a place to connect with others like them, questioning and exploring there beliefs and ideas with others. I wanted a platform that spoke about belief in a positive way that was judgment free, especially in a time where everyone has an opinion with little regard for empathy and tolerance for a difference in belief.

LOGO DEVELOPMENT The original name for the brand was assorted, The idea behind it related to the idea that the magazine would tell the story of an assorted range of people. We wanted the brands name to speak of the personalty and values of the brand. Personal, Honest and Informative.

The name later changed to clarity, with the objective of the brand being to enlighten people and give “clarity� to a subject that is as much opinion based as it is real. Clarity to something that has little clarity.

The colours and visuals of the brand where developed around the same idea of wanting the brand to have an honest and personal feel to it. The colour we chose we taken from a collection of historical arts an contemporary art that looked at religion, spiritual, and belief. The brightens of these colours we believed would be best represented against a black background and the black would allow the brand to stand out boldly against its competitors how have taken on a light and minimalist colour plate and design.

The name for the brand and publication that was finally decided was the name CLARITY, We wanted the name to be bold bright and say what the brand was really about. Our ethoses is that of promoting tolerance and understanding though education comprised of first had testimony’s and accounts. We aim to give clarity on a complexed and difficult subject of belief and the organs of these beliefs of the people whit our society, to showcase honest and transparent story’s in a clear and unbiased way to show and celebrate the complexity of humanity and the divers society in which we exist.

The Design of the logo was inspired by the concept of freedom of thought, it was designed to enrapture the essence of the brand which stands from freedom of thought and encourages individuality. The bright colours help the brand stand apart form other consumers and brake away from any stigma about a religions and belief based magazine. Similarly to the previous designs for the assorted logo we wanted to use colour in a unique and creative way however we wanted the name of the brand to lead the design, to be clear and bold. Opting to use a clear clean font we experiment with using the colour within the letting as a way to keep the fun and lively atmosphere of the brand present whist still adding an element of commercialism and clarity to insure the logo wasn’t lost in amongst the other elements that would be featured throughout the rest website and publication.

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Strength

Large consumer base, aiming at a big age range and versatile demographic. There is a large number of millennial that are interested in religion and or involved within religions organisations.

Niche and unique content, taking about multiple religions from a neutral and positive stand point, all content exposer thigh people with first had experience.

Easy to access both online and hard copy Creative and visually interesting as well as informative Collaborations between a verity of subjects and mediums Lifestyle, political and fashion attracting a wide market Online and physical format (website and pod cast)

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Weakness

Heavy reliability on collaboration from other sectors there for becomes dependent on collaborations.

The changing environment and political standing could affect people want to participate in the magazine Changing opinions about religion and belief could affect the magazine stand point negatively The incorporation of servile belief system could affect consumers that are loyal to there own beliefs No pre existing client base Controversial tops discussed Dose not have an established reputation or backing.

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Opportunity

Religion is a very talked about topic, publicity around the subject is never lacking.

Everyone has belief about something, making this magazine relevant to everyone.

Millennial are statistically more interested in questing and debate g beliefs and society standers this magazine will thrive of that conversation and will be relent to modern media Allows people to get involved with the magazine personally, create interest by personal connection and Memberships and sponsorships with other establishedbrands looking at religion and trying to reach millennials.

Threats

Controversial, clash of opinion, could potentially alienate a large consumer by talking about religion and cutler, will be a controversial incite in to religion, people could be offended or not like what is written about Ever changing ideals in a society easily offended.

Pricing of magazine and how much it would cost to create in junction with how much to charge consumer. a physical publication opposed to an online one cause hinder the popularity as millennial are being targeted.

Creation of publication would cost more the other generic publications with similar subjects.

Macro Environment Helpful Internal

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Harmful

Personal incite it to topic from both myself and every person featured in each story has experience and first hand understanding for the subject being talked about Unbiased journalism as people from a range of background, ethnicity and religions are involved in the magazines creation, and the subjects discussed are done so from a range of view points.

Everyone involved is passionate about what there righting about and working toward which creates deep and thoughtful righting and pushes people to work harder.

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Religion is a mass acknowledged subject and a popular talking point form many, it is discussed constantly by the media. Making the subject relative to a wide range of consumers.

Consumers are emotionally invested in the subject, the content and concept of the magazine will attract a number of people who are passionate about religion and cutler, allowing for a loyal and invested abundance that could contribute to later publications.

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Creating a magazine only about religion and spirituality has the potential to alienate those who don’t identify with a religion as well as those who do but disagree with the subjects and topics being discuses.

As the creator of the brand i have my own biased to all topics as will anyone else who will have a hand in righting and editing for the brad. As such it can become a danger the unbiased and impartial nature of the brand could become threatened and there much be contingency put in place to prevent this.

Creation of publication would cost more the other generic publications with similar subjects due to the creative side of this publication and would there for cost more to sell.

Being able to monitor what ever opinions and ideas that are posted on the brands social media or other platforms becomes a hard task, as we must balance being both honest and showing all view points as well as ensuing non of the beliefs shared can be harmful or discriminative of another minority or people.

CLARITY’S macro environment is greatly affected by the social and political world, the subject of religion, politics and virtually and variety of opinion, belief or concept are highly debated, controversial and passionately discussed subject airer that the media seldom leave alone. The publicity generated from religious, spiritual and political and ethical cultures both benefits by creating a consumer interested and awareness and hinders in the controversy and conflicting opinions these subjects cause.

The millennial generation as well as Gen Z are known for being politicly and economically aware, as such with a large range of young people are involved or interest in or affiliate themselves with a collective group of like minded people, from religion, spirituality, ethical beliefs and so forth, but over looked by religious / spirituality based brands as well as other markets targeting for each groups segregation rather then as a whole.

Makes for and allows Clarity a good vantage of being able to target millennial in a way few publications have before.

This photography collection was conceived under the idea of making the unseen seen, to showcases the inner thoughts of the models on the outside, a visual representation of inner self on the skin, a projection from within. Capturing a visual representation of what belief, ideas and thoughts create each individual and visually displaying that on the individual. We worked with each model to gather a collection of images they thought represented them selves at both a deep and superficial level, what was important to them and how they are seen and preserved by others.

This photography was featured within our magazine and our online magazine. We published project me along with another photoshoot inspired by the combination of traditional custom and modem society.

All of our shoots where created to inspire and prompt though and consideration from our reader.

Stained glass has been a form of art adopted by countless religious body’s across the world, most comely affiliated with Catholicism and Christianity as a famous feature of churches depicting scenes and storeys from the bible. Stained glass has been a continued art for though out history, this collaboration between clarity magazine and a team of talented photographers and make up artist we have created a series of portrait photography inspired by the history and symbolism of staid glass and today’s society, stand glass was originally, designed to decorate churches and feature the depictions of storeys believed in by the people that attended theses churches, we decided to portray theses moderations of the glass with the intention of showing how personal belief is both today and though out history.

Where to find us.

Circuit Tree is an original and new concept networking app that works with student an d small and developing business’s to creat a networking and recruitment platform beneficial to both party’s. Circuit tree works as a social app that allows business’s to scroll though profiles made by the student who have uploaded there C.V and portfolio to there profiles.

Business’s can contact student directly or post on the app to have student contact them.

This platform allows small business’s that cant afford to hire industry professionals, and allows students the ability to work in the sector they are studying and gain experience at the same time.

Brand Concept Circuit Tree is an app that was designed with the idea creating a forum for collaboration and helping both students and small business help each-other. I designed this app after recognising a gap in the market for both students as well as small and new business. Being a student myself and working on servile small project outside of uni working helping create logos and websites for servile people I new, whom had graduated and others who where starting up small business.

I realised this was a way for students to expend there experience and earn money and at the same time giving business the ability to use and hire people that normally would not be able go afford. Many smaller business lack the budget to hire industry professionals; for an example to help them set up websites, branding and marking for there business, along with a huge number of other specialisms that smaller and new business end up trying to do them self. At the same time many student are capable and able to work in there subject areas and help these business.

Typically students who are also typical financially struggling have the capability to help theses business, so why not find a way to group theses to groups of people together. Circuit Tree is a user friendly app that allows students and recent graduates upload there work weather portfolios or descriptions of there fields of study and the allows these smaller business’s to brows though and look for the help they need, at a lower price then hiring industry professionals.

Competitor

Debut is a recruitment and networking app designed with recent graduates in mind, Apps and online easy to uses networking and employment sites are the future of recrutment, jobs sites such as linkedin, read and indeed are increasingly popular, indeed having over 200 million individual views visit its site. This information in mind students coming from the millennial generation and Gen z are using the internet to network, make connections and find jobs.

Apps like debut are taking this idea and making it even easer. The app has been developed to make it easy and efficient to display jobs from employers and allows graduates to find what there looking for as well as the ability to be scouted by potential employers.

Blonk is a Recruitment app that was set up as a global recruitment app that was designed to allow company’s to chat directly with potential employees and spend time discovering and investigating them rather them sourcing them.

The app was designed with the style of filtering though people by location, profession and experience. This app although not a direct competitor to Circuit Tree is an example to the new age of the recruitment proses.

Target Market

Logo and Colour Development The Logo development came from the imagery created by the name, Circuit Tree. The name came from the idea of wanting to create a connected community for the new age of technology and symbolism a new way of finding work and networking with people. At the same time i wanted the brand to symbolise something new and natural, the idea of a tree came from growing new connections and people and the growth of a new community. The coupling of juxtaposing words Circuit and Tree add to the idea of something new and a joining of to separated community, The idea of a circuit meaning connection and links with the idea of energy and flow, then linking with a tree representing a new business or new connection.

Final Logo Design

App and Layout Development

STUDENT Graphic Design

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Katy Williams View Portfolio

Send a Message View C.V

STUDENT

Select a Profile

Design Your Profile

BUSINESS

STUDENT

Hello, welcome to Circuit Tree.

PRIVATE

BUSINESS

STUDENT

This is your profile page, you can creat and customise it to your field of study to get the jobs you want. You can edit and update your page whenever you want.

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Circuit Tree is designed to fill an gap in the market, brining together students and smaller businesses that could greatly befit from each-other. The idea of recruitment apps have been-around for a while since smart phones became a majority used part of society. The idea of using students as a way of recruiting for freelance jobs and commissions has not been explored yet. This app provides student with part time work they can not only fit in there schedules but also allows them experience in there sectors of study. New starting business as well as smaller business’s can not always afford industry professionals and as such end up trying to do these jobs them serfs. In addition there are many people that seek creative and/or academic help, weather a photographer for an event, teachers or tutors for languages, sciences or maths or help with there finances, This app couple together theses three sectors of people with students capable of helping them at a lower cost. This kind of app although being designed and marketed like a traditional recruitment app, will target a whole new set of people.

Price Circuit Tree would accumulate money in 3 different ways, The primary income would be comprised from student. Each Student Profile is pied for monthly by the student. This charge would be around £7 a month. This would make up there income. The secondary income would be one of in app purchases made by the students, this would be chargers to boast there profiles so that potential clients would see there profiles first, These cost would vary from the amount of time the student want he boost to last. £5 for 24house £8 for a 48 hour boost £10 for a week boost. The third and final income would come from the business’s and personal account. The apps message board would charge per post that the business’s makes, again these costs would vary from time limited and how visible the business’s wants there post to be. For example a post that a business’s wants these post kept up for 24 hours would cost £1 to post. A post to stay visible at the top of the message bored would cost £5 a week.

Product Circuit Tree is a recruitment app that aims to bride the gap between, students and new up and coming small business’s looking to commission for individual jobs looking on a when needed bases. Our app would work by allowing students to pay for there own profile and portal on the app that potential employers can look though.

The app will be design with three sub categorise, Student, business and Individual.

The student portal will be purchased by the student and allow them to upload CV’s work, portfolios and a personal Bio about them self. These profiles will be viewed and accessed by the other two category. The business category would be a free account that small and new business can creat and long in to use the app.

This portal will allow the business to scrole though the student profile for whatever arena of help they are looking for. They can search by keyword, Subject of study and location. They also have the option to post on the Circuit Tree notice board. An in app page that business’s and individuals can post on when looking for students to use, saving time for themselves by not having to scroll though profiles.

Photography