Sxsw Research Book 2013 by Amy Wu

sxsw

Table of Contents CATEGORY HERE subcategory

context scale global festival chronology + technology SXSW family + offspring history trade show badges

participants registrants volunteers attendees keynotes performers

venues SXSW over time interactive, film, music typical use official vs. unofficial

services transportation security food trailers hotels

communication branding sponsorship advertising hype

socioeconomics economic impact food & alcohol home/apartment rental sites hotel pricings & revenues

4 6 8 10 11 12 14

18 20 22 23 26 28

38 40 44 50 54

58 60 68 69 74

78 80 84 88 92

100 102 108 110 112

“Enter “...it’s quote reflective or statistic of what here. people Enterwill quote be or statistic talking about here. three Changeyears font from size accordingly.” now. Sxsw is where the future hatches.” -john smith, may 25 2011 -The San Francisco Chronicle

scale | globa festival chronolo

MAIN context Title

T in the Park Hurricane Festival International Film Festival Rotterdam Rock Werchter

Roskilde

Download Festival Glastonbury

Toronto International Film Festival Burning Man Monterey International Pop Music Festival

Lollapalooza

Sundance Film Festival Coachella

SXSW

Woodstock

Berlin International Film Festival Campus Party Pukkelpop Pink Pop Sziget Exit

Festival Internacional de BenicĂ ssim

Bonnaroo Festival Gnaoua

ACL Ultra Music Festival

Rock al Parque

global>national> regional>local The phenomena that is South by Southwest Music Conference and Festival (SXSW) has been an Austin tradition since its timely origin in 1987. Isolated in the middle of Texas, Austin has leveraged its reputation as a cultural mecca and ideal venue in part due its natural tendency to lend itself to eclectic and creative personalities from all over the world. The ten-day journey through music, film, and interactive embodies an experience that is unlike any other. SXSW continues to outgrow itself and prove that positive, creative energy is enduring and has no boundaries.

context

scale

Rock in Rio Lollapalooza [Sao Paulo, Brazil]

Lollapalooza [Santiago, Chile]

Global Density of Festivals 1,000 attendees 10,000 attendees

austin, texas

Fuji Rock Festival

Hong Kong International Film Festival Tech Fest

The Big Day Out

“To create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring people together from a wide area to meet and share ideas.” – SXSW Inc. 7

1950 Berlin International Film Festival

1955

context 1960 1965

â&#x20AC;&#x153;These are the people who will guide us from the Information Age to the Understanding Age.â&#x20AC;?

-Steven James Snyder, Time Tech, March 14, 2011

global festival chronology + technology 1970

Pong first video game invented

1975

Sundance Film Festival

Atari released

Hong Kong International Film Festival

Toronto International Film Festival

Commodore 64 invented Compact Disk (CD) invented

Walkman invented Cell phone invented

Rock Werchter

Digital camera invented

Personal computer (pc) invented

Hurricane Festival

Ethernet (local computer network) invented

< analog audio

International Film Festival Rotterdam

First ARPANET email was sent VCR and VHS invented

First gaming PC First ARPANET email was sent

Roskilde Festival

The floppy disk invented

Glastonbury Reading and Leeds Festival

Pinkpop Festival

ARPAnet (the original Internet) invented

Woodstock

8-Track invented

analog video

Monterey International Pop Music Festival

Audio cassette invented

Leeds

Transistor radio invented by Texas Instruments

o e

digital audio

1980

VIDEO GAMES

technology & communications

o r

CD-ROM invented Apple Macintosh invented

1985

m 1990

a t T in the Park

The Big Day Out

World Wide Web and Internet protocol (HTTP) and WWW language (HTML) created

SXSW

Windows program invented by Microsoft

1995

i o

The invention of Napster enabled file sharing

Essaouira Gnaoua Festival

Netflix founded

Campus Party

MP3s invented

Festival Internacional de BenicĂ ssim

2000

Facebook launched

MySpace launched

Apple announced the iPod

Bonnaroo

Release of Xbox enabled online gaming

EXIT

2005

Foursquare launched

Nintendo Wii launched

Twitter launched

Youtube invented

2010 Instagram launched

Digital Television (DTV) Delay Act enacted

LinkedIn founded

Download Festival

Friendster (the first modern general social network) founded

Austin City LImits

iTunes released

Blooger invented

Coachella

TechFest

Fuji Rock

Java computer language invented DVD invented

Rock al Parque

Sziget

Lollapalooza

High-definition television invented

The first 3-D video game invented

Burning Man

Pukkelpop

digital Video

digital audio FILE STORAGE/SHARING

2015

social media

7 1 5

S U A T

ek SXSWe

champions the vitality, innovation and opportunity that drives the art and business of the entertainment and media landscape and boldly tackles the evolution of all aspects of today’s “film,” down to its very definition

10 11

ar tie s

ning s

cia

film scre e

of fi

film

, els

er int

Interactive u

ion ss se

w vie

fosters the development of the music industry through both the showcasing and recording of musical acts as well as providing conferences for collaboration and identity for new musical talent

Eco

ma rc h

SXSW family + offspring

a n s tio rie ira st sp du in in the ive d at in re d f lc n al s a ss on l ro cti ve ac ne le rs n xt eu co ne en he he pr e t o t tre ak s t en m t d ls, len an kil ta rs s nd to the a va rn as no a de in le ir i rs to e

pr o co vide lla s a bo p rat lat ion for an m f d d or isc the us co sio m n s mu urr nity ou to nd e ing ng LA the age de in m UNC ve ea lop ni Hed m ed enngfu u uc t o l ati f on

t en

musi mu c showcases m sic pan aususic off els, interv iews, fla tin m icial p demo listen mu tstoc usic a arties ing ses war fre sic k po d sions go e-to gear ster s s h lf e ow x to the -p p o ur na ub lic m en co t, we ncer ts lco m ed inn er ,b bq & so ftb all to ur na m en t

fe e th ons of ac ke epti rec sp ta ases nd owc to ts a p sh rs ven artu ake ge d st s an spe orkin tion netw ompeti hc pitc

addresses the need for a concerted, cross sector approach to solving the recognized challenges facing the economy, the environment and civil society

context

n pa

rd awa film

W S X S

film

panels, me et-up session s booksto re signin spea gs kers exh ib it ion sta s rt-u ps how cas es

2 8-1 rch ma

s rtie pa gs ial enin gs ffic cre ignin ers e k g uo ,s ed ops nd s pea un h lo s a s , s rk p wo ding t-u ls, ea ee ne r a p ,m ok ts bo en ev g in nn la ,p ns tio sa

m s,

Music

celebrates the best minds and the brightest personalities of emerging technology and digital creativity by providing hands-on training as well as big-picture analysis

Film

of fic ial pa rtie int s e rv iew s

ne ls +

In,TX

rds

ct i ve

tiv e

ve awa

int era

ra c

interacti

o exp ing ga m els an gp e min ag ga vill p tu ar st

int e

mar ch 12 -17

1 2 3 4 5 6 7 8 9 10 11 12 13

In the City [Manchester, United Kingdom] North by Northeast [Toronto, Canada] West by Southwest [Tucson, Arizona] Dig South [Charleston, South Carolina] North by Northwest + Portland Digital eXperience [Portland, Oregon] CBGB Music Festival & Conference [New York, New York] Live at Heart [Örebro, Sweden] The Great Escape Festival [Brighton, United Kingdom] Incubate [Tilburg, The Netherlands] North by 35 [Denton, Texas] South by So What? [Grand Prairie, Texas] South by Due East [Houston, Texas] West by West Campus [Austin, Texas]

official verses unofficial: Official events are organized by SXSW, Inc. Unofficial events have similar themes, but do not require a badge or wristband. Both have a substantial economic and social impact on Austin during the week of SXSW, referred to as SXSWeek. 10

11 Softball tournament and BBQ close the festival, starting a lasting tradition

First SXSW held; 150 attendees were expected, but over 700 show up. According to Black, the event went “almost national immediately.”

1990

i n s p i r a t i o n + s k e p t i c i s m SXSW ‘Film and Multimedia Conference’ added

SXSW moves into the Austin Convention Center, where it is still held

First mention of "SXSW" as the conference's nickname in a major U.S. publication, the “LA Times”

1995 Parking Lot Experiment: Flaming Lips perform concert in parking lot at the corner of Seventh and Brazos using 30 synchronized car stereos

2000

e x p e r i m e n t + e x p a n s i o n 2005

context

2010 First year the music portion was expanded to Tuesday

SXSWedu begins as a conference on educational innovation + SXSWeco begins as an environmental conference

NotAtSXSW launches in London, New York, Wisconsin, Portland and Miami

SXSW Visionaries to Veges (V2V) launches

Interactive festival was by far the largest it had ever been, with 19,364 attendees

First time interactive attendance surpasses music 14,251 attendees, music 13,022, film 9,055

Twitter gains a good deal of early hype @ SXSW

‘Screenburn at SXSW,’ a component for video games, was added to SXSW Interactive

t h e

Interactive keynote speakers include founders from two of the internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia

"Mumblecore" is defined during SXSW Film to define the American independent film movement popular in the early 2000s

t h e

Music showcases begin to be held in East Austin

SXSW competes with over 7,000 anti-war protesters outside the State Capitol

Decline in regristrants due to the post 9/11 economic climate

SXSW Multimedia renamed “SXSW Interactive”

Music show expands from Wednesday – Sunday SXSW Interactive Web Awards is created

‘SXSW Film and Multimedia Conference’ splits into two separate events, ‘SXSW Film’ and ‘SXSW Multimedia’

Trade shows begin to facilitate people and events

Pepsi and BMI become the first major sponsors

First European band featured [Cliff Barnes and the Fear of Winning]

Walkie-talkie system as primary form of communications

Roland Swenson and Louis Jay Meyers approach Louis Black and Nick Barbaro (founder of the Austin Chronicle) about starting a music festival in Austin. They name the festival “South by SouthWest,” riffing off of Alfred Hitchcock’s classic film, “North By Northwest.”

g r o w t h + m a r k e t i n g w a r

+ w e b

s o c i a l d i s c o v e r y + T e c h n o l o g y history

10000 Funny Faces

Bongo

SXSW TRADE SHOW BREAKDOWN

Domain.com

Imagineer Systems

1World Online

Bonus Mexico

Dutch Fellows

IMEXSA

7digital

Boostcase

EarlyShares.com

Immediatag LLC

99designs

Brasil Music Exchange

Ebyline Inc

Incero

AAMPP Network Inc.

Broadcast Interactive Media

Edge Music Network

Intermarkets Inc

Academy of Art University

Brown Paper Tickets

Electronic Frontier Foundation

Jakprints Inc

Access4Artists

Canadian Independent Music As-

Enterprise Ireland

KLI Corp / ENTERTAINER’S SECRET

Acquia, Inc.

sociation

Evidon

Knight Foundation

adSage

Central Desktop

Extensis

Knowbility Inc

Agile Poet

Chevrolet

eZanga

LeadRocket

AllappsMOBILE Inc

Chile

Film Florida

LifeProof

Amazon Web Services

CineCoup

FindMyCompany.com

LightCMS

American Small Business Alliance,

Cinetics

FoundIt!

Light of Creativity, Inc.

Inc.

CLASHOT

FreezeCrowd

LightSpeed

Analog Creative Inc.

Clear-Media

Fuller Inc

Linode

@Apiphany

Codero

FuzeBox

Little W Productions USA

Apress

Consumer Electronics Association,

Gavry Monroe Productions LLC

LiveMusicStage

Argentine Pavilion

owner and producer of the Interna-

Geostellar Inc

LIVING ROOM Inc.

Artist Hardware

tional CES

German Pavilion

loftwork Inc

Associated Press

Conzortia Business Funding Inc

Getty Images

Marvell

Association of Film Commissioners

Copycats Media

International

Cricket Communications, Inc

Audio-Technica

Critical Media

Aurasma

CrowdCheck, Inc.

Master of Science in can Technology “With so many innovative exhibitors at the SXSW Trade Show, you spend hours discovering all the interesting and forward thinking companies. There is no better Glocal Inc Commercialization way to meet them than the SXSW Block Party —a big booth crawl where exhibitors Golden Frog MAXON Computer Inc extend their custom hospitality and registrants can explore in a casual and fun Goodybag .ME setting.”

Austin Chamber of Commerce

Crypton Future Media

Austin Fusion Music LLC

Cvent Inc

Goucher College

Meltwater

Austin Studios

Cyphercon

grabbitt

Memphis Convention & Visitors

AVAI Mobile Solutions LLC

DENTSU INC.

Grande Communications

Bureau

Backbone Networks

DePaul University, School of Cin-

GreenQloud

Merge.fm

Backup That, Inc.

ema and Interactive Media

GuppyPOD

ME System

Berlin Music Commission

Designica Software

Henge Docks

Metadot Corp/Das Keyboard

Bill Wence Promotions

Design That Rocks

higi

Miccus, Inc.

Bind Tuning

Digimarc Corporation

HireVue

Michael J. Fox Foundation

Bitcellar Inc

Digital Bolex

Hyperactivate

Mimoco

Blekko

digitalmusic.org

IBM

Mobile Pundits

BlinkFX

DigitalOcean

IdN Magazine

MobileSmith

Bloomfire

Digital Touch Systems

IMAGE Meet And Greet Events

Mophie

context

trade show

Block Party gigg.com

Mediagene Inc.

Morweb CMS

Pond5 Inc

simple machine

The University of Texas McCombs

Motus Digital LLC

Posse

Sitecore

School of Business

MS Development Authority

Post-it(R)

SlideRocket/VMware

ThingLink

Music from Ireland

Powerhouse Animation

Social Compass

Thinkage

Music Mastermind

Precision Augmented Reality Works,

Social I.D.

Thompson Hotels

Musicmetric

Inc.

Social Imprints

tibbr

MyLLC.com

Privacy Identity Innovation

Social Passport

Timmy The Terror

Needly

Pro Social Media Coaching &

SoftLayer Technologies

Tokyo International Music Market

Nestivity

Marketing

Sohnar Traffic LIVE

(TIMM)

Nest New York & Finland

ProxToMe, Inc.

SONGdish

Tout

New Riders

Questionmine

Sonicbids

TreeSwing

NewsiT LLC

Renaissance Recordings

Sonic Notify

TriNet

New Zealand Music Commission

Rocket Lawyer

SoundExchange

Rock Lobby

Meet Up Pavilion Sounds From Spain

UK @ SXSW

Nissha Printing Co Ltd Notice Software

Rocksauce Studios

Not it Labs

Roovy

NowSourcing Inc

Runnur

University of Michigan School of “The Meet Up Pavilion provides a central space for registrants to take care of B2B networking in a casual setting. SXSW Space Camp/Aviation Challenge Information recognizes that it’s difficult to find the right people amidst all Speeker Inc Vancouver Film School the buzz, so we program dedicated times for different groups to Spotify #VegasTech meet up and connect.”

Oklahoma Film + Interactive +

SAG-AFTRA New Media

Stanfy

vinylrecorder.com

Music

SAGIndie

Suitable Technologies

VIPorbit Software

Olloclip

Saskatchewan Trade & Export

SYNC MUSIC JAPAN

Vista Financial Planning Group LLC

ONEsite

Partnership

Tableau Software

Visual.ly

Onward Search

ScanSee

Talentwire

Vitamin T

OPENPOOL

Scanther

TechSmith Corp

Volacci

Optini, Llc

Screen Actors Guild

Techweek

Wayin

.ORG The Public Interest Registry

SCVNGR+LevelUp

Texas Film Commission

WeVideo

OtterBox

Seagate Technology

Texas Music Office Office of the

What’s Ur 20?

Overblog Inc

Seamless

Governor

WordPress

Palm Top Theater

Section 101

Tgrape Co., Ltd.

Work In The Triangle, Smarter From

PartyTapper

Seed&Spark

The Austin Chronicle

Any Angle

Payoneer Inc

Seidio

The BOSS Group

Pearson

Seoul Startups

The Development Factory

pictures dept. co. ltd.

Server Bacon

Planet Quebec

Shadoobie

Next Stage presented byShiftboard Marvell Playership Inc

“This is center stage for entertainment and information within the PointBurst Inc and SXSW Trade Show. Stop by to learn about ShoutEm the best projects practices in transmedia communication, convergent technologies, Polk Audio Shoutlet emerging artists, the filmmaking industry, and the occasional Pollstar Magazine Simian curveball.”

MoreWristbands.net than 65,000 Xomo Digital Inc The Hanover Insurance Group people Yappem attended The New School University Zemanta the SXSW Trade The New York Times The Reyneau Company Show in 2012. The Smile Epidemic

The Social Media Monthly

$$$$$$$$$$$$$$$$

($1595) Access to all three portions of SXSWMusic, Film, and Interactive (9 days)

$$$$$$$$$$$$$$

($1350) Access to all Film and Interactive events (9 days)

$$$$$$$$

($795) Access to Music Festival and Conference (6 days) Priority entry (over wristbands) to music shows

$$$$$$$

($650) Access to Film Festival and Conference (9 days)

$$$$$$$$$$$$

($1150) Access to all Interactive programming (5 days)

context

badges

PLATINUM BADGE

Film Festival Screenings & Premieres Film, Interactive, Music Programming and Keynotes SXSW Music Festival SXSW Trade Show: The Exhibition for Creative Industries Day Stage Programming Unlimited Networking Opportunities

GOLD BADGE

Interactive Awards and Pre-Party SXSW Interactive Accelerator Film Awards and Pre-Party Featured Speakers and Q&A Sessions Film One-on-One Mentor Sessions and Workshops Music One-on-One Mentor Sessions and Workshops All SXSW Interactive Programming

MUSIC FESTIVAL & CONFERENCE BADGE

SXSW Gaming Expo Online SXsocial, Productivity and Networking Tools Registrant Lounges Demo Listening Sessions Continuing Legal Education Program (CLE) SXSW Music Accelerator

FILM FESTIVAL & CONFERENCE BADGE

Official Film, Interactive, Music Parties Closing BBQ and Softball Tournament Film, Interactive, Music Registrant Big Bags Flatstock Concert Poster Exhibition Film, Interactive, Music Program Book/Registrantsâ&#x20AC;&#x2122; Directories Annual Subscription to SXSWorld Magazine SXXpress Pass (South by Express)

INTERACTIVE FESTIVAL BADGE 15

Music Gear Expo

CATEGORY HERE subcategory

Why is SXSW the only festival in the world that simultaneously hosts three of the most powerful and leading global industries?

SXSW 2012 hosted over 375,000 attendees.

participants

registrants | volunteers | attendees | keynotes | performers

2007 demographics GENDER

45% FEMALE

55% MALE

AGE

2002 demographics

32% 21-30

42% 31-40

AGE

21% 41-50

2% <21 INCOME 11% <$35K

GEOGRAPHIC BREAKDOWN

13% $35-50K

17% 41-50

38% 31-40

34% 21-30

14% $51-70K

20% $71-100K

8% 50+

43% $100K +

GEOGRAPHIC BREAKDOWN

MUSIC 28% SW

22% W

9% MW

8% SE

19% NE

11% INT’L

MUSIC 22% SW

22% W

8% MW

7% SE

19% E

22% INT’L

FILM

FILM 56% SW

5% MW

17% W

3% INT’L

2% SE

INTERACTIVE 68% SW

42% SW

13% NE

8% NE

14% W 3% 3% MW SE

INTERACTIVE 38% SW

23% W

5% 6% MW SE

22% E 3% INT’L

22% W

8% MW

10% SE

15% E

7% INT’L

3% INT’L

Top Ten Professions Represented in Registrants MUSIC

record label artist record distribution promotion venue media: electronic and print artist management music publishing attorney promoter/talent buyer

FILM

participants

film director film producer association educator artist post production soundtrack producer/studio film commission actor/actress

INTERACTIVE MUSIC web development record label media: electronic and print media software development radio graphic design artist hardware manufacturing management education promoter/talent buyer consulting attorney music publishing booking agent publicity student non-profit organization publicity/marketing

registrants

FILM INTERACTIVE film director/producer web development film student media film distribution software development screenwriter educator actor/actress consultant media graphic design film commission interface design film production student publicity/marketing publicity/marketing educator non-profit organization

2012 demographics GENDER 60% MALE

40% FEMALE

AGE 31% 21-30

The average SXSW registrant is a single 31-year-old male that owns a home, has no kids, with an income of $83,130.

1% <21 INCOME 11% $25-50K

40% 31-40

14% $51-75K

17% $75-100K

19% 41-50

25% $100-150K

13% $150-200K

9% 51+

17% $200K+

5% <$25K MUSIC 20% INT’L

80% USA FILM

8% INT’L

92% USA

INTERACTIVE 12% INT’L

88% USA

NUMBER OF YEARS ATTENDED 52% 1ST

Top Ten Professions Represented in Registrants MUSIC

media electronic event/convention media tv radio media print management indie record label major record label educator music publishing

FILM

event/convention media electronic production film distribution studio educator actor/actress marketing media print non-profit organization

INTERACTIVE

software development social media online audio/music finance/venture capital consultant educator media electronic agent marketing IA non-profit

31% 2ND-4TH

11% 5TH-9TH

6% 10+

2012 Registrant & attendee demographics MUSIC registrants AGE

31% 31-40

32% 21-30

12% 51+

INCOME 9% <$25K

19% $25-50K

16% $50-75K

16% $75-100K

40% $100K+

9% 4% 41-50 51+

INCOME 9% <$25K

19% $25-50K

16% $50-75K

16% $75-100K

40% $100K+

11% 51+

INCOME 18% <$25K

24% 41-50

1% <21

MUSIC attendees AGE

32% 31-40

52% 21-30 2% <21

FILM registrants AGE

37% 21-30

32% 31-40

16% 41-50

19% $25-50K

17% $50-75K

16% $75-100K

30% $100K+

4% <21

FILM attendees AGE

28% 31-40

17% 21-30

20% 41-50

32% 51+

INCOME 21% <$25K

19% $25-50K

INCOME 14% 8% $25-50K $50-75K

17% $75-100K

23% $50-75K

13% $75-100K

24% $100K+

3% <21

INTERACTIVE registrants AGE 34% 21-30

43% 31-40

17% 41-50

1% <21

5% 51+

1% <$25K

participants

registrants/attendees

17% $100-125K

11% $125-150K 8% $150-175K

6% $200K+ 6% $175-200K

volunteers CONFERENCE CREW

PRODUCTION CREW

ACC Logistics • Accelerator • Conf. Access • Conv. Cent. stage crew • Directional signs • Exhibition • Film Panels & Mentors • Filmaker Lounge • Golf Tournament • Holding Door • Hospitality • Interactive Lounges • Information • Interactive Awards • Interactive Panels • Music Awards Show • Music Panels • Promotional Materials • Press & Publicity • Registration • Gaming Expo • Softball • Sponsor Activities • SXShuttle • SXXpress Pass • Tech set-up/break down • Trade Show • Utilities

PICK 3

Banners • Comedy Stage Crew • Film & Interactive Production Relief • Film Projectionist • Film Roadies & Runners • Film Tech Center • Film Venue Staff • High Beam Special Events • Outdoor Stage • Music Production Relief • Photographers • Special Venues • Sponsor Photography • Stage Crew • Stage Manager • Street Team • Theater Manager • Transportation

PERKS

• 50-59 hours Volunteer Film or Interactive Badge: Access into SXSW Film or Interactive

• Volunteer Gold Badge (Minimum of 5 shifts): Access into all SXSW Film and Interactive events, including screenings, trade show, panels, mentor sessions and most parties.

events, including screenings, trade show, panels, mentor sessions and most parties. Music Wristband: General public wristband, which allows second tier entry into music venues.

• 60-79 hours Volunteer Gold Badge: Access into all SXSW Film and Interactive events,

including screenings, trade show, panels, mentor sessions and most parties. Volunteer Music Badge: Access into SXSW Music events, including trade show, panels, mentor sessions, most parties and the Sunday Softball & BBQ.

PICK 3

• Volunteer Music Badge (Minimum of 3-5 shifts):

Allows the holder into all SXSW Music events, including priority admittance into showcases, trade show, panels, parties and the Sunday BBQ & softball tournament.

• Volunteer Platinum Badge (Minimum of 5-7 shifts): Allows the holder into all SXSW Film, Interactive and Music events, including screenings, showcases, panels, trade shows, parties and the Sunday BBQ & softball tournament.

• 80+ hours Volunteer Platinum Badge: Access to all SXSW Film, Interactive and Music

events, including film screenings, showcases, panels, trade show, most parties and the Sunday BBQ & softball tournament.

There were over 3,000 volunteers at SXSW in 2012.

That’s 1 volunteer for every

20 registrants. 23

participants

volunteers

40000

60,047

35000

total registrants in 2012

30000

22%

increase in overall SXSW registration from 2011.

25000

24,569

20000

18,988 16,490

15000

10000

Number of Registrants Interactive

5000

Film

700

Music

300

1,401

Total

Money Spent on Badges

Interactive: $24,446,155

Music: $14,241,000

Film: $9,811,550

participants

registrants

Austin: 78701 78702 78703 78704 78705 78708 78709 78710 78711 78712 78713 78714 78715 78716 78717 78718 78719 78720 78721 78722 78723 78724 78725 78726 78727 78728 78729 78730 78731 78732 78733 78734 78735 78736 78737 78738 78739 78741 78742 78744 78745 78746 78747 78748 78749 78750 78751 78752 78753 78754 78755 78756 78757 78758 78759 78760 78761 78762 78763 78764 78765 78766 78767 78768 78769 78772 78773 78774 78778 78779 78780 78781 78783 78785 78786 78788 78789 78798 78799 Bastrop: 78602 Belton: 76513 Bertram: 78605 Buchanan Dam: 78609 Buda: 78610 Burnet: 78611 Çatalca: 78682 78651 Cedar Creek: 78612 Cedar Park: 78613 78630 Copperas Cove: 76522 Coupland: 78615 Dale: 78616 Del Valle: 78617 Driftwood: 78619 Dripping Springs: 78620 Elgin: 78621 Fentress: 78622 Florence: 76527 Ft Hood: 76544 Georgetown: 78626 78627 78628 78633 Granger: 76530 Harker Heights: 76548 Hutto: 78634 Jarrell: 76537 Kempner: 76539 Killeen: 76540 76541 76542 76543 76544 76545 76546 76547 76548 76549 Kyle: 78640 Lampasas: 76550 Leander: 78645 78641 78646 Liberty Hill: 78642 Lockhart: 78644 Lometa: 76853 Machaca: 78652 Manor: 78653 Martindale: 78655 Maxwell: 78656 McDade: 78650 Milano: 76556 Muldoon: 78949 Paige: 78659 Pflugerville: 78660 78691 Prairie Lea: 78661 Red Rock: 78662 Rockdale: 76567 Round Rock: 78664 78680 78681 78682 78683 78665 San Marcos: 78666 78667 Smithville: 78957 Spicewood: 78669 Staples: Music 2011 Music 2010 Interactive Music 2009 Music 2008 Music 2007 Music 2006 Music 2005 78670 Taylor: 76574 Temple: 75601 75602 75603 75604 75605 75608 2009 Thorndale: 76577 Thrall: 76578 Waelder: 78959 Walburg: 78673 Weir: 78674 Wimberley: 78676 25

Music Wristbands: locals only

Wristbands allow access to Music Showcases during SXSWeek without a cover charge. Over 13,000 wristbands were sold in 2012. The retail price for a SXSW wristband started out at just $10 in 1987, but has grown to $225 for the 2013 festival. Wristbands can only be purchased by a credit card with an Austin or Austin area zipcode. An online purchasing system has been implemented in an attempt to make sure Austin area music fans have the opportunity to attend music showcases. “In 2004, Precision Dynamics Corporation (PDC) supplied South by Southwest (SXSW) with its Smart Band® RFID Wristband System during the world-renowned SXSW Music, Film and Interactive Festivals. SXSW used RFID technology for the first time to prevent counterfeiting and overcrowding while increasing public safety and ticket sales. In 2003 during SXSWeek, thousands of counterfeit wristbands were made and sold on the street with a face value of as much as $500,000. Smart Band wristbands revolve around a tiny, flat RFID chip, sealed in a nontransferable plastic wristband that uses customized software to store and transfer data which is read by RFID readers. The RFID chips used in SXSW wristbands contained serial numbers that were used to verify the authenticity of each band. Smart Band’s non-transferable feature is key to preventing scalping and unauthorized access to the information stored on the chips.”

participants

attendees

Music, Interactive, Film: Panels, Workshops, Sessions

“By day, Music conference registrants do business in the SXSW Trade Show at the Austin Convention Center and partake in a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature. Workshops and Mentor sessions help educate up-and-coming industry leaders. At night, the SXSW Music and Media Conference showcases hundreds of musical acts from around the globe on over one hundred stages in downtown Austin. Music panel topics cover everything from touring to releasing your own music to practically every aspect of the music business. The goal is to educate, inform and help bring together the people who will form the future of the music business. Interactive panels consist of the following sections. Keynotes, Opening and Closing Remarks are hour-long presentations that feature creative innovators with a wide appeal who can capture the attention and imagination of the broader community. Solo, Dual and Panel Presentations consist of one moderator and two or three industry experts who represent different perspectives and opinions. Core Conversations are lessthan-formal sessions where a single moderator introduces the topic to be discussed and thenfacilitates the conversation. Book Readings give authors the chance to talk about

participants

their new book and sign copies of their work afterwards at the South By Bookstore. Workshops are advanced, technical sessions that focus on one topic. Meet Ups give SXSW registrants the opportunity to network with other technology industry professionals. Future15 are12-minute, short-form solo presentations curated from proposals submitted to the PanelPicker. Mentor Sessions consist of five minutes of intense, one-on-one career coaching with experienced new media professionals. Salons are discussiontype sessions focused on the “lighter” side of the digital revolution, such as how social media has radically changed the world of dating, relationships and sex. Extended workshops are a new addition to the 2013 SXSW Interactive Festival programming lineup. These sessions offer more in-depth, advanced, and technical information than is often provided in other SXSW panel programming. With presentations from some of the industry’s most innovative thinkers, workshops enable SXSW registrants to gain even more expertise in their particular area of interest. Film panels provide insight into a broad range aspects of film, media and related fields. Panels generally consist of 2 - 4 panelists, led by a moderator, and aim to educate and enlighten via in-depth discussion, from beginner to advanced level. In short, if you can view it on a screen, chances are you’ll learn about it at a SXSW Film panel. Get your hands dirty at a SXSW Film Workshop. Gain practical knowledge and inspiration from experts in acting, social media, cinematography and more. Expect to learn about the latest trends in image acquisition, sound design, casting and many other areas of interest.”

550

533

500

Number of Panels, Workshops, and Sessions

450 400

Interactive

350

Film

300

Music

250

Total

313

200 150

138

100 50 0

84 72 42

In 2012 alone, there were more than

76,000 single paid admissions to the film screenings and music showcases. 350

329

300

Number of Exhibitors

250

Film & Interactive Music

200

181

150 100 50

92 44

performers

3,220 3,203

3000

Media in Attendance 2500

It would take 77 days to listen to all the 2012 music showcases back to back.

Interactive 2,229

Film

2000

Music

1500 1000 514

500

398 324

10,000

Over bands applied to play at SXSW in 2010.

300

277

250

Number of Films Screened

200

Number of Music Stages

2500 2,286

Number of Artists

2000

Film Music

1500 164

150

104

100 50 0

1000

500 25

200

277

timeline of sxsw keynote speakers

1987-2013

The keynote speech is a tradition that has kicked off the music portion of SXSW since its opening year. The keynote speaker is selected based on their expertise in the field of music and is someone who can raise interest and draw attendees to a particular event. With the exception of Ann Richards’ keynote speech in 1993, all of the keynote speakers in the history of SXSW have been musicians or prominent figures within the music industry.

1990 Texas Singer Kinky Friedman

KEYNOTE

A speech that establishes the main theme of an event and lays the framework for the program of said event.

opening remarks by Gov. Ann Richards

KEYNOTE SPEAKER

The person who delivers the primary speech, or the keynote address prior to the music portion of SXSW.

1991 1992

Record Producer Huey P. Meaux

1987 1988

Music critic Robert Christgau

1989

1980’s participants keynotes

Musician Lucinda Williams

Musician Krist Novoselic

1997 1998

Spin Editor Bob Guccione Jr.

Musician Johnny Cash

1995 1996

Musician Carl Perkins

Musician Michelle Shocked

1993 1994

Musician Bob Mould

Musician Rosanne Cash

Musician Nick Lowe

1999

1990’s 28

2010 Musician Bob Geldof Musician Steve Earl

2000 2001

Musician Robbie Robertson

2002 2003

Musician Little Richard

Musician Neil Young

Musician Pete Townshend

2008 2009

2000â&#x20AC;&#x2122;s

Musician Robert Plant

2006 2007

Musician Lou Reed

Musician Daniel Lanois

2004 2005

2011 2012

Musician Ray Davies

Musician Quincy Jones

Musician Dave Grohl

Musician Smokey Robinson

Musician Bruce Springsteen

2013

2010â&#x20AC;&#x2122;s

    



         

 

 









 

 





 

    

percentage of genres represented according to the geographic locations of bands



2012 MUSIC SHOWCASES



 













 

Total Number Of Music Showcases 



 

 





  



 





 

 



    

performers





 

PARTICIPANTS



      









  

 



 



   







    

  







    





 









  

International Music Showcases 

 

 





  

   





 

    

 

 















 





 



 













   



   

 



 

 

  



   







 



 









 







 

 

 

 





  



 

 



 



  





                           

  







 



US/Non-Local Music Showcases





 







       

 



   

Texas/Local Music Showcases





    



                   









 











                  





  





 

   

U.S. Geographic Distribution of music Showcases

a comparison between the years1987 and 2012





 







 

 



1987

Albuquerque, NM Atlanta, GA Austin, TX Boulder, CO Bulverde, TX College Station, TX Corpus Christi, TX Dallas, TX

participants

1 1 116 1 1 1 1 9

performers

Denver, CO Ft Worth, TX Houston, TX Kansas City, MO La Crosse, WI Lexington, KY Little Rock, AR Los Angeles, CA



2 2 3 1 2 1 1 2

Mamou, LA 1 New Orleans, LA 2 Norman, OK 1 Oklahoma City, OK 2 San Antonio, TX 5 San Fransisco, CA 1 Seattle, WA 1 Temple, TX 1 * 13 Unlisted







 









 

 











 

 



  



 



 



 





 







 







 



2012 33

AL AR AZ CA CO CT DC DE

6 3 6 451 26 8 17 1

FL GA HI IA ID IL IN KS

36 55 1 8 11 53 5 7

KY LA MA MD ME MI MN MO

7 42 31 17 2 29 43 3

MS MT NC NE NJ NM NV NY

16 1 28 3 20 3 7 378

OH OK OR PA RI TN UT VA

34 17 36 41 6 80 6 10

VT WA WI

5 41 7

GLOBAL GEOGRAPHIC DISTRIBUTION OF MUSIC SHOWCASES

the total number of showcase bands per geographic location for sxsw 2012



























 

   

 



 

  





 





 

  

participants

performers



 







 

Argentina 4 Australia 41 Austria 2 Belgium 3 Brazil 13 Canada 143 Chile 15 China 7 Colombia 26 Costa Rica 1 Czech Rep 1 Democratic Republic Of Congo 1 Denmark 12 Equador 2 Estonia 1 Finland 3 France 25 Germany 16 Greenland 1 Hungary 1 Iceland 2 Ireland 11 Israel 5 Italy 2 Jamaica 5 Japan 11 Kenya 4 Mexico 41 Netherlands 9 New Zealand 9 Nigeria 7 Norway 8 Peru 1 Poland 4 Portugal 4 Russia 1 Phillipines 2 Slovak Republic 1 South Africa 3 South Korea 4 Spain 17 Sweden 21 Taiwan 4 United Kingdom 176 United States 2,015 Venezuela 2

How does the programming of SXSW dictate the demographics of registrants?

162

â&#x20AC;&#x153;Enter quote or statistic here. Enter quote or statistic here. Change font size accordingly.â&#x20AC;?

Total Official SXSW Venues for 2012

-john smith, may 25 2011

MAINvenues Title

SxSw timeline

Total Number of Venues Music

The SXSW Festival began in 1987 as a local music festival and softball tournament. SXSW has since grown into a multifaceted festival combining music, film, and interactive events that take over the city of Austin for its duration. In a 25 year span, the festival has expanded from 16 original venues to almost 160 official venues.

1987

1988

Music + Film Music + Film + Interactive

1989

1990

1991

The first SXSW Music Festival is held. 16 venues hosted bands over a four day period

over time subcategory CATEGORYsxsw venues HERE

1992

The Austin Convention Center is completed

1993

SXSW moves into the Austin Convention Center

1994

1995

SXSW The SXSW adds a Film and component Multimedia for film Conference and other is split up media, into two named separate the SXSW events, Film and SXSW Film, Multimedia and SXSW Conference Multimedia

1996

1997

1998

1999

SXSW Multimedia is renamed SXSW Interactive

140

120

100

2000

2001

2002

The expansion to the Austin Convention Center is completed, nearly doubling its size

2003

2004

2005

SXSW official venues begin to branch out east of I-35

2006

2007

2008

2009

2010

2011

2012

Sxsw 1987 The first SXSW Music Festival took place from March 12 to March 15 in 1987. Over 100 performances were schedule, and what was expected to be a local crowd of 150 people turned into a larger attendance of 700. The venues selected for the first SXSW festival were some of the most prominent venues in the music scene in Austin, along with other important establishments in the city. Of the original 16 venues, only 5 have remained official SXSW venues throughout the festival’s history.

antone’s 213 W 5th St

Antone’s opened in 1975 on 6th St. and became one of the biggest blues clubs in Austin. It’s owner, Clifford Antone, founded a record company in the same year as the first SXSW festival. This venue has hosted large names such as B.B. King, Jimmy Reed, Stevie Ray Vaughan and Eric Clapton. The club has since relocated to 5th St., but is still considered a major reason that Austin is the Music Capitol of the World.

alamo ritz 320 E 6th St

The Continental Club 1315 S Congress Ave The Continental Club opened in 1957. A few years after its opening, it became the scene for the first burlesque club in Austin. The establishment changed ownership multiple times through the 60s and 70s, until 1987 when the club was transformed back to its original state. That same year it became an official SXSW venue, and has been one since. Like Antone’s, it is noted as one of the clubs that made Austin the Music Capitol of the World.

over time subcategory CATEGORYsxsw venues HERE

The Ritz Theatre opened in 1929 and originally featured western films. In 1981 it began to be used as a venue for punk rock bands, and was selected as a SXSW venue in 1987. In 2007 the Alamo Drafthouse Cinema relocated their downtown cinema to the Ritz. It is now one of the main venues for the SXSW Film Festival.

hole in the wall

-Opened in 1974 -One of the original SXSW Venues in 1987

Scholz Garten

-Opened in 1862 -Became a Texas Historic Landmark in 1967, and is the oldest operating business in Austin

Emoâ&#x20AC;&#x2122;s

-Opened in 1992 -Closed in 2011 and relocated to Emoâ&#x20AC;&#x2122;s East

SXSW Venues By Year

1987

2002

1992

2007

1997

2012

interactive

DRISKILL HOTEL 604 Brazos Street

FILM

PARAMOUNT THEATRE 713 Congress Ave

MUSIC

MAGGIE MAE’s 323 E 6th St

Lobby

Lobby during SXSW

Venues

interactive, film, music

Paramount Theatre

-Opened in 1915 -Austinâ&#x20AC;&#x2122;s oldest surviving movie theater

The driskill

-Opened in 1896 -One of the most historic and grand hotels in Austin

MAGGIE MAEâ&#x20AC;&#x2122;s

-Opened in 1978 -Can hold 3 performances at the same time

SXSW Venues By Festival Interactive Film Music

interactive

FILM

MUSIC

Holiday Inn TOWN LAKE ALAMO DRAFThouse Lamar Mohawk 20 North Interstate 35

Venues

1120 South Lamar Blvd

interactive, film, music

912 Red River

Mohawk

-Opened in 2006 -Named after the Native Americans and not the hairdo

Alamo Drafthouse Lamar

Mohawk Iron Bear

Carver Museum

Antoneâ&#x20AC;&#x2122;s

-Opened in 2005 -One of 7 Alamo Drafhouses in the Austin area

Holiday Inn Town Lake

Austin Convention Center

Hyatt Regency

Alamo Drafthouse Lamar

-Opened in 1968 -Conference and event spaces used for interactive events

Holiday Inn Town Lake

SXSW Venues Number of Events Interactive Size of 50 Events Size of 200 Events

Film Music

AUSTIn convention center built in 1992 renevated in 2002 The convention center is the hub of sxsw. Not only do a large number of events happen there, over 1100 in 2012, but many of the other SXSW venues are concentrated within a few blocks. • 881,400 sq. sf. of total space • 247,052 sq. sf. of contiguous exhibit space • 54 meeting rooms • 7 ballrooms

VENUES

interactive, film, music

oc iat ion

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y ma

ESTIMATED attendance by event AUSTIn convention center 2013 for events over 3,000 attendees

s ue es en pac V S rt ce ent on Ev C d n 4% a

er 7%

O th

6% Offices 1

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P an arks d ,P O ar pe ki n ng Sp L ac ots es 2 %

Shops and

OFFICAL VENUES

ps , Coffee Sho 13% Cafes taurants and Res

s 3%

Pa an rks, d O Pa pe rkin nS gL pa ots ce s

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Movie Theate

use subcategory CATEGORYtypical venues HERE

h eS fe ants f Co ur s, ta fe Res a C nd a

rs Ba

A variety of establishments help to cater to the tremendous needs of the SXSW festivals. Movie theaters are primarily the venues for SXSW Film. Hotels host many of the SXSW Interactive events, and bars and event spaces become the scene for SXSW Music. While this is typical, many other establishments are repurposed or updated to accomodate for the festival events.

s op

% 35

Shop s

Oth

Cl d an rs

tels

violet crown

-Opened in 2011 -Four screen theater

palmer events center

-Opened in 2002 -131,000 square feet of multi-use space -Replaced the City Coliseum

Lustre Pearl

-Opened in 2009 -First bar on Rainey Street

Typical Use of Venues Bars and Clubs Open Spaces Shops and Offices Cafes, Coffee Shops and Restaurants Hotels

Concert Venues and Event Spaces Movie Theaters Other

interesting venues While the majority of showcases can be found in bars and concert venues, there are many other establishments throughout the city of Austin that host such events. Here are some examples of venues that may not necessarily be expected to host a SXSW event.

City of austin power plant Austin, TX

Central Presbyterian Church 200 E 8th St

venues

typical use

Frost Bank Tower 17th Floor

Eastside Bikini Company

401 Congress Ave

2502 Webberville Rd

Pinballz Arcade 8940 Research Blvd

ballet austin studio 501 W 3rd St

lonestar riverboat dock 208 Barton Springs Rd

DIfferent perspectives of whether an event is official or unofficial sxsw, INC.’s perspective

attendees’ perspective

Organized by SXSW

Badge Required

Unaffiliated

Cover Charge

Free Show Official Unofficial

• many official venues also host unofficial events • many unnoficial events are not documented anywhere and just spread by word of mouth vs unofficial subcategory CATEGORYofficial Venues HERE

Spider house Coffee

-Huge patio and eclectic decorations

Waterloo Records

-Opened in 1982 -Voted best record store in Austin by the Chronicle since first year it opened

Home Slice

-Opened in 2005 -New York style pizza

Official and Unofficial Venues Official Unofficial

â&#x20AC;&#x153;Enter quote or statistic here. Enter quote or statistic here. Change font size accordingly.â&#x20AC;? -john smith, may 25 2011

How does the urban development of Austin affect the distribution of SXSW venues?

MAIN Title

subtitle A | subtitle B | subtitle C | subtitle D

MetroRail sets record â&#x20AC;&#x201D; more than 34,000 trips during SXSW, about the same amount the service usually sees in a month.

MAIN services Title

Austin-Bergstrom International Airport set an all-time record with 9,430,314 passengers in 2012 making it the 38th busiest airport for total passengers in the United States

transportation subcategory CATEGORY HERE Services

Flight prices

round trip prices from NY to Austin

ate

rc ha se d 20 13

201 4

januar y

fe b

no ve m be r

y ar ru

october

$200

$300

$400

$500

$600

april

er temb sep

h marc

$100

a u gu st

sunday

june

july

wednesday

m a

er emb dec

Based on a single purchase date on Februray 8, 2012, prices of round trip flights from JFK to AUS were compared using kayak.com. Each flight was booked for departure from JFK on Wednesday and returning from Austin on Sunday. Prices were compared for the entire year until January 2014 when flights were no longer available to book online. Based on the findings, there is a significant increase in price of flights during the SXSW festival week compared with other weeks of the year.

typical round trip flight from JFK to AUS departing on wednesday and returning on sunday

FREE

153 min

FREE

47-55 min

Parking Fee

$23.72

35 min - 1hr 9 min

15 min

25 min

15 -20 min

CATEGORY transportation services HERE subcategory

Austin-Bergstrom International Airport set an all-time record with 9,430,314 passengers in 2012 making it the 38th busiest airport for total passengers in the United States 62

Austin Convention Center

Airport Routes comparison of routes to time and cost Different modes of transportation between the Austin Bergstrom International Airport and the Austin Convention Center are listed from the cheapest to most expensive on the left with the time of travel underneath. Mapped on the right are the routes of the various modes of transportation.

CAPMETRO SERVICEs

Bus services changes during 2013 Traditionally, Capital Metro has only provided limited extra service during SXSW. Last year, Capital Metro added service to Route 100 MetroAirport. This year, CapMetro will add additional services to route 1, 3, 10, 100, the E-Bus and the Q-Bus. Four additional stops will be added Route 100 (a limited stop service) to relieve overcrowding on Routes 7 and 20. E-Bus service currently does not operate when UT is out of school. It will operate this year during SXSW. Northbound Stop

11TH

Southbound Stop

All buses traveling through downtown during sxsw will service only the following “superstops.” northbound stops are marked in green and southbound are marked in gray.

ST IN

BO UL D

S. 5T

RAIN

CON

AUSTIN CONVENTION CENTER

EY S T

SS A VE

GRE

ST S T.

S. 1

S LA

MAR

BLV

LAV ACA

6TH

Additional evening CapMetro vehicles:

transportation subcategory CATEGORY HERE SERVICES

64 64

Bus stops by sxsw venues

a free wheelchair accessible shuttle will drive the same routes as the capmetro buses

SXSW 2013

Capmetro offers several bus routes that pass through downtown and the official and unofficial SXSW events. Bus 3 stops near most of the film events, while Bus 7 stops near the Auditorium Shores venues and hotels south of the river. Bus tickets can be purchased on the bus for $1 per ride or $2 per day pass. Bus 7 Route Bus 3 Route Music Venue Film Venue Music Venue

sxsw.com suggests taking bus 3 for stops near film venues, while bus 7 passes close to auditorium shores. Additional daytime CapMetro vehicles:

Street closures

SXSW 2012

Street Closures

From March 13 - March 18, 2012, the marked streets were closed. The green dotted line presents a possible route one could take when driving from the Austin Convention Center to the Capitol when the closures are taken into account.

Route from Concention Center to Capitol Closed Street

11TH

T IN S ULD BO

S. 5 T

RAIN

CON G

S. 1S

AUSTIN CONVENTION CENTER

SID

EY S

AVE

RIV

services

RESS

T ST.

S LA MAR BLVD

6TH

transportation

During this high-traffic time, those heading to Downtown Austin are encouraged to share rides, bike or use public transit when possible.

66 66

PEDESTRIAN ONLY AREA Venues + Pedestrian Area Interactive Film Music Pedestrian Only Area

SXSW 2012

Number of Crimes in Austin

NUMBER OF POLICE OFFICERS ON DUTY rs per ou

285

SXSW 2011

camer fic

SXSW 2010-2012

y of traf da

400

SXSW 2012

CRIMES IN AUSTIN 10000 10000

Types of Crimes Violent Crimes Property Crimes Index Crimes

NUMBEROF OF CCRIMES NUMBER CRIMES

8000 8000

2012 2011 2011

6000 6000

4000 4000

DEC

NOV

OCT

SEP

AUG AUG

JUL JUL

JUN JUN

MAY MAY

APR APR

FEB FEB

JAN JAN

0 0

MAR MAR

2000 2000

MONTH IN 2012

MONTH OF THE YEAR

services

security

Crime in downtown austin 0 00:00 01:00 23:0 02: 00

0 12:00 13:00 11:0 14: :00 0 10 15 :

2211 : 2200 :0:00 0

0 :0

0 06 :00 07:00 05:0 08 :00 :00 04 09

0 18:00 19:00 17:0 20 :00 :00 16 21 00

0 :0

000 1133::00 0 1122::0 0 0 1111::000 1 144:0 :0000 :00 1100: 115 5::

0 00:00 01:00 23:0 02: 00

0 ::000

:00 22

00 9 9

0000

0 1177::000 :0000 1166:

188::0000 119 1 9::0000

0 0066::0000 0077::000 0055::000 0 0 088: :000 :0000 0044:0

PROPERTY CRIME

0 :0

00 0000:0:000 0011::0000 223 3::00 002: 2:000 :0000 0 2222: 00 3 3

0 ::000

0 :0

INDEX CRIME

0 :000

0 12:00 13:00 11:0 1 4:0 :00 10 15 :

03 0 06 :00 07:00 05:0 08 :00 :00 04

0 18:00 19:00 17:0 20 :00 :00 16 21

0 :0

:00 22

0 :0

VIOLENT CRIME

SXSW 2012

Percentage of crime during week of SXSW by hour of the day

number of austin food trucks

648 1,350

2006: 2012:

food trailers subcategory CATEGORY HERE services

food trailers food truck locations in the SXSW area Austin is known for its quirky food trucks that are scattered all over downtown. Although these food trailers are known to be nomadic, they strategically locate themselves around large events like SXSW. These locations are compared to the street closures for SXSW.

Trailer Locations food trailer street closures

hot dog king

soco district

turf n’ surf

gordough’s

Empty Lots food trailer

food trailers subcategory CATEGORY HERE services

empty lot

Late NIght eats

best wurst don churro chilantroâ&#x20AC;&#x2122;s

locations of late night trailers Of the great number of food trailers that Austin has to offer, a popular group of them are known for their late hours downtown for those who are looking for some munchies afer the bars close. 6th street has food stands for those who do not wish to walk far to grab a bite to eat. Others are marked in the darker green. These late night eats are especially popular during SXSW and lines are a constant flowing stream.

Best Wurst: Wed-sun 7pm-3am don churro: wed-sat 8:30pm-3:30am chilantro: open late but location changes daily

Late Night Food Trailers open til 3am closed at 8 pm street closures concentrated pedestrians food trailer hub

HOTELS

SXSW 2012: official vs. nonofficial Each year, SXSW.com produces a list of â&#x20AC;&#x153;official hotels.â&#x20AC;? Official hotels differer from nonofficial hotels in that a free shuttles are offered to and from the Austin Convention Center throughout the week of SXSW. Austin Hotels The Westin Austin

Official SXSW hotel Unofficial hotel

official sxsw hotels in 2013

The Driskill

Microtel Inn & Suites

services

Austin Marriott South

hotels

4 hours 23 hours trash collection hours per day 295 330 # of trash containers $76,250 $122,000 total trash collection bill 1x 2x dumpster emptying frequency per day

2012 vs 2013 changes in sanitation services Trash is a huge factor during large events like SXSW. Drastic measures were taken to increase the cleanliness of the streets of Austin during the crazy week of SXSW 2013. The number of trash collection hours in itself exponetially increased from 4 hours to 23 hours! Austin Convention centerâ&#x20AC;&#x2122;s location is mapped in relation to the landfills where much of the trash from this massive event will end up.

Trash Path Austin Landfills Austin Convention Center street closures trash path

75 75

services

sanitation

How could downtown Austin become pedestrian-only during the week of SXSW?

â&#x20AC;&#x153;SXSW remains at its heart a networking event where the most active members of the digerati find themselves in one small area of austin over the course of several daysâ&#x20AC;? - CNET, 2012

communication

branding | sponsorship | advertising | hype

11,750

10,313

6,300

5,896

3,000

700

REGISTRANTS

communication

2012 branding

2007

2002 80

sxsw branding evolution sxsw branding evolution

Foxtrot Bravo Alpha An Austin based graphic design studio, created the 2011, 2012 + 2013 SXSW branding.

1997 1997 81

1992 1992

1987 1987

sxsw sxsw official official branded branded platforms platforms

COMING SOON!

communication

branding

T-SHIRT GRAPHIC DESIGN CONTEST

2011 Designed By: Adrian Bogart From: Austin, TX www.punchdesigns.net

2012 Designed By: Nancy Edith Guevara From: Urbana, Illinois, USA / Ciudad de Mexico, MX www.nancyedithguevara.org

‘87 ‘92

Austin Chronicle | Dallas Observer | Gambit | In Between Magazine | K.C. Pitch New Times | Nightflying | Oklahoma Gazette | Public News | Route Sixty-Six | San Antonio Current | Times of Acadiana | Upstate | Wavelength | West word || Cleveland Scene | Creative Loafing | Dallas Observer Flagpole | Goodtimes Magazine - Long Island & Savannah | Maryland Musician | Memphis Flyer Miami New Times | Nashville Scene | New Times | Nightflying | The Notes | Offbeat/The Grapevine Oklahoma Gazette | Pacific | News and Review | Philadelphia City Paper | The Pitch Private Eye | Public News | Riverfront Times | The Rocket | San Antonio | Current Spectrum | Tucson Weekly | Westword || Black & White | Boise Weekly | Creative Loafing Dallas Observer | Everybody’s News | Flagpole | FW Weekly | Good Times Magazine | Houston Press | ICON | Independent Weekly | Louisville Eccentric Observer | Nashville Scene | New City | New Times (Phoenix) Nightflying Publications | NOW | Magazine | Offbeat Publications Pitch Weekly Private Eye Weekly | The Reader | Riverfront Times | The Rocket | San Antonio Current Scene | SF Weekly | Shepherd Express | The Tucson Weekly | Weekly Alibi | Weekly Planet | Westword | Williamette Week || Chronicle | Jim Beam | Miller Lite | 107.1 KGSR Panasonic | Chronicle | Jim Beam | Miller Light | 107.1 KGSR | Chronicle | Jim Beam Miller Lite | KLBJ 93.7 FM || Verizon Wireless | Miller Light | Yaris | IFC Chronicle | 107.1 KGSR | Slacker | AOL | Chronicle | IFC | 107.1 KGSR | Miller Lite Slacker | Yaris | Verizon Wireless | Verizon Wireless | Miller Lite | Yaris | IFC Blender Chronicle | 93.7 KLBJ | Slacker || AT&T | The Ausse BBQ | MPRESSFEST SXSW 2012 | digboston.com | ALTPRESS.COM | British Music Abroad MOFILM | Chevrolet | IFC | Pepsico | Doritos | Monster Samsung | Microsoft | ISIS Dell | BandPage | dmx | Quebec SXSW | SXSW Music | The Buffalo Lounge Maurices | Angers Loire Valley | Death Match | Pandora British Music Abroad | Hype Hotel Dickies Showdown | Cedar Street | Warner Sound | Sounds from Spain 2012 | Culture Collide | New Zealand Music Commission | Taiwan! Sounds Delicious | Canadian Blast

‘97

‘12

communication

sponsorship

‘07

‘02

7 2

. e t s i e h t g s c g y t y R m C e C T d S e l e t

SPONSORSHIP OPPORTUNITY Super Sponsors

$281,750+

SXSW Laser and Projection Program

$250,000+

Conference-Specific Major Sponsorships of the Film, Interactive and Music events

$130,000 - $200,000

SXSW GO, Featured Interactive Content Sponsorship, SXCycles

$100,000 - $125,000

The SXSW Urban Oasis

$60,000 - $90,000

SXSW Auditorium Shores Stage, SXSW Gaming, The SXSW Artist Lounge, SXSW Music Content Sponsorship

$30,000 - $50,000

SXSW Auditorium Shores Stage Onsite Presence, The Flatstock Poster Show, The SXSW Registrants Lounge, SXSW Connection Centers, SXSW Pedicab Sponsorship, The SXSW Map, The SXSW Closing Barbecue and Softball Tournament, Conference Registrant Take-Away Bag Sponsorship, The SXswag Sponsorship Opportunity, The SXSW Film Venue Shuttle, SXSW Interactive Shuttles, The SXSW Film Opening Party and SXSW Film Intermission Party, The SXSW Interactive Opening Party and SXSW Interactive Closing Party, Conference Pocket Guides, The SXSW Press Suite, SXSW Volunteer Shirt Sponsorship, The SXSW Interactive and Film Day Stage, The SXSW Radio Day Stage, The SXSW Ballroom G Day Stage, The SXSW Filmmakers Lounge, SXSW Film Awards, SXSW YouTube Channel Advertising, SXSW Accelerator : Interactive and Music, Conference Registration Lanyards, Interactive Panelist Green Room, Music Panelist Green Room, Music Welcome Dinner Sponsorship, Interactive Awards Ceremonies Sponsorship, Coffee Cup Jackets, Hotel Key Cards/Door Hangers

$10,000 - $30,000

SPONSORSHIP CATEGORIES PUBLICATION WEB AIRLINE CAR CELLULAR INSURANCE & CREDITS RADIO MUSIC & FILM CHANNEL ELECTRONICS FOOD & DRINKS MUSIC COMPANY

1987 85

music

1992

1997

2002

music

interactive

film & interactive

film

2007

2012

SXSW 2013 Super Sponsors industry breakdown

PUBLICATION WEB AIRLINE CAR CELLULAR INSURANCE & CREDITS RADIO MUSIC & FILM CHANNEL ELECTRONICS FOOD & DRINKS MUSIC COMPANY

communication

sponsorship

‘92

communication

advertising

‘9 ‘02

97 2

ck and Roll Hall of Fame and Museum n | The Rocket ekly | San Francisco Bay Guardian s

‘07

‘92 ‘97

City of Austin/Music Liaison Office Shiner Bock Sony Music Texas Music Office/Office of the Governor Warner Bros. Records Warner Bros. Records (Nashville)

Odwalla Juice Company Starbucks Coffee Company Texas Monthly Texas Music Office/Office of the Governor

communication

advertising

Billboard Capital Metro Mountain Dew Texas Music Office/Office of the Governor Yaris Verizon

City of Austin Jim Beam Miller Lite Chrysler Sprint PCS

‘02

PBS Miller City of Austin IFC CoreNAP Austin Chronicle

‘07

SXSW HYPE

92% of all SXSW conversations took place on Twitter. [Opposed to other media types]

2007 224 Top 10 Cities Tweeting #SXSW

1. Austin 2. New York 3. San Francisco 4. Los Angeles 5. Chicago 6. London 7. Washington DC 8. Houston 9. Dallas 10. Atlanta

communication

Total #SXSW tweets on the first day of Twitter launch at SXSW

2012 224,302

Total #SXSW tweets in the first 48hrs of SXSW

hype

During the ten days of SXSW cellphone users frequently experience ‘mobile outages’ due to extreme levels of network usage within the city of Austin.

The experimental wing BBH Labs of global marketing firm BBH attempted to market themselves using these ‘mobile outages’ to their advantage. Homeless Hotspots takes a local homeless person and creates them into a wireless hotspot. Right: A photo of Melvin wearing a t-shirt saying “I’m Melvin, a 4G hotspot. SMS ‘HH MELVIN’ to 25827 for access”. This controversial marketing experiment quickly made headlines all over the world, with mostly negative reviews and was terminated after SXSW 2012.

#sxsw twitter mentions january 2007 - august 2012 150 K

100 K

50 K

2007

2008

communication

2009

hype

2010

2011

2012

2012 #sxsw

503,778

40,000 35,000 09

25,6

30,000 25,000 20,000

20,5

15,000 10,000 6

5,000

6,51

ua ursq

25,6

#SX

30,9

9,83

tp Twi

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Pla

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9,40

10,4

-Ins

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2011 Popular 2011 Popular social media social media

3% 3%

cie

10% KiK

GROUP MESSAGING APP #SXSW TWEETS GROUP MESSAGING APP #SXSW TWEETS

10% KiK

up p

u ro

22 %

G G

e M

hype

communication

74% iOS 74% iOS

MOBILE PLATFORM #SXSW TWEETS MOBILE PLATFORM #SXSW TWEETS

12% Blackberry 12% Blackberry

B2e 2l% ug Bae l

14% Android 14% Android

Groupe Me became very popular after SXSW and was purchased Groupe Me became by Skypevery for popular $50 Million + after SXSW and was purchased by Skype for $50 Million +

7% Blackberry 7% Blackberry

MOBILE PLATFORM #SXSW TWEETS MOBILE PLATFORM #SXSW TWEETS

G 8la% nc Gee la nc ee

16% Android 16% Android

9% So nar 9% So nar

The most hyped app in 2012 was Highlight, which quickly failed after SXSW. The most hyped in 2012 was SXSW Hypeapp = / Success Highlight, which quickly failed after SXSW. SXSW Hype = / Success

77% iOS 77% iOS

anjo 8% B njo % Ba

SOCIAL DISCOVERY APP #SXSW TWEETS SOCIAL DISCOVERY APP #SXSW TWEETS 75% 75%

Hig

hlig

Hig

hlig

2012 2012

How could digital technology shape or impact the experience of SXSW?

â&#x20AC;&#x153;Enter quote or statistic here. Enter quote or statistic here. Change font size accordingly.â&#x20AC;? -john smith, may 25 2011

economic impact

SOCIOECONOMICS MAIN Title

components of total sxsw ECONOMIC IMPACT OPERATIONAL IMPACT

ATTENDANCE IMPACT

total expenditures by SXSW in addition to all expenditures made by official sponsors of all festivals and conferences

total of all SXSW related visitor spending in Austin during the festival and conferences

general attendance

exhibitors

DIRECT IMPACT inc. 1

expenditures directly injected into the local economy by SXSW, official sponsors, event attendees and exhibitors

SXSW

sponsors 2%

official SXSW par ties 2%

SXSW, Inc. official SXSW parties sponsors

Components of operational and attendance impacts and their percentages

ral a

e gen

ce 7

an tend

exhibitors 6%

INDIRECT IMPACT increases in sales, income and jobs associated with companies that benefit from SXSW

INDUCED IMPACT spending by individuals who experience increased earnings as a result of the festival and conferences.

socioeconomics

economic impact

102

direct impact

SXSW chooses Pink Avocado as the catering company for one of its official events

indirect impact with the profits acquired from the event, Pink Avocado can then purchase goods from its distribution company, thus increasing revenues for such company.

part of those revenues also go into employees salaries.

Food distribution company

Employees

induced impact example of direct, indirect, and induced impacts 103

As the employees experience these increased earnings, they purchase good or services for themselves.

sxsw total economic impact throughout the years

180

160

REVENUES (MILLIONS)

200

13.4% increase from 2011 to 2012

140

120

47.8 %

increase from 2010 to 2011

14% increase from 2009 to 2010

100

8% increase from 2007 to 2008 80

150%

increase from 2006 to 2007 quantity unknown

socioeconomics

economic impact

2014

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

YEARS

104

direct impact indirect impact induced impact

66%

120

100

REVENUES (MILLIONS)

breakdown of total economic impact into direct, indirect, and induced impacts from 2007 to 2012

20% 14%

105

YEARS 2012

2011

2010

2009

2008

2007

although the overall economic impact varies throughout the years, the percentage of direct, indirect, and induced impacts remains the same

106

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Festival Revenues Festival Revenues

international and national festival popularity rankings

Austin City Limits Coachella Bonnaroo Lollapalooza Ultra Music Festival Burning Man Tomorrowland Rock in Rio Electric Daisy Carnival Glastonbury

287,000 Facebook likes

2,900,000 Facebook likes 302,000 Facebook likes 356,000 Facebook likes 397,000 Facebook likes 773,000 Facebook likes 412,000 Facebook likes

414,000 Facebook likes

444,000 Facebook likes 660,000 Facebook likes

$1600 107

average amount that a festival goer spends during a festival

Food & alcohol quotes and facts regarding food and drink consumption during SXSW

30% increase

GHOUT

average consumption per month: $37,500,000

2012 Mixed Beverage Consumption Per Month of 635 restaurants and bars

In 2012, the total mixed beverage consumption for the month of March

11%

accounted for of the year’s alcohol consumption profits.

Liquor Supplies that typically last for days had to be replenished daily and ‘procedures for everything’

200 to 300

percent higher than normal.”

- Vicky Garza, Austin Business Journal, March 2 2012

$ 36,476,589

$ 37,708,067

september

october

$ 35,955,812

$ 36,193,646

august

december

$ 35,419,216

july

$ 37,394,108

$ 37,803,382

june

november

$ 38,867,770

Estimated alcohol consumption throughout the years during the month of march

“Jesse Herman, owner of downtown restaurant La Condesa, estimates sales during SXSW to be

may

chef and owner at Pink Avocado Catering

$ 37,604,890

$ 48,496,450

march

SXSW” -Brenton Schumacher, Executive

$ 35,266,450

50 percent of our annual sales in the 10 days on “We do

february

Statesman, March 2012

$ 33,059,580

had to be changed to accomodate the masses.” -Gary Dinges, Austin American

january

“

april

2012 8%

2011 2010

15% = $1 million

food & alcohol SOCIOECONOMICS CATEGORY HERE subcategory

108

Top ten bars and restaurants in march

1. W Hotel Austin 2. Farace Beverages, LLC (Moody Theatre) 3. DHR Brazos Bevco Inc (The Driskill Hotel) 4. Chupacabra Cantina 5. San Jacinto Beverage Corporation (Four Seasons) 6. Cedar Street Courtyard 7. The Blind Pig Pub 8. Kung Fu Saloon 9. Salc., Inc. (Hilton Hotel) 10. Barton Creek Club

ranked by estimated mixed beverage gross receipts

8 3 6 1

74 9

2 5

7 109

home/apartment rental sites socioeconomics CATEGORY HERE subcategory

110

$0 - $300+

One Bedroom - $87 Sleeps 2

efficiency studio - $121 Sleeps 2

lake house - $1500 sleeps 14

downtown home - $1000 sleeps 10

111

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sxsw sxsw month month (unofficial (unofficial hotels) hotels) vs. vs. off-peak off-peak month month

+ million $2.2+ million

2 million $2 million

8 million $1.8 million

6 million $1.6 million

million $1.4 million

2 million $1.2 million

million $1 million

$800k $800k

$600k $600k

$400k $400k

$200k $200k

socioeconomics hotel pricings & revenues 112

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sxsw month (official sxsw hotels) vs. off-peak hotels

2012 area graph: official vs. unofficial hotel revenues $56 Million

Official SXSW Hotels (75) $52 Million

Unofficial SXSW Hotels (191)

Month of SXSW

$48 Million

Month of Formula 1 $44 Million

$40 Million

$36 Million

$32 Million

$28 Million

$24 Million

$20 Million

December 2011

January 2012

February 2012

socioeconomics

March 2012

April 2012

May 2012

hotel pricings & revenues

June 2012

July 2012

August 2012

September 2012

October 2012

November 2012

114

$120

$420

SPRINGHILL SUITES NORTH FAIRFIELD INN & SUITES SPRINGHILL SUITES SOUTH

$180

LA QUINTA INN HOLIDAY INN EXPRESS HOLIDAY INN EXPRESS SUITES AUSTIN RENAISSAINCE

BARTON CREEK OPERATING CO.

LAKE AUSTIN SPA RESORT

AUSTIN EMBASSY SUITES

$360

OMNI HOTEL

SHERATON AUSTIN AT THE CAPITOL COURTYARD MARRIOTT

$600

THE RADISSON

$300

EMBASSY SUITES DOWNTOWN THE WESTIN

$540

FOUR SEASONS HOTEL HYATT REGENCY 115

THE W AUSTIN

$480

THE DRISKILL

$240

TOP 10 unofficial hotels according to pricing TOP 10 official sxsw hotels according to pricing $60

2012 area graph: surrounding austin townsâ&#x20AC;&#x2122; hotel revenues $5 Million

Round Rock Hotels San Marcos Hotels

$4.5 Million

Month of SXSW

Georgetown Hotels Bastrop Hotels

$4 Million

Cedar Park Hotels

Month of Formula 1

$3.5 Million

$3 Million

$2.5 Million

$2 Million

$1.5 Million

$1 Million

$500K

December 2011

January 2012

February 2012

socioeconomics

March 2012

April 2012

May 2012

hotel pricings & revenues

June 2012

July 2012

August 2012

September 2012

October 2012

November 2012

116

35 miles

distance of the farthest hotel with sxsw

reservations

“

35%

average revenue increase of out-of-town hotels during sxsw

we’re fortunate enough austin has these events. they’re good for business.

117

In the future, what adjustments might SXSW need to implement to remain the highest revenue-producing festival in Austin?

References page 12 “About SXSW Trade Show.” SXSW.com. SXSW, n.d. Web. 14 Feb. 2013. <http://sxsw.com/trade-shows/about>. “List of 2013 Exhibitors.” SXSW.com. SXSW, n.d. Web. 14 Feb. 2013. <http://sxsw.com/ tradeshows/exhibitors>. McNearney, Scott. SXSW 2013 Music, Film and Interactive Sponsorship Overview. Austin: SXSW, 6 Nov. 2012. PDF.

page 14

SXSW. SXSW 2002 Marketing Brochure. Austin: SXSW, 2002. Print. SXSW. SXSW 2008 Marketing Brochure. Austin: SXSW, 2008. Print.

page 21 SXSW. SXSW 2013 Marketing Brochure. Austin: SXSW, 2013. Print. Van Buskirk, Eliot. “ETypical SXSW Attendee Was Single Male Influential Childless Home Owner Says Schedorg Comments.” Evolver.fm. The Echo Nest, 9 Apr. 2012. Web. 14 Feb. 2013.

page 22 McNearney, Scott. SXSW 2013_Presentation_Final. N.p.: n.p., n.d. PDF.

page 23 “SXSW Volunteers.” Welcome SXSW 2013 Volunteers! SXSW, n.d. Web. 13 Feb. 2013.

page 24

“The A-Z of SXSW 2012 (a Beginners Guide) : Long Straws.” Long Straws RSS. N.p., n.d. Web. “About Film Screenings.” SXSW Film Screenings. SXSW, n.d. Web. 13 Feb. 2013. <http://sxsw. 14 Feb. 2013. <http://www.stephencolman.com.au/blog/2011/09/11/the-a-z-of-sxsw-2012-a com/film/screenings/about>. beginners-guide/>. Attendance Numbers Since the Beginningo of SXSW Music, Film, and Interactive. N.d. Printed “Bandzoogle at SXSW: Websites Demolished, Happy Members and Great Music.” Bandzoogle. spreadsheet. Austin History Center, Austin. com. N.p., n.d. Web. 14 Feb. 2013. <http://bandzoogle.com/blog/blogposts/ “Interactive Badge $1150.” SXSW Cart. SXSW, n.d. Web. 13 Feb. 2013. <https://cart.sxsw. bandzoogle-at-sxsw-websites-demolished-happy-members-and-great-music-24102. com/products/show?product_code=reg-ia>. cfm>. McNearney, Scott. SXSW 2013 Music, Film and Interactive Sponsorship Overview. Austin: “Josh Bancroft’s TinyScreenfuls.com.” Josh Bancrofts TinyScreenfulscom. N.p., n.d. Web. 14 SXSW, 6 Nov. 2012. PDF. Feb. 2013. <http://tinyscreenfuls.com/2008/03/thoughts-and-photos-from-sxsw- “Music Badge $795.” SXSW Cart. SXSW, n.d. Web. 13 Feb. 2013. <https://cart.sxsw.com/ interactive-2008-day-one/>. products/show?product_code=reg-music>. “Psyop - SXSW 2012: Friday.” Psyop. N.p., n.d. Web. 14 Feb. 2013. <http://www.psyop.tv/ sxsw-2012-friday/>. “SXSW 2013.” Attend. N.p., n.d. Web. 14 Feb. 2013. <http://sxsw.com/attend>. “Approved Zip Codes.” SXSW Wristbands. SXSW, n.d. Web. 13 Feb. 2013. <http://wristbands. “SXSW The Return... | Directors Notes.” Directors Notes RSS. N.p., n.d. Web. 14 Feb. 2013. sxsw.com/zip_codes>. <http://www.directorsnotes.com/2011/03/12/sxsw-the-return…/>. “Smart BandÂ® RFID Wristbands Combat Counterfeiting at World-Renowned SXSW Festivals.”

page 25

Smart BandÂ® RFID Wristbands Combat Counterfeiting at SXSW. Precision Dynamics Corporation, n.d. Web. 13 Feb. 2013. <http://www.pdcorp.com/en-us/ rfid-ent/case-study-sxsw.html>. “Film Badge $650.” SXSW Shopping Cart. SXSW, n.d. Web. 14 Feb. 2013. <https://cart.sxsw. “SXSW 2013 Music Festival Wristband Sales.” SXSW Wristbands. SXSW, n.d. Web. 13 Feb. com/products/show?product_code=reg-film>.” 2013. <http://wristbands.sxsw.com/>. “Gold Badge $1350.” SXSW Shopping Cart. SXSW, n.d. Web. 14 Feb. 2013. <https://cart.sxsw. com/products/show?product_code=reg-gold>. “Interactive Badge $1150.” SXSW Cart. SXSW, n.d. Web. 13 Feb. 2013. <https://cart.sxsw. “About Film Screenings.” SXSW Film Screenings. SXSW, n.d. Web. 13 Feb. 2013. <http://sxsw. com/products/show?product_code=reg-ia>. com/film/screenings/about>. “Platinum Badge.” SXSW Shopping Cart. SXSW, n.d. Web. 14 Feb. 2013. <https://cart.sxsw. “About Film Sessions.” SXSW.com. SXSW, n.d. Web. 13 Feb. 2013. <http://sxsw.com/film/ com/products/show?product_code=reg-plat>. sessions/about>. “Music Badge $795.” SXSW Cart. SXSW, n.d. Web. 13 Feb. 2013. <https://cart.sxsw.com/ “About Interactive Sessions.” SXSW.com. SXSW, n.d. Web. 13 Feb. 2013. <http://sxsw.com/ products/show?product_code=reg-music>. interactive/sessions/about>. Attendance Numbers Since the Beginningo of SXSW Music, Film, and Interactive. N.d. Printed spreadsheet. Austin History Center, Austin. McNearney, Scott. SXSW 2013 Music, Film and Interactive Sponsorship Overview. Austin: McNearney, Scott. SXSW 2013 Music, Film and Interactive Sponsorship Overview. Austin: SXSW, 6 Nov. 2012. PDF. SXSW, 6 Nov. 2012. PDF. “SXSW 2011 Day 4 - Collective Vision | Photoblog for the Austin American-Statesman.” Collec tive Vision RSS. Ed. Statesman. Austin American Statesman, 21 Mar. 2011. Web. 13 McNearney, Scott. SXSW 2013_Presentation_Final. N.p.: n.p., n.d. PDF.

page 15

page 26

page 18

Feb. 2013.

page 20

page 27 120

Attendance Numbers Since the Beginningo of SXSW Music, Film, and Interactive. N.d. Printed spreadsheet. Austin History Center, Austin. Smith, Andy, ed. “Fun Facts.” SXSWorld 6.5 (2012): 14. Print.

page 28 “Dave Grohl Confirmed as Keynote Speaker for SXSW Music 2013.” Http://sxsw.com/music/ news/dave-grohl-confirmed-keynote-speaker-sxsw-music-2013. 16 Nov. 2012. 14 Feb. 2013 <http://sxsw.com/music/news/dave-grohl-confirmed-keynote-speaker- sxsw-music-2013>. <http://sxsw.com/music/news/dave-grohl-confirmed-keynote-speaker-sxsw-music- 2013>.”Keynote.” Wikipedia. 13 Feb. 2013. Wikimedia Foundation. 14 Feb. 2013 <http://en.wikipedia.org/wiki/Main_Page>.

page 31 “SXSW Schedule 2012.” Http://schedule.sxsw.com/2012/?conference=music&day=13#. Mar. 2012. 14 Feb. 2013 <http://schedule.sxsw.com/2012/?conference=music>.

page 33 The Austin History Center; a document titled “1987 SXSW MUSIC FESTIVAL BAND LIST” “SXSW Schedule 2012.” Http://schedule.sxsw.com/2012/?conference=music&day=13#. Mar. 2012. 14 Feb. 2013 <http://schedule.sxsw.com/2012/?conference=music>.

page35 “SXSW Schedule 2012.” Http://schedule.sxsw.com/2012/?conference=music&day=13#. Mar. 2012. 14 Feb. 2013 <http://schedule.sxsw.com/2012/?conference=music>.

page 36 “SXSW 2011 Day 3 - Collective Vision | Photoblog for the Austin American-Statesman.” Collective Vision RSS. Austin American Statesman, n.d. Web. 14 Feb. 2013. <http://photoblog.statesman.com/sxsw-2011-day-3>.

Hannah Berryhill & Amy Wu Services Bibliography:

page 58

page 62 George, Patrick. “Policing of XSW ran much smoother this year, Austin department says.” Statesman[Austin] 19 Mar 2012, n. pag. Web. 13 Feb. 2013. <http://www.statesman. com/news/news/local/policing-of-sxsw-ran-much-smoother-this-year-austi/ nRmLb/>.

page 63 Map of Austin. 2013. Google, Austin. Web. 7 Feb 2013. <https://maps.google.com/>.

page 64 Deeter, Lawrence. “SXSW Capital Metro Info.” Message to Hannah Berryhill. 14 Feb 2013. E-mail.

page 65 CapMetro Schedules & Maps. 2013. CapMetro, Austin. Web. 12 Feb 2013. <https://www. capmetro.org/schedulemap.aspx?f1=007&s=1&d=1>.

page 66 SXSW Street Closure Map. 2012. www.kut.org, Austin. Web. 27 Jan 2013. <http://kutnews.org/ post/sxsw-street-closure-map>.

page 67 Same as opposite page

page 68 George, Patrick. “Policing of XSW ran much smoother this year, Austin department says.” Statesman[Austin] 19 Mar 2012, n. pag. Web. 13 Feb. 2013. <http://www.statesman. com/news/news/local/policing-of-sxsw-ran-much-smoother-this-year-austi/ nRmLb/>. Austin Police Department, . “Chief’s Monthly Reports.”APD Reports. (2010-2012): n. page. Web. 13 Feb. 2013. <http://austintexas.gov/page/chiefs-monthly-reports>.

page 69 Austin Police Department, . Crime Report Search. 2012. Austintexas.gov, Austin. Web. 3 Feb 2013. <http://www.austintexas.gov/GIS/crimeviewer/CrimeReportSearch.html?>.

George, Patrick. “Policing of XSW ran much smoother this year, Austin department says.” Statesman[Austin] 19 Mar 2012, n. pag. Web. 13 Feb. 2013. <http://www.statesman. Rao, Vidya. “Austin’s weird, wonderful food scene gets a SXSW boost.” Bites on Today. com/news/news/local/policing-of-sxsw-ran-much-smoother-this-year-austi/ TODAY Food, 9 Mar 2012. Web. Web. 6 Feb. 2013. nRmLb/>.

page 70

page 60

page 71

“Austin-Bergstrom International Airport.” Wikipedia. Wikimedia Foundation, 13 Feb. 2013. Web. 14 Feb. 2013. <http://en.wikipedia.org/wiki/Austin-Bergstrom_International_Airport>.

Trailers Filtered by Location. 2013. Food Trailers Austin, Austin. Web. 9 Feb 2013. <foodtrailersaustin.com>.

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N.p., n.d. Web. <kayak.com>.

121

SXSW.com, . Hotel Map. 2013. SXSW Inc. , Austin. Web. 9 Feb 2013. <http://sxsw.com/attend/ hotels/map>.

SXSW Program Guide. N.p.: n.p., 1992. Print. SXSW Program Guide. N.p.: n.p., 1997. Print. “More Trashcans--downtown Is Trashed Each Morning!”SpeakUpAustin.icanmakeitbetter.N.p., SXSW Program Guide. N.p.: n.p., 2002. Print. n.d. Web. 14 Feb. 2013. <https://austintexas.granicusideas.com/forums/sxsw/ideas/ SXSW Program Guide. N.p.: n.p., 2007. Print. more-trashcans-downtown-is-trashed-each-morning>. SXSW Program Guide. N.p.: n.p., 2012. Print.

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page 78

page 85

Harris, Ashley. “A Look Back at SXSW Music 2012.” Sony Entertainment Network. N.p., n.d. Web. <http://blog.sonyentertainmentnetwork.com/tag/sxsw/>. “SXSW 2013.” Press Quotes. N.p., n.d. Web. 14 Feb. 2013. <http://sxsw.com/press/quotes>.

SXSW Program Guide. N.p.: n.p., 1992. Print. SXSW Program Guide. N.p.: n.p., 1997. Print. SXSW Program Guide. N.p.: n.p., 2002. Print. SXSW Program Guide. N.p.: n.p., 2007. Print. SXSW Program Guide. N.p.: n.p., 2012. Print. “SXSW 2013.” Market at SXSW. N.p., n.d. Web. 14 Feb. 2013. <http://sxsw.com/marketing>.

page 80 “2002 SXSW Interactive Festival.” Web log post. Acacia Research Group. N.p., 2010. Web. 25 Jan. 2013. <http://www.acaciarg.com/arg/products/events/>. “South by Southwest [SXSW] 2012.” Foxtrot Bravo Alpha [FBA]. N.p., Mar. 2012. Web. 18 Jan. 2013. <http://www.foxtrotbravoalpha.com/work/view/south_by_southwest_ sxsw_2012>. “SXSW 2007 : Identity/Logo.” The Decoder Ring Design Concern. N.p., Mar. 2007. Web. 20 Jan. 2013. <http://ww.thedecoderring.com/portfolio/identity/?id=1019>.

page 81 “For SXSW.” Web log post. Daveawayfromhome. Blogspot, 2010. Web. 20 Jan. 2013. <http:// daveawayfromhome.blogspot.com/2012/03/for-sxsw.html>. “South by Southwest [SXSW] 2012.” Foxtrot Bravo Alpha [FBA]. N.p., Mar. 2012. Web. 18 Jan. 2013. <http://www.foxtrotbravoalpha.com/work/view/south_by_southwest_ sxsw_2012>. * “SXSW 1992.” (n.d.): n. pag. Rpt. in Austin History Center. Austin: n.p., n.d. Print.

page 86 “SXSW 2013.” Super Sponsorship. N.p., n.d. Web. 14 Feb. 2013. <http://sxsw.com/marketing/super-sponsorship>.

page 87 “SXSW 2013.” Super Sponsorship. N.p., n.d. Web. 14 Feb. 2013. <http://sxsw.com/marketing/super-sponsorship>.

page 88 SXSW Program Guide. N.p.: n.p., 1992. Print. SXSW Program Guide. N.p.: n.p., 1997. Print. SXSW Program Guide. N.p.: n.p., 2002. Print. SXSW Program Guide. N.p.: n.p., 2007. Print.

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“South by Southwest [SXSW] 2012.” Foxtrot Bravo Alpha [FBA]. N.p., Mar. 2012. Web. 18 Jan. 2013. <http://www.foxtrotbravoalpha.com/work/view/south_by_southwest_ sxsw_2012>. “SXSW 2007 : Identity/Logo.” The Decoder Ring Design Concern. N.p., Mar. 2007. Web. 20 Jan. 2013. <http://ww.thedecoderring.com/portfolio/identity/?id=1019>. “SXSW 2013.” SXSW. N.p., 2012. Web. 17 Jan. 2013. <http://www.sxsw.com/>.

SXSW Program Guide. N.p.: n.p., 1992. Print. SXSW Program Guide. N.p.: n.p., 1997. Print. SXSW Program Guide. N.p.: n.p., 2002. Print. SXSW Program Guide. N.p.: n.p., 2007. Print.

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SXSW Program Guide. N.p.: n.p., 1992. Print. SXSW Program Guide. N.p.: n.p., 1997. Print. “Isagenix In Austin Texas.” Epic Nutrition Today RSS. N.p., n.d. Web. 14 Feb. 2013. AskPat. “So Cool! - SXSW Volunteer Shirt Worn by New Student, Abdul Pasha.” Web log <http://epicnutritiontoday.com/isagenix-business-in-austin-texas/>. post. The Fred Parks Law Library Blog. N.p., 15 Aug. 2011. Web. 6 Feb. 2013. “Who Sucks? Saudi or Starbucks?” No Country for Women. N.p., n.d. Web. 14 Feb. 2013. <http://thefredparkslawlibrary.blogspot.com/2011/08/so-cool-sxsw-volunteer-shirt- <http://freethoughtblogs.com/taslima/2012/10/03/who-sucks-saudi-or-starbucks/>. worn-by.html>. “Warner Bros Turns Blu.” Warner Bros Turns Blu. N.p., n.d. Web. 14 Feb. 2013. Ball, Travis. “Photo Essay: SXSW Interactive & Film.” Flashpacker HQ RSS. N.p., 25 Mar. 2012. <http://www.dvdtalk.com/hd/warner_bros_turns_blu.html>. Web. 1 Feb. 2013. <http://flashpackerhq.com/photo-essay-sxsw-interactive-film/>. “Texas Monthly Logo.” Â« Big Bend Now. N.p., n.d. Web. 14 Feb. 2013. Bogart, Adrian. “2011 SXSW Volunteer T-Shirt Design.” Punch Designs. N.p., Mar. 2011. Web. <http://bigbendnow.com/2011/03/que-paso-frijole-how-have-you-bean/texas- 2 Feb. 2013. <http://www.punchdesigns.net/>. monthly-logo-3/>. Guevara, Nancy E. “2012 SXSW Volunteer T-Shirt Winner.” Nancy Edith Guevara. N.p., Mar. “Odwalla Smoothies for Kids.” 5 Minutes for Mom RSS. N.p., n.d. Web. 14 Feb. 2013. 2012. Web. 4 Feb. 2013. <http://www.nancyedithguevara.org/>. <http://www.5minutesformom.com/55553/odwalla-smoothies-for-kid/>.

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