TEXAS AMA WE B S IT E AN ALYT IC S R E P O R T A U G U ST 21, 2017 – OCTOBER 20, 2017 AUGUST 21, 2017 – OCTOBER 21, 2017
If you're on our website, you're probably…
18-24
FEMALE 62.70%
VIEWING FROM
IN
DESKTOP
AUSTIN
79.74%
79.74%
74.90%
And use… A
MAC 46.09%
CHROME 60.10%
AN IPHONE (PLUS)
6, 6s, 7 54.50%
Well,
HOW’D YOU GET HERE? 7%
1%
9%
1%
10%
17%
41%
42%
39%
33% Organic
Direct
Social
TO TAL S ES S IO NS
Referral
Organic
Direct
Social
NEW USER SESSIONS
Referral
BEGINNING AUGUST 21 –
MIDDLE
OF THE SEMESTER
SEPTEMBER
21
SEPTEMBER
OF THE SEMESTER
21 –
OCTOBER
-41%
-31%
-51%
SESSIONS
USERS
PAG E VIEW S
989 vs. 583
555 vs. 382
5,440 vs. 2,683
-16%
-45%
+375%
PAG ES / SESSION
SESSION DURATION
BOUNCE RATE
5. 5 vs. 4. 6
00:02:43 vs. 00:01:29
1. 01% vs. 4. 80%
21
31.35
W H AT
D I D
Y O U
V I S I T ?
TOP 5 MOST VIEWED PAGES
14.57 11.57 9.22
HOMEPAGE
JOIN AMA
CALENDAR % of Sessions
AMA AGENCY GROUP
7.48
ABOUT US
25.49
W H E R E
D I D
Y O U
22.69
L E AV E ?
TOP 5 EXIT PAGES
12.32
11.73 7.43
JOIN AMA
HOMEPAGE
CALENDAR % of Sessions
AMA AGENCY GROUP
ABOUT US
HOW LONG WERE YOU WAITING? AVER AGE LO AD SPEED O F SI TE PAGES
4.73 SECONDS
Almost half of web users expect a page to be loaded in 2 seconds or less.
Source: https://blog.kissmetrics.com/speed-is-a-killer/
HOW LONG WERE YOU WAITING? TO P 3 SLO WEST PAGES
PROFESSIONAL DEVELOPMENT
HO M EPAG E
CALENDAR
7.83
7.61
5.14
SECONDS
SECONDS
SECONDS
Tuesdays
SITE TRAFFIC OVER TIME
TAKEAWAYS 1
People seem to be coming to the website through Google or directly typing “texasama.org” themselves. • Potential for new user traffic increase with better email/social media + website integration
2
The site was most frequented in the beginning of the semester when people were learning about AMA. People have less of a use for the website now other than checking the calendar. • Need to make sure calendar events are kept updated.
3
Need to work on improving site speed, especially on the homepage – the most visited page.
4
Most popular time to visit the website is during the few days leading up to the AMA Tuesday event.