BIKE SHARE SPONSORSHIP OPPORTUNITIES
BIKE SHARE IS COMING TO UAE B
ike share is coming to the UAE, and we want you as a partner to make sure it reaches the people of Abu Dhabi. A revolution in travel, bike share systems offer a convenient, green option for trips that are too far to walk but too short for the hassle of driving. It’s a compelling, cost-effective way to create healthier lifestyles, reduce our carbon footprint, and ease congestion on our streets and highways. Over 100 cities in Europe and 21 cities in the United States have implemented bicycle share systems. Our mission is to make the city of Abu Dhabi as bicycle friendly as other cities in the world like London, New York and Montreal. Is there demand for these trips here in Abu Dhabi? Our research amongst residents and visitors says there is. Over 400 communities worldwide have proven that a modern bike share program can work, including a number of smaller towns and cities. CYACLE  SPONSORSHIP OPPORTUNITIES
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Backed by the Khalifa Fund for Enterprise Development, Cyacle is a private enterprise launched by young Emirati entrepreneurs. It is raising funds for an initial 70 bike pilot program targeting the key “hot spots” of Yas Island and Al Raha Beach. Depending on your sponsorship, the program expects to expand to over 300 bicycles and 30 stations within three years. We invite you to be a title, presenting, station, or otherwise supporting sponsor. Let’s add bike share to our mix of transportation choices and continue down the path of sustainable and shared prosperity. The next few pages provide details on the sponsorship opportunities available. We encourage you to make an investment in the future of Abu Dhabi and in the visibility and strength of your brand.
Sincerely,
Cyacle Team
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WHY GET INVOLVED
Offer an inexpensive employee benefit for businesses
Supplement existing travel routes in key areas and communities
Promote healthy, active lifestyle and build support among a wide range of people for more and better bikeways and trails
Improve mobility options for residents and visitors
Build and expand the Abu Dhabi “brand” as a leader in sustainability
Increase particifation by the public and private sector in promoting cycling as an environmentally friendly means of transportation
Provide low impact circulation for downtowns and future SMART rail stations
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NEW YORK
MONTREAL
BIKE SHARE
AROUND THE WORLD
BOSTON
TORONTO
LONDON
MELBOURNE
PURCHASE COMMITMENT
SUPPORTING
STATION
BENEFITS
PRESENTING
TITLE
SPONSORSHIP LEVELS Exclusive rights to naming, bike colors, and logo/text on operations equipment (bikes, rebalancing vehicles, uniforms, keys/lanyards, printed receipts)
System wide branding rights including logo/ text on all bicycles (either side of fender or front rack) and major communications (email, stationary, etc)
Creative integration with exclusive membership materials, mailers, mobile app, campaigns, events and additional services (calorie counter, distance tracker, carbon offset calculator)
Logo and/or text placement on station map(s) and kiosk(s)
Recognition on the website, social media, press materials, and in communications with members
Discounted bicycle share memberships for employees and friends
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Title Sponsor A Title Sponsor “owns” the system brand, look, and presence. The Title Sponsor will have significant creative control and be a full partner in the lead-up to the launch. In the first year, the system will consist of 70 bicycles and 10 stations on Yas Island and Al Raha Beach, and is expected to reach up to 390 bicycles within five years in and around the city of Abu Dhabi. The sponsorship fee will be AED 1,511,875 for the first year of a three year contract. The fee is subject to network expansion. Examples include Citibike (New York City) and Barclays Bike Hire (London).
Presenting Sponsor If no Title Sponsor is secured, we are seeking up to three Presenting Sponsors, each for AED 1,500,000 over three years. Example of a Presenting Sponsor is New Balance in Boston.
Station/Kiosk Sponsor For a three-year term, this is an excellent and affordable way to associate your brand with bike share. A wide variety of business types can sponsor stations. These include hospitals, insurance companies, banks, retailers, malls, property developers, Government organizations etc. Examples include Regence Blue Cross/Blue Shield in Chattanooga; and MasterCard in New York.
Supporting Sponsor Perhaps you can offer warehouse space, vans (for rebalancing distribution and/or maintenance), production of films/videos/promotional material or another form of in-kind contribution? As a new program, we are open to YOUR ideas as potential partners, sponsors, and friends. Let us know how you’d like to be involved.
Purchase Commitment In lieu of or in combination with other sponsorship levels, Cyacle is also seeking commitments from companies to purchase bike share memberships for their employees and/or clients. Those who commit to annual bulk purchases will receive a discount on the cost of individual memberships, which is estimated to be AED 499/year. CYACLE SPONSORSHIP OPPORTUNITIES
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SPONSORSHIP WORKS
IT’S GOOD FOR
BUSINESS, IT’S GOOD FOR
ABU DHABI Bike share is the next generation of mobility, and will be instantly iconic as a visitor experience and companion to the car, taxi or bus. We encourage you to make an investment in the future of our city and in the visibility and strength of your brand.
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Be part of this unique development A bike share system will add to the vibrancy and attractiveness of our city. Bike share users are typically professionals, students and visitors. They are active people (both physically and online) who will be great representatives for the system and its sponsors while out in the community. Cyacle’s bike share system is high-tech, attractive, and will be well-maintained. Bikes and stations will be cared for every day, all year and will be located in landmark areas and convenient public spaces. Members will be engaging over and over again with the bike share system, the website, conversations on social media, and the sponsor’s brand. They won’t be passively seeing some ads; they’ll make the system part of their daily lives.
Earn the spotlight and the recognition Cyacle Bike Share offers numerous opportunities for sponsor recognition – with key spots on the bikes themselves, signs at the bike stations, logos on the website and in membership/ event materials, photos, social media, and even the key card issued to annual members. We will support you throughout the sponsorship term, seeking creative ways to increase visibility for your brand. Cyacle will offer additional, unique services such as cycling distance tracking, calorie burning calculator and carbon offset calculator. It will also have an App that users can download to locate bike stations, display bike and bike dock availability, and even create and share personalized bike routes! More opportunities for branding and visibility for our sponsors. Earned media and social media covering bike share’s launch and ongoing success will be substantial. Newspapers, TV, radio and blogs will love to cover bike share – and its sponsors – especially as it may be constantly expanding throughout the city. CYACLE SPONSORSHIP OPPORTUNITIES
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YAS ISLAND SYSTEM
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AL RAHA BEACH SYSTEM
Al Bandar
Al Zeina
Al Mouneera
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JOIN US! Majority of the population sees the bicycle as a means of transportation with the highest “fun” factor and your brand message is cycling along! Your bike share sponsorship will stand out. Sign up and enjoy the spotlight.
CONTACT US For more information, please contact us on
sponsorship@cyacle.ae; 02-6778774; 056-6118876 to schedule a meeting to discuss your role in making this happen! CYACLE SPONSORSHIP OPPORTUNITIES
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