VW Das Auto Magazine Fall 2009 by Drew Wallace

The All-New 2010 Golf

The original haTchback

The Big RollouT

Routan Road Trip

A gRoundBReAking inTRoducTion To The All-new 2010 gTi

consTrucTion of Volkswagenâ&#x20AC;&#x2122;s new planT adVances

exploring The lake Michigan coasT

Chattanooga Buzz

2010

CoNteNtS

// 30

Buzz // 6

Golf

Chattanooga plant progress vw.com goes mobile Awards

Digits // 12 How-to // 15 tecHnik // 18 Navigation technology

scene // 20 Junior Masters oprah Show Summer Giveawayâ&#x201E;˘ VW at the Verizon Center Chicago Marathon MlS Cup Waterfest

owners // 24 Motorsports // 26 2010 Dakar Rally

Features Meet the VolkSWAGeNS // 27 All-NeW 2010 Golf // 30 oWNeRWelCoMe.CoM // 37 All-NeW 2010 GtI // 38 RoutAN // 43 MIllIoN-MIle MARVel // 48 tDI tRuth AND DARe // 50 2010 JettA SpoRtWAGeN // 52 At hoMe IN GeRMANy // 54 JettA tDI Cup SpeCIAl eDItIoN // 58 DRIVeRGeAR // 60 DAS AUTO MAGAZINE

Dear Volkswagen Owner, It’s an exciting time at Volkswagen as we solidify our commitment to the North American market, as evidenced by the work progressing on our Chattanooga plant. We’re even more excited by the products we will build in the years to come. But right now, the present holds an excitement all its own—the 2010 Volkswagen lineup, including the sixth-generation allnew GTI—the no-compromise, fun-to-drive choice for drivers who want exceptional efficiency and technology without sacrificing performance. Additionally, Volkswagen’s universally loved German hatchback, the Golf, is also all-new for 2010. Both of these models recently arrived at dealerships across the country and we’ll tell you more about that exciting news beginning on pages 30 and 38 of this issue. On the technology side, Volkswagen of America’s first mobile launch of a vehicle took place this fall with the introduction of the all-new 2010 GTI. The launch included an iPhone® and iPod® touch game that gave players an opportunity to win one of six custom-designed and -badged GTI models. The driving game, available on Apple’s® App Store, mirrors the dynamics of Volkswagen’s ultimate performance hatchback, the GTI, which is fine-tuned to its very essence. Read about the all-new 2010 GTI and the game inside this issue. 2010 also brings updated interior and exterior design elements to the Jetta SportWagen. It’s available with Volkswagen’s award-winning, ultra-efficient TDI® clean diesel engine, and our TDI clean diesel model line-up continues to expand with the 50-state-compliant engine, now available on four of our models: Touareg, Jetta, Jetta SportWagen and Golf. And on the personal side, this issue will share the story of an amazing Volkswagen owner whose 1965 Beetle recently surpassed one million miles. From its delivery in Germany to a 20,000-mile trip through Europe, to several trips across the United States, this vehicle has been and continues to be a testament to our enduring and endearing brand. We invite you to share your Volkswagen stories with us by emailing editor@dasautomagazine.com. You might be featured in our next issue! Don’t forget to visit dasautomagazine.com for expanded stories, additional photos and to register for our Get in Gear sweepstakes. Enjoy Das Auto Magazine as you continue to enjoy your Volkswagen experience. Sincerely,

Stefan Jacoby President and CEO, Volkswagen Group of America

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Expert care for your Volkswagen model Keep your Volkswagen model in top shape this winter with help from professionally trained, expert technicians. Your Volkswagen dealership has exclusive tools and diagnostic equipment to help keep your German-engineered vehicle fine-tuned and road-ready. And remember, genuine Volkswagen parts and accessories are designed to work in harmony with your vehicle’s components and are available at your Volkswagen dealership. Stop by or contact your local Volkswagen dealership today. A staff of skilled service technicians committed to providing expert care for your Volkswagen model is ready to assist you. vw.com 1-800-DRIVE VW

PublIShER// Volkswagen of America, Inc. EDItoRS In ChIEf// Tim Ellis, Mark Stevens finds inspiration around every corner, with a studio located in the heart of downtown Denver, Colorado. Automobiles and athletes are his favorite photography subjects for many of the same reasons. He loves finding creative ways to showcase visual and mechanical, or biomechanical, perfection. Mark spends as much time as he can enjoying the outdoors with his two dogs. Shooting the all-new 2010 Golf in Denver and the Red Rocks area, Mark got to spend plenty of time outdoors for this issue of Das Auto Magazine.

Michael Sachs, Bianca Whittemore

EDItoRIAl StAff// Tamzen Meyer Grimes, Jeremy Pettet, Cathy Schannen

PRoDuCt AnD bRAnD ConSultAntS// Clark Campbell, Brian Chee, Sarah Cheffy, Ben Freidson, Mark Jo, Jaime Mercier, Eric Wilson, Jeffrey Sayen, Laura Soave, Brett Scott, Charlie Taylor, Brian Thomas, Andres Valbuena, April Wortham

CREAtIVE DIRECtoR// Christopher Swymeler PRoDuCtIon MAnAGER// Jim Baum ARt DIRECtoR// Drew Wallace DESIGn// Daniel Dombek, Marcus McMillen, Pete Piekarski, Matthew Plett, Jessie Steury WRItInG// James Buck, Wendy Carlson, Byron Copley, Kevin Erb, Nils Granholm, Renee Wright PhotoGRAPhY// Caren Alpert, Wendy Carlson, Ben Huff, Tom Galliher, Bo Streeter, Mark Stevens, Stephen Voss

CIRCulAtIon MAnAGER// Maria Garcia PRIntER// RR Donnelley 111 South Wacker Chicago, IL 60606 Stephen Voss is a Washington, DC-based editorial photographer whose clients include the Smithsonian Institution,® BusinessWeek® and National Public RadioSM He’s also covered the White House and Capitol Hill, including photographing President Barack Obama on occasion. Stephen’s documentary work covers environmental and globalization issues worldwide and U.S. politics. For this issue, Stephen photographed the GTI iPhone® and iPod®touch game at AKQA, a global interactive agency.

Caren Alpert is a San Francisco-based photographer whose work has appeared in Condé Nast Traveler,® Departures, Real Simple,® House & Garden,® San Francisco Magazine, Martha Stewart Living ® and Ladies’ Home Journal,® She specializes in food, travel and lifestyle topics, and teaches editorial photography at the Academy of Art University in San Francisco. Caren started her career at Time Inc. as a photo editor working with titles such as Health and Money Magazine. In addition, she’s worked as an editor and researcher for Vogue ® and George, and for Miramax ® films. For this issue of Das Auto Magazine, Caren photographed a very special Volkswagen Beetle whose odometer recently rolled past one million miles.

Das Auto Magazine is an owner publication of Volkswagen of America, Inc. Send your old and new addresses to volktalk@vw.com, mail them to Das Auto Magazine, P.O. Box 214378, Auburn Hills, MI, 48321, or call 1-800 DRIVE VW. Send editorial correspondence specific to this publication to Das Auto Magazine, 609 E. Cook Rd., Fort Wayne, IN, 46825, or email to editor@dasautomagazine.com. General questions or comments concerning your Volkswagen model should be directed to 1-800 DRIVE VW or volktalk@vw.com. For subscription information, please call 1-800 DRIVE VW. All contents © 2009 Volkswagen of America, Inc. All rights reserved. Contents may not be reproduced without the express written consent of the publishers. Printed in USA. editor@dasautomagazine.com • visit vw.com 1-800 DRIVE VW “Volkswagen,” the Volkswagen logo, all model names, “DSG,” “4MOTION,” “4XMOTION,” “Climatronic,” “Das Auto” and “TDI,” “Phaeton” and “Passat” are registered trademarks of Volkswagen AG. “Joy Box” is a trademark of Volkswagen Group of America, Inc. “Jetta TDI Cup” is a trademark of Volkswagen AG. “TFSI” and “FSI” are registered trademarks of Audi AG. “Bluetooth” is a registered trademark of Bluetooth Sig, Inc. “BusinessWeek” is a registered trademark of the McGraw-Hill Companies, Inc. “Chicago Marathon” is a service mark of LaSalle Bank Corporation. “Condé Nast Traveler” is a registered trademark of Advance Magazine Publishers Inc. “Discovery Channel” is a registered trademark of Cable Educational Network, Inc. “ESP” is a registered trademark of Daimler AG. “Garmin” is a registered trademark of Garmin Corporation. “Firemint” is a registered trademark of ndWare Pty Ltd proprietary limited company. “Guinness World Records” is a registered trademark of Guinness World Records Limited Corporation. “House & Garden” is a registered trademark of Condé Nast Publications. “iPod” is a registered trademark of Apple, Inc. “J.D. Power and Associates” is a registered trademark of J.D. Power and Associates Corporation. “Kali” is a registered trademark of C.R.G. S.R.L. Joint Stock Company. “Kelley Blue Book” is a registered trademark of Kelley Blue Book Partnership. “Ladies’ Home Journal” is a registered trademark of Curtis Publishing Company. “March of Dimes” is a service mark of March of Dimes Birth Defects Foundation. “Martha Stewart Living” is a registered trademark of Time Publishing Ventures, Inc. “Miramax” is a registered trademark of Miramax Film Corp. “MotorWeek” is a registered trademark of Maryland Public Broadcasting Commission. “National Public Radio” is a service mark of National Public Radio. “Oprah Winfrey Show” is a registered trademark of Harpo, Inc. “Outside Magazine” is a registered trademark of Mariah Media Inc. “Real Simple” is a registered trademark of Time Inc. “Urban League” is a service mark of the National Urban League, Inc. “SIRIUS XM” is a registered trademark of Sirius XM Radio Inc. “Smithsonian Institution” is a registered trademark of Smithsonian Institution Trust Instrumentality. “Vogue” is a registered trademark of the Vogue Company. “Washington Capitals” is a service mark of Lincoln Hockey LLC. “Washington Mystics” is a service mark of WNBA Enterprises LLC. “Washington Wizards” is a service mark of Washington Bullets L.P.

DAS AUTO MAGAZINE

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Chattanooga plant presses forward

SCENE

TECHNIK Photography by Bo Streeter

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TECHNIK

It’s been more than a year since Volkswagen announced its plans to build a production facility in Chattanooga, Tennessee, and what a year it’s been. The first wall was raised this summer, construction of the innovatively designed paint shop is nearly complete, ground has been DIGITS DIGITS broken for the Volkswagen Training Academy and more than $509 million in local contracts have been awarded. HOW TO

HOW TO

Despite the challenging economy, Volkswagen has charged ahead with the construction of the plant. Frank Fischer, CEO and Chairman of Volkswagen Group of America Chattanooga Operations, LLC, says, “Our decision to invest in a U.S. production facility was a strategic step forward in our commitment to the North American market, and we look forward to continuing the journey.” The Chattanooga plant is on schedule to begin production in early 2011 and will be capable of producing 150,000 vehicles annually—specifically a brand-new midsize sedan designed for North America. Expected to generate $12 billion in income growth and an additional 9,500 jobs over the lifetime of the project, according to independent studies, the Chattanooga facility will reflect Volkswagen Group’s focus on environmentally responsible manufacturing. The plant’s environmentally conscious innovations will include:

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STudEnT dESign COMPETiTiOn Volkswagen Group of America Chattanooga Operations, LLC, in partnership with the Chattanooga chapter of the American Institute of Architects and RiverCity Company, is sponsoring a pedestrian bridge design competition for area students. Functioning as a major entry to the plant for employees and visitors, the bridge will connect the Chattanooga facility’s Training Center with the assembly plant. The competition includes graduate and undergraduate design students enrolled in accredited design programs at Auburn University; Georgia Institute of Technology; University of Tennessee, Chattanooga; the University of Tennessee, Knoxville; and the University of Memphis. The winning design will be announced in January and the student awarded $2,500. Chattanooga is home to two famous pedestrian bridges: the Walnut Street Bridge, built in 1890 and one of the world’s longest pedestrian bridges, and the Holmberg Bridge, a modern steel, glass and concrete bridge that connects the Bluff View Arts District to the city.

Advanced ventilation systems

Meander creeks

+ Will save two megawatt hours annually (enough to supply annual electricity needs of 25 households) compared to conventional ventilation systems

+ Will allow the facility to collect, filter and recycle storm water to be used in a cooling pond and restrooms

+ Will allow the building to take advantage of changes in the outdoor temperature + Will allow air conditioning to be turned off an estimated three hours a day

+ Will save about 290,000 gallons of fresh water each year

Advanced welding technology

Environmentally conscious roofing with Thermoplastic Polyolefins (TPO) + Improves the roof’s weather-resistance and its resilience over time + Is bitumen- and polystyrol-compliant, making it environmentally conscious

+ Will save 222,000 kilowatt hours of electricity annually DAS AUTO MAGAZINE

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The Economizer

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+ Increases efficiency by about five percent by reusing exhaust gases to warm water

OWNERS

OWNERS Smart insulation in the plant walls + Made of a six-inch mineral rock wool panel + 40-year lifetime

SCENE

Efficient lighting system

+ Will save 4,600 kilowatt hours annually by using LED technology over conventional fluorescent tubes in the 12-foot VW sign

TECHNIK

+ Will save 1.15 million kilowatt hours annually by using continuous-line lighting, T5 light bulbs, mirror reflectors and motion detectors for greater efficiency

DIGITS

HOW TO

SCENE

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TakE ThE ChaTTaNooga ChallENgE aNd WIN! Go online at dasautomagazine.com/ chattanooga to answer a few questions about Volkswagen’s Chattanooga plant. If you are one of the first 25 people to answer correctly, you’ll receive a selection of sauces from Sugar’s Ribs, a Chattanooga staple.

+ Will use high-pressure sodium vapor lights with mirror technology for outside lighting that use only half the energy of typical outdoor lights

HOW TO

Efficient electric motors + Will save 3 million kilowatt hours annually

New basecoat process + Replaces the step of applying a primer + Eliminates one drying process + Will reduce CO2 emissions from dryers in the paint shop by about 20 percent

Volkswagen drives forward its commitment to the North American market with every passing day of construction on the advanced Chattanooga manufacturing facility. For more information about the new plant’s green technologies, visit us online at dasautomagazine.com/chattanooga.

dasautomagazine.com

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Take It With You OWNERS

Volkswagen revs up for the launchSCENE of its mobile Web site.

BUZZ

OWNERS

SCENE

When you’re a brand with products built on mobility, a mobile Web site seems like a perfect fit. Which is why Volkswagen has created TECHNIK a best-in-breed mobile Web presence that takes advantage of the rising popularity of smart phones and other Web-enabled handheld devices.

TECHNIK

The mobile site features a smart phone optimized version and a more basic version for other phones. Send your mobile browser to m.vw.com DIGITS and see for yourself. You can:

DIGITS

+ View and learn more about the entire VW vehicle line-up + Find and contact dealers + Get vehicleHOW quotes TO

HOW TO

+ Request a test drive + Download VW wallpaper and ringtones for your phone “Our mobile site was designed in recognition that our owners and shoppers are constantly on the go,” explains Charlie Taylor, general manager of digital marketing and motorsports for Volkswagen. “We’ve focused on location-based services like dealer finders, roadside assistance and utilities that can expand over time.” All, as they like to say, in the palm of your hand. It’s a fitting upgrade for a brand on the move. Volkswagen’s mobile site launched this fall.

DAS AUTO MAGAZINE

BUZZ

OWNERS

Now Hear This SCENE

Tiguan and CC receive awards

TECHNIK

SCENE

TECHNIK

Both the Tiguan and the CC recently earned “2009 Consumers’ Top Rated ” vehicle awards from Edmunds.com, the automotive Web site. In Edmunds.com’s Consumer Ratings and DIGITSowners are invited to submit reviews of their recently purchased vehicles and Reviews, provide satisfaction ratings in eight different categories. Once a year, Edmunds.com tallies the results from those ratings to see which cars and trucks top their visitors’ satisfaction lists.

DIGITS

Read more about the selection of the CC and the Tiguan at edmunds.com/reviews/consumerstoprated/2009.

HOW TO

MOTORSPORTS

BUZZ

MOTORSPORTS

BUZZ

Volkswagen declared “Advertiser of the Year” OWNERS

OWNERS

In April, Volkswagen was honored as “Advertiser of the Year” at the Cannes Lions International Advertising Festival, the largest and most prestigious meeting of its kind in the advertising community. The award, a special category, is the highest honor at the festival. Volkswagen has received approximately 150 “advertising Oscars” in Cannes since 1961.

SCENE Held each year on the Côte d’Azur of France, the Cannes Lions International Advertising Festival attracts more than 10,000 participants from 94 countries. TECHNIK A jury assesses 28,000 advertisements in 11 disciplines, including film, radio, design, press, promo, PR, outdoor and cyber.

DIGITS

HOW TO 10

dasautomagazine.com

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TECHNIK

DIGITS (l-r) Terry Savage Chairman, International Advertising Festival, Peter Dierks (Head of VW Marketing, Australia), Tim Ellis (Vice President Marketing, Volkswagen of America, Inc.), Hartmut Seeger (Head of Advertising and Internationalization, HOW TO Volkswagen AG), Marcus Philipp (Head of Advertising International, Volkswagen AG), Herlander Zola dos Santos (VW Marketing Brazil).

Volkswagen scores most awards in quality survey Volkswagen of America garnered the most awards in an annual U.S. automobile quality survey by Strategic Vision, a California research company. In the results, VW vehicles topped six of the 17 market segments. The survey polled 20,101 buyers of new vehicles between September and December 2008. To arrive at the rankings, Strategic Vision calculated the index based on survey questions about reliability, vehicle characteristics, dealership experience, styling, interior and exterior design and overall perception of initial quality. Learn more at strategicvision.com.

Fuel-efficiency record is shattered When an unmodified Volkswagen Jetta TDI® clean diesel set a 58.82 mpg Guinness World Record for average fuel efficiency back in 2008, it showed the world the true potential of the TDI clean diesel engine. It’s only been a year, but already the record has been shattered after a team set a Guinness World Record in a 2009 Jetta TDI, achieving an incredible 67.90 mpg* in a certified trip through all 48 contiguous states. When you consider this impressive fuel economy is offered in a sporty, fun-to-drive vehicle, the value of the Jetta TDI clean diesel model is apparent.

Volkswagen was honored with these additional awards in 2009 Jetta TDI clean diesel

MotorWeek® “Drivers’ Choice” award Outside® magazine’s Gear of the Year award IIHS “Top Safety Pick” award for 2009** Ward’s Automotive Group Interior of the Year award***

Jetta

IIHS “Top Safety Pick” award for 2009**

Eos

IIHS “Top Safety Pick” award for 2009**

Tiguan

IIHS “Top Safety Pick” award for 2009** NHTSA 5-star frontal and side-impact crash test and 4-star rollover rating on 2009 model†

Passat

IIHS “Top Safety Pick” award for 2009**

Jetta SportWagen TDI clean diesel Golf

One of Kelley Blue Book’s® 2009 Top 10 Road Trip Cars§ (Best Cross-Country Trip Car) World Car of the Year§§

EPA estimates 30 city/41 highway/35.5 combined mpg (2.0L TDI man. transmission). Your mileage will vary. Current world record for lowest fuel consumption across the 48 contiguous United States. Vehicle was equipped with Goodyear Assurance Fuel Max tires. “Top Safety Pick” based on 31 mph side-impact crash test, 40 mph frontal-offset crash test and 20 mph rear-impact test and the availability of ESC. Test performed by the Insurance Institute for Highway Safety. For details, visit iihs.org. For a list of the 35 vehicles evaluated and 11 winners, see WardsAuto.com. Government star ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program (safercar.gov). For more information on Kelley Blue Book’s 2009 Top 10 Road Trip Cars, visit kbb.com/BRVA.” The Volkswagen Golf VI awarded “2009 World Car of the Year” by World Car of the Year awards. See wcoty.com for information.

DAS AUTO MAGAZINE

DIGITS

HOW TO

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DAS AUTO MAGAZINE

vw.com

What would you rather spend your money on? We just happen to think you shouldn’t have to spend it on maintenance for your Volkswagen vehicle. That’s why Volkswagen is proud to offer 3 years or 36,000 miles of no-charge scheduled maintenance on all 2009 and newer models.* The Volkswagen Carefree Maintenance Program includes oil and filter changes, brake checks, fluid checks, tire rotation and airbag checks, just to name a few. At no extra cost to you. Which means you can spend your money on other, more enjoyable things. TM

* The Volkswagen Carefree Maintenance Program covers the vehicle’s scheduled maintenance for three years or 36,000 miles, whichever occurs first, on all 2009 or newer models. Coverage during the term of the new vehicle limited warranty, at no additional charge. Some limitations apply. Does not include routine wear and tear on parts such as brakes, tires, wiper blades, light bulbs, etc. See dealer or vehicle maintenance program booklet for details.

HOW TO

The Right Stuff

MOTORSPORTS

BUZZ

OWNERS

Some of the best up-andcoming race-car drivers race in the Jetta TDI Cup.™ SCENE On the following pages, you’ll find three ways drivers will qualify for the 2010 Jetta TDI Cup season and what TECHNIK goes into the Cup car.

DIGITS

HOW TO

MOTORSPORTS

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TECHNIK

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DAS AUTO MAGAZINE

HOW TO

Driver Tools + oakley®sunglasses

go irAcing

MOTORSPORTS Who:

Those between the ages of 16 and 26 with a desire to go racing.

What:

iRacing.com, cutting-edge Internet racing simulation service, open to all ages. BUZZ

how:

Drive in an online version of the Jetta TDI Cup

+ Driver’s notebook + oakley fireproof driving suit

of real-world racetracks.

+ Full-face helmet

funded for the 2010 season, driving the iRacing.com -sponsored Jetta TDI Cup car.

SCENE

iRacing Volkswagen Jetta TDI Cup Online Series is open now to join. See iRacing.com for information.

goTECHNIK online What:

Stops the head from unnatural movements

+ Personal computer

TDI Cup driver selection event and possibly be fully

MOTORSPORTS

+ Defender neck brace

series on millimeter-accurate virtual versions

OWNERS Compete for the chance to attend the 2010 Jetta

When:

+ Fireproof balaclava

+ UsB memory stick

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OWNERS

For data aquisition

+ Fireproof gloves + Driver instruction staff

SCENE

+ Driving shoes

TECHNIK

Those between the ages of 16 and 26 with a passion for auto racing.

Where:

vwmotorsportusa.com

When:

Application must be received by December 11, 2009.

how:

Complete an application online and submit

DIGITS

it to Volkswagen Motorsport.

HOW TO

go KArTing Who:

Those between the ages of 16 and 26 with a karting background.

Where:

F1 Outdoor Boston karting facility

What:

Karting events where participants raced CRG Kali® Karts, Rotex Motors.

When:

Events held this summer and fall.

how:

Top 10 finishers from each event are invited to the 2010 Jetta TDI Cup™ driver selection event taking place in early February 2010. Top-rated karting qualifier at selection event to make the series will be awarded the entire $45,000 2010 season entry fee.

dasautomagazine.com

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Tech Tools Here are a few tools used to keep the fleet of Jetta TDI Cup cars in prime racing condition.

+ vAs 5051 Volkswagen diagnostic tool used to check codes and diagnose the vehicle

+ Metric wrenches and socket set + Pneumatic tools + Triple square set Socket set unique to Volkswagen

+ set-up pad Includes scales that measure the weight of the car at each corner Suspension is adjusted accordingly to get an even weight across the car

+ smartstring Used to realign the vehicles

+ Wet weather tires Look like traditional tires, only they’re very soft

+ Dry weather tires Slick and smooth all the way across the tire

+ AiM data aquisition system Data acquisition system that maps the track and monitors how the driver is performing on the track, monitors corner entry and exit speed, monitors input angles (view, oversteer, understeer), braking, throttle position, RPM’s, temps, shifting points

+ Timing beacon and laptop—needed for the AiM system + Brake pad checker + Fender mat Protects the fender from scratches during vehicle servicing

JeTTA TDi cUP cAr: The ingreDienTs + 2.0-liter, 170 hp, 4-cylinder TDi® clean diesel engine + 6-speed, double-clutch, automatic Dsg® transmission + Pirelli®racing tires + race suspension and brake components + Driver’s racing safety seat + FiA roll cage + onboard fire extinguisher

DAS AUTO MAGAZINE

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TECHNIK

naV companIon IconS VW Dealerships

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Volkswagen goes crowdsourcing

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Infrastructure

Sightseeing

Miscellaneous

Recreation

Private

Restaurant

Shopping

Business

Sports

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Exploring the future of navigation technology You’re on the road, in a city not your own, behind the wheel of your Volkswagen vehicle. When, all of a sudden, there’s a rumble in your belly. Then you remember how long it’s been since your last meal. You’re hungry. You could just pop in to the first chain restaurant you stumble upon, but that doesn’t sound good at all. Italian is what sounds good, actually. But where to find a good Italian restaurant in this strange land, so far from home? If only you could call on the Volkswagen community to show you the way. With Volkswagen’s Nav Companion, you can. The Nav Companion is a site hosted through vw.com that syncs with the SD card in a Volkswagen vehicle’s 30-gig navigation system. In addition to standard destinations and points of interest, Nav Companion allows Volkswagen owners to go online and add places and points of interest they think other Volkswagen owners will find interesting or worth the drive. They can add reviews, recommendations and suggestions for restaurants, bars, music venues and parks, for example. Here’s how it will work: When you plug the SD card from Volkswagen’s navigation system into a computer, it uploads all information from the Nav Companion site to the card. The next time the card is popped back into the SD slot, it updates

dasautomagazine.com

+++ Volkswagen owners recommend, review and support a variety of locations found on the Nav Companion.

with the new info. That way, whether you’re looking for BBQ in Chattanooga or the best fudge in Saugatuck, you’ll have some help, courtesy of your fellow Volkswagen owners. (If you don’t have a navigation system in your VW, you can still use Nav Companion at vw.com.) “VW owners are passionate about the brand and about connecting with other Volkswagen owners. Nav Companion recognizes and encourages that desire to connect,” says Charlie Taylor, general manager of digital marketing and motorsports for Volkswagen. The Nav Companion is only part of what Volkswagen’s RNS-510 navigation system can do. Owners of those Volkswagen vehicles equipped with navigation are seeing a system that’s really starting to reach the program’s true potential. Taylor says, “The beauty of the RNS is that it’s so scalable and adaptable; it gives us the opportunity to do a lot of amazing things with it.” By late 2009, Volkswagen will unveil yet another feature called Picture Navigation, which allows users to assign imagery with navigation destinations.

+++ Enter your location and what you’re looking for and the Nav Companion does the rest.

+++ An SD card is used to transfer information from the Nav Companion, accessed from your computer, to your Volkswagen model’s navigation system, if so equipped.

Owners won’t have to wait long for some of those amazing things, as the new navigation system and Nav Companion features roll out at the end of this year to be included on 2010 models. One word in particular kept popping up in our conversation with Taylor: personalization. “Society loves personalization,” he says. In the meantime, do your part to make Nav Companion a truly valuable site for Volkswagen owners. The more people who participate in Nav Companion, the bigger, the better and more useful the site and the feature get. So get in there and start contributing. Use the Nav Companion at vw.com/vwhype/navcompanion/en/us.

Standard ISSuE We have to change its name. After all, when Volkswagen makes the aurally amazing touchscreen Premium 8 stereo system standard on all of its 2010 vehicles, it won’t exactly be premium any more, will it? Sure, the sound quality is still as premium as you can get, especially for a non-luxury brand, but you don’t have to get any kind of premium package to enjoy it. It will be in all 2010 Volkswagen vehicles. And yet, Standard Radio 8 just doesn’t have the same ring to it. We’ll stick with Premium 8 after all.

HandS–frEE acroSS amErIca Few things imperil drivers on a daily basis more than trying to hold and talk on their mobile phones while driving*. We’re helping take the holding part of it away and making the talking part much easier, thanks to increased Bluetooth® availability on select Volkswagen models starting in 2010. Ask your dealer about Bluetooth availability, or visit vw.com to learn more.

* Consult your owner’s manual for information about operating communication devices while driving.

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Tarsha Alexander, one of three winners of a 2009 Volkswagen Routan SEL model in the Oprah Show Summer Giveaway™

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VW brings “Penthaus” seating, fan experiences to Verizon Center This summer, Volkswagen added some branded personality to the Verizon Center, Washington, D.C.,— home of the Washington Wizards,SM Capitals,SM MysticsSM and Georgetown Hoyas. VW transformed the upperlevel concourse into the “Penthaus,” which featured branded sections highlighting the full 2009 VW model line-up. One section, the TDI®

Victory Box, has a race-themed seating area that educates fans about TDI technology and the Jetta TDI Cup.™ Other fanfriendly offerings, such as the Volkswagen Innovation Station—an interactive display about key Volkswagen technical attributes, including clean diesel technology— and Max’s Lounge, available for corporate hospitality events, were also developed.

Volkswagen launches Junior Masters soccer tournament

Gotta run! Volkswagen sponsors Chicago Marathon

VW’s growing commitment to soccer was underscored by its recent launch of the Volkswagen Junior Masters, a 20-country, international youth soccer tournament. Created by Volkswagen AG, the international competition is the first of its kind in the U.S.

On Sunday, October 11, more than 45,000 runners from all 50 states and more than 100 countries participated in The Bank of America Chicago Marathon, one of the world’s most competitive marathons.

The Volkswagen Junior Masters kicked off with matches from July through October. Twelve teams continued to the U.S. finals in Washington, D.C., held October 17–18. The winning team earns an all-expenses-paid trip to the Volkswagen Junior Masters World Finals in May 2010 in Cape Town, South Africa. Check out all the tournament results at dasautomagazine.com/juniormasters.

As an official sponsor, Volkswagen was pleased to support this iconic race, which helps raise $10 million for a variety of charitable causes.

Volkswagen to sponsor 2009 MLS Cup Major League Soccer’s premier event, MLS Cup 2009, will be held at Seattle’s Qwest Field (home of the Seattle Sounders) on Sunday, November 22, with Volkswagen as a sponsor. The MLS Cup is the pinnacle of professional soccer in the United States, as a nearly eight-month-long journey ends with one team being crowned the champions of Major League Soccer.

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On July 18–19 this year, more than 21,000 Volkswagen fans and 3,000 Volkswagen vehicles descended on Raceway Park in Englishtown, New Jersey. All were there to take part in Waterfest, the largest Volkswagen and Audi event in North America and second largest in the world. The dusty grounds were lined with thousands of Volkswagen models— some several decades old, most meticulously kept and all clearly well-loved. The 85+ degree heat didn’t dampen the enthusiasm or slow the souped-up cars as they competed for bragging rights in drag racing and autocross circuits. A total of 42 cars competed in the autocross courses, weaving through cones and being pushed to the limit.

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Blanketing the 125 vendor tents was the overwhelming smell of burnt rubber, foul to some but sweet to most. Along the track, crowds cheered during the burnout competition where Volkswagen owners spun their wheels until the tires melted from the rim. One poor soul going for victory blew his engine in a cloud of smoke. Show cars were judged for excellence in everything from suspension to cleanliness. The winners proudly displayed their trophies in front of their cream puffs with the doors, hatches, hoods and sunroofs wide open for all to see. Volkswagen headquarters sent an all-new 2010 GTI for everyone’s viewing pleasure. This sixth-generation GTI with retro redbordered grille and 207 hp under the hood drew a constant crowd. Attendees shot pictures of the static display as well as of a gleaming, one-of-a-kind gold Volkswagen CC that can be yours for a mere $300 grand. Waterfest also featured a Volkswagen game where virtually every Waterfester was tagged with a number worn on their body. As they perused the dozens of Volkswagen accessory and mod booths, they kept an eye out for another fan with the same number. Cool prizes were awarded to those who found their twins. The Raceway Park grounds were overrun with current as well as future Volkswagen owners. A father brought his 17-year-old son down from Canada to window-shop for his first Volkswagen vehicle. Dad was

on his fifth. He told us how his ’68 Beetle was stolen, and he secretly replaced it out of fear that his fiancée, who adored the car possibly more than him, might not stick around without the Beetle in his life. Everything and everyone was sporting a Volkswagen logo or catchy tagline and for the die-hard fans, Volkswagen tattoos, real and fake. Kids eagerly held out their arms to be painted with washable blue Volkswagen logos. Waterfest celebrated its 15th year in 2009. To view more photos from Waterfest, visit dasautomagazine.com/waterfest.

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Joe Shaw Profession: Teacher/coach Volkswagen Model: 2007 GLI

In his 40 years of driving, Joe’s been a Volkswagen guy all along. Starting with his first car—a 1957 Karmann Ghia—and continuing through a Type 3 sedan, three Beetle models, a Scirocco and three Jetta models, Joe is currently on his 10th Volkswagen vehicle. And he shares something else with Volkswagen—a lifelong passion for soccer. In fact, Joe’s currently writing a book, part memoir, based on his years of experience with the media, education and sports establishments as they struggle with the United States’ emerging soccer culture. It is titled The Footballing Life - La Vida del Futbol.

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VW eco Water Bottle #16946

VW Soccer Ball #19999 To purchase the DriverGear items you see here, visit drivergear.vw.com

William Achanzar Profession: Toxicologist Volkswagen Model: 2006 Passat 2.0T

While shopping for a new car three years ago, William test-drove a Passat model and immediately fell in love. The next thing he knew, he was driving it out of the showroom. Now his Passat is his constant companion during the daily commute to work for a pharmaceutical company. Outside the office, William is into woodworking, playing paintball with his son and trying to keep up with his young daughter.

rick Cain Profession: Intelligence Analyst, Alaska Air National Guard Volkswagen Model: 2008 R32

Living in a city called North Pole, Alaska, Rick fields the occasional Santa joke, at least from outsiders. No sleighs for him, though—he works at Eielson Air Force Base providing support to his squadron, which flies KC-135R Stratotanker refueling planes. F-1 racing is one of his interests and one of the many reasons he bought his R32, with its F-1-inspired paddle shifters. With the great Alaskan outdoors for his backyard, it’s no wonder he also likes to cross-country ski, hike and explore with Katjka, his Siberian husky. Rick is wearing the Navy Performance Cap (#14993) and German Sign Language Tee (#13842-LG).

Fredrick Blunt Profession: Sr. QA Analyst Volkswagen Models: 2001 GTI Golf 1.8T and 1984 Rabbit GTI

Fredrick’s fascination with Volkswagen began early on as a child and continues today. His first Volkswagen was a 1986 Golf model, but since then he’s moved on and now owns a 2001 GTI and most recently purchased a 1984 Rabbit GTI, which he says is “one of the best Volkswagens ever made.” Fredrick won a contest sponsored by DC United and Volkswagen to find their biggest fan. Congratulations on your win, Fredrick! He is shown wearing the adidas™ D.C. United Striped Scarf and adidas™ D.C. United Authentic Home Jersey.

Send uS your Story For an opportunity to be featured in a future issue, email your information with a photo of you and your Volkswagen model to editor@dasautomagazine.com. We’d love to hear from you!

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Dakar Rally changes rules to even the playing field

Can the Volkswagen Motorsport team and its Race Touareg vehicles repeat their amazing first- and second-place SCENE finish at the Dakar Rally? The team is already gearing up for its performance in the upcoming 2010 rally. The 2009 rally initiated South America as TECHNIK the new continental venue for this legendary rally raid. The Volkswagen motorsport team of Giniel de Villiers and Dirk von Zitzewitz placed first in DIGITS the race while two of their teammates, Mark Miller and Ralph Pitchford, finished second—a diesel Race Touareg tour de force. HOW TO Follow the 2010 Dakar rally anD Volkswagen Motorsport:

As for the upcoming 2010 Dakar outcome? It’s anyone’s guess—especially considering the long stages, unpredictable weather and brutal majesty of terrain that epitomizes the Dakar Rally. But we’re laying even odds SCENE that the Volkswagen Motorsport team will once again vault the Touareg to the front and place diesel power in the world spotlight. This time, however, the going will be even more challenging for Volkswagen: event organizers became concerned that diesel-powered vehicles TECHNIK like the diesel Race Touareg models put too much distance between themselves and their gasoline-powered rivals last time around. As a result, they’ve amended the rules to help the gasoline vehicles keep up—how’s that for irony?

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Slated for January 1–17, the 2010 Dakar Rally will undoubtedly be thrilling and exciting, suspenseful and surprising at every stage as it winds its way across South America and back. Imagine scores of motorcycles and quads, dozens of vehicles like the Race Touareg models, and even the big-rig trucks that followHOW TO in support, all racing over 5,000 miles of mountains, valleys, rivers and deserts to capture first place in the race where finishing is a victory in itself. That’s the Dakar Rally.

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Volkswagenâ&#x20AC;&#x2122;s current marketing campaign helps consumers get to know VW and its growing family

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which are designed for the way people live their lives here.

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On the face of it, the notion seems rather unnecessary, if not a bit illogical. That notion being Volkswagen’s current marketing and advertising campaign, “Meet the Volkswagens.” The campaign is built on the idea of inviting U.S. consumers to get to know Volkswagen. But wait a minute, you say. This is where things seem unnecessary. This is Volkswagen we’re talking about, right? VW. The people’s car. Das Auto. It’s what the people want. I can count on one hand the brands as well-known or instantly recognizable on a global scale as VW. Why, then, would people need to meet Volkswagen?

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And that, as Brian Thomas, General Manager of Volkswagen Brand Marketing, says, is actually the source of the challenge—and the inspiration behind the campaign. While Volkswagen is undoubtedly a widely recognized brand, it can also be a widely misunderstood one. “People know of VW,” Thomas explains, “but that may not necessarily mean that they know VW. We’ve found that people may not know what we offer across our entire line of vehicles. They may not know what we’ve been doing as a brand.” That’s why Volkswagen created “Meet the Volkswagens” to help people get to know VW better and to shift their perceptions about the brand. Volkswagen’s a global car company with an expanding line-up of models offered in the United States,

“So when you tell people,” Thomas continues, “that VW vehicles have earned more IIHS Top Safety Pick awards than Volvo,®* or that we’re not closing plants here in the U.S., we’re actually building one, or that the vehicle that set the world record for lowest fuel consumption across the continental U.S. is a VW TDI clean diesel model,** they’re surprised by that. They still have this mental image of VW as quirky, offbeat, different. So we want to invite people to learn more about VW and what kind of brand and car company we are today.” Within the overall umbrella of “Meet the Volkswagens,” brand leaders wanted to focus on some specific things they felt spoke to the value and quality of Volkswagen: the Carefree Maintenance Program,† TDI clean diesel technology and fuel efficiency,†† safety and cost of ownership. Shifting perceptions on these key issues has gone a long way in changing how people view the brand overall, Thomas explains.

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Creating the campaign brought about another challenge: How to avoid turning into one long, finger-wagging lecture. People may not fully understand Volkswagen today; that doesn’t mean you should chastise them for it. So the goal became educating people about the brand and about the model line-up in an inviting, fun, whimsical way. The Volkswagen way. “This had to be very welcoming and approachable for people,” Thomas says. Volkswagen’s penchant for innovation extended to the tactical execution of the campaign as well. In addition to engaging traditional media with “Meet the Volkswagens,” the brand took the campaign to some new frontiers as well. The “Meet the Volkswagens” page on Facebook, for example, has more than 270,000 fans; you can also subscribe to a “Meet the Volkswagens” radio station on Pandora, a popular Internet music site. While not directly tied to “Meet the Volkswagens,” the Volkswagen site

A big part of the “Meet the Volkswagens” campaign was the decision to put certain Volkswagen models up against competition, the first time VW’s done so in a campaign. Using brand spokesman Max, the rakish 1964 black Beetle and his new cohort BUS, the 1963 Microbus, several “Meet the Volkswagens” spots featured specific VW vehicles against competitive models, including the Jetta TDI clean diesel (vs. the Toyota® Prius), CC (vs. pricier German luxury sedans) and the Routan (vs. the Honda® Odyssey). Doing so, explains Brian Thomas, positions Volkswagen more strongly in the minds of consumers and directly addresses the most common misperceptions people have about the brand.

“VW owners are disproportionately digital in how they live their lives,” Thomas says. “Innovation is a brand pillar of ours, and these places are where people are now. It’s a new, more open, more direct and more exciting way of engaging with owners and fans of the brand.” The campaign is scheduled to continue through the fall; even after that, Thomas adds, the underlying strategy and ideals of helping people better understand Volkswagen will drive future marketing efforts for the foreseeable future. “What we’re doing with ‘Meet the Volkswagens’ will continue to influence how we engage consumers into the future.”

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tditruthanddare.com, was launched at the same time and featured the brand’s first interactive consumer blog. Volkswagen also infused the campaign into dealer showrooms around the country.

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*“Top Safety Pick” based on 31 mph side-impact crash test, 40 mph frontal-offset crash test, 20 mph rear-impact test, and the availability of ESC. Test performed by the Insurance Institute for Highway Safety. For details, visit iihs.org. See vw.com for more information on safety features. ** The Jetta TDI holds the current world record for lowest fuel consumption across the 48 contiguous United States. Vehicle was equipped with Goodyear Assurance Fuel Max tires. †

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The Volkswagen Carefree Maintenance Program covers the vehicle’s scheduled maintenance for three years or 36,000 miles, whichever occurs first. Coverage during the term of the new vehicle limited warranty at no additional charge. Some limitations apply. See dealer or vehicle maintenance program booklet for details. See fueleconomy.gov for EPA estimates. Your mileage will vary.

The experience continues. Get more of the all-new 2010 Golf on your phone. Download the free application from your phone at getscanlife. com and scan the tag above, or text “GOLF1” to 892277 (VWcars).* *Message and standard data rates may apply.

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The all-new hatchback is here. From its beginnings, the Golf vehicle was articulated as a VW design penned in the early 1970s. Its goal was to continue the practicality of the original Beetle and combine it with a modern powertrain and advanced unit-body construction, filled with possibilities for carrying people and cargo. In doing so, the Golf model has enjoyed more than three decades of success by sheer purity of purpose—the original hatchback engineered to the highest German standards. Photography By Mark Stevens

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At first glance, the exterior of the all-new 2010 Golf model looks like it’s put in some quality time at the gym: broad shoulders, more definition, sleeker, more aggressive. It’s the combination of a number of styling elements that add up to the total package. First and foremost are the upper and lower grille elements that seamlessly span the front, creating an unmistakable impression of width and surefootedness. Blending into this horizontal space is the intense gaze of the integrated headlamps and fog lights. Out back, the story smacks of the familiar, too, with wide horizontal lines and jet-thruster-like taillight lenses evoking a “see ya” story. The side view of the Golf model reveals a definite forward rake to the overall stance, and numerous subtle body lines projecting forward in several places add up to a not-so-subtle statement about moving forward quickly. The 2010 Golf model has indeed wrapped its practicality in a sharp, tailored suit.

Hugging the road The Golf model has always known who it is—no pretense, authentic, nimble and self-confident. In the same way, its owners are reflective of these virtues. They’re outgoing, purpose-driven individuals who embrace life and adapt—Golf vehicles are about embracing the curves in life and loving the adventure that comes with each mile.

lines and an elegant interior—an entry model too good to be defined as such. And with standard equipment like sport seats; a racing-inspired, 3-spoke, adjustable steering wheel; and trip computer, the long jaunt to follow your muse will reward your effort.

Hugging the driver The safety dance With an all-new exterior and interior, the 2010 Golf model retains these staid ideals while surprising at the same time. It arrives more sporty, upscale and defined, with more distinctive character

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On every road, the safety systems in Golf vehicles leave little to chance. They make up the Prevent and Preserve Safety System—it’s how safe happens. A full complement of active safety features work

together: for instance, side mirrors feature integrated turn signals, the dual horn announces your presence with bravado, the Tire Pressure Monitoring System (TPMS) individually monitors all four wheels and standard Electronic Stability Program (ESP®) helps keep the Golf model firmly planted on the road. Volkswagen was the first manufacturer to offer ESP standard on all its models—proof positive Volkswagen’s looking out for you. Optional Bi-Xenon™ headlamps offer an even brighter field of view for safer nighttime driving.

On the passive-safety front (a.k.a., the crash you can’t avoid), an array of sensors, a crashoptimized front end and an integral occupant cage work together with six standard airbags* to help mitigate the impact of an unavoidable collision. Even rear-seat side airbags are available as an option, for a total of eight airbags possible in the Golf models.

Car-go Park the Golf, swing around to the rear and use the secret VW-badge hatch release to open the fifth door, where you’ll find 15 cubic feet of cargo space. Need more room and have fewer people? Fold down the 60/40 rear fold-flat seat and explore space—46 cubic feet of it—that’s SUV-land in terms of cargo capacity.

Oh, the humanity One stint behind the wheel should convince you that praising journalists were onto something. The Golf model’s interior is pure automotive bliss; craftsmanship, fit and finish and attention to details throughout the cabin provide an experience that belies the Golf model’s humble persona. And with the additional enhancements, such as the available RNS 510 navigation system, Bluetooth® and premium sound, the Golf vehicle becomes a personal device seamlessly integrating with your lifestyle and enhancing it in new ways.

IncredIble cred With this kind of character, it’s no wonder Golf models have enjoyed several years as one of the top-selling vehicles in Germany and in Europe. Adding to the trophy case this year was the 2009 World Car of the Year award,** generated from the collective scores of automotive journalists around the globe. A remarkable achievement considering the title is generally reserved for “premium-class” cars.

* Airbags are supplemental restraints only and will not deploy under all crash circumstances. Always use safety belts and seat children only in the rear, using restraint systems appropriate for their size and age. ** The Volkswagen Golf VI awarded “2009 World Car of the Year” by World Car of the Year awards. See wcoty.com for information.

Sixth sense Now in its sixth generation, the Golf has, in its journey, witnessed the advent of SUVs, minivans and crossovers, among other automotive concepts, yet all the while remained true to its original course, and thankfully so. True to the old adage about what goes around, it seems nearly every manufacturer lately has rediscovered what Volkswagen has always known: the hatchback works on so many levels. Good design makes good sense.

Golf TDI

If you looked at the long list of enhancements and changes to the new Golf, this item was likely punctuated with an exclamation point: “TDI clean diesel in a sporty package!” The Golf TDI model takes all the standard equipment of the 2.5L and adds a large menu of enhancements—a whole new list of exclamation points. Powered by two liters of 50-state-legal, clean diesel propulsion, the TDI model puts 140 horsepower to the road through six gears in your choice of a 6-speed manual or DSG® transmission. To look the part, the Golf TDI model sports the unique 17-inch Porto wheel with 225/45 all-season performance rubber tires and standard wheel locks to help keep them from becoming someone else’s.

*$1,300 tax credit submitted under Notice 2006-9 and Internal Revenue Code, Section 30B relative to 2010 Volkswagen Golf 2.0L TDI with manual transmission. $1,700 tax credit

submitted under Notice 2006-9 and Internal Revenue Code, Section 30B relative to 2010 Volkswagen Golf 2.0L TDI with automatic transmission. Available to taxpayers who purchase a qualified vehicle on or before December 31, 2010. Leased vehicles are not eligible for the tax credit. Only a limited number of full tax credits are available. Please consult a tax professional for more information or go to irs.gov.

Scan the tag on the left, or text “GOLF2” to 892277 (VWcars).* *Message and standard data rates may apply.

On the inside of the TDI model, leather wraps the steering wheel, the handbrake and the shift knob. The standard touchscreen Premium 8 radio controls a 6-CD changer, SIRIUS XM® satellite radio, MP3s and wma file playback, AUX in, SD cardreader and MDI with a cable for your iPod.® Eight speakers bring the sound. Additional fog lights in the front fascia also come standard (you’ll have to buy your own fog machine if you feel the need to show off). Even the windows are hopped up on the Golf TDI model, with tinted glass adding a subtle dimension of slickness. The all-new 2010 Golf TDI automatic model is eligible for a $1,700 ($1,300 for a manual model) federal income tax credit under the Advanced Lean Burn Technology Motor Vehicle tax credit.* For more about the striking all-new 2010 Golf model, visit dasautomagazine.com/golf.

World Car of The Year World Car Awards

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Scan the tag on the left, or text â&#x20AC;&#x153;GOLF3â&#x20AC;? to 892277 (VWcars).* *Message and standard data rates may apply.

any features on your Volkswagen vehicle are very intuitive—and all of them are designed to operate that way. However, Volkswagen often receives requests from owners like you who want to learn more about the operation of the features we design and engineer. In response, we’ve created a very useful and engaging Web site— ownerwelcome.com—with brief videos that explain the operation of selected features of your Volkswagen vehicle. Navigating the Web site is simple.

To learn more about your own Volkswagen vehicle, simply mouse over and click on it. You can then watch all the features or just those that need clarification. We encourage you to rate the videos from one to five stars, with five stars being the best, because we want to know how helpful the videos are. You can also upload any video to your mobile device or email it to your friends.

ownerwelcome.com

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Let’s take cruise control, for an example. Some owners have observed that the stalk is perhaps hard to see. But we designed that stalk to follow you as you steer, so you can make cruise adjustments as you drive, without taking your eyes off the road. That is why it is connected at the steering wheel rather than the steering column. When you learn just a few simple pushes, pulls and taps of the cruise control stalk, you will be able to operate that feature and keep your hands on the wheel and eyes forward, watching the road. Go to ownerwelcome.com* today to see how easy it is to operate many of the features you use on a daily basis while driving—and even while not driving. *Site includes information for 2010 model year vehicles.

Perhaps there is one particular feature you need help with.

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V o l k s w a g e n i n i t i at e s a g a m e - c h a n g i n g Vehicle introduction. A groundbreaking auto deserves a groundbreaking introduction. And that’s what we’re giving the all-new 2010 GTI. Volkswagen is a progressive, innovative company. So should we be surprised, then, that Volkswagen is breaking new ground once again in the marketing introduction of the all-new 2010 GTI? (No, we should not.) Volkswagen of America is doing something that it has never done before—introducing a vehicle, the all-new 2010 GTI, solely through mobile platforms. Does it get any more innovative or groundbreaking than that? (No, it does not.) Here’s how the campaign went mobile: As the all-new 2010 GTI began landing in U.S. showrooms in early October, a free iPhone® and iPod® touch game, Real Racing GTI, landed on Apple’s® App Store with an invitation for drivers and gamers alike to take the GTI for a test-drive on their phones. The campaign and game were created in partnership with Firemint,® the Australian game developer behind Real Racing, one of the most popular iPhone racing games of all time, available on the App Store.

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But it was more than just a game. It was a chance for everyone who downloaded and played Real Racing GTI to win one of six all-new 2010 GTI MkVI Limited Editions, featuring a special badge and subtle modifications, including signature red accents and carbon-fiber-inspired details. “Focusing on premium details and exclusivity, Volkswagen made a nod to the GTI model’s six generations. Each one of the limited cars celebrated an evolution of perfection,” Charlie Taylor, general manager of digital marketing and motorsports for Volkswagen, says. For six weeks, starting in conjunction with the vehicle’s launch October 21, one limited edition GTI was given away each week to a lucky Real Racing GTI participant. Even though the prospect of winning a GTI would seem to be enough of a draw itself, VW wanted the game to be authentic, fun and exhilarating. After all, racing games—especially of the free variety—are a crowded category in the App Store.

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So Volkswagen took essential steps to ensure Real Racing GTI stood out, just like the GTI itself. “We wanted to give the public a game with the same driveability and attention to detail as the GTI itself,” says Taylor. With high-quality graphics, thumping music and intuitive accelerometer-powered driving, the game breaks away from other App Store racing games. Added features include: + Exclusive photos and videos featuring the all-new 2010 GTI model + Facebook and Twitter functionality, letting players stream accomplishments onto their feeds + Global online leaderboard extending bragging rights to the World Wide Web + The ability to schedule a test-drive of a real GTI vehicle

The end result is a truly innovative vehicle introduction that uses cutting-edge technology to highlight the all-new 2010 GTI model’s refinement, superiority and, well, cutting-edge technology. “We wanted this launch to appeal to a wide audience, the kind of tech-savvy audience that almost instinctively associates with the GTI and the VW brand,” Taylor explains. No detail was spared or overlooked in Real Racing GTI. Players can even choose between six different GTI models within the game, which are differentiated by color, rim selection and unique racing numbers. “It’s an all-Volkswagen and all-GTI experience,” Taylor says. “It gives a nod to the legacy of the GTI, while looking squarely at its present and future.” Text “PLAY” to 892277 (VWcars) to get the game.* *Message and standard data rates may apply.

t h e s ta r o f t h e t r aV e l i n g s h o w The front of the all-new 2010 Volkswagen GTI presents itself as an automotive Rorschach test of sorts. What a person sees when looking at the subtle, yet striking, new GTI model’s grille and headlamps may depend on whom you ask.

We Wanted to give the public a game With the same driveability and attention to detail as the gti itself

X factor Enhancements to the GTI took place underneath it as well. The 2010 GTI features Volkswagen’s new XDS (electronic limited slip differential), an expansion of its EDL system. XDS kicks in when the GTI powers out of turns, helping to keep its wheels under control and improve the vehicle’s traction. As if it were possible, XDS helps make the GTI even more fun and enjoyable to drive by giving its chassis even more flexibility and responsiveness. Leave it to German engineers to take a feature designed to enhance safety and handling and help it improve the GTI’s driving joy.

Some may look at the face of the all-new GTI and see a smile, one that communicates a confident, playful personality, and one comfortable with all that pre-tuned power and German engineering. It is a Volkswagen vehicle, after all. To others, conversely, the GTI model’s front looks more mischievous. Is it a snarl or, some might say, a sneer? This interpretation makes sense, too, given the aggressive and irascible persona of the GTI. This is the original hot hatch. A little attitude comes standard—as it always has. While some things about the newest GTI, like its subtle redesign, are left to the eye of the beholder, other things are not. Other things we just enhanced because we could. Indeed, here are some of the more important facts—some new updates and others carrying over from previous versions—when it comes to the GTI. These things, as they like to say, are beyond reproach.

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E n g i n E . The GTI model’s engine remains the driving force behind one of the brand’s most iconic vehicles. VW’s awardwinning 2.0 TSI® engine gives the GTI a healthy 200 hp and 207 lb-ft of torque.

S t y l i n g . Whether you see a smile or something more sinister in the all-new 2010 GTI model’s new front grille, this much we know: this model’s design is the truest yet to that of the original GTI from 30 years ago. And that adherence to heritage is certainly worth smiling about.

i n t E r i o r . The grille’s not the only part of the all-new GTI tipping its cap in acknowledgement of that which came before it. Inside, the GTI model’s new cloth seats have also been designed to be true to the look of the seats in the original GTI. In addition, this is the quietest GTI ever based on interior noise measurement. That extra quiet will likely be short-lived, however, once the touchscreen Premium 8 stereo—now standard on the all-new 2010 GTI—is engaged. E x t E r i o r . The all-new 2010 GTI comes available in two new exterior colors, Carbon Steel and Deep Black Pearl, which add to the GTI model’s palette of existing colors. M a i n t E n a n c E . As with all Volkswagen models, the all-new 2010 GTI comes standard with VW’s Carefree Maintenance Program,* which provides all scheduled maintenance on the GTI at no cost for the life of its limited new-vehicle warranty. P E r f o r M a n c E . In addition to the GTI model’s awardwinning engine, other performance features have been enhanced and improved as well. Exterior styling updates resulted in a slightly improved drag coefficient, improving overall performance.

WIN aN iTuNes® GIfT Card! Now that you know all about the all-new 2010 GTI and the Real Racing GTI game, go online at dasautomagazine.com/GTI to answer a few short questions. The first 50 people who answer the questions correctly will receive an iTunes gift card!

+++ Big fun to drivE Want to hear more about what makes the enhanced 2010 GTI so remarkable, straight from its designer’s mouth and delivered in a delightfully Teutonic accent? Then head to dasautomagazine.com/GTI and watch an interview with Klaus Bischoff, head of Volkswagen brand design, in which he shares his inspiration for the 2010 GTI and desire to honor the legacy and heritage of the original hot hatch.

*The Volkswagen Carefree Maintenance Program covers the vehicle’s scheduled maintenance for three years or 36,000 miles, whichever occurs first. Coverage during the term of the new vehicle limited warranty at no additional charge. Some limitations apply. See dealer or vehicle maintenance program booklet for details.

DAS AUTO MAGAZINE

XX 43

Looking out the window at the endless acres of cornfields, it was difficult to imagine towering sand dunes on the horizon. But ahead, the eastern shoreline of Lake Michigan beckoned, promising a soft, sandy oasis of sparsely populated beaches. Really?

Toddler “Hi” VW Tee #13828

It sounded too good to be true: a Midwest version of Cape Cod, only without jellyfish, chilly salt water and trafficchoked highways. This I had to experience for myself. So I embarked with my family on a twoday road trip in our Volkswagen Routan SE minivan, setting the touchscreen navigation system* for the Blue Star Highway—the 365-mile coastal route running from the Indiana-Michigan state line north to the straits of Mackinac. The Routan’s roomy, well-appointed, ergonomically designed interior— it seats seven—and power controls made getting there half the fun of this road trip. For example, the Mobile Wi-Fi system* gave us Internet access inside the Routan, as well as allowed us to hook up our Wi-Fi-enabled gaming systems and digital music players. Helping parents avoid the dreaded question, “Are we there yet?”our Routan helped the kids pass the time via a rear-seat entertainment system,* which features two nine-inch, roofmounted, flat-panel displays. Before long, cornfields gave way to the blue shores of Lake Michigan. We rolled into the village of Saugatuck, marked unobtrusively with a sign shaped like an artist’s palette. A peaceful, quiet summer community, Saugatuck evolved from a lumber region in the 1800s into a contemporary art mecca with more than 30 galleries, quaint homes and plenty of wine shops and touristy boutiques. But the kids were drawn immediately to the window outside Kilwin’s Chocolates, where they watched the fudge being shaped into slabs on huge marble-block tables.

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*Available features.

Grip N Go Bottle #16979

I made a quick list of family attractions: Saugatuck Dune Rides takes passengers on a roller-coaster ride over dune trails; the Saugatuck Ferry, one of the oldest hand-cranked ferries in the country, offers a slow, putt-putt ride across the Kalamazoo River; and kids can get a history lesson touring the decommissioned S.S. Keewatin, a 350-foot passenger steamship that once toured the Great Lakes. These days, chartered fishing trips, old-fashioned sternwheeler cruises and sailing will get you out on the water, but I was anxious to get a glimpse of Oval Beach, which many publications list as one of the country’s top beaches. We pulled into the parking lot just as the sun was setting over Lake Michigan and parked the Routan near a backdrop of grassy, golden-colored dunes. My jaw dropped. I was astounded by the beauty and vastness

"THE ROUTAN’S ROOMY, WELL-APPOINTED INTERIOR..

MADE GETTING THERE HALF THE

FUN OF THIS ROAD TRIP"

of Lake Michigan. Gulls flew overhead; swimmers bobbed up and down in the inviting water. The sand really was white, soft and deep, like crystallized sugar. Eager to unpack and enjoy some beach time before sundown, I was thankful for the ease of the Routan’s remote-powered lift gate and easily accessible 83 cubic feet of storage space behind the second row, along with hidden storage in the floor. Once we had curled our toes into the warm sand, we thought of ending the road trip and never leaving the beach. But who could resist exploring a town named Holland? Just north of Saugatuck, Holland’s Dutch heritage prevails in its handsome red-brick architecture, brick sidewalks and a downtown with plenty of bistros and cafés. A key attraction, Windmill Island Gardens, a 36-acre park DAS AUTO MAGAZINE

of manicured gardens, dikes and canals, features the only authentic Dutch windmill operating in the United States. In spring, the gardens are the focal point of the Tulip Festival.

the dunes that leads to a spectacular view of the coastline, and there’s a playground complete with a dune climb. The state parks, including Ludington State Park, farther up the coast have extensive hiking trials. More than 125 miles of paved bike trails run through the Holland area, including the Lake Shore Connector Path, a 20-mile trail between Holland and Grand Haven, the next town north.

As well as giving tours of the mill, the guides, mostly high school girls wearing their hair in pigtails and dressed in Dutch costumes, demonstrate clog dancing called “klompen dansen.” The park also features an original Amsterdam street wooden pipe organ, a hand-painted Dutch carousel and a row of Dutch replica-style shops where kids can buy their own pair of wooden shoes—or just try hobbling around in them. Uncrowded and charming, it topped my list of attractions. Nearby Holland State Park, with two large campgrounds, picnic tables, fire pits and grills, and a playground, offers a great view of Holland’s famous lighthouse named Big Red. Several miles north on the Blue Star Highway, we discovered Tunnel Park, an equally family-friendly beach which has a tunnel cut through

VW Eco Tote Bag #15948

V-Dog #19981

VW Doggie Tee #13855

To purchase the DriverGear items you see here, visit drivergear.vw.com.

THEYINTOWATcHED THE FUDGE SLAbS

bEING SHAPED

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HUGE MARbLE-bLOck TAbLES

Most cyclists, young and old, take time to visit the venerable Ottawa Beach General Store, where the familiar thwack of an old screen door keeps a summertime beat. Aside from the requisite stock of flip-flops and fishing gear, the store is a kind of museum itself, featuring memorabilia from earlier years, including a collection of vintage ice cream scoops. The original wooden floors are a bit sandy, a result of the troops of barefoot children who pedal here from nearby Ottawa Beach to spend their summer allowances on candy. We returned to unwind on the Holland State Park beach. With the gentle waves of Lake Michigan just a few steps away and all our Routanâ&#x20AC;&#x2122;s comforts and conveniences at our fingertips, what more could a family want from a summer road trip? To view more photos, please visit dasautomagazine.com/routantrip.

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illion-Mile arvel

When he picked up his gleaming new Beetle model at a Volkswagen dealership in Frankfurt, Germany,

Photography by Caren Alpert

in 1965, John Mahoney, then a 23-year-old high school history teacher from San Francisco, had no idea he was about to embark on the ride of a lifetime.

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Mahoney took off on a carefully planned summer driving trip through western Europe, staying in youth hostels or with friends and extended family, even occasionally camping in the car. He drove his Beetle almost 20,000 miles before leaving it with his brother in August, who shipped it back to the U.S. in September. Fast forward to 2009: on July 31, Mahoney’s Beetle crossed the million-mile mark, its five-digit odometer rolling over for the 10th time. For 44 years, the car has shared his life and travels. + He and his new bride, Anne, drove it on their honeymoon in 1968. +

Later, Mahoney drove the car on seven round trips across the USA, including several trips with his wife and two daughters. (Amazingly, all their luggage fit!)

As a high school teacher and later as an administrator, Mahoney drove his Beetle to work every day. He’s retired now, but still drives it daily for errands and volunteer work.

John mahoney

In all that time, selling or trading the car never crossed his mind. “Basically, I’m very frugal,” he explains. “I really liked the simplicity and the lighter weight of the VW. When I looked at other cars, I saw their shortcomings—they weighed more, took more gasoline, and they would cost more to drive.” As Mahoney sees it, his Beetle is far simpler to maintain, too. “Once you learn how to fix it, it’s a very straightforward car,” he points out. “You have to get used to rear-wheel drive and the air-cooled engine, but it doesn’t have all the complexities of modern cars.”

maintenance records When his Beetle had about 240,000 miles on the odometer, John Mahoney started keeping detailed maintenance records on 3x5 cards. From oil changes to engine rebuilds, he logs everything for future reference.

The secret to the million-mile Beetle vehicle’s longevity? Mahoney gives a nod to maintenance. He changes the oil every 4,000 miles—more often than VW recommends—and carefully checks the screen at the bottom of the sump for early signs of engine wear. He also changes the spark plugs every 10,000 miles and checks the wires. “If you take care of the machinery, the machinery’s going to take care of you,” he says. Mahoney also owns two other vintage Beetle models—a white 1967 that his wife drives and a green 1969 Beetle that serves as a back-up and occasional spare-parts source. “When you find a good thing, you stick with it,” he notes. With more than a million miles to its credit—and just as many adventures—this treasured Beetle model is proof of that statement.

VW runs in the family John Mahoney’s two daughters must have inherited their dad’s VeeDub gene—both have their own Volkswagen vehicles, albeit newer models. Katherine, 28, drives a 1997 Cabriolet and Sarah, 32, drives a 2001 New Beetle. Sarah’s first New Beetle was totaled by a drunk driver, but both she and her passenger walked away unharmed. Suffice it to say she’s a big fan of the car—and a believer in Volkswagen safety features.

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The isTruTh out there Volkswagen tells the truth about TDI with a new online blog.

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When it comes to Volkswagen’s TDI® clean diesel technology, the truth, as they say, is out there. But there are certain myths that persist when it comes to how people perceive diesel. Which is why Volkswagen wanted to create a place online where people could get the whole truth about its revolutionary TDI clean diesel technology. Launched in May, tditruthanddare.com is an interactive, unedited consumer blog dedicated to debunking the myths and setting the record straight when it comes to TDI clean diesel technology. The site offers comprehensive coverage of the world of TDI clean diesel technology from VW, starting with articles that explain how the technology works, and provides overviews of TDI vehicles. Its foundation is built on a series of entertaining and enlightening videos that expose key misconceptions about clean diesel. From a hilarious (and certified accurate) comparison test between the Jetta TDI and the Prius to an amazing extreme cold weather test, the videos show how clean diesel is a compelling alternative to gasoline or hybrid vehicles. “With TDI Truth and Dare, we’ve invited our TDI community to tell the story of clean diesel for us, and they’ve done it on features like Tank Wars,” says Charlie Taylor, VW’s GM of Digital Marketing. “For consumers, it’s a no-compromise story. You no longer have to give up sporty performance, comfort or quality to realize excellent fuel economy and lower emissions.”

That idea of a community of people telling the clean diesel story underpins the way the blog works. By using Facebook Connect technology, TDI allows users to “connect” their Facebook identity and friends to tditruthanddare.com. Tank Wars is also grounded in social interaction. A fun, ingenious competition in which TDI drivers from around the country compete to see who’s getting the highest mpg from their TDI vehicles, Tank Wars challenges users to best a team who went out and set a Guinness World Record in a Jetta TDI, achieving an incredible 67.90 mpg in a certified trip throughout all 48 states.* The blog also features information and updates about the Jetta TDI Cup,™ Volkswagen’s innovative racing series, as well as keeping tabs on the latest news regarding clean diesel, fuel economy and vehicle emissions. Other features include the Diesel Tracker, which helps you find diesel pumps and low prices in your area, as well as the Savings Calculator, which, as you might guess, helps calculate the savings you can enjoy by switching to a Volkswagen clean diesel vehicle with TDI clean diesel technology. So head to tditruthanddare.com today and start learning the truth about all the benefits, features and innovations behind TDI clean diesel technology. And, for you TDI drivers out there, start monitoring your mileage and get involved in Tank Wars. How often do you get the chance for bragging rights on a national basis, after all?

MyThbusTers

Volkswagen took its campaign of truth to other sites as well. It partnered with the Discovery Channel® on the Diesel Diaries, a series of six short videos in which a team of Discovery mythbusters use a 2009 Jetta TDI sedan to take down the most common myths when it comes to diesel. You can see the entire series of Diesel Diaries by going to discovery.com and searching for “Diesel Diaries.”

* Current world record for lowest fuel consumption across the 48 contiguous United States. 30 city/41 highway/35.5 combined mpg. EPA estimates. Your mileage will vary.

It is the antithesis of what you may conjure up when hearing the two words: station wagon. The 2010 Jetta SportWagen features new exterior and interior design elements and still offers a winning combination with the roominess and versatility of an SUV and the ride, handling and fuel economy* of a car. And when we say winning, we mean it. The 2009 Jetta SportWagen TDI®clean diesel model was named a 2009 Top 10 Road Trip car by kbb.com.**

For the 2010 model year, the Jetta SportWagen gets an updated look.

NEW ExtErIor + Headlamps + Hood

optIoNal accEssorIEs shoWN:

+ Radiator grille/air intake

Front Valance††

+ Front bumper with side marker

+ VW logo/badge

#1K9 071 609 A GRU

Side Skirts†† #1KM 071 685 U 9AX

Rear Valance + Diffuser†† #1K9 071 610 GRU #1KM 071 611 UA

Roof Edge Spoiler†† #1K9 071 640 GRU

Exhaust Tips†† (2.5L & 2.0CR TDI) #1K0 071 910 U

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+ Fenders + Lower bumper is 100% body color + Tail lights darkened

NEW INtErIor + Dash/center console + Combi instrument + Climate controls + Steering wheel + Interior fabrics

Under the hood, the Jetta SportWagen maintains its fun-to-drive, sporty qualities with an independent suspension and the choice of a 2.5L, 2.0L Turbo or 2.0L TDI® clean diesel engine. The Jetta SportWagen is the only TDI clean diesel European wagon in the United States.***

It’s the TDI engine with a backpack, combining efficiency and a spacious cabin design. With an EPA rating of 30/42 (city/ highway) mpg,† the Jetta SportWagen TDI clean diesel model offers an advanced level of environmental performance. The 2010 Jetta SportWagen is the best of all worlds: a sporty, economical, German-engineered drive, as well as generous interior space.

* 23 city/30 highway mpg (2.0L automatic). EPA estimates. Your mileage will vary. ** For more information on Kelley Blue Book’s 2009 Top 10 Road Trip Cars, visit kbb.com. *** At time of printing. †

††

30 city/42 highway mpg (2.0L TDI automatic) EPA estimates. Your mileage will vary. See your dealer for final pricing and installation costs. Some restrictions may exist based on factory equipment and configurations of your vehicle.

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Volkswagen vehicles are built at manufacturing facilities all around the globe, from Kaluga, Russia, to Pacheco, Argentina (see Digits on pages 12–13). No matter where they’re built, each vehicle is infused with Volkswagen’s renowned German engineering and European styling. To better understand that spirited combination, we take you on a tour of Germany, its culture and the Volkswagen heritage that runs throughout the country.

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Oktoberfest Perhaps one of the most famous festivals held in Germany is Oktoberfest—a 16-day festival held in Munich each year. A celebration of Bavarian culture from food to drink to parades and dances, the festival attracts millions of people from around the world and has been the model for festivals in countless other cities.

Christmas Markets While the cold of winter may make some of us turn to the warmth of the indoors, residents and visitors of Germany have much reason to get out and enjoy the season’s splendor. The country, perhaps like no other, celebrates the holiday season with great vigor. Its Christmas markets, or Weihnachtsmärkte, are held for several weeks in November and December in cities, towns and villages throughout the country. Visitors stroll through festively decorated streets perusing handmade toys and other crafts in various booths and stalls while sampling regional food and drink, such as spiced mulled wine. The smell of freshly baked gingerbread or stollen (holiday fruit bread) fills the air, and live bands and carolers add to the warm, festive atmosphere. Only a few miles from Volkswagen’s world headquarters in Wolfsburg, the city of Braunschweig, known as the Lion City, holds its Christmas market in front of the picturesque Burgplatz (Castle Square). Burgplatz is surrounded by several significant historical buildings, including the cathedral of Henry the Lion, Dankwarderode Castle and the Vieweg House. Braunschweig’s Christmas markets date back more than 300 years and offer all the traditional charm of the area with more than 140 festively decorated market stalls, sparkling lights, cheerful music and inviting aromas.

Karneval It’s the one time of year you can wear costumes and unusual wigs and not get strange looks from passersby. Germany’s Mardi Gras, known as Karneval, is an annual event held in cities throughout the country and traditionally takes place in February or March each year. Karneval is celebrated with parades, public street parties and masquerades.

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One of the largest Karneval festivals in Europe takes place in Köln, Germany, where hundreds of thousands of people attend the celebration. So well known for its Karneval history, Köln even has a museum dedicated to the centuries-old tradition—the Köln Carnival Museum, the largest museum of its kind in Germany. Karneval will be celebrated in Germany February 15–17, 2010.

Building in Chattanooga This joint cooperation between Volkswagen and the cities in which its manufacturing facilities are located is closely mirrored by the progress being made in Chattanooga—the location of Volkswagen’s future plant in the United States. In addition to the $1 billion investment the Volkswagen Group is making to build the Chattanooga plant, the company has contributed millions to local educational institutions, will employ 2,000 people when the facility is completed in 2011 and will generate more than 9,500 jobs indirectly over the lifetime of the project.

The Autostadt

You’d be hard-pressed to find any vehicle on the streets of Wolfsburg that isn’t a product of the Volkswagen Group. Why? It happens to be home to the world’s largest single-car manufacturing complex and the location of Volkswagen Group’s headquarters. Located in the state of Lower Saxony in Germany, the factory spans approximately two square miles, employs close to 50,000 people and produces more than 700,000 vehicles each year. Both the plant and the city of Wolfsburg were founded in the same year, so their past, present and future are closely tied. Together they created Wolfsburg AG in 1999 as a joint initiative that includes support for company start-ups and incentives for established companies to set up locations in Wolfsburg. More than 11,000 jobs have been created as a result. The Volkswagen Group is made up of Volkswagen, Audi, Bentley, Bugatti, Lamborghini, Scania, SEAT, Skoda, Volkswagen Commercial Vehicles and, most recently, Porsche.

Sprawling across 61 acres of rolling hills, dramatic architecture and majestic landscaping is Autostadt—Volkswagen’s celebration of the automobile. Autostadt, located in Wolfsburg, serves as an interface between the global company that is Volkswagen and its customers through multi-faceted attractions. Visiting Autostadt, you’re pulled in by enlightening and entertaining attractions that include the Konzern Forum, the core exhibition that features interactive displays and theater experiences. In a stunning building thoughtfully designed to represent the analytical and creative side of the brain, the ZeitHaus chronicles the history of the car. Each of Volkswagen Group’s brands is represented at Autostadt with its own pavilion.

Of the more than 6,000 daily visitors to Autostadt, more than 2,000 of them are there to pick up their vehicles at the KundenCenter. Winter is a magical time at Autostadt, where twinkling lights fill the trees and one of the world’s tallest Christmas trees,

at 65 feet, presides over the festivities. This year, Autostadt Winter Festival, which opens November 28, will feature a Scotland theme. A winter market will offer traditional Scottish treats, such as Scottish shortbread, and a beautifully choreographed ice show will be performed several times throughout the season.

The Transparent Factory Volkswagen’s striking Transparent Factory, opened on December 11, 2001, in Dresden, Germany, is an architectural marvel made up of 296,007 square feet of glass panes. Seamlessly blending into the urban landscape of Dresden, the factory allows customers to view the individual steps involved in the making of their vehicles. Volkswagen is the first manufacturer to combine an automated automobile production process with manual work processes, adding an even greater level of distinctiveness to the Transparent Factory. Visible from a distance is the factory’s glass tower, approximately 131 feet high, where completed vehicles are displayed as they await pick-up by their owners. Making the vehicle production process transparent to the world, Volkswagen’s Transparent Factory links people, technology and environment, and fosters an exceptional level of openness, communication and exchange. DAS AUTO MAGAZINE

So, we’re thinking: clean diesel technology is changing the automotive landscape, what with its exceptional fuel efficiency* and low emission of greenhouse gases. It’s two of the top three reasons Jetta is one of the best-selling diesel sedans in America. The third? It also happens to be one of the most fun-to-drive sedans, too—part of our inspiration in creating the first-ever, all-diesel, sedan-racing series—the Jetta TDI Cup.™ But for those of us who aren’t satisfied to be merely spectators, Volkswagen has cooked up some of that Cup excitement and served it in a Jetta TDI ready for the street—the 2010 Jetta TDI Cup Edition—and without a doubt, this cup runneth over. The exterior of the Jetta TDI Cup Edition comes in Black, Laser Blue, Salsa Red and Candy White and features key elements from the Thunderbunny™ Body Styling Kit—primarily an aggressive front fascia and side skirt extensions. Wheels are 18-inch Charleston wheels with performance all-season tires. To aid the performance look with enhanced handling is a lower, sport suspension and the uprated GLI brakes with red calipers. On the inside, the sport seats are uprated, too, courtesy of the Jetta GLI, with Interlagos cloth pattern and a special Jetta TDI Cup Edition emblem adorning the steering wheel. Control pedals get the alloy treatment to help further enhance the performance look and feel. Badging and emblems include a Jetta TDI Cup Edition decal on the exterior sides and specially logoed door sills bearing the Jetta TDI Cup Edition moniker reveal its identity. And, since the Jetta TDI Cup Edition is an “edition,” that usually means it’s limited. In this case, definitely—only a few thousand will be made available for those who really want to show their TDI performance colors with panache. For them, it’s a hot Cup of go.

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*30 city/ 41 highway mpg (Jetta 2.0L TDI) EPA estimates. Your mileage will vary.

Get Your race on and WIn! Here’s your chance to show your Volkswagen Motorsport pride and show off what you learned about the Jetta TDI Cup Special Edition model. Just go to dasautomagazine. com/JettaTDI and answer a few short questions about this story. Five lucky winners will receive a Volkswagen Motorsport Fleece Hoodie.

www.drivergear.vw.com a

VW relic Watch

oakley® Hijinx Sunglasses

argyle Fashion tee

Monster Mats

in a

Win $2,500 in Volkswagen accessories! How about making your Volkswagen model stand out in the crowd and get even more admiring looks than usual? You can make it happen by registering for a chance to win $2,500 in Volkswagen accessories or one of three Garmin® Nuvi 1490t GPS units in the Get in Gear sweepstakes. Go to dasautomagazine. com/getingear-winter09 and register for your chance to win. You’ll need to enter the promotional code found in the light blue box on the back cover of this issue.

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. For entry and full contest rules, go to dasautomagazine.com/getingear-winter09. Limit one entry per person/household. Open to licensed drivers who are legal U.S. residents over 18 and current VW owners, except employees and their immediate families or persons who reside in the household of Volkswagen Group of America, Inc., subsidiaries, related companies, dealers and advertising and promotional agencies are not eligible. One (1) Grand Prize of VW accessories, for the winner’s Volkswagen vehicle, valued at $2,500, excluding labor costs. Three (3) First Prizes of a Garmin® Nuvi 1490t GPS unit. Approximate retail value $399.99. Odds depend on number of entries received. Taxes responsibility of the winner. Void where prohibited or restricted by law. Sweepstakes ends January 15, 2010.

DriverGear drivergear.vw.com Shop at

‹

A VW Classic Mesh-Back Hat Navy/White. 100% cotton twill with mesh back. Velcro strap size adjuster. Embroidered VW logo at front. One size fits most. #14778

B Golf Badge Cap Black. Flex-fit design with liquid metal Golf badge logo on front. Embroidered VW logo on back. #14767 F

C Das Auto Cap Gray. Made from 100% cotton with a satin lining and featuring a flap pocket. VW logo is chain stitched on the side with the Das Auto logo on the back. Velcro strap size adjuster. Inside lining features the full-color VW logo.

#14785

D Plaid Engineer Cap Red/white/navy plaid. Cotton twill. Embroidered VW logo on side. One size fits most. #14776

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E VW Parking Only Sign Debossed aluminum. Post not included. Measures 8" W x 12" H.

#4126

F VW Thermal Tee Charcoal. 5-ounce, 60/40 cotton/ poly mini waffle blend provides minimal shrinkage. Great on its own or paired with a short-sleeved tee, this comfortable thermal has soft stretch. M–XXL. #13832

G VW Eco Water Bottle Save the environment by replacing plastic water bottles with our aluminum water bottle. Features a screw-on lid with matching carabiner so you can attach to your backpack when you are on the go. Rubber bottom will not scratch surfaces, plus prevents spills. 26 oz. capacity.

‹

#16946

K VW Eco Flips

Covered in 100% cotton twill fabric. Ideal for watching TV, listening to music, reading or studying. Screen-printed VW logo. Royal.

Recycled coconut fiber insole on a recycled rubber sole with natural rubber straps. M–L. (Medium measures 10.25"and fits ladies’ sizes 7–9. Large measures 11.5" and fits men’s sizes 9–12.)

#19953

#19965

H VW Chill-Lax Beanbag

I Adult Game Day Hoodie Navy. 80% cotton/20% polyester. Pick up this hoodie to wear to your favorite town’s homecoming game. VW logo screen-printed.

L Ladies’ V-Neck Hoodie L

#12959

J VW Soccer Ball Machine-stitched to last through every pass, kick and shot on goal. Synthetic. Size 5.

Wildberry Pink. 60% cotton/ 40% polyester, 9.0 ounce with front pouch pocket. The traditional hoodie just got a makeover. Ours is cut for ladies with a V-neck opening to make getting it on and off a breeze. VW embroidered on left chest. S–XL. #12955

#19999

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‹ A iPod® Speaker Box Helps protect your MP3 player or iPod while providing great music. Slim design and clip allows you to clip speaker onto your backpack. Runs on two AA batteries. Screen-printed VW logo.

#15935

B iPhone® Skin Our specially designed iPhone skin will help protect your phone from life’s little bumps. Black with white stripes and logo. Talk on! #18960

C VW iPod® Nano Skin Black with white stripes and logo. Made from silicone to help protect 4th generation iPod players. #18959

‹ D Oakley® Gascan Sunglasses Polished black frame with grey lens. 100% UV filtering. Threepoint fit retains the lens in precise optical alignment. VW laser-etched on lens. #17897

E VW Long-Sleeve Hand Sign Tee

Navy. Pre-shrunk, 100% combed ring-spun cotton. We took your favorite VW hand sign tee and made it long-sleeved. Screenprinted. M–XXL. #13833

F Ladies’ Laser Burn Tee Storm Blue. We start with an extra-soft 55% polyester/45% cotton tee and then wash in a subtle, all-over “burned out” pattern. Ladies’ fashion-cut tee with longer styling and cap sleeves. S–XL. #13849

G VW Logo Garage Sign Whether your man cave is a corner of the basement or the garage, you will want to hang this 12" metal classic VW logo. #19977

H Performance Jacket 100% polyester quilted taffeta lining. Waterproof, insulated protection. Upper sleeve pocket and inside pocket will hold MP3 player or iPod.® Embroidered VW logo. Ladies’ S–XXL – #12961 Men’s M–XXL – #12962

I VW Laptop Backpack C

Navy/Grey. Padded, adjustable straps and generously padded back panel for carrying comfort. Padded computer pocket fits up to a 12" x 18" x 2" laptop. Embroidered VW logo. #15947

‹ O Picnic Blanket Blue stripe. Waterproof backing with fleece side to sit on. 60" x 52" when flat. Screenprinted Volkswagen logo.

#19967 F

P OGIO® VW Gear Bag All-purpose bag with oversize opening, ventilated side show pocket, and pocket with headphone port. 14" H x 24" W x 12" D. Wasabi – #15971 Royal – #15972 Red – #15973 Orange – #15974

Q Coleman® Water Jug Cooler

Features high-density polyethylene construction for maximum cold retention, a wide-mouth screw-on cap, a flip-top spout for easy pouring or sipping. Half-gallon capacity. 5.25" W x 10.5"H.

#16994

‹ J Golf Badge Tee Black. Welcome back the Golf to the U.S.! Pre-shrunk 100% ring-spun cotton, 4.8 ounce, fashion-fit tee. Logo weld Golf logo application. J

Men’s – #13825 Ladies’ – #13826

K Soft-Shell Jacket Black. Three-layer bonded softshell construction for water-and wind-resistance. Features reverse coil front zipper and side pockets. Full-length storm flap and stand-up collar. Screen-printed Volkswagen logo on back.

Men’s M–XXL – #12971 Ladies’ S–XXL – #12972

L Pet Accessory Set Royal/grey. 600D polyester. Includes 2 collapsible bowls for food and water, detachable zippered case for storing treats or waste bags. Roomy interior for food and leash storage. Outer mesh pocket for a water bottle. Screen-printed.

#15942

M Woven Pet Leash Royal blue. Durable nylon leash features generous hand loops. 6' long. #18963

N VW Suede Flips Brown. Faux suede. Embroidered VW logo on strap. (M–L. Medium fits most women’s shoe sizes 7–9. Large fits most men’s shoe sizes 9–11 ½.) #07113

N O

DAS AUTO MAGAZINE

‹ A VW Old School Tee Fatigue Green. 100% ring-spun combed cotton. Fitted shape and layerable length. Screenprinted. S–XXL. #13831

B Ladies’ Long-sleeve Tie-Dye Tee Pink/orange/brown tie-dye. 100% cotton. Your favorite jeans are going to love this shirt. Screen-printed VW logo. S–XL. #13823

C V-Dub Cooler Tub Royal Blue. Insulated watertight construction helps keep drinks cold. Zippered lid and strong carrying handles. Screen-printed. Also shown on previous page. #15943

D Volkswagen Bench Blue/Black. Made of durable 600D polyester. Comes with integrated carrying handles. 35.5" W x 15" H x 12.75" D. Volkswagen logo on seat. #18979

E VW Bag Toss Game Depending on where you are in the country, you might call the game corn hole, bags or beanbag toss. It’s the perfect game for the traveling player. 3' x 2'. VW logo on each board. Includes four each of white and blue beanbags.

#19802

F Das Auto License Plate Show other motorists that you love the car. Our standard size plate can be mounted on your VW or hung on a wall.

#19954

G License Plate Frame Highly-polished stainless steel. Customized to fit your Jetta. Use 9/16" screws, 1 cm head size. Matching chrome hardware hiders included. #ZVW 355 011

Velos Titanium 18" Passat/Passat Wagon/Eos #3C0 071 498 V7U

Savannah Bi-color 19" Tiguan #5N0 071 499 AX7

Thunder Titanium 18" CC #1K8 071 498 QQ9

Sagita 19" CC #1K8 071 499 QQ9

Motorsport Black 18" GLI/GTI/Golf/Jetta/Rabbit #5K0 071 498 A AX1

For information on the wheels and tires that fit your Volkswagen model and to purchase genuine Volkswagen wheels, please visit your local dealer or go online to drivergear.vw.com. To find your nearest dealer, visit vw.com.

Azuro Diamond Black 17" Passat/Eos #3C0 071 497 V7U

Goal Silver 17" GLI/GTI/Golf/Jetta/Rabbit #1T4 071 497 666

‹ A Base Carrier Bars #1K0 071 126

B Onyx Black 17" #5K0 071 497 AX1

C iPod® Adapter (entry radio only) #1K0 051 444

D Dual Exhaust Tips (2.5L & 2.0CR TDI) #1K0 071 910 U

B-Pillar Décor Kit 2dr. – #5K3 071 350 A 4dr. – #5K4 071 350 A

Sunroof Air Deflector #1KM 072 192 U

G Hatch Spoiler** #5K0 071 644 GRU

H Door Sill Protector #5K3 071 303

H G

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dasautomagazine.com

**Item is primed, not painted. See dealer for painting costs and final pricing.

‹ I

Base Carrier Bars #1K0 071 126

Detroit 18"

Khartoum Black 18"

(factory option) #1K0 071 498 AX1

Topas Silver 18" #5K0 071 498 88Z

M Mojo Mats

(set of 4, round clip only) #1KV061 370 PA WGK

Transboard Storage Tray #1K0 061 178 A

Splash Guards Front – #5K0 075 111 Rear – #5K0 075 105

DAS AUTO MAGAZINE

Recycling your Das Auto Magazine We know you love your Volkswagen model, and it’s hard to part with your issues of Das Auto Magazine, but wouldn’t it feel good to share it with others? And you might find you’ll have space on your coffee table for something else (we can’t imagine what). Here are some great ways to give away your issues of Das Auto Magazine.

dasautomagazine.com

prsrt std u.s. postage paid volkswagen of america mattoon, il permit no. 167

You know that warm, fuzzy feeling you get over the holidays? Well, it’s about to get warmer and fuzzier. Enjoy free shipping on any online VW DriverGear order.

’Tis the season to save money. With free shipping, you can get your favorite VW owners a gift they’ll truly love. (Even if that VW owner is you!) Simply log onto drivergear.vw.com and enter the promo code VW4HOLIDAY. No minimum purchase necessary. Offer expires December 31, 2009. Happy holidays from your friends at Volkswagen. Knit Scarf #14772

Holiday Wish List

Knit Cap #14773

Ornament #19400

Blue Tumbler

Parking Sign

iPhone Skin

Game Day Hoodie

#1049BL

#4126

#18960

#12959

For more inspiring gift ideas, check out the complete VW DriverGear collection online.

drivergear.vw.com