July 2010
Welcome to the geek world!! Nowdays, because of the ‘tecnology era’
this market to develop colecCons
it is a luxury thing about having a nerd
inspired on the geek’s favorite universes.
friend, isn’t it? Specially the ones who
The brand ThinkGeek started as an idea.
knows how to deal with all those
A simple idea to create and sell stuff that
computer and electronic equipments!
would appeal to the thousands of people
But this nerd friend of yours is no longer
out there who were on the front line and
that shy guy hanging out with books and
in the trenches as the Internet was
pens! Nowdays they even know about
forged. ThinkGeek started as a way to
fashion and have their own style!
serve a market that was passionate
The market which is poinCng for the geek style is growing more and more each day! But for the geeks who are intrested in tecnology. Designers are invesCng in
about technology, from programmers, engineers, students, lovers of open source, to the masses that helped create the behind-‐the-‐scenes Internet culture.
Three out of the four founding ThinkGeek members started an ISP (also someCmes referred to as an Internet access provider (IAP), is a company that offers its customers access to the internet) in the Northern Virginia area way back in 1995. ARer a few years with the ISP gig, the ThinkGeek idea popped into the ISP member heads, and, operaCng out of a spare room at their office they setup shop and launched the site on Friday the 13th, 1999. (01)