PATRICIA, ANA CAROLINA, NOURHAN, MARWAN
Who They Are Unilever is multinational with operating companies and factories on every continent except Antarctica
Unilever is organized into four main divisions: Personal Care, Food, Refreshment and Home Care. Unilever is one of the largest media buyers in the world, and invested around â‚Ź6 billion in advertising and promotion in 2010.
Background
Unilever was founded in 1929 in the UK Unilever's largest international competitors are NestlĂŠ and Procter & Gamble. It also faces competition in local markets or specific product ranges from numerous companies, including Beiersdorf, ConAgra, DANONE, Henkel, Mars, PepsiCo, Reckitt Benckiser and S. C. Johnson & Son.
Location The chosen registered office is located in Rotterdam, Netherlands. Together with the existing historic building, it is a multitude of industrial forms, buildings and materials. It benefits from the view on the city’s skyline. The new office has 4 layers measuring 32x133 meters, the main entrance is on the quay, next to the classical 19th century office building. The lift and staircase are in the inner court, opening up the stories. Atriums and patios allow light to enter throughout the building, the vacant spaces are strategically located to ensure adequate illumination in the central zone. The building responds to the need for a dynamic office organization in which consultations can be held in an informal atmosphere.
The Chosen Product
Design Concept & Brainstorming Coopera -tion
CLEAN FUN
UNIQUE Enjoy
BEAUTY
Serenity ORAGNIC
WHITE
Inspiration Cutting Edge
Curvy/ Pure Natural Group Work
Color Scheme
Design Objectives
1. To make it more eco friendly we will use solar cells on the roof, in order to obtain energy for the whole office, making use of natural light in the morning 2. 2.The used water from the restrooms will be filtered in order to be reused for the garden and the moss tiles 3. The “recycled” furnitures from waiting rooms and the restaraunt will be remodeled in order to fit in the new design 4. We want to enhance the lounges by creating a more contemporary design, with informal spaces that uses module furniture 5. Include our costumer’s opinions, taking in consideration any doubts or complaints, for this reason we’re adding a testing area 6. Make confortable informal working lounges, that blend the serenity of the organic shapes and freeness that dove represents 7. The conference Room should be an open space, being possible to close only during some meetings 8. Organic work stations that work alone or in groups by turning on the dimming glass. 9. The stations will work in puzzle forms, that way we add or take out tables
Design Challange To fit in all the organic shaped ideas into the plan Since we had a lot of ideas we wanted to put in, and the circular and organic shapes and forms take up a lot of space, it was a little dificult to hold on to the design concept without wasting too much space.
Solution The result was to use the flow of the curved design as na advantage in storage, we worked on having furnitures that achieved our design concept and had also functional usage.
Design Style
• The design styles chosen were contemporary and modern, we’re using the serenity concept which is the main elemento in all Unilever products • Our color scheme is inspired by the brand (Dove) • Just like dove, we’re using modern eco friendly material and tecnology • Our concept is based on simple, soft lines, edges free, in combination with clean, natural materials, such as: plants, wood, and Acrylic Latex Paint (eco friendly)
Window Treatments
• For the window treatments we have decided to use Blue Transparent Linen Indoor Solar Shades, that way we can still recieve some natural light, without interrupting the activities. • As for the restrooms we have chosen to use perforated adhesive, having the ability to use a fun image and still recieve natural lighting.
Wall Treatments
• White paint on walls • Water Panel dividing reception from the rest (two types) • Acustic Curtains (on rails) closing the Conference Room when needed • Dimming Glass Panels dividing each department • Storage “closet” separating conference room and recreational\testing área • Marazzi Imperfetto blue tiles on bathroom walls
Flooring
• White Epoxy • Blue Epoxy • Gradient White to blue Epoxy • Kerlite Ultrawhite Tiles • Unilever logo tiled carpet • Bahia grass Garden • Wooden circular deck • Tiles that imitate wood
CEO
HIERARCHY SECRETARY
SALES
MARKETING
OPERATION
RECEPTIONIST
MANAGER
MANAGER
MANAGER
FINANCE (2)
BRAND M.
TECHNICAL SUPPORT
RETAIL
RESEARCH & DEVELOPMENT (3)
PRODUCATION
SOC. MEDIA
PUBLIC REL.
SECRETARY
SECRETARY
SECRETARY
Relationship Diagram
Very Important Ceo
Storage
W.C
Close & Convenient
Wash Room
Convenient Minor Relation
RECEPTION
CONFERENCE
Acoustic Privacy
Sales D.
Testing
Natural Light
Waiting Room Kitchen
Marketing D.
Garden
BUBBLE DIAGRAM
SUPPLIES D.
KITCHEN
GARDEN P. TOILET
CEO
CONFERENCE RECEPTION
TOILET
WAITING ROOM
TESTING PUBLIC SALES D.
SEMI-PRIVATE MARKETING D.
PRIVATE
Floor Plan Sc 1:100
Plan Sc 1:100
Ceiling Plan Sc 1:100
Electricity Plan Sc 1:100
Furniture
Fixtures
Finishes
• Solar Shades • Add beauty and elegance to complement the interior decor while enhancing the quality of light at the window; The top will be hidden in a fixture.
Sections
Sections
Rendered Section
Garden Elevations Sc 1:50
FURNITURE
Reception
B&B ITALIA - MOON SYSTEM SOFA BAYFIT® (BAYER®) FLEXIBLE COLD SHAPED POLYURETHANE FOAM – SILVER FABRIC COVER
VITRA – PANTON – GREY DYED-THROUGH POLYPROPYLENE, GLOSSY REFELECTIVE FINISH
NUVIST – VOLNA – SILVER POLYURETHANE BASE - METALLIC PAINT FINISH WHITE LACQUERED ORGANIC SHAPED COFFEE TABLE
3D Render
Reception
3D Render
Reception
FURNITURE Conference Room
DECCA CONTRACT CONFERENCE: DIALOGUE OVAL TABLE – PURE WHITE LACQUE FINISH + SILVER POWDER COATED METAL PARTS
OFS – FLEXXY 937 CHAIR - WHITE
3D Render
Conference
FURNITURE
CEO
ARTEMIDE – DALU TABLE LAMP – WHITE MOULDED THERMOPLASTIC MATERIAL
GOOGLE DESK – DANNY VELNET
LA CIVIDINA – GUEST SOFA – BLUE VELVET FABRIC
3D Render
Conference
FURNITURE Testing Area
LA CIVIDINA – GUEST MODULAR SOLUTION– BLUE VELVET UPHOLSTERY
VILLEROY & BOCH - LOOP & FRIENDS – WHITE CERAMIC
GESSI - GOCCIA
GLASS ITALIA - LIGHT-LIGHT – OPAQUE WHITE - THICK TEMPERED GLASS PLATES – NEON LIGHT INSIDE
Relaxation Testing Area
Relaxation Testing Area
FURNITURE
Offices
SIGNALEMENT – DESK 1.2 – WHITE LACQUE – GLOSSY FINISH
IFT OFFICE SESTANTE – CUOIO BIANCO
SIGNALEMENT - SHELF 2.5 – WHITE MATT
ARTEMIDE – DALU TABLE LAMP – WHITE MOULDED THERMOPLASTIC MATERIAL OFS – FLEXXY CHAIR – WHITE
SIGNALEMENT - SHELF 2.2 – WHITE LACQUE – HIGH GLOSS
Working Spaces
FURNITURE Garden/ Kitchen BENETTI STONEMOSS TILE
IKEA – DOCKSTA – WHITE POLYURETHAN
PEDINI – DUNE KITCHEN - WHITE
CURTEX – GRASS DELUXE
SOLID WOOD - PRIME GRADE NATURAL OAK FLOORING – LACQUERED FINISH FRITZ HANSEN - DROP CHAIR – WHITE - LEATHER
ADELTA – BUBBLE CHAIR – ACRYL GLASS
Office Garden Kitchen
FURNITURE
Bathroom MARAZZI IMPERFETTO 32,5X97,7 ROYAL BLUE 50 E – WALL COTTO D'ESTE - KERLITE ULTRAWHITE 3 PLUS – WALL AND FLOOR
GESSI - GOCCIA PURE STONE – 525 EUROS WASHBASINS LOOP & FRIENDS
DOVE OFFICE FURNITURE LIST AND PRICES IMAGE
ITEM
SUPPLIER
VOLNA TABLE
NUVIST
WHITE-SILVER
FLEXXY CHAIR
OFS
WHITE - GRAY
PANTON CHAIR
VITRA
SILVER
MOON SYSTEM SOFA
B&B ITALIA
ORGANIC SHAPED COFFEE TABLE
MECOX
COLOR
SILVER
WHITE
FINISH
PRICE
POLYURETHANE BASE
METALLIC PAINT
5,000 €
PLASTIC - MESH
MOLDED PLASTIC
937 €
GLOSSY
250 €
MATERIAL
DYED-THROUGH POLYPROPYLENE
BAYFIT® FLEXIBLE COLD SHAPED POLYURETHANE FOAM
PLASTIC
LOMA FABRIC
LACQUE
11,000 €
2,500 €
DOVE OFFICE FURNITURE LIST AND PRICES IMAGE
ITEM
SUPPLIER
COLOR
MATERIAL
FINISH
PRICE
TEMPERED GLASS
BRUSHED
1,690 €
VELVET FABRIC
12,000 €
GLOSSY
400 €
LIGHT-LIGHT
GLASS ITALIA
OPAQUE WHITE
GUEST SOFA
LA CIVIDINA
BLUE
LOOP & FRIENDS
VILLEROY & BOCH
WHITE
CERAMIC
WHITE
WOOD
WHITE LACQUE
WOOD
LACQUE
DIALOGUE OVAL TABLE
DESK 1.2
DECA CONTRACT
SIGNALEMENT
WHITE
POLYURETHAN FOAM
10,000 €
2,500 €
DOVE OFFICE FURNITURE LIST AND PRICES IMAGE
ITEM SHELF 2.5
SHELF 2.2
CUIOI BIANCO
SUPPLIER SIGNALEMENT
SIGNALEMENT
FINISH
PRICE
COLOR
MATERIAL
WHITE
WOOD
GLOSSY LACQUE
1,500 €
WOOD
GLOSSY LACQUE
2,500 €
WHITE
IFT OFFICE
WHITE
GOOGLE DESK
BABINI OFFICE
WHITE
GUEST SOFA
LA CIVIDINA
WHITE
WOOD
WOOD
POLYURETHAN FOAM
MATT LACQUE
10,000 €
WHITE LACQUE
9,000 €
VELVET FABRIC
4,000 €
DOVE OFFICE FURNITURE LIST AND PRICES IMAGE
ITEM
SUPPLIER
DROP CHAIR
FRITZ HANSEN
DOCKSTA
IKEA
DUNE KITCHEN
BUBBLE CHAIR
PURE STONE
PRICE
MATERIAL
WHITE
WOOD
LEATHER
280 €
WOOD
MATT LACQUE
180 €
WHITE
PEDINI
WHITE
WOOD
ADELTA
WHITE
ACRYL
VILLEROY & BOCH
FINISH
COLOR
WHITE
CERAMIC
GLOSSY LACQUE
GLOSSY
30,000 €
3,500 €
500 €
DOVE OFFICE FURNITURE LIST AND PRICES IMAGE
ITEM
GOCCIA
IMPERFETTO
KERLITE ULTRAWHITE 3
GRASS DELUXE
PRIME GRADE NATURAL OAK
EPOXY FLOOR LICQUID
SUPPLIER
COLOR
GESSI
SILVER
MARAZZI
BLUE
COTTO D’ESTE
CURTEX
WHITE
FINISH
PRICE
DZR BRASS
SHINY METALIC
300 €
CERAMIC
GLOSSY
50 €
MATERIAL
CERAMIC
MATT
GREEN
130 €
50 €/m2
SOLID WOOD
NATURAL
OAK WOOD
MATT LACQUE
60 €/m2
WEST SYSTEM
WHITE
EPOXY
GLOSSY
50 €/m2
DOVE OFFICE FURNITURE LIST AND PRICES IMAGE
ITEM
SUPPLIER
MOSS TILE
BENETTI STONE
COLOR
GREEN
MATERIAL
ARTEMIDE
WHITE
PUCK 5447
VIBIA
WHITE
LIGHTCASTER
PHILIPS
GREY
ALUMINIUM
PHILIPS
WHITE
LED
MOULDED THERMOPLASTIC
GLASS
PRICE
100 €
MOSS
DALU TABLE LAMP
TRUGROOVE STANDALONE RECESSED LED
FINISH
GLOSSY LACQUE
85 €
MATT
250 €
BRUSHED
50 €
MATT LACQUE
50 €
Thank
You
Monika